Tony's Chocolonely UK Reviews 262

TrustScore 3 out of 5

2.8

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many people appreciate the company's commitment to ethical sourcing and fighting against child labor, finding it a significant factor in their purchasing decisions. Customers often enjoy the taste of the chocolate, describing it as delicious, creamy, and reminiscent of traditional chocolate. The chunky bars and variety of flavors are also frequently praised, with some considering it their favorite chocolate. However, some people were dissatisfied with the product's taste, describing it as bland, stale, or like cheap cooking chocolate. Concerns were also raised about the price, with some finding it too expensive compared to other brands. A few customers also mentioned issues with the product's texture, finding it grainy or difficult to break due to its irregular shape. While some had positive interactions, a small number of people reported negative experiences with customer service, including unhelpful responses.

What people talk about most

Product

People report ambiguous experiences with product. Many customers praise the chocolate's taste, describing it... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers praise the high quality, noting it tastes like... See more

Price

Reviewers highlight ambiguous aspects of price. Many consumers feel the product is expensive, with some... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers praised the excellent, superb, and... See more

Ethics

Users describe positive interactions with ethics. Many consumers appreciate the company's ethos, fair trade... See more

Based on these reviews

Rated 3 out of 5 stars

granted they idea is good watched a doc about slavery in choc farming and was shock so av tried there chocolate. im a cadbury boy uzually. can't rly compare. got a milk choc pretzel tastes awful like... See more

Company replied

Rated 3 out of 5 stars

I love the taste of this chocolate. I love the caramel one & the pink pretzel one. The sea salt in them makes them delicious. It don’t taste like milk or dark chocolate - Somewhere in betwee... See more

Company replied

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

262 reviews

5-star
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1-star

Replied to 35% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Delicious!

Tried today for the first time and love it. I bought both the caramel sea salt and caramel, pretzel, nougat. Reminds me of how chocolate used to taste. Yes, it costs a bit more, but if you want more cocoa and no palm oil and less substitutes, you get what you pay for. Looking forward to trying to more flavours.

18 April 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

Unfortunately no stock for an easter order which was disappointing but the customer service I received was excellent, really impressed with the speed and way in which it was handled, and still had a very happy child even if it wasn't on time for Easter. Thanks.

7 April 2026
Unprompted review
Rated 1 out of 5 stars

I just wanted to experiment this…

I just wanted to experiment this choclate. There was a huge promotion announced in the supermarket. Reading the conditions on the package I saw that you would get back the money of this special version of the choclate online after your purchase. After the purchase I wanted to participate at the special offer.
Sadly it was not possible, hence there is only super small contingent per week which is gone within seconds. I really feel I was fooled...

7 April 2026
Unprompted review
Rated 5 out of 5 stars

Easter order was late

Easter order was late, raised this with customer services who said they were having difficulty with courier, and would assign to an alternative courier. Order arrived 2 days after Easter and was gratefully received by recipient. malik at customer services also sent a further parcel for the inconvenience which arrived today. Thank you for going above and beyond much appreciated.

26 March 2026
Unprompted review
Rated 5 out of 5 stars

MY AMAZING REVIEW

Just looked online to see other people's opinions on Tony's chocolate, and I am upset to see the negative people out about (they shit on the good quality foods, yet they would rather eat shit (like Cadbury).

First time trying Tony's chocolate, I can immediately taste the quality of REAL chocolate! No oil replacements like the Cadbury's brand - which does not even taste like chocolate anymore.

I would rather pay the £4 and taste quality and support the company's ethos rather than be a cheap c*nt and not give a shit about the world and people.

(Sorry about the foul language, sometimes people just need to wobble their heads).

Please keep releasing great flavours and evolve chocolate, express its beauty and wonder. Become a world leading brand that keeps chocolate as chocolate!

The packaging is amazing (coming from an art student), it immediately stood out and i have been eyeing it for awhile before today's purchase.

And please please please don't introduce oils to cheapen your product!!!!

Will be a loyal supporter if you keep your ethos, maintain the top quality ingredients, and what makes Tony's as Tony's :)

12 April 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing

Bought a bar of the milk chocolate to try. Very disappointing, tasted stale & not creamy at all, rather like the cooking chocolate from the 70's.
Won't be buying it again.

7 April 2026
Unprompted review
Rated 1 out of 5 stars

Flattest Easter egg

Got a Tony’s Easter egg cos they put all these “self aware quotes” on their packaging and seemed like the good guys. Well it was the flattest egg I’ve seen yet and not the cheapest one.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

Bought one of your Easter eggs and was…

Bought one of your Easter eggs and was accused of being cheap given the shape of it !!!!!! A flat egg ?! Really , just keep it egg shaped please and put a quid on the price !!!! What’s next , half an egg ???? Won’t be buying another one next year .

5 April 2026
Unprompted review
Rated 2 out of 5 stars

Their Easter egg is an embarrassment

Their Easter egg is an embarrassment, not that you could call it an Egg as it is not shaped like one, more like an inflated oval, and comes with 5 egg shaped extras. The box is massive inflated by cardboard, so much for a company that cares more for global struggles. The item honestly feels miss-sold.

Not one star as the chocolate itself is nice, but just go buy the bars.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

Over Priced Rubbish.

Bought an Easter Egg for my wife . Thought it was expensive at £13.50. Then found it was flat . Not even a nice taste . I know it's ethically sourced ect , but still felt cheated.

5 April 2026
Unprompted review
Rated 5 out of 5 stars

Love it

I am a chocoholic i used to love Cadbury, when it really was a glass and a half and not Palm oil!!!
Tony's is lovely, chunky and creamy

26 March 2026
Unprompted review
Rated 1 out of 5 stars

Tony's chocolonely baloney

I was given a small box of Tony's Chocolonely mini eggs. I can only speak for my own personal taste. I thought they were pretty disgusting. Quite a few of the eggs contained a lot of salt but I generally dislike salt. There are much better products out there for your money!

26 March 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi there Mark, we're sorry we're only getting back to you about this now.. It sounds like something wasn't quite right with your choco, so if you pop a message to mailuk@tonyschocolonely.com, we'll do our best to make it up to you. Choco cheers!

Rated 5 out of 5 stars

I love tony chocolate. Better than the fake Cadbury s and galaxy shite

I love tony chocolate.
At least they use real cocoa not like Cadbury and Galaxy after finding out that a lot of Cadbury and Galaxy is full of fake crap in it.
People are too use to eating fake chocolate that they forgot what real chocolate is like at least tonys use real cocoa beans.
I love tonys chocolate and would rather eat this knowing whats in it than fake crap that everyone's use too.

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Tony's in general is an excellent…

Tony's in general is an excellent product. Every variant I've tried is delicious, especially their "not twix" caramel and biscuit. You pay a little more for their ethical practices but you get good quality chocolate as well. Makes it feel more like a deliberate occasional treat you can enjoy with your heart and your tongue.

What prompted me to write this review however was their superb customer service.

I recently bought a custom bar for my partner and the parcel arrived very quickly. The only issue was the parcel was empty. Somewhere in transit the bar was either lost or stolen. So, I reached out for a replacement knowing they'd have nothing but my word.

Their staff were incredibly professional, without seeming too formal. They were all very kind and understanding, sending a new bar completely free and without hassle. Couldn't ask for better.

4 March 2026
Unprompted review

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