Booked an appointment for 2:30 to Test Drive a X5 arrived 5 min early looked at the car from outside. Asked the receptionist i’m here to see a representative for a test drive and she said ok 10 min la... See more
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My 14 year old JCW MINI Coupe had a coolant leak, Sytner also discovered an oil leak. My car was well looked after, I wasn’t pressurised to buy a newer car (I was half expecting that and it would... See more
Just bought an X3. Fantastic service from Serena, very attentive and helped me add all the features I wanted. Also, was very helpful with arranging the adaptations l needed for the car. Great all roun... See more
Been with BMW for years never had a problem , always there to help me of i needed it , they do a great job would not go anywhere else .
Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
128 Holyhead Road, CV5 8NA, Coventry, United Kingdom
- 024 7660 0600
4.6
Excellent
1K reviews
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Excellent service and communication
Excellent service and communication, Zaib was an excellent service adviser keeping me informed of service requirements and timing for the MOT and work required. My car was returned in pristine condition cleaned inside and out!
1 July 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Robert, Thank you ever so much for your kind words. We’re delighted to hear that Zaib provided excellent service and kept you well informed throughout the process. It’s wonderful to know your car was returned to you in pristine condition, both inside and out. Your positive feedback truly means a lot to the entire team here at Sytner Coventry BMW. We very much appreciate you taking the time to share your experience and look forward to welcoming you back in the future. Best wishes, The Sytner Coventry BMW Team
Customer service
Excellent customer service. Price a little high. The quality of the complimentary valet left a little to be desired as clearly no effort was made to remove the tape residue, even though it was promised to elbe addressed
30 June 2026
Unprompted review
Fantastic customer service first class…
Fantastic customer service first class would highly recommend
1 July 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Simon, Thank you ever so much for your kind words and fantastic review. We are delighted to hear that you found our customer service to be first class. It is always our aim to provide the very best experience for every customer, and your recommendation means a great deal to us. We truly appreciate you taking the time to share your feedback and look forward to welcoming you back to Sytner Coventry BMW in the future. Best wishes, The Sytner Coventry BMW Team
The service through the dealership was…
The service through the dealership was and always is first class. Maryam, Sean and everyone else we came into contact with during our purchase couldn’t have done more! Very impressed, again. ☺️
7 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Thank you very much for your kind words, Spencer and Son Spencer. We are delighted to hear that Maryam, Sean, and the rest of the team provided you with a first-class service throughout your purchase. It’s always wonderful to know our efforts are appreciated and that you felt well supported at every stage. Your continued trust means a great deal to us, and we look forward to welcoming you back in the future. Thanks again for sharing your positive experience!
Sytner BMW Coventry have always been my…
Sytner BMW Coventry have always been my preferred service partner. For everything I have needed with my BMW they have always provided the best quality service.
A special mention for Luke Allsopp. Nothing is too much trouble, always helpful and ensures that I am, as the customer, kept informed about the progress of my vehicle.
Sytner BMW Coventry is fantastic and I thoroughly recommend them for all your BMW needs.
27 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Mark, Thank you very much for your kind words and for taking the time to share your experience with Sytner BMW Coventry. We are delighted to hear that Luke Allsopp and the team have consistently provided you with excellent service and kept you well informed throughout. Your recommendation means a great deal to us, and we are thrilled to be your preferred service partner for all your BMW needs. We look forward to continuing to support you in the future. Kind regards, Sytner BMW Coventry Team
Amrit was really helpful
Amrit was really helpful. He had great knowledge and handled everything very smoothly
Car is amazing as usual. We will definitely be back
Thanks
29 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Mr Sinha, Thank you very much for your kind words. We are delighted to hear that Amrit provided you with excellent service and that the entire process was smooth and enjoyable. It’s wonderful to know you are pleased with your BMW, as we always strive to offer the best experience for our customers. We truly appreciate your continued support and look forward to welcoming you back to Sytner Coventry BMW in the future. Best wishes, The Sytner Coventry BMW Team
MOT drop off and courtesy car…
MOT drop off and courtesy car appointment. Efficient and thorough explanations. Adviser Manny was very friendly and helpful 👍
19 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Rayan, Thank you very much for your kind words and for taking the time to share your experience with us. We’re delighted to hear that the MOT drop off and courtesy car appointment went smoothly, and that Manny provided friendly and helpful service. It’s always our aim to offer efficient and thorough explanations to make your visit as straightforward as possible. We truly appreciate your positive feedback and look forward to welcoming you back to Sytner Coventry BMW in the future. Best regards, The Sytner Coventry BMW Team
Reply from Sytner Group - Sytner Coventry BMW
Dear Mrs Poole, Thank you ever so much for your kind words. We are delighted to hear that our team at Sytner Coventry BMW was always helpful, efficient, and willing to go the extra mile for you. It is truly rewarding to know our efforts have made a positive difference to your experience. Your support means a great deal to us, and we look forward to welcoming you back in the future. Wishing you all the very best with your BMW. Kind regards, The Sytner Coventry BMW Team
Zeib was amazing
Zeib was amazing. Extremely knowledgeable and very helpful. Very professional and I am very grateful for his help and advice today
16 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Maxine, Thank you very much for your kind words. We are delighted to hear that Zeib provided you with such knowledgeable and professional assistance. It is always our aim to offer helpful and expert advice to ensure a positive experience for our customers. Your appreciation means a great deal to us and to Zeib personally. We look forward to welcoming you back to Sytner Coventry BMW in the future. Best wishes, The Sytner Coventry BMW Team
very helpful staff
9 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Mr Burdett, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that you found our staff very helpful during your visit to Sytner Coventry BMW. Providing excellent customer service is something we take great pride in, and it is always rewarding to know our efforts are appreciated. We look forward to welcoming you back in the future and hope to continue exceeding your expectations. Kind regards, The Sytner Coventry BMW Team
Excellent service and communication.
Excellent service and communication.
Everything was done efficiently in a friendly manner.
Very smooth process.
Sytner dealt with all of the paperwork.
13 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Somerset Stephen, Thank you very much for your kind words and for taking the time to share your experience with Sytner Coventry BMW. We are delighted to hear that you found our service efficient, friendly, and smooth throughout the entire process. It is wonderful to know that our team’s communication and handling of paperwork met your expectations. Your positive feedback is greatly appreciated and serves as a great encouragement to us all. We look forward to welcoming you back in the future. Kind regards, Sytner Coventry BMW Team
Great service staff were great
7 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Noel, Thank you very much for your kind words. We are delighted to hear that you found our service staff to be great. It is always our aim to provide a welcoming and professional experience for all our customers. Your positive feedback is truly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Coventry BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Coventry BMW Team
MOT test
My car was booked in for MOT. Initial greet was dealt with quickly and rhe test was completed swiftly and without any problems. My car was returned on time having been cleaned inside and out to a high standard.
26 May 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Mr Veasey, Thank you very much for your kind words and for taking the time to share your experience with Sytner Coventry BMW. We are delighted to hear that your MOT was completed swiftly and efficiently, and that your car was returned on time and cleaned to a high standard. It is always our aim to provide a seamless and pleasant service, and your positive feedback is greatly appreciated. We look forward to welcoming you back in the future. Kind regards, Sytner Coventry BMW Team
I had a great experience with Maryam…
I had a great experience with Maryam when purchasing my BMW 120i. She was professional, knowledgeable, and incredibly helpful throughout the entire process. Maryam was very patient, worked above and beyond to ensure everything went smoothly, and was thorough with her communication from start to finish. She took the time to answer all my questions, kept me informed at every stage, and made the entire experience stress-free and enjoyable.
We were so impressed with the level of service she provided that I have already recommended her to a family member, who will also be purchasing a vehicle through her. I highly recommend Maryam to anyone looking to buy a car. Thank you for your outstanding service and for helping me find the perfect BMW 120i! Nisa
5 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Nisa, Thank you so much for your kind words and for taking the time to share your experience. We are delighted to hear that Maryam provided such professional and attentive service throughout your purchase of the BMW 120i. It’s wonderful to know she made the process smooth and enjoyable for you. Your recommendation means a great deal to us, and we wish you many happy miles in your new car. Best wishes, Sytner Coventry BMW Team
First class dealership
Smart, slick and efficient. A dealership that goes the extra mile to make you feel welcome. Great coffee bar. Leon gets full marks for knowledge and customer service, Graham, full marks for arranging finance. Nothing was too much trouble.
2 May 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Thank you, Gavin, for your kind words and for taking the time to share your experience at Sytner Coventry BMW. We’re delighted to hear that Leon and Graham provided excellent service and made the process smooth and enjoyable. It’s wonderful to know you appreciated the warm welcome and our coffee bar too. Your feedback means a great deal to us, and we’re pleased we could go the extra mile to make you feel valued. We look forward to welcoming you back in the future.
Service is always great
Service is always great. I drop my car off early before work around 7.30.
I am kept informed and can track what is going on with my car. They returned it to my work place lovely and clean and all serviced.
2 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Anita, Thank you very much for your kind words and for taking the time to share your experience with Sytner Coventry BMW. We are delighted to hear that our early drop-off service and regular updates have been convenient for you. It’s wonderful to know your car was returned to your workplace in excellent condition and fully serviced. Your continued trust means a great deal to us, and we look forward to assisting you with your vehicle in the future. Best wishes, The Sytner Coventry BMW Team
I am still awaiting a deposit refund from March
I reserved a Jaguar I-PACE in March 2026 with a £99 deposit, explicitly advertised as fully refundable. What followed was a really poor experience.
Before placing the deposit, I asked for the VIN number so I could check for outstanding recalls and was advised to place a deposit first.
Once I had the VIN and checked it myself, I discovered the vehicle carried open safety recall H571 a well documented Jaguar I-PACE recall that limits battery charging to 90% until resolved. This had not been disclosed to me. In fact, I had been told there were no serious recalls against the car when i first enquired.
When I raised this, the salesman's response was dismissive and frankly unprofessional his written reply assured me the car "will NOT SET ON FIRE" and is "def not a FIRE RISK". I did not feel this inspired confidence.
I cancelled immediately and requested my refund on 19th March 2026. I made four written requests over 18 days. I escalated formally, referencing a potential chargeback and Section 75 claim.
It is now June 2026. I still have not received my £99 back.
To summarise: the dealership withheld vehicle recall information from a prospective buyer, refused to provide a VIN before taking a deposit, and has now retained a deposit they explicitly promised was fully refundable for over two months despite repeated requests.
19 March 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Thank you for taking the time to share this. However, this review appears to have been posted on the listing for Sytner Coventry BMW & MINI — we are a separate dealership and do not sell or service Jaguar vehicles. The experience you've described relates to Jaguar Coventry, which operates independently from us. We'd encourage you to redirect this review to Jaguar Coventry's own Google listing so that it reaches the right business and management team to address. We're sorry you've had such a frustrating experience, but we're not able to assist with a Jaguar I-PACE reservation or deposit as this isn't a matter we have any involvement in.
Generally
Generally, the staff were fine. It would be nice if reception staff would look up when greeting. Agnes herself was polite and attentive. Timing was very precise. Sitting area was comfortable and the background radio not overly distracting. Receiving a phone call to prompt a high review is never welcome. Clean show room. Car valeted to a degree - always nice.
1 June 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Andy, thank you for your thoughtful feedback. We are pleased to hear that Agnes provided polite and attentive service, and that you found the timing precise and the waiting area comfortable. We appreciate your comments regarding reception and the showroom environment. It is also good to know the car valeting met your expectations. We understand your feelings about the follow-up call and value your honesty. Your insights are important to us and help maintain our standards. Kind regards from the Sytner Coventry BMW team.
Reply from Sytner Group - Sytner Coventry BMW
Dear Sukhman, Thank you very much for your kind words. We are delighted to hear that Jamie provided you with brilliant service during your visit to Sytner Coventry BMW. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and will be shared with Jamie. We hope to welcome you back in the future and continue to offer the high standard of service you experienced. Best wishes, The Sytner Coventry BMW Team
Personalised service
Personalised service, great attention to detail. Felt highly valued. Would strongly recommend.
31 May 2026
Unprompted review
Reply from Sytner Group - Sytner Coventry BMW
Dear Shahzadi, Thank you ever so much for your kind words and for taking the time to share your experience with us at Sytner Coventry BMW. We are delighted to hear that you felt highly valued and appreciated the personalised service and attention to detail provided. Your recommendation means a great deal to us, and we are truly grateful for your support. It was a pleasure to assist you, and we look forward to welcoming you back in the future. Best wishes, The Sytner Coventry BMW Team
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