It has been an absolute pleasure dealing with Ashleigh (from Sytner Audi Reading), in getting my car repaired earlier this month. She understood my urgency and was very clear with communications and... See more
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We had a great experience buying our Audi Q6 etron from Sytner Group - Reading Audi. Usman looked after us from start to finish and we are very happy with the vehicle.
Company replied
My car the Q8 has been having issues with 360 cameras. It sometimes comes on and the off. But since it was fixed I haven’t experienced any problems. The customer service had always been excellent. The... See more
Company replied
We sold a car via Motorway. Sytner Audi Reading made the winning bid. When the dealer came to look at it he claimed not to know about some damage that we had declared and then claimed to find some r... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.2
Great
707 reviews
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Was able to get the right solution for…
Was able to get the right solution for the car
20 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you so much, Mohemed, for your kind words. We’re delighted to hear that you found the right solution for your car with us. It’s always our aim to provide a smooth and straightforward experience for all our customers. Your feedback means a great deal and encourages us to maintain the highest standards. Should you need any further assistance or advice regarding your vehicle, please do not hesitate to get in touch. We truly appreciate your support.
We had a great experience buying our…
We had a great experience buying our Audi Q6 etron from Sytner Group - Reading Audi. Usman looked after us from start to finish and we are very happy with the vehicle.
23 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
@Gareth, thank you for taking the time to leave such positive feedback. We wish to see you again in the future, Reading Audi
It has been an absolute pleasure…
It has been an absolute pleasure dealing with Ashleigh (from Sytner Audi Reading), in getting my car repaired earlier this month. She understood my urgency and was very clear with communications and updates, including what exactly was the issue with the car and breakdown of costs upfront.
She was accommodating with the costs and provided free car wash which was much appreciated.
Hopefully I won’t have to see them for repairs for a while, but I now have a reliable place to take my car if things go wrong.
21 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Pranav, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Ashleigh was able to assist you promptly and communicate clearly throughout the repair process. It’s great to know that you appreciated the transparency regarding costs and the complimentary car wash. We hope your car continues to run smoothly, but rest assured, we’ll be here whenever you may need us in the future. Best regards, Reading Audi Team
We were looked after by Usman…
We were looked after by Usman throughout the buying process and very happy with my Audi Q6
23 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Gareth, Thank you very much for your kind words and for sharing your experience with Usman and Reading Audi. We are delighted to hear that you are very happy with your Audi Q6 and that the buying process went smoothly. It’s always a pleasure to know our customers feel well looked after throughout their journey. We truly appreciate your support and hope you enjoy every moment behind the wheel of your new vehicle. Best wishes from all of us at Reading Audi.
From start to finish our experience was…
From start to finish our experience was excellent. Well organised, good communication and in person the experience from all the team was best in class
17 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Adrian. We are delighted to hear that your experience with Reading Audi was excellent from start to finish. It is wonderful to know that our team’s communication and organisation met your expectations and that you found our service to be best in class. Your feedback is greatly appreciated and motivates us to maintain the high standards we strive for. We hope to welcome you back in the future.
Service staff
I am constantly recovering vehicles to your reading Audi dealership where I have found that the only service advisor who understands the meaning of service is Liam.
Unlike most of your other service team members he always has a smile and welcoming manner and goes that extra bit to assist you and own the problem you have.
As an ex service manager myself who was responsible for the royal household Vauxhall vehicles I would have been extremely proud to have had him as part of my service reception team.
I would certainly recommend him for service advisor of the month should you be looking to recognise a staff member.
4 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Steve, Thank you ever so much for your kind words and thoughtful recognition of Liam. It’s wonderful to hear from someone with your expertise, especially given your background in vehicle service management. Liam takes great pride in his work and it is heartening to know his efforts do not go unnoticed. We truly appreciate you taking the time to share your experience and recommendation. Your continued support means a great deal to us all at Reading Audi. Kind regards, Reading Audi Team
Good timely service with good advice
4 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Derek. We’re delighted to hear you were pleased with our timely service and the advice provided. It’s always our aim to offer a professional and helpful experience to every customer. Your positive feedback means a great deal to our team and encourages us to maintain high standards. Should you require any further assistance in the future, please do not hesitate to get in touch. We truly appreciate your support.
Great customer service from Ashleigh…
Great customer service from Ashleigh Barnett
18 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Sheila, Thank you very much for your kind words about the excellent customer service provided by Ashleigh Barnett. We are delighted to hear that your experience was positive and that Ashleigh was able to assist you so well. It means a great deal to us when our team members are recognised for their dedication and professionalism. Your feedback is greatly appreciated, and we hope to continue offering the same high standard of service in the future. Best wishes, The Reading Audi Team
Great sales rep, but appalling post-sale management on an £84,500 vehicle.
If you are buying a car here, deal with Usman Jamshaid. He was excellent, helpful, and the initial sales process for my £84,500 Audi RS Q8 was fantastic.
However, the post-sale customer service from Sytner Reading management is the worst I have ever experienced. The vehicle was sold with a pre-existing mechanical geometry defect. When I raised this, management (David Appleton and Michelle Williams) completely refused to resolve it. They hid behind a meaningless "visual tick-box" check and—unbelievably—ignored a laser geometry report provided by their own Reading Audi service department that proved the defect existed.
The situation was handled so poorly by Sytner management that VWFS (Audi Finance) had to intervene and directly fund the £780 repair bill themselves as a goodwill gesture just to finally resolve the dispute.
Usman is great, but Sytner Reading management will take your money and abandon you the second a mechanical issue arises. Avoid if you want peace of mind.
20 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mandip, thank you for sharing your detailed feedback. We’re pleased to hear Usman provided excellent service during your purchase. However, we are truly sorry to learn about the issues you faced with the post-sale customer service and the management team’s response regarding the mechanical defect. We appreciate your honesty and understand how disappointing this must have been, especially with such a significant investment. Your experience is important to us, and we regret it did not meet the standards you rightfully expected.
We sold a car, we thought , to Sytner
We sold a car via Motorway. Sytner Audi Reading made the winning bid. When the dealer came to look at it he claimed not to know about some damage that we had declared and then claimed to find some really bad paint work that would need repainting. All this with a view to drive down the agreed price. Appalling sharp practice.
20 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Tom, We are sorry to hear about your experience with Sytner Audi Reading following your sale via Motorway. It is certainly not our intention to cause frustration or disappointment. We always aim to ensure transparency and fair dealings throughout the process. We appreciate your feedback and understand your concerns regarding the handling of the vehicle inspection and the subsequent negotiation. Thank you for sharing your thoughts, as they help us to reflect on how we can improve our customer experience. Kind regards, Sytner Audi Reading Team
Professional service from start to…
Professional service from start to finish. Thank you
18 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Julie, Thank you ever so much for your kind words and for taking the time to leave us a wonderful 5-star review. We’re delighted to hear you experienced professional service from start to finish. It is always our aim to provide the highest standards and your feedback truly honours our commitment. Should you require any assistance in the future, please do not hesitate to get in touch. We very much appreciate your support and look forward to seeing you again. Kind regards, The Reading Audi Team
My car the Q8 has been having issues…
My car the Q8 has been having issues with 360 cameras. It sometimes comes on and the off. But since it was fixed I haven’t experienced any problems. The customer service had always been excellent. The staff are very helpful, polite and friendly. My thanks goes to Liam and all the technicians and then Gareth Dismond who do a fantastic job. I have always taken my car to Reading Audi because of the service. Keep it up guys.
19 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Stephen, thank you ever so much for your kind words. We’re delighted to hear the 360 cameras on your Q8 are now working perfectly and that our team, especially Liam, the technicians, and Gareth Dismond, provided you with excellent service. Your continued trust and loyalty mean a great deal to us. It’s wonderful to know our efforts have made a positive difference, and we truly appreciate you taking the time to share your experience. Thank you once again for choosing Reading Audi.
I would like to say a huge thank you to Waren Patey
I would like to say a huge thank you to Warren Patey in the Audi Sales Department for his outstanding service. From the very beginning, Warren was extremely knowledgeable, professional and helpful. He took the time to explain everything clearly, answered all of my questions and made the whole process so much easier and more enjoyable.
I really appreciated his patience, attention to detail and genuine willingness to help. It’s clear that Warren knows his products extremely well and takes pride in providing excellent customer service.
I would highly recommend Warren to anyone looking to purchase an Audi. He is a real asset to the Audi team, and I’m very grateful for all his help. Excellent service from start to finish — thank you, Warren!
6 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Zita, Thank you very much for your kind words and for sharing your positive experience with Warren Patey. We are delighted to hear that his knowledge, professionalism, and dedication made your Audi purchase enjoyable and straightforward. Warren takes great pride in providing excellent service, and it’s wonderful to know this was reflected in your visit. Your recommendation means a great deal to us. We truly appreciate your feedback and are grateful for your support. Kind regards, The Reading Audi Team
Go to another Dealership!
Go to another Dealership!
Very disappointing experience, particularly given the level of customer service I would expect from an Audi dealership. We went in for an A1 used car test drive.
Unfortunately, the salesperson (Ebenezer Duah) we dealt with came across as rude, dismissive and at times quite arrogant. There was very little effort made to actually tell us about the car — we were largely left to ask questions ourselves, and when we did, the responses often felt nonchalant and as though our questions were an inconvenience rather than part of the buying process.
The test drive was equally disappointing. At no point beforehand were we told that the salesperson would be accompanying us, until we asked directly, when he got into the car. He simply got into the front passenger seat without even offering to sit in the back, which meant one of us had to sit in the rear. It may sound like a small thing, but combined with his general manner it came across as discourteous and added to an already uncomfortable experience.
There was very little enthusiasm to show off the car, no real attempt to understand what we were looking for, and certainly no sense that our business was particularly valued.
Buying a car should be an enjoyable experience, particularly when you are genuinely interested in the vehicle and have taken the time to visit a premium-brand dealership. Unfortunately, this salesperson’s attitude completely overshadowed the car itself and ultimately ruined both the test drive and our impression of the dealership.
The only saving point was when we mentioned this Emma Hall, who apologised profusely and offered to fix the matter, but by this point we just wanted to leave!
We left feeling disappointed and, more importantly, far less inclined to buy the car from this dealership. A real shame, as our experience could have been completely different with a salesperson who was welcoming, knowledgeable and genuinely interested in helping a potential customer.
14 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Anjli, thank you for sharing your feedback. We are genuinely sorry to hear about your disappointing experience with our dealership and the manner in which you were treated during your test drive. This is certainly not the standard of service we strive to provide. We appreciate your comments and understand how important a welcoming and informative environment is when considering a vehicle purchase. Your honesty is valued, and we regret that your visit did not reflect the premium experience we aim to offer.
Arrogant time wasters ...
Have you ever heard the expression "They can't arrange a piss-up in a brewery" or "These guys can't arrange a test drive from a dealership"? Complete waste of my executive time. Give them a miss if I were you.
14 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mr Abernethie, We are genuinely sorry to hear about your disappointing experience with our service. It is certainly not the standard we aim to provide. We appreciate your feedback and understand how frustrating it must have been to feel your time was not valued. Thank you for bringing this to our attention; it helps us reflect on how we communicate and operate. We wish you all the best in finding a dealership that better meets your expectations in the future. Kind regards, Reading Audi Team
Got totally ignored!
Came in to purchase a car and got totally ignored, along with a number of other people. Tried to get someone’s attention without any luck. Waited at reception, then took a seat, then tried walking round to get help. One person working there walked past everyone but didn’t even acknowledge us. Ended up walking out and buying a car elsewhere. If that is what the service is like when you’re trying to spend money there, I wouldn’t want to see what it’s like if I needed help post purchase.
22 July 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Sarah, we are truly sorry to hear about your experience at Reading Audi. It is certainly not the standard of service we strive to provide, and we apologise for any frustration caused by being ignored. Your feedback is very important to us, and we understand how disappointing it must have been when you were ready to purchase a vehicle. We appreciate you taking the time to share your thoughts and hope future customers receive the attentive service they deserve.
Punctual and Keeps Up to date and Honest
I went there for an MOT. Lewis was punctual and kept me up to date on how things went. He also asked for when I needed the car and got it ready before that. Excellent service.
7 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you, Harshana, for your kind words and for taking the time to share your experience. We’re delighted to hear that Lewis provided punctual and clear communication throughout your MOT service, and that your vehicle was ready ahead of schedule. It’s wonderful to know that you felt well looked after and that our service met your expectations. Your feedback is truly appreciated, and we look forward to welcoming you back at Reading Audi in the future. Safe driving and best wishes.
All the staff we came into contact at…
All the staff we came into contact at Audi Reading, including the staff who make you a cup of coffee, are so professional, and helpful. They are polite, respectful and go more than the extra mile to help.They also have a lovely sense of humour. It is because of theses staff, the service, and the confidence I have in them, especially being a woman that I am not been “ ripped off”, that I would only consider Audi reading.
7 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mrs Davis, Thank you ever so much for your wonderful review. We are thrilled to hear that our team at Audi Reading made you feel valued, respected, and confident throughout your visit. It is especially heartening to know that our professionalism and sense of humour made a positive impression. Your kind words mean a great deal to us, and we are delighted to be your preferred choice. We look forward to welcoming you back whenever you need us. Warm regards, Audi Reading Team
Matt who sold me the car was extra…
Matt who sold me the car was extra helpful and ensured a smooth process
2 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Daniel, Thank you very much for your kind words. We are delighted to hear that Matt provided you with such helpful and attentive service throughout your car purchase. It’s always our aim to ensure a smooth and enjoyable experience for all our customers. Your positive feedback is truly appreciated and will be shared with the team. We hope you are thoroughly enjoying your new vehicle and look forward to assisting you again in the future. Best wishes, Reading Audi Team
Really great experience
Really great experience - came in to show a faulty charging cable and get one ordered, the team were able to provide me a replacement under warranty on the day, and even washed and hoovered the car for me while they did their diagnostics! Friendly service and a nice area to wait and work
3 August 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you so much for your kind words and positive feedback. We’re delighted to hear that your experience with us was smooth and enjoyable, especially with the replacement of your charging cable under warranty. It’s great to know our team could assist efficiently and that you appreciated the additional care we provided by cleaning your car. We always strive to create a welcoming environment where customers feel comfortable working or waiting. We look forward to welcoming you back to Reading Audi in the future.
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