Alliance Group Reviews 

515
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their dedication, professionalism, and commitment to helping agents and their clients. People frequently highlight the exceptional service, noting the comprehensive training, valuable resources, and outstanding support provided from day one. Reviewers appreciate the positive work environment, feeling valued and supported, which contributes to an overall smooth and easy user experience. The company's commitment to education and providing high-value information is also frequently mentioned, ensuring agents are well-equipped. However, some people mentioned that one specific presentation was disappointing, though this was an isolated comment amidst overwhelmingly positive feedback.

What people talk about most

Staff

Customers had positive experiences with staff, consistently praising their professionalism, helpfulness, and... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the valuable training resources,... See more

User experience

Users describe positive interactions with user experience, consistently highlighting the continuity of... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding the offerings to be highly... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Experience was great because there were a variety of people sharing from their respective companies man it was a lot of information i took half notebook of notes. I really like the Marketing Train... See more

Company replied

Rated 5 out of 5 stars

As an agent looking to transfer to another financial group I enjoyed the new agent training by Alliance Group. The marketing, resources and funnels they have available for agents is well thought out.... See more

Company replied

Rated 5 out of 5 stars

I've been working with Alliance group for more than 3 years now and since the beggining they have done a great job as IMO and helping our Brazilian community a lot. They are also very professional and... See more

Company replied

Rated 5 out of 5 stars

Everything that Alliance does is top notch. From the carriers they had speaking. To their home office experts who presented on the marketing opportunities they provide. The quality of the entire acade... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Marketing Agency
  3. Non-Bank Financial Service

About Alliance Group

Written by the company

As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.

Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.

We're the leader in Life Insurance with Living Benefits.

Contact info

4.9

Excellent

TrustScore 5 out of 5

515 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(515)

112 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It's All Here

Feel incredibly blessed to have such an incredible partnership with Five Rings Financial and The Alliance Group. World class offering, training, materials and support plus the best people - talent!

9 March 2026
Alliance Group logo

Reply from Alliance Group

You're the best, Mary! We feel blessed for our relationship as well. Thank you for taking the time to share the love.

Rated 5 out of 5 stars

The training

The training, materials and knowledge of our instructors, the personal touch with someone starting out is very nice. Follow up and online learning also are top notch.

9 March 2026
Alliance Group logo

Reply from Alliance Group

Love that you feel the love, Elaine! Thanks for the kind words.

Rated 5 out of 5 stars

Next Level as Always

Everything that Alliance does is top notch. From the carriers they had speaking. To their home office experts who presented on the marketing opportunities they provide. The quality of the entire academy was excellent. They leave no stone unturned when it comes to make the agent experience next level.

9 March 2026
Alliance Group logo

Reply from Alliance Group

You're pretty top-notch yourself, Eric! It's a pleasure to work with you - love your new headshot! xD

Rated 5 out of 5 stars

Great culture, support, and amazing incentive trips

My experience with Alliance Group has been very positive. The company provides strong support, consistent training, and a collaborative environment that truly helps agents grow professionally and personally.

One of the things that makes Alliance Group special is the culture of recognition. Hard work and performance are celebrated, and the company offers incredible incentive trips that create unforgettable experiences. These trips are not only a reward for production, but also an opportunity to connect with other leaders, build relationships, and recharge. We feel like we are in a big family celebration 🙌🏼

The leadership and mentorship within the organization are also outstanding. There is always guidance, encouragement, and resources available for those who want to grow and build a long-term career in the financial services industry.

I’m grateful to be part of a company that values people, growth, and making a positive impact on families’ financial futures.

9 March 2026
Alliance Group logo

Reply from Alliance Group

Wow! Thank you for the thoughtful and detailed review of our services. We're grateful for the Zimmers and the opportunity to support your amazing family business.

Rated 5 out of 5 stars

Amazing Experience

My experience at the Alliance Academy event was truly enriching. The environment, the content, and the way everything was conducted showed great professionalism and purpose. I left the event not only with more knowledge but also with a clearer vision for growth and development. I'm so grateful to the entire team for creating such a valuable experience. This experience definitely added value to my journey.

9 March 2026
Alliance Group logo

Reply from Alliance Group

We aim to enrich! Thank you, Rita - so happy you enjoyed your training in Atlanta.

Rated 5 out of 5 stars

CEO National Life Group

It was an incredible experience, full of growth and a change in mindset. Being able to enjoy such a wonderful environment was truly gratifying. It was amazing to see the care and dedication in every detail from the Alliance Group.

Congratulations to the CEO, Lee, and the entire team.

Thank you very much for the fantastic experience.

9 March 2026
Alliance Group logo

Reply from Alliance Group

We appreciate you, Antonia! Thank you for sharing your experience - it was fantastic for us, as well!

Rated 5 out of 5 stars

Scott was interested in what my actual…

Scott was interested in what my actual questions and goals were. He was thorough and clear. He made certain that I had enough information to not only care for my current client, he also made sure I was equipped to handle other clients in a similar situation.

9 March 2026
Alliance Group logo

Reply from Alliance Group

Scott is a great addition to the team and we're so happy that you're benefitting from the expertise and care he brings to the table. Thanks for the feedback, Shawn!

Rated 5 out of 5 stars

I've been working with Alliance group…

I've been working with Alliance group for more than 3 years now and since the beggining they have done a great job as IMO and helping our Brazilian community a lot. They are also very professional and a great facilitador in business.

9 March 2026
Alliance Group logo

Reply from Alliance Group

That's fantastic to hear, Paulo! Appreciate you taking the time to share some love.

Rated 5 out of 5 stars

More Than Marketing — A True Partnership with Purpose

Working with Alliance Group Life has been an incredible experience. They are far more than just a marketing company. From the moment you become part of their network, you truly feel like you belong to a family.

They provide outstanding support in every aspect of our work. From professional video production and testimonial recordings to training and guidance, they go above and beyond to make sure we have the tools and confidence to do our job at the highest level.

What makes Alliance truly special is their commitment to the people they work with. They celebrate our success, organize amazing trips and promotions, and continuously invest in helping agents grow professionally and personally.

Their partnership with insurance companies that offer living benefits allows us to serve families with products that truly make a difference in people’s lives. And Alliance supports that mission every step of the way.

It’s hard to fully describe how excellent their work is. Their dedication, professionalism, and genuine care for the people in their network make them truly exceptional.

Being part of Alliance Group Life is not just a business relationship, it’s a community.

⭐ Highly recommended.

9 March 2026
Alliance Group logo

Reply from Alliance Group

WOW! No matter how many times we read feedback like this, it never fails to hit us right in the feels.

Thank YOU, Gui - being partnered with Five Rings Financial and amazing agency builders like yourself and Melina are why we love what we do. You keep doing your thing and we'll keep supporting you in every way we know how.

Rated 5 out of 5 stars

Very Accommodating

Very Accommodating with the food and location! Energy was great, speakers were great! We love 5 Rings!

9 March 2026
Alliance Group logo

Reply from Alliance Group

We love Five Rings, too! Thanks, Hannah!

Rated 5 out of 5 stars

Great company to work with

Great company to work with. Always available and great customer service.

9 March 2026
Alliance Group logo

Reply from Alliance Group

Love that you love the experience, Ana! Thank you for the feedback!

Rated 5 out of 5 stars

Alliance Group's strong partnership with Five Rings Financial

Alliance Group has been such a strong partner in my work with Five Rings Financial. Their training, tools, and support make it easy to show families what’s possible with modern life insurance—especially Living Benefits. The team is responsive, knowledgeable, and genuinely committed to helping agents serve people well. I’m grateful for the partnership. I appreciate the leadership’s focus on providing educational materials for my clients to understand their benefits.

9 March 2026
Alliance Group logo

Reply from Alliance Group

We love us some Living Benefits, and love us some Jaye! Thanks for the thoughtful feedback!

Rated 5 out of 5 stars

Amazing team of effective Leaders!

Amazing team of effective Leaders!! Always creating incredible content to be shared. Insightful and easy to work with; outstanding communicators and always on point. Blessed to be in partnership the Alliance Group!! Together we really are better!!

9 March 2026
Alliance Group logo

Reply from Alliance Group

Together, We're Better indeed! Love the partnership, Laura - thank you for everything!

Rated 5 out of 5 stars

I simply LOVE Working with Alliance…

I simply LOVE Working with Alliance group and all of the amazing professionals who are part of this successful company. We are supported and assisted with a lot of care and they help us tremendously to grow our sales with the endless amount of marketing strategies, trainings, events etc I have had the honor to participate at the Winter Summit and twice to the Alliance academy- and these experiences were a big change into my professional path.
Bonus part- I live in Georgia and I can see them always :)))

9 March 2026
Alliance Group logo

Reply from Alliance Group

We simply LOVE working with you too, Renata - even more when you're wearing cool ATL shirts :) Thanks for the review!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look