I had a fantastic experience at the Luton branch when purchasing my BMW Approved Used car. Everyone I spoke with was incredibly helpful, friendly, and knowledgeable. They answered all of my questi... See more
Location
Switch location501 Dunstable Road, LU4 8QN Luton, GB
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The check in was prompt and I was able to discuss the work that was needed to be done for a major service..the wait was made easy by a relaxing environment with drinks on offer ..staff were available... See more
I have used Sytner BMW MINI Luton service since 2019, when it was still Specialist Cars and this year 2026 bought a new MINI from them as well. The staff are always really helpful and provide... See more
Easy to book, with reminders and pre-check in. Greeted by a friendly and helpful staff and taken to the personal advisor, who would deal with throughout the service. It's useful having a single poin... See more
Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
501 Dunstable Road, LU4 8QN, Luton, United Kingdom
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Awful service ,attitude and lack of customer service
Well where do i start with this company . I brought my car in may off Jamil a BMW series 4 , he said it would all be stage 1 polished guard x and look brand new , also a small dent would be removed from a door. I returned to pick the car up and immediately noticed the car actually looked grubby so i questioned if they were happy with the presentation , they asked why? I then bent down to wipe all the brake dust that was still on the wheels and questioned them again, they took the car round the back and cleaned the wheels( still dirty). Then i noticed the dent/ chip which they had just done with stone chip touch up and looked terrible! So i had to bring it back for them to paint the door, throughout this time their attitude was poor.
I returned to pick the car up and just looked at Jamil and the paint guy and asked " are you seriously giving the car back like that"? White paint dust all over the trims inside the door sills i was totally shocked. Further shock when the mechanic said "what did you expect us to clean it"!!! Yes i did!
I took the car then took it to get ceramic coated , they told me the bodywork was terribke not polished no guard x or any other coatings had been applied so they lied to me about that! A couple of weeks later i noticed the car pulling a bit on the steering , i checked the tyre and it looked worn. I returned it and Jamil said it had been checked the tyre was fine and the steering fine. A few weeks later i get a recall for a new starter motor and a free health check.
The health checked picked up worn front tyre and tracking issues,well well so was my car even checked on last visit????
Worn pads and more tyres barely legal . I spoke to Darnell and explained i want the tyre and tracking done at no cost to me as it was obviously sold like this. That was 2 weeks ago , i have called several times since with promises of call backs and am still waiting!!!! Date today 17th oct. They are willing to let me drive a car with tracking and tyre problems absolutely disgusting the service is terrible. They couldnt even get the milage correct on the report out by 8k miles!! So please ring me to get these issues sorted!!@
Great personal service
Great personal service
Competitive price for both my new car and trade in
Expedited much quicker than expected build and delivery
Excellent service through out …
Excellent service through out extremely professional I was well informed with explanations.
I had a fantastic experience at the…
I had a fantastic experience at the Luton branch when purchasing my BMW Approved Used car. Everyone I spoke with was incredibly helpful, friendly, and knowledgeable. They answered all of my questions clearly and made the whole process smooth and enjoyable.
Junior Williams, who was my main point of contact, was outstanding from start to finish. Alex and Ali also went above and beyond for me, and I really appreciated all the time, care, and effort they put in.
I would definitely recommend this branch to anyone looking to purchase a BMW. The whole team provided excellent customer service and made the experience a genuinely positive one!
Staff very helpful
Staff very helpful, understanding and kmowledgeable
Had a great experience at Sytner Luton
Had a great experience at Sytner Luton, as always;
helpful stuff (Lucas in particular) has helped me to resolve the matter, and kept me well informed in the process. Highly recommend!
Highly recommended
Great atmosphere, friendly introduction and helpful service as always.
Friendly staff
Easy to book, with reminders and pre-check in.
Greeted by a friendly and helpful staff and taken to the personal advisor, who would deal with throughout the service. It's useful having a single point of contact. All work completed ahead of schedule.
Sytner Luton
A lovely visit to Sytner Luton for a service (seen by Graham) - always a lovely welcome here and felt very looked after. Communication throughout was great and my car was ready to collect nice and quickly. Thank you again Graham and the team.
The check in was prompt and I was able…
The check in was prompt and I was able to discuss the work that was needed to be done for a major service..the wait was made easy by a relaxing environment with drinks on offer ..staff were available if you needed to ask any questions.The car was presented in excellent condition on collection..was washed and vacuum .in all my personal customer service rep was excellent in explaining the work done and any further work that needed to be done in near future
Lady kept me updated all the time and…
Lady kept me updated all the time and very pleasant to deal with
Great service
Great service, particularly Tracy in mini services. You’ll be well looked after, nothing is too much trouble.
great service Thanks
May use AI-assist with repliesRead more
Great service
From start to finish great communication .
Darnell was very polite and very helpful ,let me know what was happening with my car and looked after me .

Reply from Sytner Group - Sytner Luton BMW

Reply from Sytner Group - Sytner Luton BMW
I recommend Sytner BMW MINI
I have used Sytner BMW MINI Luton service since 2019, when it was still Specialist Cars and this year 2026 bought a new MINI from them as well.
The staff are always really helpful and provide a good service.
I have dealt with the following staff in service on many occasions who are great, Rebecca Bullock, Tracey Merson and Darnell
Then in MINI sales having dealt with Stephen Brennan and Jack Colvin
Highly recommend the dealer for sales and service
Mr Hanof as a sales man should be doing…
Mr Hanof as a sales man should be doing some other stuff than selling most impressive vehicle brand in car industry. He advised that the purpose of show room is only to purchase without hesitation. The concept of show room or test drive to find out which model of BM is more to your liking is not acceptable and warring budget of car brands and his time.
Customers should choose model in their imagination with any models and when they are completely determined, they should approach the dealer to close the deal. His concept should make great savings for car industry by eliminating show rooms, test drive and viewing which are wasting his valuable time only straight away purchasing without hesitation questions or thoughts. I hope BMW won’t end like UK by incompetency.
Very friendly service
Very friendly service, with Tracy in Mini service
Excellent Customer Service from Graham in the Service Team.
Excellent service from Graham Cairns in the service team. Always a pleasure to deal with who sorted my MOT and warranty claim with minimal hassle and maximum professionalism. Well done and keep up the great work
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