Alliance Financial Ltd Reviews 

113
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Alison and Hayley were so friendly and knowledgeable and made the process of choosing the right insurance easy. I'm so glad I chose them and would recommend to anyone looking for genuine people lookin... See more

Rated 5 out of 5 stars

Hayley and her team have been amazing. My particular circumstances made getting insurance tricky, but they were diligent in getting the cover I needed. I was kept informed at every step of the way and... See more

Rated 5 out of 5 stars

Hayley and the team were so helpful when dealing with me and my partner. Nothing was too much bother and she was happy to answer any question I had. The advice we were given was personable to... See more

Rated 5 out of 5 stars

Allison & Hayley have sorted my life and health insurance for many years now and the service is the best there is. From the initial call, follow up and general help on getting started the experience h... See more

Company details

  1. Life Insurance Agency

Written by the company

Alliance Financial Ltd is a UK-based financial protection and health insurance advisory firm specialising in life insurance, income protection, critical illness cover and private medical insurance. We support individuals, families and business owners across the UK in putting appropriate financial protection in place to safeguard their income, health and loved ones. Our advisers take the time to understand each client’s personal circumstances, financial commitments and future plans before recommending suitable protection options. Whether you are arranging life insurance to protect a mortgage, income protection to secure your earnings if you cannot work, or private health insurance to access faster medical treatment, we aim to provide clear, professional guidance throughout the process. Alliance Financial Ltd works with a wide range of UK insurers, allowing us to compare policies and explain options in straightforward terms. Our goal is to help clients make informed decisions about protection insurance that aligns with their needs and budget. We also work with professional introducers including mortgage brokers, accountants and business advisers, supporting their clients with regulated protection advice while maintaining professional boundaries. Alliance Financial Ltd is authorised and regulated by the Financial Conduct Authority (FCA). All advice is provided by qualified advisers following a full assessment of your needs and circumstances.


Contact info

4.9

Excellent

TrustScore 5 out of 5

113 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(113)

11 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Highly recommend

Can't thank Hayley enough for sorting our insurance for me and my family. Hayley is always at the end of a phone to help answer any questioned I've had along the way. Highly recommend!

14 August 2026
Unprompted review
Rated 5 out of 5 stars

Alison and Hayley were so friendly and…

Alison and Hayley were so friendly and knowledgeable and made the process of choosing the right insurance easy. I'm so glad I chose them and would recommend to anyone looking for genuine people looking to help you find the insurance that suits you!

11 March 2026
Unprompted review
Rated 5 out of 5 stars

I had an excellent experience working…

I had an excellent experience working with Hayley. Hayley took the time to carefully review my existing policy and identified areas where my cover could be improved and provided honest, knowledgeable advice without any pressure.

Throughout the entire process, Hayley was professional, approachable, and always available to answer my questions. The transition to my new policy was seamless and stress-free, handling everything efficiently from start to finish.

I really appreciated the expertise and genuine commitment to making sure I had the right level of protection for my needs. I would highly recommend their services to anyone looking for trustworthy and professional insurance advice.

17 July 2026
Unprompted review
Rated 5 out of 5 stars

Hayley was fantastic

Hayley was fantastic from start to finish. She helped arrange life insurance for both me and my husband, and also set up a Relevant Life Policy through my business, making sure it was the most tax-efficient option for my circumstances.

She took the time to explain everything clearly, answered every question I had, and made the whole process feel really straightforward. I always felt like she genuinely had our best interests at heart rather than trying to sell us something.

I'd have no hesitation recommending Hayley to anyone looking for honest, knowledgeable advice. She's incredibly professional, approachable and made what can feel like a daunting process so much easier.

23 March 2026
Unprompted review
Rated 5 out of 5 stars

Hayley and the team were so helpful…

Hayley and the team were so helpful when dealing with me and my partner. Nothing was too much bother and she was happy to answer any question I had.

The advice we were given was personable to our circumstances and truly had our best interest at heart. We were given the information and encouraged to mange an informed decision on our own without feeling pushed into certain plans.

I appreciate the honest advice, personable service and professionalism we experienced.

Thanks again!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Service

Allison & Hayley have sorted my life and health insurance for many years now and the service is the best there is. From the initial call, follow up and general help on getting started the experience has been simply and well explained throughout. I wouldn’t go anywhere else for advice on life or health insurances and would recommend to anyone :)

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful service

Hayley and her team have been amazing. My particular circumstances made getting insurance tricky, but they were diligent in getting the cover I needed. I was kept informed at every step of the way and advised on what decisions would be best for me at each stage.

16 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service start to finish…

Great customer service start to finish from Hayley.
She was really thorough and knowledgeable but also really lovely to deal with and chat to.
I have rearranged all of my mortgage protection with her and couldn’t be happier.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

We were recommended Alliance Financial…

We were recommended Alliance Financial Ltd and cannot speak more highly of the service provided. Hayley went over and above to outline our options and ensured we were able to secure cover for every eventuality. We would strongly recommend Alliance Financial Ltd for anyone looking for knowledgable and comprehensive advice in this space.

1 January 2026
Unprompted review
Rated 5 out of 5 stars

BEST FINANCE COMPANY HANDS DOWN

Im so blessed , power alliance has changed my life , due to extreme circumstances very extreme , I rang very embarrassed I owed a lump of money and my car was the only security i have, The absolutely AMAZING GOD SENT TEAM and Jacinta , have supported me the whole way through. They understood, had 100 percent compassion empathy, never pested or made me feel anymore embarrassed.

Instead of bankruptcy or selling the only safe place / security i have , On compassionate grounds... I OWN my car . Thank you Amazing team, VERY BLESSED , THE BEST FINANCE COMPANY hands down. THANK YOU.

26 November 2025
Unprompted review
Rated 5 out of 5 stars

Thank you so very much!

Thank you so very much, Alison S. You kept me up to date throughout the process, and was so helpful. You’re a credit to yourself, and an excellent ambassador for the company.

2 December 2024
Unprompted review
Rated 5 out of 5 stars

From start to finish I had been…

From start to finish I had been reassured about the options I had doing my insurance with Alison x she is fabulous it’s great to get advice from
Someone who knows what they are talking about 10/10

2 December 2024
Unprompted review
Rated 5 out of 5 stars

Hayley and Alison

Hayley and Alison were both very helpful and nothing was a bother. They made it so easy for us to pick the best insurance to suit us. Will definitely recommend to other people

5 August 2024
Unprompted review
Rated 5 out of 5 stars

Highly Recommend!!

Alison was excellent at sorting out our health insurance. We really didn’t know where to start but Alison explained everything to us and was always available to answer how many, many questions with a quick reply. Highly recommend!!

4 August 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look