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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the ease and efficiency of the rental process, from quick keybox pickups at the airport to seamless drop-offs. People frequently mention the excellent condition and cleanliness of the vehicles, often noting their suitability for various driving conditions and the availability of a wide range of options, including EVs. The overall user experience is described as stress-free and convenient, with many appreciating the smooth, self-service procedures and the helpfulness of the staff. However, some customers also noted minor issues, such as cars with higher mileage or signs of wear in the interior. A few people experienced problems with tire pressure or flat tires, finding that roadside assistance was sometimes difficult to obtain or independent of the company. Additionally, some reviewers suggested clearer signage for bus stops at the airport and improved maintenance of rented booster seats.

What people talk about most

Service

Reviewers mention positive feedback about service. Customers consistently praise the seamless and efficient... See more

Product

Customers had positive experiences with product. Reviewers consistently praise the excellent condition of the... See more

Quality

People report positive experiences with quality. Customers frequently praise the excellent condition of the... See more

User experience

Users describe positive interactions with the overall experience. Customers consistently highlight the ease,... See more

Location

Reviewers highlight positive aspects of location. Many customers found the pick-up and drop-off locations,... See more

Based on these reviews

Rated 5 out of 5 stars

Seemless pick up and drop off at Keflavik airport. Car was clean and great condition. Staff during drop off were friendly. Having all the insurances and being covered for everything gave us peace of m... See more

Rated 5 out of 5 stars

Really easy collection process, and very friendly / helpful staff. We encountered a mechanical issue during our hire and the roadside assistance was great . It was done through a live chat on WhatsApp... See more

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

608 reviews

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Replied to 33% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

This was my fourth visit to Iceland

This was my fourth visit to Iceland, and the first time I chose Zero car hire, and in my view their system has been the best I’ve used by far. So easy from arranging the car hire online, information sent straight to my phone with the pick up details, just collect the car keys from the locker, and you’re on your way. No waiting around in a queue, and very easy at the dropping off point. They offer good insurance options too. I’m planning to be over in Iceland in the new year, and I will again without doubt use Zero Car Hire.

15 September 2025
Unprompted review
Rated 5 out of 5 stars

“used” 4x4 was the perfect gateway to explore Iceland

We hired a “used” model 4x4 and it was great for our trip along the South Coast. I loved the digital business model, which made it easy to get the keys and find the car. Plus there was great comfort in knowing everything was covered. The only downside was we ended up getting a manual instead of automatic (I think my booking error) so I had to do all the driving!

15 October 2025
Unprompted review
Rated 5 out of 5 stars

Hassle free and cost effective

The experience of hassle free pickup and drop was top notch... It saves ample time and no question delivery leaves a smile on the face.
On top of it the prepaid fuel service adds further to the positive experience. Would recommend zero car to everyone visiting Iceland.

17 October 2025
Unprompted review
Rated 5 out of 5 stars

Smooth experience from beinning to the end

The pick up is a very smooth and easy experience. Online check in was available a week before my pick up date and just need some basic details to finish. On that day, just use the key code to get the key and it's super easy to find the car. All previous damages were shown in the report they sent to you. Returning is also easy, just drop the key to the reception. No hidden fee, no craps.

1 October 2025
Unprompted review
Rated 5 out of 5 stars

Great car, amazing attention

The car was perfect for all the roads and tracks we travelled on throughout Iceland.

Also, they showed great empathy when we had a huge problem with our flight back to home and made their terms more flexible, a gesture we will never forget.

24 September 2025
Unprompted review
Rated 5 out of 5 stars

Best car hire experience

From online booking and registration to contactless pick-up directly at the airport and quick key return at the counter, I can only describe my experience with Zero Car Rental as perfect. I recommend them to anyone looking for good prices, good vehicles, full insurance and great service.

14 October 2025
Unprompted review
Rated 5 out of 5 stars

Great experience with no worries

Contactless pick up process at the evening we arrived. The keys were waiting for us in the locker. The car (Dacia Duster 4x4) was in mint condition. With full insurance option included we didn't have to be worried about anything during the car's drop off. It was a great rental that allowed us to experience Iceland with no concerns at all. Will recommend it to all my friends 💪🏼

24 September 2025
Unprompted review
Rated 5 out of 5 stars

Smooth experience from start to finish A+

Online check-in was easy, the walk from the airport wasn’t too bad, even though we nearly froze solid 😅(missed the shuttle) and the car was spotless and simple to use. Drop-off was ridiculously quick — blink and it’s done.
Only hiccup: we got a different model than expected, and it was tight for 4 adults and 4 suitcases… but that’s probably more on me.
All in all, great service and would totally book again and highly recommend.

19 September 2025
Unprompted review
Rated 4 out of 5 stars

Smooth rental process

Overall, the rental process was smooth — one of the best experiences I’ve had so far. However, the car was quite old and had already exceeded 100,000 miles. When driving at high speed on Iceland’s highways, especially during strong wind and rain, it felt like the car was about to fall apart.

10 October 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Experience with Zero Car – Highly Recommended!

I recently rented a car from Zero Car and had an absolutely fantastic experience from start to finish. I would highly recommend them to anyone looking for a reliable and hassle-free rental service.

Booking and pick-up were incredibly smooth and convenient. The entire process was straightforward, and I encountered no issues whatsoever. When I arrived to collect the vehicle, it was impeccably clean and ready to go.

I also really appreciated the transparency regarding the vehicle's condition. All existing damage points were clearly outlined in an email sent in advance, which eliminated any potential surprises or disputes during the inspection.

During my trip, a small unfortunate incident occurred – a stone chip from road debris caused a pit in the windshield. However, the support team at Zero Car handled the situation exceptionally quickly and efficiently. Their prompt response ensured that my travel plans were not delayed in the slightest, which I was very grateful for.

Finally, the drop-off process was remarkably fast and took just a few minutes. It was the perfect, effortless end to a great rental experience.

Overall, Zero Car exceeded my expectations in every aspect. Their combination of convenience, transparency, excellent vehicle maintenance, and superb customer support makes them my top choice for future rentals. I highly recommend Zero Car!

23 October 2025
Unprompted review
Rated 5 out of 5 stars

Fuss-free car rental experience in Iceland.

Collection and return of car was smooth, booking was seamless, and we didn't have to worry at all about condition of the car as we were well briefed about what to expect all via email. 5 stars! Would definitely utilise Zero Car again if I'm back in Iceland.

25 September 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely recommend Zero Car Rental!

As a foreign traveler, I was overwhelmed by the countless add-on insurances offered by most rental companies, such as Collision Damage Waiver (CDW), Super CDW, Sand and Ash Protection (SAAP), Personal Accident Insurance (PAI), and so on.
Zero Car Rental truly lives up to its name “zero hassle”. They offer full coverage with zero deductible, giving you complete peace of mind while driving around Iceland.
When an accident happened during our trip, the company handled the situation quickly and with great care, allowing us to continue our journey smoothly.
In brief, I highly recommend Zero Car Rental to anyone visiting Iceland!

13 October 2025
Unprompted review
Rated 5 out of 5 stars

wonderful trip

Renting a car was incredibly convenient. Even though my flight arrived in the early hours of the morning, the self-service pickup process was smooth and effortless. The car itself was brand new and offered a wonderfully comfortable drive. With full coverage insurance, I felt completely at ease even when driving along rugged, gravel-strewn roads. On October 4th, we encountered strong winds during our journey, but the rental car provided a sense of security and reliability throughout. Returning the vehicle in downtown Reykjavik was just as hassle-free, bringing our trip to a seamless and satisfying close. It was nothing short of a perfect journey!

5 October 2025
Unprompted review
Rated 5 out of 5 stars

Very satisfied with the service

Very satisfied with the service! The early-morning car pickup was quick and simple. The car matched the model we rented, was clean, and well equipped. We always felt very safe thanks to the GPS tracking. Throughout the trip, we received alerts and warnings about potential hazards or weather changes in the areas we were driving through. The full-coverage insurance truly covers any possible damage, which is especially reassuring in a country where weather conditions can be unpredictable. The drop-off was also very fast.

22 September 2025
Unprompted review
Rated 5 out of 5 stars

Everything from start to finish was so…

Everything from start to finish was so easy. The shuttle bus from the airport was easy to find, stress free getting the keys from the box and the car we had was an upgrade to what we booked. The car itself did everything we needed and was in very good condition. Very straight forward process returning the car too. Wouldn’t hesitate to use them again and would highly recommend.

18 September 2025
Unprompted review
Rated 5 out of 5 stars

Great experience 10/10 would rent again!

From start to finish Everything was super easy!

Good price, nice clean car, No hassle with the full coverage insurance, Quick and easy pick up with the lock box.

Ended up getting a hybrid, which was really convenient with the higher gas prices in Iceland!

All in all great experience, 10 out of 10 would rent again!

30 September 2025
Unprompted review

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