Dear Petits Filous / Yoplait,
Dear Petits Filous / Yoplait,
I normally don’t write posts like this, but I honestly have to say something.
I picked up your strawberry drinking yogurt for my child and saw the label “Made for CHEEKY RASCALS.”
It is not funny.
As parents, many of us are working hard every single day to raise respectful, kind, and well-behaved children. We correct behaviour, we teach values, we encourage discipline — and then a trusted children’s brand casually labels kids as “rascals” as if poor behaviour is cute or something to celebrate.
Words matter. Branding matters. Identity matters — especially for young children who absorb messages from everything around them, including the products they love.
This may seem like harmless marketing to your team, but to some parents it sends the wrong signal. Not every child is a “rascal,” and not every parent wants that language normalised.
Your product has a strong reputation, which is exactly why I expected better.
I hope you reconsider messaging like this in the future and focus on what truly matters — healthy, happy children — not cheeky stereotypes.
Sincerely,
One unimpressed parent.








