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Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Zoe was quick to respond to my request…

Zoe was quick to respond to my request for a refund.
I tried to subscribe to the Zoe App but it wasn’t available in my location(Canada).
Funds were back in my bank very quickly.
All contacts with Zoe where cordial.

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi, thank you for the 5-star review! While we’re sorry we can’t welcome you to the ZOE app in Canada just yet, we are glad we could make the refund process quick and seamless for you.

We appreciate your kind words regarding our team’s support. We are constantly working on expanding our reach, so we hope to be able to support your health journey in the future!

The ZOE Team

Rated 5 out of 5 stars

ZOE Game Changer

Just signed up for ZOE app membership, 30+ 4 month subscription to try and the gut test to escape UPFs. Alot of outlay at first however there are a couple of staggered payment options with an initial start of the app as user friendly to log food types for scores. The photo scan foods/bar codes facility aides to make better informed choices and a game changer if you want to swap a choice out. I haven't had my gut microbiome test score as yet but paid for it as think it's necessary to understand what your gut starting point is to improve it further through food choices. No calorie counting, just eating better quality food choices and a AI insight daily assessment and Ziggie questions tool. Contact Team are very quick to respond if needed. Impressed so far on my healthier me journey!

17 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Susan,

Welcome to the ZOE community! We’re thrilled to hear that the app is already proving to be a game-changer for you in the mission to escape UPFs.

It’s great that you’re finding the photo and barcode scanning tools helpful for making those swaps in real-time - it's exactly how the science is designed to work! We’re also glad our team and Ziggie have been there to support you from the start. Your gut microbiome results will be a fantastic compass to further refine those choices once they arrive.

Thank you for the 5-star review, and here’s to your continued success on your healthier journey!

Thanks,

The ZOE Team

Rated 5 out of 5 stars

Quick and helpful

I had difficulties as my Zoe Daily 30;delivery for some reason was held at a Royal Mail depot. When I contacted Zoe they were very helpful and understanding from the start. Fin (who may be AI) and Daisy travced things and offered a refund or replacement, which hasn’t come yet as I told them I was going away for few days so they are sending out Monday so it doesn’t arrive while I’m still away. So watch this space!

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Helen,

Thank you for the 5-star review! We are so glad to hear that we could help resolve that Royal Mail delivery hiccup for you.

Whether you’re chatting with Fin (our AI guide) or team members like Daisy, our goal is always to make sure you feel supported.

We look forward to hearing how you get on once it arrives - have a good trip!

Thanks

The ZOE Team

Rated 4 out of 5 stars

It took a human rather than AI

While it was very confusing moving from the old Zoe to the new zoe particularly in terms of the stool analysis and using up old ones bought previously. This was sorted out and I am awaiting the results.

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi J,

We’re glad to hear that a member of our team was able to clear up the confusion regarding your stool tests. Transitioning to our new app and system is a significant step in our mission to improve health through science, and we appreciate your patience while we smooth out the details.

We look forward to your results arriving soon so you can continue your journey with the most up-to-date insights into your biology. Thank you for the review and for being part of the ZOE community!

Rated 5 out of 5 stars

Daily 30 Salvage

I had moved house which had been a long time in the making then everything happens in a rush. I had a Daily 30 consignment in the pipeline and it didn’t get to me a the redirection hadn’t kicked in. Zoe team members helped with the address change and sorted me out with a replacement Daily 30 which I have to say is helping with weight loss.

25 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Phil,

Congratulations on your move! We know how hectic life can get during a transition like that, and we’re so pleased our team could step in to ensure your Daily 30 found its way to your new home.

It’s wonderful to hear that you’re already seeing positive results with your weight loss journey - fueling your gut with diverse plants is a powerful way to support your progress. We’re thrilled to have you with us in your new chapter.

The ZOE Team

Rated 5 out of 5 stars

Amazing products and team

Amazing products and very responsive/attentive team! 10/10 would recommend.

16 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Juliette,

Thanks for taking the time to share your experience. We are thrilled to hear you are enjoying your ZOE products and well supported by our support team.

We look forward to assisting you further.

Best,

The ZOE Team

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. Attentive, polite, helpful, prompt, and a real willingness to resolve any queries.

10 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Tim,

Thanks for leaving us a 5-star review. It is wonderful to hear that our support team has provided prompt, polite, and effective assistance.

If you require any additional help, please reach back out to us.

Best,

The ZOE Team

Rated 1 out of 5 stars

⭐☆☆☆☆ Buggy App + Predatory Billing =…

⭐☆☆☆☆ Buggy App + Predatory Billing = Hard Pass
Two problems, both dealbreakers:
1. THE APP DOESN’T WORK. Constant bugs. Basic features fail. For a health app that charges what Zoe charges, this is embarrassing.
2. CANCELLATION IS A JOKE. When I cancelled, they continued charging me through the end of the annual period — even though I wasn’t using the app at all. Not a single feature. They don’t care. They’ve already got your money.
A company that builds its revenue model around making it painful to leave has already told you everything you need to know about how much they value their users.
Skip it. Plenty of other apps in this space that actually function AND respect their customers.

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Nichole,

Thanks for taking the time to share your experience. We are sorry to hear about the app technical issues you've experienced.

Please reach out to us and request a "human agent" for us to troubleshoot these issues and provide clarity regarding our membership terms.

In full transparency, our terms are stated during checkout as well as your confirmation and renewal reminder emails.

Hope this helps.

Best,

The ZOE Team

Rated 1 out of 5 stars

Horrible experience

Horrible experience. Sent my stool sample twice they never updated my information. When i canceled my subscription they still kept charging me and it’s difficult talk to a person to get my money back. They’re still charging me and it’s been months since I’ve cancelled my subscription

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Edward,

Thank you for taking the time to share your experience. Please reach back out to us and request a "human agent" for us to investigate this further.

Best,

The ZOE Team

Rated 1 out of 5 stars

Since changing to the new app I can no…

Since changing to the new app I can no longer access anything of use, such as the scores for shop-bought goods. I seem to be locked into some nonsense produced with 4 year olds in mind. I will have to cancel if this cannot be resolved.

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Brendan,

Thanks for taking the time to share your experience. We are sorry to hear you are having a difficult time navigating the new app.

Please reach out to our support team via email or the in-app chat for further guidance, as it is very likely that the same products are available in the new app.

If you require any further assistance, please let us know.

Best,

The ZOE Team

Rated 5 out of 5 stars

quick efficient customer service Great Product

Had a problem with an order, all sorted quickly and efficiently, great product

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thanks for being a ZOE member and taking the time to share your experience. It is wonderful to hear that our support team was able to provide prompt and efficient support.

We look forward to supporting you further in the future.

Best,

The ZOE Team

Rated 5 out of 5 stars

Daisy at Zoe was first class

Daisy at Zoe was very swift to answer my initial and then subsequent enquiries on email. It is very good to interact with a real person and not the AI bots that seem to be creeping in. Daisy was first class - thank you Daisy.

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jay,

Thanks for leaving us a 5-star review. We will be sure to share this with Daisy!

FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

Best,

The ZOE Team

Rated 4 out of 5 stars

Fast and accurate help

Fast, detailed, accurate and helpful response

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Helen,

Thanks for taking the time to share your experience. It is wonderful to hear that our team was able to assist you with speed and efficiency.

If you need any further assistance, please don't hesitate to contact us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Excellent customer service !

There was a quick response to my query and clear advice on what to do, delivered in a very pleasant manner.

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Paula,

Thank you for taking the time to share your experience. We are thrilled to hear our team was able to assist you in such a timely and pleasant manner.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Friendly and efficient! Can't ask for more!

So nice to know that the team are there, in the background, to help with your queries and to sort out any problems re the Zoe app that you might have. Very friendly and efficient!

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi CH,

Thanks for taking the time to share your experience. It is wonderful to hear that you trust in our support team!

Please know we will continue to be here should you need any further assistance.

Best,

The ZOE Team

Rated 5 out of 5 stars

Handling of queries

On the two occasions I have raised queries, Zoe have responded instantly with AI and referred to a human immediately when necessary. Solutions to queries have been found quickly and processed in a timely manner. I’m very happy to recommend Zoe

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Samantha,

Thanks for sharing your experience and leaving us a 5-star review. We are thrilled to hear our team was able to assist you in a prompt and efficient manner.

Our AI Assistant and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

A rare gem

This is a wonderful company to deal with - they have a very 'human' way of dealing with issues - a rare gem in this world these days. Shout out to Emily in particular.

15 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi J,

Thanks for such a lovely review. We are thrilled to hear that our goal of providing consistent support has been well-received by you.

If you require any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 1 out of 5 stars

Horrific service and unclear marketing

If I could score a zero, I would.
I purchased the product thinking the health kit included the very popular glucose monitor. Turns out this was a trial that has been stopped. I requested a refund, complained and raised a DSAR to remove all of my health data. It took 7 days for them to respond, disregarding my concerns, leaving it too late to process a refund, and ignoring my DSAR. They then closed my complaint in less than 24 business hours and have ignored my additional escalations.
I am utterly appalled at the cost, lack of clear marketing and poor customer service, not to mention a lack of awareness on Data protection regulations. I feel completely scammed and will be telling everyone to avoid this terrible company.

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Hannah,

Thank you for your feedback. We apologize for the delayed response.

We regret any confusion regarding your purchase, which was for a gut microbiome test and membership only. This does not include tests for blood fat or glucose.

We've streamlined our testing in ZOE 2.0 for a better experience. Our support team is in touch with you about your cancellation and return. We remain committed to improving health for millions.

Best,
The ZOE Team

Rated 5 out of 5 stars

Fin was really helpful and helped me to…

Fin was really helpful and helped me to complete what I needed to do. Excellent.

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thanks for taking the time to share your experience. So glad Fin was able to successfully assist you.

If you need anything else, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

I needed to speak to a real person…

I needed to speak to a real person about my membership and change to the new app. I emailed ZOE and got the bot ‘Fin’. I asked to speak to a real person and my email was forwarded to Emily. She answered my questions clearly and in the amount of detail I needed to make an informed choice. She also helped me facilitate the change. I was impressed, and relieved, how easy it was to chat to someone who understood what the issues were. Having sorted everything out, with grateful thanks to Emily, I can now change to the new app with confidence. Thank you.

14 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Debs,
Thanks for taking the time to leave us such a lovely review. We are thrilled to hear Emily was able to assist you in such an efficient and detailed manner.

FIN and our support team work in tandem to ensure you receive the best possible service experience, combining the efficiency of AI with the empathy and expertise of our staff.

If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

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