I have been using Yao Secret for almost 2 years now. And I am so glad I found Yao Secret. It completely solved the shedding problem as my hair is waist-level. I even learnt how to adjust to soap bars... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
My package never arrived and I'm still waiting for a response from Yao regarding my refund, even though I've written to them a couple of times and haven't received a reply. Their customer service is v... See more
Where have these fermented rice water bars been all my life?! Just a quick lather transforms my dry, frizzy coils with each wash. Now I flaunt the softest, bounciest curls that gleam with health thank... See more
Company replied
Worthless product. The shampoo and conditioner bars do t lather, so it takes an impossible amount of time just trying to get something to distribute through the hair. Since it’s not liquid and doesn’t... See more
Company replied
Company details
Written by the company
Yao Secret is dedicated to improving and maintaining healthy hair by way of cultural tradition. Inspired by the Red Yao Tribe, bringing you handcrafted natural hair care products made with ritually-prepared rice water in the Longji Rice Terraces.
Contact info
London, United Kingdom
- support@yaosecret.com
- yaosecret.com
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Best shampoo I've ever had
I've been using this product for two years and I've never had so many compliments on my hair
Will give Yao Secret 10 stars!!!
I have been using Yao Secret for almost 2 years now. And I am so glad I found Yao Secret. It completely solved the shedding problem as my hair is waist-level. I even learnt how to adjust to soap bars for hair just because of Yao Secret. Delivery has never been an issue for Yao Secret's team as the shipping is immediate. Any delays are from the 3rd party logistics company. That's why I order 2 sets at a time, well in advance.
Package never arrived
My package never arrived and I'm still waiting for a response from Yao regarding my refund, even though I've written to them a couple of times and haven't received a reply. Their customer service is very poor and I'll probably have to open a dispute with PayPal to get my money back.
Shampoo and conditioner.
This shampoo and conditioner were very good and made my hair feel soft and somehow thicker.
Inquiry about shipping to Japan
Hello, I am trying to purchase your products, but I cannot select "Japan" in the shipping address section at checkout. Could you please let me know how I can place an order from Japan?
I have fine & thin hair
I have fine & thin hair. I have been looking for something/anything that might slow the hair loss/thinning when I comb/brush my hair after shampooing. I read about fermented rice water and have tried several that I bought online, but I was not impressed. I watched a video about the Yao secret and thought 1 more try, and WOW I am so glad I did. From day 1, I could see the difference the Fermented rice water made. I lost maybe a quarter of the normal amount I lose, I will definitely be buying much more. I can not wait to try the Shampoo and conditioner bars.
Lush.
I really love the organic feel these hair products have. I love the shampoo bar, makes my hair feel lovely and also comes with a net with the bar which is handy. My shampoo bar lasts a long time.
I also brought the leave in conditioner as well, which made my hair so soft.
Recommended! Xx
Amazing the best thing for hair care
Amazing the best thing for hair care
Still waiting for a refund despite Yao agreeing to this.
I brought the products and they arrived in good time but sadly I had an allergic reaction to the items. I emailed twice, got no reply and eventually had to open a case via PayPal to get a refund. Yao were very apologetic when they finally emailed me. They were really good and agreed to refund me and not charge a restocking fee as I had a reaction however it has now been over a week since they received the products back and I am still having to chase for the refund through Paypal who have opened the case.
The allergic reaction was not their fault so I can't comment on the products but the service I have experienced so far has been really poor.
Update: the day after I posted this I got a refund.
I purchased 3 times already the…
I purchased 3 times already the products and so far it’s my favourite shampoo and conditioner. I was looking for natural product and these products are amazing! It does something really magical to my hair, i stopped loosing the hair, so much new hair growth and hold volume so well as l have really fine hair. I love love love this product. It’s a bit expensive compared to regular shampoos and the bars a bit small but knowing the natural ingredients and what it does to my hair I’m willing to pay the price
Never received it
Never received it, sent in a customer complaint, and never got a reply. I think it's been delivered to the wrong mailbox.
Very disappointing Customer Service
I order the Shampoo and Conditioner from Yao Secret, and I never received the order. Apparently there was some issue with my order in my country (Spain), and when I called the courier they couldn’t find my package and when I contacted Yao Secret’s Customer Service to give me more information and help me find it, they said that once the package leave the country where they are at, it’s not their responsibility anymore, so they send me the same link (again) for the same package my country’s courier couldn’t find in the system, so not helpful AT ALL.
Long story short, I never received my order and lost 72€ on top of that. Very disappointed with the customer service and how they handled my order.
Good morning ,id like to sadly give a…
Good morning ,id like to sadly give a honest review on my recent purchase of your shampoo bar,
well it arrived yesterday but it blew me away firstly how it was presented
seeing how glam and pretty your site and products looks
it did not do your company justice at all
I suggest you look at the conditions of your products before sending them please
as not to disapoint anyone further
im still waiting for a reply
im not good on a computer as you can see but i am honest and i do believe you should look into this matter many thanks
also very confused as just recieved a thankyou EMAIL for my order instead of a reply to my two emails Please kindly look into this matter

Reply from Yao Secret
Will Continue To Order From Them!
This is my second order of the shampoo/conditioner! I was gifted the rice water treatment and immediately ordered more once I ran out! I have the fine toothed comb and the hair brush, and my hair has gotten a lot more soft, but it still holds volume really well. It's a lot more manageable!
The shipping is quick and efficient. So far, I've not been disappointed by anything I've ordered from them, and I'm looking forward to ordering more of their products!

Reply from Yao Secret
Waves are defined.
My order arrived quickly thank you. I'm actually really surprised how well the bars are working. I have dry, frizzy, wavy hair that has looked more like candy floss than hair for the last few years. Not any more, my hair is soft and smooth with defined waves, I have only used the bars 3 times so far. I'm also hoping it may help to get my hair a bit longer, I have really struggled to grow it because it is so brittle.

Reply from Yao Secret
Re ordering rice water shampoo & conditioner
My hair is vasty improved since using this.
I have just reordered for the third time!

Reply from Yao Secret
I discovered the rice shampoo here
I discovered the rice shampoo here, it's so gentle on the head skin and foams so great and strengthens the hair..I'll buy here again

Reply from Yao Secret
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







