It is true that there is a disappointing lack of liquidity at the moment. But I was fortunate to have been able to sell a substantial portion of my holding at the height of the market a couple of year... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
Within minutes you can invest in 1 litre of spirit, or 1000 litres of aged single malt. This is a trustworthy, well thought out company, with a well executed website and efficient, helpful staff. Inve... See more
Try to get them on the phone.. There's a challenge for you... Account validation.. Everyone else accepts a lloyds download but not WID. Because lloyds downloads carry the phrase ' document requested b... See more
Company replied
Company details
- Investment Service
- Alternative Financial Service
- Asset Manager Service
- Investment Company
- Non-Bank Financial Service
About WhiskyInvestDirect
Written by the company
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
WhiskyInvestDirect
Written by the company
- Enabling private investors to access the good returns from whisky maturation since 2015.
- Private investors can now access the maturing Scotch whisky market. You can buy & sell single malt & grain whisky stored in the distiller's bonded warehouse. Our users buy and sell 24/7 using our live order board and once they have sold their funds are available to withdrawal instantly.
Contact info
Unit 5, Berghem Mews, W14 0HN, London, United Kingdom
- +44(0)20 8600 0135
- support@whiskyinvestdirect.com
- www.whiskyinvestdirect.com
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very kind and professional service and…
Very kind and professional service and support, great opportunities to invest.
Good platform, uncertain investment vehicle
Good platform, uncertain investment vehicle.
Been a customer for four months and have a negative return of -0.54 GBP. Time will tell if it is a profitable investment as one thought.
Would be good to be able to operate in EUR as currency conversion significantly erodes the return on a short to mid term basis.
As many others I come from BullionVault.
May use AI-assist with repliesRead more
WhiskyInvestDirect is using old and archaic ways of doing Business.
WhiskyInvestDirect no doubt has great products in their portfolio for investment, but their complete online system is quite old and they are using archaic ways of operating a business operation. These type of business operations were in picture way back in 1980-2000. But in today's world where faster customer centric companies are evolving I think they are lagging in this aspect.
Customer support is pathetic.
There is no chatbot or live customer care support to cater to the needs of the customers. In the world of automation where everything is dynamically evolving to adopt the latest technologies, Whiskyinvest direct is continuing with the old and archaic ways of doing businesses.
There is only one person for all the activities who is kind of very slow to respond to customer queries. No matter whatever complaints are being raised or any other queries are being created there is only person to respond.
Both the formal and informal complaints are answered by only one person. I could not find another executive who was responding to the queries.
Even though the banks have been mapped to the account, whiskyinvestdirect still require payment proofs every time payment has been made. This is ridiculous, in today's world where there are several faster ways to get payment verified they are sticking with the old ways to upload payment proof. To add to the pain they don't even consider the letter from the bank as a payment proof, I submitted my, screenshot of my bank account and even the bank letter and they refused to accept them as payment proof.
This is totally weird and ridiculous. I mean there are so many ways to get payment verified using transaction id and other security mechanisms or even using third party verification tools.
On top of that the statement by the top executives reminds me of the statements given by CEOs of Nokia, FujiFilm, Kodak when these guys were at the top of their prime and considered that no one is there to give competition to them. It is only a matter of time when any new competitor will turn the table.

Reply from WhiskyInvestDirect
Excellent website and software…
Excellent website and software processes.Modest charges. Fair market prices.Entirely trustworthy.
Easy way for anyone interested in…
Easy way for anyone interested in whiskeys and compound interest. Buy new sell old, rinse and repeat. Currency and other risks related to any physical investment apply, though some insurance is in place. Highly recommended diversification to any portfolio.
Excellent service
Excellent service, but a little expensive, initially. Having said that, I would have no hesitation in recommending this company. They offer a unique service and, over time, the storage fees become increasingly cost-effective.

Reply from WhiskyInvestDirect
too high commission
my only complany here is the commission that someone takes when I ad funds to my account. 21 euros for a transaction is a little bit high.
good morning. and take care of yourself

Reply from WhiskyInvestDirect
Dubious at first
Dubious at first
Not a whisky drinker but had faith in the company as I invest with Bullionvault
I have made considerable returns on the whiskeys I bought and when selling to all happens very quickly and effortlessly
I'm new to whiskyinvestdirect.com but…
I'm new to whiskyinvestdirect.com but not new to the platform they are using, having used Bullionvault (for gold/silver, an identical platform that whiskyinvestdirect.com use) for a couple of years.
My opinion: highly professional, speedy responses when asking a question, very trustworthy, easy to use platform.
Great customer service
Great customer service, they reply very quickly and most importantly they give you a solution.
Quick, easy and interesting investment opportunity
After this was suggested to me by a friend as an investment possibility I found the website intuitive and easy to use. Lots of information was available to read clearly laid out to help me make the decision that I would invest.
I had a couple of questions during the initial sign up process and the enquires were handled very quickly and professionally. I have found the whole experience extremely interesting and an exciting new medium-long term investment opportunity.
An investors straight opinion
I have dealt with WhiskyInvest Direct for a number of years. I have always found that their systems work correctly and efficiently. Their staff have also been very helpful. I have found that I can buy and sell quickly. Funds transfer both ways is also very quick. Finally, I am also very pleased with the investment % return which has way outstripped rates on the high street.
Great service offering a unique…
Great service offering a unique investment opportunity. Everything is set up in a straightforward way and it's easy to get started. I was in contact with the support team to resolve an issue and they handled it professionally, in a quick and helpful manner.
I have recommended WhiskyInvestDirect to several friends and will continue to do so.
Brilliant simple to use service for…
Brilliant simple to use service for those interested in investing in Scotch Whisky
I am very delighted with my experience…
I am very delighted with my experience so far, particularly with your passionate online customer assistance. please keep it up.
However, as a regular whisky lover, it will nice to have a special discounted package for investors like me.
Convenient and secured
Convenient and secured, great alternative investment with stable returns
New to Whisky?
Brilliant service for Beginners in Whisky. I understood the basics of Whisky before finding WhiskyInvestDirect therefore their website was a bonus which held so much information about how to Invest your money into this kind of market. Their Features on the website are simple and easy to use and if you get stuck or aren't sure, the Live Chat option is a life saver. I spoke to both Michael and Leon who were both very helpful with the process of opening an account to funding and investing your money in specific Whisky. Even if you are a beginner it doesn't take long to get involved in this rising market. You don't have to drink Whisky to Invest your money, just know the basics and what kind of market this is is all you need and WhiskyInvestDirect will help you all the way through. Top ratings!
Easy way to start investing in whisky
Easy way to start investing in whisky. For a beginner like me the platform is quite intuitive and their support works pretty well.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







