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Review summary

Created with AI, based on recent reviews

Considering 111 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the staff for their helpfulness and understanding, often highlighting specific individuals who provided valuable advice and support. Many found the service efficient in mediating disputes and achieving resolutions, especially when dealing with unresponsive travel companies regarding holiday issues. However, some people were dissatisfied with the service, reporting long response times and a lack of action on their complaints. A few reviewers felt that the organization primarily protects its members rather than the customer, and that their mediation service was ineffective, often leading to the same outcome as direct communication with the travel company.

What people talk about most

Service

Reviewers mention ambiguous feedback about service. Some customers report positive experiences, highlighting... See more

Customer service

Customers had ambiguous experiences with customer service. Some reviewers praised the helpfulness of agents,... See more

Holidays

Consumers find holidays to be ambiguous, with many expressing dissatisfaction over issues like hidden... See more

Staff

Customers consistently note positive experiences with staff. Many reviewers praise the professionalism,... See more

Response time

Clients share ambiguous opinions on response times. Some reviewers experienced extremely quick responses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When my partner suggested ABTA, I was initially a bit unsure. I didn't want to pursue a legal route with hidden fees or make anything too "serious" which we couldn't handle, but ABTA were so efficient... See more

Rated 5 out of 5 stars

Doesn't seem many people know about this service. When we are ABTA and ATOL protected, it really does mean something. If you feel you genuinely received a bad service for the amount you paid with a tr... See more

Company replied

Rated 5 out of 5 stars

Although the friendly agent Charles could not advise on whether the offer we received from Easyjet was acceptable, he did provide valuable advice on what we should expect on the next stages if we cho... See more

Company replied

Rated 5 out of 5 stars

ABTA achieved in a few days what I couldn't in months. EASYJET had refused to return my deposit after making "significant changes" to a booked holiday. I knew I was entitled to a refund, but they kep... See more


Company details

  1. Association or Organization

Written by the company

ABTA is a UK travel trade association for tour operators and travel agents.


Contact info

  • 30 Park Street, SE1 9EQ, London, United Kingdom

  • abta.com

3.7

Average

TrustScore 3.5 out of 5

745 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 57% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Problem solved

When there was a problem with my signing in on the portal it was resolved to my satisfaction.Glad to have it all resolved now

2 February 2026
Unprompted review
ABTA logo

Reply from ABTA

We’re glad we were able to assist you and truly value your feedback.

Rated 5 out of 5 stars

Easyjet holiday not what was advertised

After a holiday complaint about a easyjet holiday abta got things sorted out when I contracted easyjet they where not interested in helping after 2 months back and forward abta got it sorted out and I got refund from easyjet

4 November 2025
Unprompted review
ABTA logo

Reply from ABTA

We're thrilled to hear about your positive experience with ABTA and how our efforts led to a satisfactory resolution for you. We really appreciate your feedback.

Rated 5 out of 5 stars

Offer from Easyjet reluctantly accepted, following ABTA mediation

Although the friendly agent Charles could not advise on whether the offer we received from Easyjet was acceptable, he did provide valuable advice on what we should expect on the next stages if we chose to pursue the matter further.
Thank you Charles, (although we're still disappointed with Easyjet)

10 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi, Thank you for your wonderful review! Your feedback means a lot to us, and we will be sure to pass on your kind comments to our adviser.

Rated 5 out of 5 stars

Very professional

Very professional, yet friendly process.

3 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for leaving us a review. We appreciate your feedback, and we will pass it around internally to our team members.

Rated 1 out of 5 stars

Absolutely waste of time

Absolutely waste of time, after first complaining to P&O with an unsatisfactory response i thought genuine case abta will sort it! how wrong i was!! exactly same response from P&0 to Abta and thats it!!! either except or pay for arbitration or go to court undependably, complete waste of time, and looking at reviews seem i am not the only one

5 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for your feedback. We’re sorry to hear that you feel disappointed with the outcome of your case and the experience you had during the process.

ABTA’s role is to review complaints in line with our Code of Conduct and we do guide customers, such as yourself, through our Alternative Dispute Resolution (ADR) or you can go through other legal routes such as the courts.

We appreciate that this may not have been the outcome you were hoping for, but we do take all complaints seriously and aim to ensure that every case is reviewed fairly and consistently.

Rated 5 out of 5 stars

Holiday money returned.moefficient in completing…

ABTA we're very efficient in completing my case. Had my money back in my account before the allotted time I was given. Thank you very much.

3 March 2026
Unprompted review
ABTA logo

Reply from ABTA

Thank you for leaving us a review. We appreciate your feedback, and we will pass it around internally to our team members. We are pleased we were able to support you with making a claim.

Rated 5 out of 5 stars

We contacted ABTA to help with a dispute with a Travel company

We contacted ABTA due to a holiday we recently went on where the rating was misrepresented. From the first contact, ABTA updated us with the status of our complaint. The contact was continued throughout the process. Our case was also dealt with promptly at every stage. It was extremely quick for our case to go to a mediation stage for our request of compensation from our travel company. The mediation stage was a phone call and the ABTA mediator was very good. We secured a settlement agreement at that time of our mediation. We were extremely impressed with the quick process with ABTA. We did have all our evidence of a paper trail of emails with the travel company which made our case easier to prove. Thank you
ABTA for helping us with our dispute. I would highly recommend using ABTA for a resolution through mediation.
Michael Taaffe

14 January 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Michael,
Thank you for leaving us a positive review. We really appreciate your feedback, and we will pass it around internally to our team members.

Rated 5 out of 5 stars

Great mediation process


after a really frustrating process with TUI, I called ABTA in and used the mediation service and the issue was resolved really quickly

15 January 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Wendy,

We're delighted everything went smoothly for you and we’ll make sure your comments are shared with the team.

Rated 4 out of 5 stars

Very professional

Very professional - far less painful experience than I was anticipating
The mediator was friendly and reassuring
Thank you

23 February 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Anita,

Your review is greatly appreciated, we are committed to providing the best service we can, and it’s wonderful to hear that reflected in your experience.

Rated 5 out of 5 stars

Professional and Efficient Mediation Support

I had a very positive experience with the mediation service. The mediator called exactly on time, spoke in a calm and professional manner, and clearly explained the process. The conversation was efficient, respectful and well organised, and I appreciated the follow-up call as well. Overall, the service felt professional, supportive and easy to navigate.

23 February 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Zaneta,

Thank you for your wonderful review! Feedback like yours really motivates us to keep delivering the best service possible.

Rated 4 out of 5 stars

It was "great" but ..

It was "great" because it worked, but the (in my opinion) unnecessary hassle in uploading the supporting documentation (i.e. it had to be in pdf format)made the process more difficult than I would have expected

9 February 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi Bob,

Thank you for taking the time to share your positive feedback with us, we do take onboard your experience regarding document uploads.

Rated 5 out of 5 stars

Process felt automated but efficient

Process felt automated but efficient, and had the desired effect, i.e. it got the travel company actually talking to me rather than dismissing my concerns.

19 January 2026
Unprompted review
ABTA logo

Reply from ABTA

Hi David,

Your review is appreciated and we look forward to continuing to support you.

Rated 1 out of 5 stars

Do not trust the Arbitration process - go to small claims court

Went through the arbitration process, total shambles and costly. The process really is stacked in the favour of the ABTA members, points of contract are misstated by arbitrator in original award then on appeal they become super defensive and raise the appeal bar so high, no one will be able to overturn. In hindsight I would of pursued the travel company in small claims. Really was disappointing, apparently members can act how they want and not be punished.

27 January 2026
Unprompted review
ABTA logo

Reply from ABTA

During the ADR process we do advise on 2 courses of action for a resolution and the choice is yours as to which service you choose to use. The Arbitrators are totally independent from ABTA/the travel industry and you will appreciate that when entering into any legal process it is best to seek independent legal advice prior to issuing proceedings.

Rated 5 out of 5 stars

First time using ABTA for help…

First time using ABTA for help resolving issues experienced whilst holidaying abroad with Easy Jet. After sending our list of numerous complaints to the holiday company, we were not happy with the outcome, so told them we would take the issue up with ABTA, only for them to reply with, ' the 15% we have offered is what ABTA states'..... Long story short ABTA set up a mediation telephone conversation with myself and the holiday company to try to resolve the issuses where we requested compensation on level more than Easy Jet had offered. After my first 10 minute call, where I got to put my points across, then the company's 10 minute call, then both of us having another 10 minutes each. A decision was reached and our compensation was more than doubled

19 January 2026
Unprompted review
Rated 4 out of 5 stars

Persistence required, but ABTA involvement led to a fair resolution

ABTA were helpful in prompting a resolution after a prolonged dispute with a tour operator.

While ABTA correctly clarified the limits of their remit, their involvement led to the tour operator re-engaging and ultimately resolving the matter with a fair settlement. Communication was clear and professional, and the case was handled in a structured way once escalated.

The process was not quick, and it did require persistence, but ABTA’s intervention did make a difference to the final outcome. Overall, a useful dispute resolution service when direct dialogue has stalled.

23 January 2026
Unprompted review
Rated 4 out of 5 stars

Abta - the Rock of the travel industry

Abta ensure the tour operators look after their clients and are fair.
I had an on going complaint with Jet2. I had turned down their initial, insulting offer and was fed up of constant apologies for the wait.
I registered my complaint with Abta and received another call from Jet2 within the week. The offer was double the original offer and had I have not had other stressful events going on I would have paid the £150 & gone to arbitration as I believe Jet2 had truly misrepresented the holiday we purchased.
Abta do not get involved too much but they were there to ensure the tour operators that sell the holidays follow a code of conduct and are accountable for the holidays they sell. I would never book a holiday without an ABTA licence.

8 December 2025
Unprompted review
Rated 1 out of 5 stars

ABTA & Cunard. ABTA refuses to act unless you exhaust your credit card first

ABTA has stated they will not engage with my complaint until a Section 75 claim is fully exhausted.

This is an extraordinary position. Section 75 is a credit card consumer remedy, it is not an investigation into safety, seaworthiness, or whether a cruise operator acted transparently. It does not establish facts, examine ship defects, or assess whether passengers were placed at risk.

My complaint concerns Cunard’s Queen Anne, Voyage H531 (30 Nov–14 Dec 2025), where the vessel displayed sustained abnormal movement and mechanical noises inconsistent with sea conditions, followed by an early termination of the voyage. These are not billing issues, they are safety and disclosure issues affecting around 3,000 passengers.

ABTA has declined to review evidence, challenge Cunard’s explanations, or seek clarification on whether defects were known prior to sailing. Instead, they have chosen to repeat Cunard’s “force majeure” wording and insist that a credit card dispute must conclude first.

In practice, this means ABTA will not act at all unless another party forces the issue.

If ABTA’s involvement is conditional on exhausting unrelated financial remedies, then its value as an independent consumer body is questionable. Based on my experience, ABTA functions as a shield for its members rather than an advocate for consumers.

Following ABTA’s response yesterday.

The claim that they “cannot assist” while a Section 75 or chargeback claim is active is misleading in my opinion.

Section 75 is a legal right for credit card purchases and does not prevent anyone from filing a complaint with ABTA at the same time.

The wording on “what we can and cannot help with” reflects ABTA’s internal process, not the law, and could confuse consumers.

Section 75 and a chargeback are related but distinct: Section 75 applies only to credit cards and is a legal right under the Consumer Credit Act. The credit card provider is jointly liable with the merchant in this case, Cunard/Carnival — for purchases between £100–£30,000.

Chargebacks can be used on credit or debit cards and are a voluntary scheme run by card networks, not a legal entitlement.

My contact with ABTA is about multiple points with Cunard, and I like many other passengers strongly refute Cunard’s reliance on “Force Majeure” which it is advising customers of this cruise.

I understand ABTA’s internal procedure is to wait until the Section 75 claim has concluded, and I will confirm the outcome once it is resolved.

30 November 2025
Unprompted review
ABTA logo

Reply from ABTA

We must advise that with section 75 claims, you can only proceed further via one route and not through both your bank and ABTA.

At the time of registering your dispute you agreed to have understood the following section on our website.

https://www.abta.com/help-and-complaints/customer-support/complaints-we-can-and-cant-help-with

Within this section we do state "We can't assist you if you have raised a "chargeback" with a bank or credit card company and it is still active.

If you would like our assistance please let us know the outcome of the claim and we would be happy to assist you further.

Rated 1 out of 5 stars

Useless ABTA Complaint Dept

I raised a complaint regarding Cunard setting sail on a 14 night cruise (Queen Anne) in December, knowing that the stabilisers were not working.
The ship rocked and rolled every sea day and Cunard finished it early so that it could dock in Southampton a day earlier for divers to try and fix it.
Cunard claimed it was an Act of God (Force Majeure) and refused any compensation.
It wasn't Force Majeure as Cunard were well aware of the problems before setting off.
ABTA didn't do anything except print the Cunard denial.
A waste of time

19 January 2026
Unprompted review
ABTA logo

Reply from ABTA

We are sorry that you are not satisfied with the service that you have received from ABTA so far.

We can confirm your case is still in progress via our ADR stage 1 and we will update you as soon as possible.

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