West Midland Safari Park Reviews 

182
TrustScore 2 out of 5

1.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 56 reviews, most reviewers were unhappy with their experience overall. Customers frequently found pricing excessively high for admission, food, and drinks, feeling the value did not match the cost. Many reported extreme disappointment with the safari drive, citing long traffic jams and a severe lack of animals. Reviewers also noted numerous rides were out of order, outdated, or unsuitable for children, with some encountering unhelpful or rude staff, contributing to a negative overall impression. However, some people were satisfied with specific aspects, particularly lodge stays, praising animal proximity and staff knowledge. A few others enjoyed walk-through areas or dinosaur exhibits, finding staff pleasant.

What people talk about most

Price

Users describe negative interactions with price, with many reviewers finding the overall experience to be... See more

Location

Customers consistently note ambiguous experiences with the location, with many describing it as a run-down... See more

Product

Reviewers highlight ambiguous aspects of product, with many expressing disappointment over the scarcity of... See more

Service

People report negative experiences with service, particularly regarding the safari drive-through, which many... See more

Staff

Reviewers mention ambiguous feedback about staff, with many customers praising their pleasantness,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Everything now seems geared to the lodges, with animals being moved to the lodge viewing areas, there really seems little point in the safari drive. Held in the pens only to find no wild dogs (the... See more

Rated 2 out of 5 stars

So 70%of this 4 mile journey no animals ..so dissapointed we came a faur distance ..to just see empty spaces .no lions .no tigers .no wild dogs ....no zebra ...traffic light system in operation waste... See more

Rated 2 out of 5 stars

Don’t bother with the safari, not many animals to see and you will spend most of your time sat in your car wishing you were somewhere else, with kids saying they are bored or crying and asking where a... See more

Rated 2 out of 5 stars

Everything 100% overpriced at least. Primitive booking system, couldn’t book different types of tickets on the same order. Refund policy is non existent. Phone lines open at 10am, coul... See more


Company details

  1. Wildlife and Safari Park
  2. Tourist Attraction

Written by the company

Are you ready for a spectacular family day out in the West Midlands? Hop in your car and embark on the epic 4-mile Safari Drive, where you can spot some of Africa and Asia's most incredible wildlife. Come face to face with lions, tigers, rhinos, elephants, giraffes, zebras, and many other rare and exciting species. But the journey doesn't stop there, embark on an on-foot journey through the Safari Walk areas. Don’t miss the opportunity to take in the sights of the Park’s walking trails. See cheetah, elephant, giraffe and more up close on foot. After a day full of animal encounters, step into the past and meet dinosaurs and ice age creatures, and treat the little ones to a mini adventure of their own at the Explorers' Play Park. There's plenty to get up to for visitors of all ages at West Midlands Safari Park, don't miss out on one of the best things to do near Birmingham for families and book your tickets today for the best prices online! A memorable day out for the family is guaranteed at West Midlands Safari Park! Book your tickets today and start looking forward to your visit. Tickets are delivered to you instantly via email and SMS.


Contact info

1.8

Poor

TrustScore 2 out of 5

182 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.8

All reviews

(182)

55 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

They are not inclusive!!!

They are not inclusive!!!! Nor helpful!! If your child has a disability think again about going to wmsp! My son has a disability and has a wmsp showing his disability and that he needs two carers. The only place we can take him to in wmsp is the safari. We got to the entrance and a lad told us we need to turn around and get the tickets from the booth at the entrance to park. (We have not done this before) I explained that this will cause huge anxieties but lad said, don’t care it’s the rules! We turned around and yes it did cause huge anxieties which caused harm to my PAs … thanks for that!!!!! We returned to the entrance of the safari whilst my son was in complete state of mind to where the staff didn’t even bloody look at the dam tickets!!! Fuming 😡. We can now never go back!

28 August 2023
Unprompted review
Rated 1 out of 5 stars

Won't be returning even with the free pass

Not worth the journey, we drove for almost 3 hours to get there to then stop start crawl around the safari park for over 2 hours to see a handful of deer, sheep and rhino's. Too many cars crammed in at one time to maximise their profit.
Glad we didn't bother paying for the rides, they looked tired and dated very 90's.
WMSP know how to squeeze every penny they can out visitors with plenty of shops all around the park selling cheap rubbish at high prices.
Even the walk around was a disappointment, hard to find the animals only ones we actually saw were the hippos. Lemur wood was pointless we could have walked around our local wood for the amount of animals we saw. That being zero. Meerkats were cute but the enclosure looked small and tired.
Poorly run, clearly interested in making money and not the happiness of their animals or visitors.

26 August 2023
Unprompted review
Rated 1 out of 5 stars

Visiting the safari park is more like visiting a farm extremely disappointing

Visiting the safari park is more like visiting a farm, extremely disappointing, unless you can afford a lodge you can’t see the animals you are really going to see, there a lot of sheep, deer, goats?, 4 camels, 3 wild dogs, 1 elephant, lions, you are sold food but can’t feed hardly any of the animals, the warders were constantly moving on the animals I’m assuming because of the new time slots, I definitely won’t be renewing my annual pass, I heard other people voicing the same concerns as me and my family, eventually greed for money will destroy what was a amazing experience for people who can’t afford safari’s in Africa, which is probably a similar price to a lodge in the west midland safari? park,

21 August 2023
Unprompted review
Rated 1 out of 5 stars

Higher prices all round for the same, minimal park!

Changes to entrance fees and nothing in return for much higher prices!
Additional cost for wrist bands.
No student discounts.
Coke £4.50!...Told it was a free re-fillable anywhere on site. Afterwards told this was not the case...dishonest and wrong.
No extra rides or activities, yet higher prices to access!?
£6 to hook 3 duckies....come on!
Portion sizes reduced in Dino restaurant. All disposable packaging. No air conditioning but food still tastes OK.

Could hear so many families unhappy with the prices. It's hard enough to survive during the summer holidays. Please WMSP help don't hinder families and all children from enjoying such venues.

21 August 2023
Unprompted review
Rated 1 out of 5 stars

Take your check book!!!

The animals/safari was fine, nothing too crazy, I did set my expectations too high I think.
The added on prices for everything, like the fair? You would think that would be included in the extortionate pricing, but no! Not forgetting all the other activities, That's extra money, the food and drink is too expensive aslo, £4.50 for a diet coke? 4 hotdogs and chips, £38.80. It's just extortion at the end of the day! I ended up telling them that it's too expensive and cancelled my orders.
For a day out for the children, it's far too much money.
I certainly won't be going again.

18 August 2023
Unprompted review
Rated 2 out of 5 stars

Disapointed We took a last minute passanger so we…

We took a last minute passanger so we had to buy a extra ticket the office was late opening so took half hour to buy this ticket then they refused to.let us in because we had no ticket gor the baby .
Then we paid 60 pounds for lunch as we believed we would get refill drinks.oh no you have to pay 2.50 for each extra drink. Staff were unresponsive to every request just daft ! One lady called Meg smiled and was fu of enthusiasm I told her I would mention her name as dhe was the only staff member that smiled all day. I would recommend you take your own food
The pot holes in tbe roads are really bad , when it's busy you can't avoid them .

17 August 2023
Unprompted review
Rated 1 out of 5 stars

Awful place.

PLEASE don’t waste your time or money on this badly managed place. Stuck in high temperatures for over 2 hours in the safari part and honestly wondered if they had any animals at all in some parts. Would have been better off having a walk in the country. Then to end the day with my grandson who has autism with severe learning difficulties to be discriminated against having a meltdown and my daughter in tears. After years of visiting this park will not be returning and I urge people to do the same.

10 August 2023
Unprompted review
Rated 1 out of 5 stars

Absolutely Terrible!

What an utter load of rubbish! Qued literally for 3 hours around the safari park just to look at trees and grass maybe the occasional wild animal! You may aswell just look outside don't waste your time!

10 August 2023
Unprompted review
Rated 1 out of 5 stars

Don’t waste your money

We come today after spending nearly £200’on tickets alone we was so so disappointed the safari part which is why most people come to “
WMSP” was so poorly managed it took us 2.5 hours to do the safari hardly any animals to be seen as there kept in the lodges for the people staying in them . The locked gates do nothing but cause more traffic as it takes so long for them to open and close. It really needs to be looked at as yesterday alone there was nearly 3 accidents were cars were trying to get passed that didn’t want to feed the animals . The staff are rude and not helpful at all , the wristbands in the leisure part I wouldn’t waste your money on them they charged a 4 year old a children’s wrist band £12 for a 4 year old wasnt the price that mattered as such IF he could actually go on any rides , most of the rides he wasn’t tall enough for so he was only going on rides that a little penguin wristband would of done , we questioned this at the kiosk but the staff member behind the till was so rude and it was basically that wristband or he don’t go on rides . Hardly any animals to be seen , there was one lonely elephant that was actually sad to see him pasting up and down didn’t look happy at all . My children have said they don’t want to come back again . Don’t waste your money and take your kids to a zoo your definitely see more animals . WMSP is now as it seems more instrested in the lodges and putting money into them then the actual park and animals .

25 July 2023
Unprompted review
Rated 1 out of 5 stars

Have been coming here for years and…

Have been coming here for years and loved it. Now they have changed their entry system you can only go round once. Queued up for ages going round. Total disaster and won’t be coming back. It has not lessened the congestion it has made it so much worse.

19 July 2023
Unprompted review
Rated 1 out of 5 stars

Phone lines are a scam

Phone lines are a scam. You sit endlessly in a loop - they are not manned. Very unhelpful - only way to contact is via e-mail with a 5 day turn around. Appalling.

14 July 2023
Unprompted review
Rated 1 out of 5 stars

Disappointing and won’t return

Offering 50% off tickets because some (most certainly not all) teachers have gone on strike is not really fair, when you have sold tickets to many schools coming for their end of term trips. The drive through was excessively busy, taking us 45 minutes just to get through the giraffes. I’ve been coming here for years and bought multiple classes of children, but will never return after this weeks visit. Far too busy, not even lunch or walkthrough entrance for coach drivers anymore and barely any animals to be seen, as they are mostly kept up near the lodges these days.

7 July 2023
Unprompted review
Rated 5 out of 5 stars

My son and I had a fantastic day out…

My son and I had a fantastic day out and I would highly recommend a visit.
The drive through area is huge. Took us over two and a half hours to get round it all. Animal feed is sold for the herbivores with the result that the animals come right up to your car and will eat right out of your hands.
The walk through areas were also great with lots of talks, a sea lion show, and opportunities to hand feed some of the animals including penguins and lorikeets. It was great walking through the lemur enclosure and seeing the animals so close.
Didn't have time to visit the theme park and dinosaur park and we were there before the park opened. You could easily spend two full days here.

14 June 2023
Unprompted review
Rated 1 out of 5 stars

Well I have to say very poor

Well I have to say very poor
The long lines of traffic to get out as long as it took to drive round the park
With one lonely elephant to end

My thoughts stay clear to expensive and overrated

Still here stuck in traffic

1 July 2023
Unprompted review
Rated 1 out of 5 stars

Steer clear

My wife turned up today as an essential carer, having paid full, on the day booking, price for her client. When arriving at the scanning point she was told to return to the ticket office to collect a carer's ticket. This was either a long drive around or, as she chose, leaving her client in the heat and walking back to join a long queue of similarly frustrated carers, all queueing to collect a carer's pass because of the incompetence of the system. This is extremely poor service for the most vulnerable and under privileged. Also, on the website, mobile or laptop, the FAQ's for essential carers does not work! What does work very well though is the annoying little 'buy me now' ticket icon in the bottom left of the screen, vibrating (essentially shouting at you) every few seconds. Just another money grabbing 'profits before people' setup as far as I can see.

7 June 2023
Unprompted review
Rated 1 out of 5 stars

Gone downhill

You are no longer able to go round the Safari as many times as you’d like which I’ve found every other Safari park I’ve ever been to has offered. They only care about the lodges now. Used to be one of the best, but will deffo travel further to visit longleat now

27 May 2023
Unprompted review
Rated 1 out of 5 stars

Rude staff. Poor attractions. Long waits. Wasted time and money, save yours.

I found the staff rude and argumentative.

We had chosen WMSP from a list of other places we could have visited. However, the park did not deliver. It felt dated, the animals were distant and we were unable to really get a feeling of being in a wild environment.

The queues were long and when we reached a place where we could physically interact with the animals, we were moved on.

The staff at the theme park were just rude. As we were looking to get out wrist bands for the rides, we had queued, after a member of staff called through to the kiosk. Waited and as we reached the front of the queue to be we were told that the booth was now closed. The member of staff arguing that we should have got there sooner!
They were unwilling to listen and eather than putting customer service at the fore they just argued with us in frint of other people. It was embarrassing nd unprofessional. I am so disappointed at WMSP.

My daughter mentioned that maybe we might consider staying at the chalets. After the treatment that we received we will definitely NOT be doing that.

Unfortunately for the park, I come from a large family, our recommendations on places to visit impacts them chosing where to go. I will definitely be telling them to refrain from visiting WMSP.

Such a shame, as we had such high expectations, and for what we paid, it was a waste of time and money.

VISIT SOMEWHERE ELSE.

3 June 2023
Unprompted review
Rated 3 out of 5 stars

Wouldn’t go again

Wouldn’t go again . Lot of queuing and bottle necks . Lots of giraffes zebra and rhino ( good ) lots of deer of various sizes ( mostly sitting down away from the road ) a few camels far away and little else visible . I’d recommend a zoo . Disappointing

2 June 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look