1st Central Insurance Reviews 

189,024
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 30,011 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the pricing very competitive and reasonable, often noting it as the cheapest option available, even for renewals. The process of signing up, managing accounts, and renewing policies is frequently described as easy, straightforward, and hassle-free. Many appreciate the helpful and polite staff, highlighting a first-class service that efficiently resolves issues and makes them feel valued. However, some customers noted issues with customer service, describing experiences with rude advisors, communication difficulties, and frustrating interactions with chatbots. A few also felt that making policy changes could incur unexpectedly high fees, and that the website or online account access sometimes presented technical difficulties.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding it to be very good, competitive, and... See more

User experience

People report positive experiences with user experience, finding the app and website easy, convenient, and... See more

Service

Clients share positive opinions on service, with many expressing satisfaction with the ease of obtaining... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for tasks like... See more

Customer service

Customers had ambiguous experiences with customer service, with some reviewers reporting very helpful and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Had a phone call with them before decided whether to go with them or not and they were helpful and polite. Certainly much cheaper than my existing provider by a considerable amount. The signing up pro... See more

Company replied

Rated 4 out of 5 stars

All the support I needed to renew my policy. And the cost for the coming year was only slightly higher than last year. Only improvement I would suggest is to be given the option of a paper copy of my... See more

Company replied

Rated 4 out of 5 stars

I am 83 and find not having paper copy of my policy not what I want. But the operators made things much easier for me thank you,Martin Turner

Company replied

Rated 4 out of 5 stars

It’s still the cheapest option available, but when they offered a continuation, they offered worse terms than when I applied again using a new email address.

Company replied


Company details

  1. Auto Insurance Agency
  2. Home Insurance Agency
  3. Insurance Agency

Written by the company

Get a car insurance quote from 1st CENTRAL and you won’t be disappointed. As experts in UK motor insurance, 1st CENTRAL provides cheap car insurance for new drivers and experienced drivers, along with a high standard of customer service. Our friendly support teams are on hand to help you with your car insurance quote. We can customize your affordable car insurance policy with optional extras including Legal Cover, Personal Accident Cover, Hire Car, Excess Protect and RAC Breakdown Cover.

Who We Are

Written by the company

We offer Defaqto 5-Star rated car insurance
Our car insurance provides quality cover and includes a comprehensive range of features and benefits including a courtesy car, £1500 of key cover and 90 days driving in Europe, as standard
We’re competitive on price
We’ve got some very smart people in our pricing team (and some clever technology) monitoring the market to make sure we’re always giving the best price possible. We’re pretty hot on fraud too, which helps us keep our premiums lower.
We’re not all talk
If you make a claim, we’ll look after you. You'll be assigned a Personal Claims Advisor, enjoy free collection and delivery of your vehicle, a 5 year warranty on all repairs, mobile repairs and estimates where possible, and like for like vehicle replacement.
We’re nice people
All of this is backed up by support from our friendly call centre. Our call centre is open at sensible times including weekends and our claims line is open 24/7, 365 days a year.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

189K reviews

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4.4

All reviews

(189,024)

28,791 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Simple service to use

15 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so glad to hear that you found our service straightforward to use. We truly appreciate your positive feedback and five-star rating!

Emily

Rated 1 out of 5 stars

Great until there’s a claim

Great until there’s a claim. Assessors have no idea on the Highway Code or rules of the road and side with dangerous third party claiments. Avoid at all costs

16 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are sorry to hear about your negative claims experience. We take your feedback seriously and will review our assessment procedures to ensure fairness and accuracy.

Emily

Rated 5 out of 5 stars

My experience was really good and polite

My experience was really good and polite

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your wonderful five-star review! We are so glad you found your experience with us to be really good and polite. Thank you for your kind words.

Emily

Rated 2 out of 5 stars

It was my second car insurance in which…

It was my second car insurance in which i was promised to get £50 discount but i didn’t get it. Despite repeating the process over and over again if i was doing something wrong.

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate you sharing your experience regarding the promised discount. We understand your frustration and are reviewing our processes to ensure this does not happen again. Thank you for your feedback.

Emily

Rated 5 out of 5 stars

Satisfactory conclusion to a problem…

Satisfactory conclusion to a problem created by myself.

15 July 2026
Unprompted review
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're happy to hear we could help resolve the situation to your satisfaction. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Easy company to deal with but premiums…

Easy company to deal with but premiums could be a little cheaper.

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're pleased you found us easy to deal with. We appreciate your feedback regarding premiums and will certainly take your comments on board.

Emily

Rated 5 out of 5 stars

​I recently switched to First Central…

​I recently switched to First Central and couldn't be happier. They offered the most competitive price by far, but what really impressed me was how many great features they include as standard. Setting everything up online was incredibly quick and easy. Excellent value for money and brilliant digital service—highly recommend!

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear you're happy with your switch! We're glad you found our pricing competitive and appreciate your positive comments about our features and digital service.

Emily

Rated 4 out of 5 stars

Very easy website ,more sensible…

Very easy website ,more sensible pricing than others.

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found our website easy to use and our pricing more sensible than others. Thank you for your wonderful feedback!

Emily

Rated 5 out of 5 stars

Very good service

Very good service

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Brilliant

Very simple, quick and easy to do.

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your five-star review! We are so glad you found our process to be simple, quick, and easy to complete. Thank you for your feedback.

Emily

Rated 5 out of 5 stars

Very pleased with my car insurance…

Very pleased with my car insurance again this year. I was invited to renew my account just before my renewal date which is a great help for forgetful pensioners, well done 1st central.

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased to hear you're happy with your car insurance renewal again this year. We're glad our timely reminder was helpful!

Emily

Rated 5 out of 5 stars

Good

Great experience

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 5 out of 5 stars

Very easy to complete.

Very easy to complete.

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found the process straightforward and easy to complete. We truly appreciate your positive feedback and the five-star review.

Emily

Rated 5 out of 5 stars

Easy communication

Easy communication

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

Thanks for your great feedback! We always aim to give the best service and price to our customers 😊.

Emily

Rated 3 out of 5 stars

They do help, getting hold of them is tricky

They do help, but its so hard to get hold of them and the online chat is pretty slow an awful.
Ive been with this company a good few years now an this has put me off renewing with them

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're truly sorry to hear about the difficulties you've experienced reaching us and with our online chat. We understand how frustrating slow response times can be, especially after being a loyal customer for so many years. Your feedback is very important to us as we strive to improve our services.

Emily

Rated 5 out of 5 stars

It’s good as now so far as I’m jus…

It’s good as now so far as I’m jus start and hope will be good thnks

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We appreciate your initial feedback and are glad you're starting positively. We hope your experience continues to be good.

Emily

Rated 5 out of 5 stars

Great price and easy instructions on…

Great price and easy instructions on setting up

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're delighted to hear that you found our pricing great and the setup instructions easy to follow. Thank you for your positive feedback!

Emily

Rated 5 out of 5 stars

Quick

Quick, simple and easy to use

16 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We are so pleased to hear that you found our service to be quick, simple, and easy to use. We truly appreciate your positive feedback and five-star rating!

Emily

Rated 5 out of 5 stars

Good

My experience filling the forms and through the application was quick and easy

13 July 2026
1st Central Insurance logo

Reply from 1st Central Insurance

Hi

We're so pleased you found the process of filling out forms and completing your application quick and easy. Thank you for your positive feedback!

Emily

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