The Vanilla Valley Reviews 

13,256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(13,256)

1,119 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good reliable service

Good reliable service

1 July 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your kind review! We're so pleased to hear you found our service reliable. We really appreciate your support

Rated 5 out of 5 stars

Ordering easy

Ordering easy. Had a problem with missing item but was rectified quickly and item received promptly.

1 July 2026
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Reply from The Vanilla Valley

Thank you for your thoughtful review! We're glad to hear that you found the ordering process easy. While we're sorry there was a missing item in your order, we're pleased we were able to resolve the issue quickly and get it to you promptly.

Rated 5 out of 5 stars

Great company

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Also after I’d submitted an order I realised I had forgotten something straight away but wasn’t able to add to the order. This was annoying as I had to purchase elsewhere also meaning lost business for VV. A window of maybe 2/3 hours after ordering could maybe be an option

30 June 2026
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Reply from The Vanilla Valley

Hello Neil,
Thank you for your review and custom 😊 We're pleased to hear that our team was able to resolve the issue with your crushed cake drum promptly and efficiently.

Regarding adding items to an order after checkout, we completely understand the frustration when you realise you have forgotten something. We use an automated dispatch system to ensure orders are processed and shipped as quickly as possible, which means that once an order has been confirmed and checked out, we are unable to make amendments. This includes adding items, removing items, changing delivery details, or upgrading the shipping method.

We would always recommend checking your order carefully before completing checkout to ensure everything you need has been included. We do appreciate your feedback regarding a possible amendment window and will certainly take this into consideration.

Rated 5 out of 5 stars

Always great service and helpful staff

Always great service and helpful staff

25 June 2026
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Reply from The Vanilla Valley

Hello Peter,
We're so pleased to hear you've consistently had a great experience with us. Your lovely comments about our team mean a great deal, and we'll be sure to share them with the staff. Thank you for your review 😊

Rated 5 out of 5 stars

Packaged with care

30 June 2026
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Reply from The Vanilla Valley

Hello Loraine,
We're delighted that our careful packaging made a positive impression. Thank you for your review 😊

Rated 5 out of 5 stars

Excellent products

All products arrived safely and well packed within the stated delivery. Absolutely no complaints about the service and quality of my order. Will continue to use this company, very satisfied.

29 June 2026
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Reply from The Vanilla Valley

Hello Sandra,
We're really pleased to hear everything arrived safely and that you were happy with both your order and the service you received. Thank you so much for your review 😊

Rated 5 out of 5 stars

Easy website to negotiate

Easy website to negotiate, very quick delivery, superb butter cream I use sugar and crumb.

30 June 2026
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Reply from The Vanilla Valley

Hello Dawn,
Thank you for your review😊 We're so pleased to hear you found our website easy to use and that your order arrived so quickly

Rated 5 out of 5 stars

Really is worth a visit to the web site…

Really is worth a visit to the web site reference the selection of goods all in one location. Speedy delivery of well packed goods & we will certainly be using their services again.

30 June 2026
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Reply from The Vanilla Valley

Hello George,
We're delighted to hear you enjoyed the wide selection of products available on our website and that your order arrived quickly and well packed. Thank you for your review 😊

Rated 5 out of 5 stars

Prompt delivery

28 June 2026
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Reply from The Vanilla Valley

Hello Patricia,
We are so pleased you are happy with the delivery speed. Thank you for your review 😊

Rated 5 out of 5 stars

Excellent quick service at competitive…

Excellent quick service at competitive prices

28 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re really pleased to hear you were happy with the service and found our prices competitive. Your feedback is greatly appreciated. Thank you for your review 😊

Rated 5 out of 5 stars

As always there are a great range of…

As always there are a great range of items and helpful offers. Delivery is always on time and everything is well packed

27 June 2026
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Reply from The Vanilla Valley

Hello Clair,
Thank you for your review 😊 We’re really pleased to hear you’re enjoying the range of products and the offers we have available. It’s also great to know your orders are arriving on time and well packaged.

Rated 5 out of 5 stars

Quick delivery

Quick delivery, always has everything I need in stock and packaged well.

27 June 2026
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Reply from The Vanilla Valley

Hello Vicky,
We’re really pleased to hear that your orders arrive quickly and that you can always find what you need in stock. It’s also great to know everything arrives well packaged, Thank you for your review 😊

Rated 5 out of 5 stars

It’s as good as having a kitchen…

It’s as good as having a kitchen assistant!!! Helps me with restocking and inventory, helps with planning, go to in an emergency !! All round baker’s friends!

26 June 2026
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Reply from The Vanilla Valley

Hello,
We’re absolutely delighted to hear that our products have become such a helpful part of your baking routine. It’s great to know they’re making restocking, planning, and those last-minute emergencies that bit easier for you. Thank you for your review 😊

Rated 5 out of 5 stars

I ordered sugar paste and gel…

I ordered sugar paste and gel colouring. Both excellent products which were delivered relatively quickly. Will use this company again

26 June 2026
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Reply from The Vanilla Valley

Hello Jennifer,
I am so pleased to hear that your order arrived on time, and that you are happy with the products. Thank you for your review 😊

Rated 5 out of 5 stars

Great quality

Great quality, reasonable prices, fast delivery! Would definitely recommend!

11 March 2026
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Reply from The Vanilla Valley

Hello Denitsa,
Thank you for your review 😊 We're so pleased to hear you had a great experience with us. It's wonderful to know you were happy with your order, and your recommendation really means a lot to our team.

Rated 5 out of 5 stars

Super service

Posted in time and the product was well packed and arrived intact.

25 June 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Regina,
We’re so pleased to hear that your order arrived on time and that the product was well packaged and in perfect condition. Thank you for your review 😊

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