I have used Icewear for a number of years. I initially stumbled upon them by chance and was surprised by the quality of the wool used on their men's Icelandic wool jumpers, and I mean immense quality - fibre length, strength, loft, water repellence. I tend to use wool vs synthetics for outdoor sports and these jumpers were some of the few which were up to the task, hence £100 plus was a good investment.

However, over the past 3 years the quality seems to have decreased to the point where they are now no better than anything else out there, if not worse. I hope the company can return to their previous quality. Currently they are probably not worth the hassle and cost of having sent from Iceland.