Vanilla Underground Reviews 1,574

TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers are really happy with this company. Customers frequently highlight the excellent delivery service, noting its speed and efficiency, with many receiving their orders promptly, often the next day. People also appreciate the competitive and reasonable pricing of the products, finding great value for money. The website is consistently praised for being easy to navigate and for offering a wide selection of items. However, some customers have experienced issues with product quality, reporting items that were defective, had prints that smudged or faded after washing, or were made with cheap fabric. There were also occasional concerns regarding order accuracy, such as receiving an incomplete order or items in incorrect sizes. A few people also mentioned dissatisfaction with the delivery company used, citing delays and lost parcels.

What people talk about most

Product

Customers had ambiguous experiences with product quality. While many reviewers praised items as good quality,... See more

Delivery service

Customers consistently note positive experiences with delivery service, frequently praising the speed and... See more

Quality

Reviewers highlight ambiguous aspects of quality. Many customers praise the good quality, finding items like... See more

Order

Clients share ambiguous opinions on order. Many customers praise the easy ordering process, great items, and... See more

Price

Reviewers mention positive feedback about price. Customers frequently highlight that products are offered at... See more

Based on these reviews

Rated 4 out of 5 stars

Turtles t-shirt was good fit, just a bit smaller than a lot of my other medium sized t-shirts. Lounge pants were nice and cozy. Just a pity there was no pockets. Both items were posted separately as t... See more

Rated 4 out of 5 stars

It was brilliant they are so soft and comfortable the Griffiondor Harry Potter Women's pyjamas. Would give it a full 5 but due to it being sent with evri and evri having lost so many parcels of mi... See more

Company replied

Rated 4 out of 5 stars

Website was great for ordering, found what I was looking for but returned them as my grandson had some of them already. Will order again but bigger sizes. Paying for returns is a problem though.

Rated 4 out of 5 stars

The product I purchased was good quality and advertised at a competitive price but they advertise 24hr / next working days delivery although my purchase took over a week to arrive. Evri was blamed fo... See more


Company details

  1. Shopping & Fashion

Written by the company

Vanilla Underground is a UK based independent online business showcasing a variety of T Shirts, hoodies, vests, sweaters and more. We’re inspired by current trends and cults as well as retro and classic icons; we bring you popular culture in a way that suits you. The small team here at VU work hard to make sure you get the best quality and the best service all the time, every time. We're always here to help, there's no sales jargon, no corporate gobble-de-gook just real people with real answers hoping to put a smile on your face. We sell across the UK and Ireland as well as around the world; but wherever you are we love to hear from you so don’t be afraid to get in touch and give us your feedback.


Contact info

4.1

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 6% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quality great

Quality great , delighted . True to size ,
Order and delivery amazingly quick.
Would use this site again for the grandchildren , one happy little boy 😀

28 February 2026
Unprompted review
Rated 3 out of 5 stars

not very good quality, but delivered on time!

The sweatshirt arrived on time when ordered directly through VU (I had tried ordering through Debenhams before Christmas, but whilst the store took payment, they then refunded it as it suddenly wasn't in stock - that was frustrating). It's a lovely design and colour, but I'm disappointed with the quality of the actual sweatshirt - the seams of the cuffs don't align with those on the arms, and it's quite thin. It was also grubby (from printing?) when it arrived, but I decided to wash it first rather than return, and the marks came out. But then all of this is probably reflected in the price, which was cheap. The print looks like it may not last too long either. I should have been wiser. I appreciate quality and would be prepared to pay for a better garment and with good, ethical, sourcing, so I shouldn't have been swayed by the fancy Peanuts design. It's a shame, I probably won't be returning.

17 January 2026
Unprompted review
Rated 5 out of 5 stars

Perfect

Packaged arrived on time. Item was exactly as described. Price was very fair.

Cant say a bad thing about vanilla underground

20 January 2026
Unprompted review
Rated 2 out of 5 stars

No quality checking

Ordered through matalan who can’t fault through this as they don’t package the items. But when item containing a two piece arrived they were in two different sizes. Shambolic especially when one piece broke after wearing for ten minutes!

27 December 2025
Unprompted review
Rated 1 out of 5 stars

No response whatsoever to repeated…

No response whatsoever to repeated pleas for help. Only one jumper delivered instead of two. Christmas present for one son snd not the other. I have literally been begging for help and getting no response. Now pm on 23rd Dec and increasing frustrated and upset. Please please help

23 December 2025
Unprompted review
Rated 3 out of 5 stars

Don't bother subscribing to that newseltter to get first order discount

They gave the option to subscribe to newsletter to get 10% off first order yet when you put details in you don't get the email to get the 10% off. Even checked spam folder and signed up for an account thinking that would help, got the email straight away for that but still nothing recieved for the discount. So they have basically got my data and I got nothing. Won't be ordering now, I don't have time to wait for this email that will probably never come. Please remove my account and all data you collected.

22 December 2025
Unprompted review
Rated 1 out of 5 stars

Still waiting for refund 12 days later

I order 4 sets of onsies from matalan, they were supplied by this joke of a company, evri failed to deliver, matalan refunded their part of the order with 2 days, these jokers im still waiting for my £65 12 days later!

4 December 2025
Unprompted review
Vanilla Underground logo

Reply from Vanilla Underground

Hello,

Apologies for the delay in resolving this. Matalan did not make us aware that this parcel had not been delivered, and we have not received any notification from them confirming the parcel as lost.

To allow us to look into this and arrange your refund as quickly as possible, please contact customercare@vanillaunderground.com
with your order number and details of the issue.

Thank you for your patience while this is investigated.

Rated 5 out of 5 stars

really good product

was unsure of what the bags would be like and the size I was very impressed I ordered the small but it is a lovely size and the pictures are really nice. I would order again and would recommed to anybody to purchase I am so pleased with them and I hope my grandaugters are at christmas.

24 November 2025
Rated 1 out of 5 stars

They’ve clearly changed suppliers

I ordered what I thought was the same onesie that I bought last year, but a size up. However, when it arrived, the quality was nothing like what we got last year. The last one is beautiful fluffy fleece, well made and arrived nicely packaged. What we received today was of terrible quality. Im deeply disappointed. I can only assume they’ve changed suppliers. The quality of the product is comparable to something I’d expect from a low-cost, expedited overseas seller—not from a reputable and significantly higher-priced brand like Vanilla Underground. I will have to send it back because the fabric is horribly cheap and it is even stained. So so disappointed because my previous orders with Vanilla Underground were brilliant.

25 November 2025
Unprompted review
Rated 1 out of 5 stars

Diabolical company - AVOID!

Diabolical company. Avoid at all costs. I have no idea how this company has products in high street stores and online websites. I have ordered numerous products from this company from different stores online and every time there has been a major issue. I had ordered an item that didn't even get delivered, i don't know what kind of couriers they use but they must be braindead. I have then spent over £200 on products online, items fully paid including shipping, have confirmation items are ordered and set to be shipped to then get an email to say they've canceled some items without an explanation, find out from Matalan they couldn't ship at item because they couldn't find it in the warehouse (why are you advertising them as available then when you know you don't have them in the warehouse?) I smell a scam...
I then have further items pending that state they may not be available but will confirm closer to the delivery date (considering delivery is due on Wednesday 26th November) Absolutely useless. Not to mention i can't cancel items because they're saying i have to wait for it to be delivered first. I shall refuse delivery and NEVER use this company again. Incompetence at its finest. Avoid.

24 November 2025
Unprompted review
Rated 5 out of 5 stars

Great Quirky items to be found

Great company great choices the store stocks different items and thinks outside the box great prices kept in the loop item sent well packaged and fast delivery you can't ask for better than that huge 10/10

2 November 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality printing on hoodie

Ordered a Foo Fighters hoodie and the print was all smudged and there was glue all around the print from the transfer, such poor quality and so disappointed after reading good reviews. The return process was straight forward.

18 November 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look