Unbiased Reviews 12,133

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the staff as knowledgeable, professional, and understanding, providing excellent advice and clear explanations. The service is consistently described as efficient and helpful, with many appreciating the quick response times and ease of contact with advisors. People felt at ease and not pressured, receiving personalized guidance for their needs. However, some customers reported difficulties in finding an advisor, with a few mentioning that no suitable matches were found or that the process took longer than expected. A small number of people also noted that their initial requests for assistance went unanswered for several days.

What people talk about most

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being helpful,... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the professionalism and... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight that advisors are... See more

Response time

Users describe positive interactions with response times. Many customers experienced quick responses, with... See more

Customer communications

Clients share positive opinions on contact. Many reviewers highlight the prompt and professional contact from... See more

Based on these reviews

Rated 5 out of 5 stars

The person I spoke to was most helpful and clearly knowledgeable. Because I had sought advice from two different sources, for two different kinds of financial advisor, I decided to stay with the first... See more

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Rated 5 out of 5 stars

Although it took a little while to find an advisor after I submitted my enquiry the one I spoke with was able to offer me the type of trust I am looking for. He appears very knowledgeable. Once I go t... See more

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Rated 5 out of 5 stars

I was matched with a local adviser Alex Oneal. I wanted a pension released into drawdown but as it was an old pension it was a complicated affair. Alex did an excellent job of releasing my pension and... See more

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Rated 5 out of 5 stars

I am looking to set up a draw down pension. I contacted three companies. In Partnership was the only from which an IFA came in person to talk to me. Consequently we had a longer, broader ranging and... See more

Rated 5 out of 5 stars

I spoke with Alistair about my workplace pensions (a minefield) and he helped me to understand all the jargon and terminology whilst being completely professional and not at all pushy. What a top blok... See more

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Rated 5 out of 5 stars

When you have never used a financial advisor, and you need help with probably the most important decision of your life - choosing the best pension. Thank you to Unbiased I have been put in touch wi... See more

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Rated 5 out of 5 stars

The contact, Ibrahim, was very clear from the outset wat the contract and fees were and took through the items that he required. Really helped us through the 'bureaucratic' clearly and patiently. A ve... See more

Rated 5 out of 5 stars

The person who took my details was very polite and patient. He agreed a date and time to call me back. Unfortunately they weren’t able to help me but he gave me clear instructions on what I could do n... See more

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Rated 5 out of 5 stars

Took a few days for Unbiased to refer me to an Independent Financial Adviser but when the call came from Mussa Retirement Solutions, he was extremely helpful, easy to talk to and confirmed that my tho... See more

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Rated 1 out of 5 stars

Unbiased need to make it clear that your pensions, savings, etc need to be more than £20k (and probably somewhat more) otherwise advisors will be invisible. After two requests, no advisors were forthc... See more

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Rated 1 out of 5 stars

Got an offer through my workplace about them. Emailed on the 16th of March and said today that they couldn't find an advisor and I have to re-submit the form and wait again. Very unprofessional and di... See more

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Rated 5 out of 5 stars

Super fast, the advisor was lovely and helpful, it was very no pressure and he spent an hour on the phone just looking at properties telling me what to look out for. There was no pressure to continue... See more

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Rated 5 out of 5 stars

Rob from PLS Financial Services was very helpful and professional, he explained everything in simple terms. Would definitely recommend them! Without Unbiased I would never have known about them,

Rated 5 out of 5 stars

we were matched with Chris @ Continuum. My husband had some very old pensions and we needed multiple meetings with him to unpick and understand our options. He was patience and professional at... See more

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Rated 5 out of 5 stars

I was put in touch with an advisor very promptly. Since my requirements were a little more complicated than it seemed, she turned out to be not quite the right person. She quickly had an appropriate a... See more

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Rated 5 out of 5 stars

I am having a meeting tomorrow with an advisor from Mosaac Ltd. After a phone call, he asked what I was looking for. Looking forward to making some sense out of pension choices.

Company replied

Rated 5 out of 5 stars

I felt at ease from the initial fact finding telephone call through to the first free of charge face to face meeting. I was never rushed, I was listened to, and never at any point pressured into signi... See more

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Rated 5 out of 5 stars

I've had a very good experience so far with excellent advice and guidance based on my own personal circumstantial needs. Harry Burkill has been invaluable in guiding me towards a mortgage/loan that wi... See more

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Rated 3 out of 5 stars

I filled in my details and my request. Firstly, I received no advise at all, just an email to try again. After three days, three attempts, receiving emails "we're still looking" and writing lots of de... See more

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Rated 5 out of 5 stars

Found the right one - an expert! Katie Jackson (IFA) from The Private Office made an immediate good impression, as a good listener and with her clear explanations.

Company replied

Rated 5 out of 5 stars

They provided clear information as to what would happen and gave me plenty opportunity to ask questions. The Advisor was friendly, knowledgeable and explained everything clearly.

Company replied

Rated 5 out of 5 stars

With just a few quick questions and a short waiting time I was matched with a company who then contacted me soon after. Very little effort on my part, very efficient!

Rated 5 out of 5 stars

Grant Buchanan spent a number of hours with me, during which time he explained his experience, company and setup, as well as understanding my initial details. He came across as very knowledgeable and... See more

Rated 5 out of 5 stars

I needed to talk to an advisor about my pension. Unbiased recommended one who contacted me very quickly and gave me the advice that I needed. Very pleased with the experience.

Company replied

Rated 5 out of 5 stars

I was contacted within an hour of making the enquiry by someone who was very knowledgeable and has helped me. He will also be advising me in future

Company replied

Rated 5 out of 5 stars

Unbiased put me InTouch with a local pension advisor. An appointment was made and all my questions were answered and a plan was devised. Thank you

Company replied

Rated 5 out of 5 stars

Put me in contact with local financial advisor. Not had initial consultation yet but it has been set up and the process was very easy.

Rated 5 out of 5 stars

Recommended specialist contacted me and went through my requirements. He asked all relevant questions and had a good understanding of what I needed. He came back with a detailed quote the following da... See more

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Rated 1 out of 5 stars

Disappointed requested help 10+days ago not heard from anyone.Will go elsewhere with my business.

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Rated 5 out of 5 stars

I had a quick response to my initial enquiry and then speaking with the advisor. Advisor seems very knowledgeable answering questions about my situation and the best way forward.

Company replied

Rated 5 out of 5 stars

Advisor listened to my requests and didn't try to push their agenda but built a plan around my needs and expectations.

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Rated 3 out of 5 stars

I was looking for some financial advice as I was interested in consolidating some pension pots. On the first go it took about 4 or 5 days to get an email telling me there was nobody who could h... See more

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Rated 5 out of 5 stars

I was given the link by my current Insurance provider. The form was short and I was emailed the agents details within 1 hour. By the evening everything was sorted.

Company replied

Rated 4 out of 5 stars

I wasn't sure how soon I needed to get a pension plan in place or what I needed to do in order to get a plan. The lady I spoke with was very informative and answered all my questions. Turned out it wa... See more

Company replied

Rated 5 out of 5 stars

Initial contact was rapid. This was followed by telephone consultations in which all details of the options involved were explained.

Rated 1 out of 5 stars

Pointless exercise, never bothered to get back to me after telling me they were struggling to find someone. My circumstances are so basic, how can it be so hard.

Company replied

Rated 3 out of 5 stars

At first, Unbiased said they were unable to find me an adviser. Then, I put my same details in again for a second time and they found me an advisor. The person they put me in touch with wasn't the rig... See more

Company replied

Rated 3 out of 5 stars

I was disappointed when asked, that I connect with Prosper via either Microsoft Team or Zoom to answer what I consider standard FAQs. Needless to say, I refused. I eventually received their replies

Company replied

Rated 5 out of 5 stars

They put me in touch with a really nice, friendly adviser who although not local to me, was extremely helpful and I feel very confident using his services going forward.

Rated 5 out of 5 stars

The advisor was found extremely promptly, was in touch immediately in spite of receiving the message in the evening and was extremely helpful in attending to my questions and arranging a visit within... See more

Rated 2 out of 5 stars

Really wanted to be matched to a local adviser and I had specified that fact. Instead my details were handed to one based over 100+ miles from my location. I have therefore decided to deal directly w... See more

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Rated 5 out of 5 stars

A quick response and a quick match to someone suitable to deal with my enquiry. Kept up to date with what was happening whilst waiting for the match

Company replied

Rated 5 out of 5 stars

I'm a firs time buyer, so the whole process is new to me. Unbiased made it super easy for me to find a mortgage broker and begin the process. I would highly recommend!

Rated 1 out of 5 stars

Used this lot to get financial advice. Was promised a £15 voucher for doing so but it never arrived. Have chased multiple times. I do not trust this company

Company replied

Rated 5 out of 5 stars

After making my initial enquiry online which was very straightforward to do, I was contacted a few days later by a financial advisor who was able to give me the help I needed. I am very pleased with t... See more

Rated 3 out of 5 stars

the independant advisor still has preferred partners that they are highly likely will push me towards, and then transfer my pension funds towards them so thay can get 0.8% of the fund every year. Thi... See more

Company replied

Rated 5 out of 5 stars

I had a response from a well qualified adviser the same day. I now have an appointment in the diary for next week.

Company replied

Rated 5 out of 5 stars

Speedy and professional response. I was fixed up with a match very quickly and have a free consultation next week.

Rated 5 out of 5 stars

I was contacted by Hannah. She arranged to come to see me. She was very helpful and knowledgeable.

Company replied

Rated 4 out of 5 stars

The adviser was very sensible with advice and open about how charges would work. He gave me a full half hour and said he would visit if necessary. However I was disappointed he was in Exmouth.

Company replied

Rated 5 out of 5 stars

Matched with an advisor who was very helpful, sensitive to my requirements. No pushiness. All very efficient.

Company replied

Rated 5 out of 5 stars

Useful initial discussion with an advisor who could give me some relevant advice about my AVC, told me where to go to get more -he admitted ignorance of specifics he did not know about rather than fla... See more

Company replied


Company details

  1. Financial Consultant
  2. Accountant
  3. Mortgage Broker
  4. Online Marketplace
  5. Pension Fund
  6. Search Engine Company

About Unbiased

Written by the company

  • Unbiased connects you to the UK’s biggest selection of financial advisers, mortgage brokers, and accountants
  • We have a network of 27,000 professional expert advisers
  • Over 10 million customers have found advice with Unbiased
  • Our unique matching tool finds you the best match based on your needs
  • If you prefer to select an adviser yourself, you can browse through a directory of professionals in your region
  • The adviser will get in touch with you and you can decide what to do next
  • Our service is completely free - you only pay once you have appointed a professional adviser

  • To submit your enquiry go to www.unbiased.co.uk or call 0800 011 9671

Find expert financial advice

If you have any questions or need help submitting your enquiry please call 0800 011 9671 and one of our team will be happy to help you.

Unbiased: Your Trusted Partner for Expert Advice

Written by the company

Unbiased - AI-enabled financial advice platform
Unbiased is an AI-enabled financial advice platform, empowering people to make confident financial decisions and delivering unrivalled growth for advice firms. With the greatest wealth transfer in history now underway, Unbiased connects people to trusted advice across pensions and retirement, inheritance planning, mortgages, accountancy, and more. The Unbiased platform applies advanced models trained on a rich dataset of user activity to intelligently match individuals with qualified advisers, providing the easiest and most reliable way to access financial expertise. Since 2010, Unbiased has generated over $100 billion in AUM opportunities for financial advisers, with 65% of prospects new to advice. Reaching more than 10 million consumers annually, it is the leading source of client demand in the industry.

Get Matched with Expert Financial Advice

Connect with trusted professionals to achieve your financial goals.

At Unbiased, we empower individuals to make confident financial decisions, from buying a house to planning for retirement. Our platform connects you with over 27,000 fully regulated financial advisers, mortgage brokers, and accountants. By sharing some details about your financial situation, we match you with the best expert for your needs. This service is free; you only pay for advice once you choose and appoint a professional to work with.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

12K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

“I had a fantastic experience with…

“I had a fantastic experience with Unbiased! The matching process was quick and efficient, connecting me with a knowledgeable adviser who truly understood my financial needs. They provided clear, honest advice without any pressure, explaining options thoroughly and helping me feel confident about my next steps. Highly recommend for anyone seeking reliable guidance.”

19 March 2026
Unprompted review
Rated 1 out of 5 stars

Useless. Only harvested my data and spammed me.

I supplied detailed financial information as part of my request for a consultation with an advisor. They did not communicate anything useful, only spammed me with marketing. After a month I asked them what was going on and they said 'sorry we were unable to match you with an advisor at this time' which isn't really an explanation.
Seems to me this is simply a data-harvesting operation.

24 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi George,

We are sorry you are disappointed in your recent experience on Unbiased, and feel that the website wants too much personal information.

In order for us to try to match you with the adviser best suited to your needs, it is necessary for us to gather your information when submitting an enquiry. Please be assured that we never use your data for anything other than to match you to the best possible adviser, and we can remove your details from our database at any time if you wish.

In this case, where it was not possible to find a match, we also have another alternative way of finding an expert. You can search for an adviser through our website directory. To do this simply go to our homepage, and instead of starting an enquiry, go to the "Prefer to search?" option. Once you have viewed enough profiles and found someone you wish to speak to, you can then locate their details on their profile.

We are saddened that you felt you had a negative experience on this occasion, but hope that this answer has helped clear up any confusion for you. Should you wish to have your data removed please contact our team via email to contact@unbiased.co.uk and we will sort this for you (as this review does not have your email address visible)

Please feel free to reach out if you have any questions.

Kind regards,

The team at Unbiased

Rated 5 out of 5 stars

Great call and the advisor was… Insightful

Great call and the advisor was extremely knowledgeable and helpful. Will highly recommended!

23 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Tania,

Thanks so much for your 5 ⭐ review!

We are delighted to hear that you had such a great call and that your adviser provided the expert guidance you were looking for.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Prompt, professional service

An advisor responded quickly and we set up an appointment.

23 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Aziz,

Thanks so much for your 5 ⭐ review!

We are delighted to hear that you had such a prompt response from your matched adviser. We hope your meeting is both helpful and productive!

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

On time response and the right…

On time response and the right experienced adviser put in contact.

13 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Rahim,

Thank you so much for your 5 ⭐ review!

We are delighted to hear that you received a timely response and, most importantly, were matched with an adviser who possessed the right level of experience for your needs.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Quick and responsive

Quick and responsive. Went via a work place benefit for a free initial consultation. Am now looking into further discussions with the matched advisor

23 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Rob,

Many thanks for your 5⭐ review and for sharing your feedback with us!

It's great to hear that you found the service quick and responsive and that you are now moving forward with further discussions with your matched adviser.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Prompt response

I received an email the day following my enquiry, followed up by a call 1 day later.

19 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Ciara,

Thank you so much for your 5 ⭐ review!

We are happy to hear that you received such a prompt response and hope your meeting with your matched adviser proves to be just as positive.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Really helpful service

19 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Sarah,

Thanks so much for your 5 ⭐ review!

We are so glad to hear that you found our service really helpful.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

They were very helpful on sorting out …

They were very helpful on sorting out my pension pot out & they sent someone out to go through it with me& he sorted out my pension pot out for me on what i wanted to know & it was a free consultation which was good i would highly recommend this company to anybody

22 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Amanda,

Thank you so much for your 5 ⭐ review!

We are delighted to hear that your matched adviser could help you get your pension pot sorted! We are especially glad you found value in the free consultation and that they were able to provide the specific answers you were looking for.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 1 out of 5 stars

Hopeless

I used unbiased twice. First was to find a local accountant. They lined me up with one 400 miles away who kept calling & messaging, despite my obvious lack of interest.

Second, to find a pensions adviser. This time they lined me up with possibly the most expensive adviser around who planned to charge me three times the usual rate.

It's shocking that this seemingly random service is promoted by so many, including Money Helper and Citizens Advice

20 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Rick,

Thank you for taking the time to share your feedback. We’re sorry to hear that your experiences didn’t meet expectations.

We aim to connect people with relevant professionals based on the information provided, but we appreciate that the matches you received on both occasions weren’t suitable for your needs. We’re sorry to hear about your experience with both the location of the match and the follow-up contact.

In terms of adviser costs, we don’t set or indicate adviser fees on the platform. Each adviser operates independently and determines their own pricing, which should always be discussed and agreed directly before proceeding.

If you’d be open to it, we’d welcome the opportunity to look into this further for you, please feel free to contact us at contact@unbiased.co.uk.

We’re grateful for your feedback and will use it to continue improving the service.

Kind regards,

The team at Unbiased

Rated 5 out of 5 stars

The advisor Unbiased selected was most helpful and understanding.

The person I spoke to was most helpful and clearly knowledgeable. Because I had sought advice from two different sources, for two different kinds of financial advisor, I decided to stay with the first person I spoke to, who impressed me but hadn't come via Unbiased. The company who was put in touch with me through Unbiased also seemed to be excellent. I explained my situation. They were very understanding. I will happily seek the advice they offered, in the future, if I decide not to stay with the first company I chose.

17 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Bill,

Thank you so much for your 5 ⭐ review!

We truly appreciate you sharing such a detailed account of your experience. While we understand you chose to move forward with a different adviser this time, we are so glad to hear that the adviser you were matched with through Unbiased was helpful, knowledgeable, and understanding of your situation and that you’d feel comfortable returning to them in the future.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Pension

Great first chat and easy to set up meeting with advisor

20 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Mark,

Thank you so much for your 5 ⭐ review!

We are delighted to hear that you had such a smooth start with your matched adviser. We hope your future meetings are equally as productive!

Please don't hesitate to contact us if you ever require additional support, we're always happy to help!

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Biased Financial Advisor

I was contacted by Hannah.
She arranged to come to see me.
She was very helpful and knowledgeable.

19 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Caroline,

Thank you so much for your 5 ⭐ review!

We are so pleased to hear about your experience with your matched adviser. It is wonderful to know that she was able to provide the helpful and knowledgeable guidance you needed during your meeting.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 4 out of 5 stars

Good so far in March 2026

16 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Thanks so much for your 4⭐ review and sharing your feedback!

We hope your interactions with your matched adviser were positive and that any future discussions continue to be just as positive.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Was matched with a mortgage advisor…

Was matched with a mortgage advisor very quickly who dealt with my enquiry within half a day brilliant service

16 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Lyndsey,

We really appreciate you leaving a 5⭐ review and letting us know your experience!

It’s fantastic to hear that you were matched quickly with a mortgage adviser and that your enquiry was handled efficiently.

Please don't hesitate to contact us if you ever require additional support.

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Easy, polite & helpful

The person who took my details was very polite and patient. He agreed a date and time to call me back. Unfortunately they weren’t able to help me but he gave me clear instructions on what I could do next for my circumstances

17 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Alison,

Thanks so much for taking the time to leave a 5⭐ review and share your experience with us!

It’s encouraging to hear that your matched adviser was polite, patient, and provided clear guidance on your next steps, even though they weren’t able to assist directly.

Please don't hesitate to contact us if you ever require additional support, we're always happy to help!

Kind regards,
The team at Unbiased

Rated 5 out of 5 stars

Very good service and easy to use

12 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Stephen,

Thank you so much for your 5⭐ review!

It’s great to hear that you found the service straightforward and simple to use.

Please don't hesitate to contact us if you require any additional support in the future.

Kind regards,
The team at Unbiased

Rated 1 out of 5 stars

Got an offer through my workplace about…

Got an offer through my workplace about them. Emailed on the 16th of March and said today that they couldn't find an advisor and I have to re-submit the form and wait again. Very unprofessional and disappointing and will not bother waiting for them and their misleading advertising

18 March 2026
Unprompted review
Unbiased logo

Reply from Unbiased

Hi Doinita,

Thanks for your review, we’re sorry to hear about your experience.

This isn’t the experience we aim to provide. In some cases, if we’re unable to find a suitable adviser from the initial submission, a new enquiry is required so we can try again with updated matching options.

We’d really like the opportunity to look into this for you and see what went wrong. Please feel free to get in touch with us at contact@unbiased.co.uk.

Kind regards,

The team at Unbiased

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