Sportsdirect.com Reviews 

306,098
TrustScore 3 out of 5

3.1

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Review summary

Created with AI, based on recent reviews

Looking at 16,603 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the wide range of products available and acknowledge the excellent value for money across many purchases. Many people found the process of placing an order and navigating the site to be straightforward and easy. However, some customers experienced issues related to sizing, such as receiving an incorrectly sized item or variant. A few other people also felt that issues with delivery speed and tracking accuracy caused considerable frustration, with some orders being significantly delayed. Additionally, concerns were raised about unexpected shipping and return costs, and instances of incorrect items being dispatched.

What people talk about most

Delivery service

Consumers find delivery service experiences to be mixed. While many reviewers praise the surprisingly quick... See more

Product

Users describe ambiguous interactions with product, reflecting a wide range of differing experiences. While... See more

Order

Reviewers highlight ambiguous experiences with their online orders. While many customers appreciate the easy... See more

Price

Clients share ambiguous opinions on price, with some consumers reporting great bargains and very reasonable... See more

Service

Customers had ambiguous experiences with service, reflecting a wide split in opinions. While some reviewers... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Good selection of cheap products but the delivery and returns policy is well behind the times. £4.99 for click and collect in store is just wrong and also to return an item costs well over the odds. M... See more

Rated 3 out of 5 stars

The item was delivered in good time & the price was ok , unfortunately the box was pretty much destroyed as usual ! Perhaps using evri is not the best idea given their reputation ! This item is a gift... See more

Rated 3 out of 5 stars

Website offers a huge amount of products, and some deals to save a small amount of money when buying two of the same items, which is always appreciated. What I found frustrating, was to find that any... See more

Rated 4 out of 5 stars

Easy to order online and collect. Ive put score as 4 stars as both parcels ive collected have been open. Whilst items all inside clearly getting damaged in transit


Answered by reviewers

Created with AI, based on reviewer opinions







Company details

  1. Activewear Store
  2. Camping Store
  3. Fitness Equipment Store
  4. Running Store
  5. Soccer Store
  6. Sportswear Store

About Sportsdirect.com

Written by the company

The UK's largest Sports Store, we bring you the best brands at bargain prices, all year round! With stores all over the UK as well as a huge online catalogue, you're sure to find what you're looking for!

Customer Service Opening Hours

Monday to Friday 08:00 - 20:00
Saturday & Sunday 09:00 - 18:00
(All times are shown GMT)

Contact us via Customer Care

Contact info

3.1

Average

TrustScore 3 out of 5

306K reviews

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3.1

All reviews

(306,098)

16,860 reviews in the last 12 months

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Rated 1 out of 5 stars

Worst customer service I've ever…

Worst customer service I've ever experienced. Wanted an update on my order which I paid express delivery for which was almost a week late and was given two options. Cancel or wait. No incentive to retain customers, no apologies, no attempt to compensate for the missing item.

The same product is available on their site with the same photos (I literally showed screenshots of the web page in a live chat), but a new web page and product code for £10 more. So I had to give in and buy them for more money, even though I had ordered them already.

25 August 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this entire group - gone totally downhill

There is very little information about products on the website such as what material they are actually made from. I wished to buy some shirts so asked in chat what the material composition was. They had no idea and were unable to find the information anywhere.

Never mind I thought, this is how things are with this company now.

So I asked in chat if I could return the items if they were not of the material they were advertised. They said yes and also confirmed they could be returned for for free.

Of course the items arrived and were a mix of made-made fibres and linen so they needed to be returned. I opened a chat and they first refused to accept the return even though they items were clearly not as described.

After wasting a lot of time talking to badly-trained chat agents, I got through to someone who agreed on the return. But they said I had to pay for it and then claim it back later. That wasn't right but by now I was getting a bit tired of talking all day in chat and email about this.

I retuned the items using their own return agents (Zigzag). I had to then request the return postage and was told various stupid answers such as I had chosen my own return service and therefore they would not pay. When I pointed out the law they gave in. I had to even send them the receipt for the return postage even though it was a receipt they had sent me!

I was then asked to send my bank details and told payment would be made.

After the items arrived back, they waited the maximum length of time to check them (2 weeks) and then refunded only the cost of the items.

So now I am owed for the original postage cost and the return postage cost. Totally in breach of consumer law where both must be covered by the seller in the case of goods sold not as described.

I have emailed twice asking them to (1) keep their promise and refund the return postage cost and (2) make a further refund for the original postage cost.

The total is about £30 which isn't massive but I am not giving this company free money for such shoddy service. And there is the whole point of:

1. Their chat agents are ignorant of basic consumer law.

2. They do not keep promises made in chat or email.

3. They treat their customers like idiots.

It is sad to say that this is how things are across the whole group (Frasers, Sportsdirect, Flannels and all the other companies bought up over the last few years) as they use identical websites with the same (missing) information, the same useless chat agents and the same disgusting customer service standards.

Eventually I got the original postage refunded by PayPal. I am still waiting for a reply regarding the return postage. they have ignored 3 emails sent over the last week.

All these shops used to be great but now, unless you are buying a pair of socks, they are best avoided. Cheap and cheerful only works until there is a problem and that's when you find out the reality of the company you are dealing with.

I recommend you only purchase from this group using a credit card (not PayPal) and that if you have a problem, just communicate by e-mail (their chat agents are terrible), wait 2 weeks and if things are not resolved open a chargeback claim with your credit card provider. You can also do the same with debit cards but I believe it has to be over £100 in that case. This method always works and will save you a lot of wasted time and frustration.

17 July 2026
Unprompted review
Rated 1 out of 5 stars

Avoid using!

My parcel has not been delivered and the customer service from Sports Direct has been non existent. I have submitted a form and emailed and the only reply received to date was to wait a further 72 hours despite the fact the parcel is already a week over the delivery date and the couriers have confirmed the parcel has been misplaced by them. Emailed again after this time and have received no reply. Will not be using Sports Direct again and highly recommend others not to as well!

25 August 2026
Unprompted review
Rated 1 out of 5 stars

It really is quite pathetic

It really is quite pathetic. Order something next day delivery, doesn't show up the next day, Evri do not resolve anything because you can only communicate with AI bots. Parcel tracking has no update since fe the day Evri received it. Can't speak to anybody whatsoever. Try and get through to Sports Direct, again AI bots with no way to speak to a human, send emails, don't get a response. Tomorrow will be one week and my order no doubt still won't arrive, no doubt nobody in either of these seemingly scam companies will see fit to contact me to resolve the matter.

Id like to know HOW can Sports Direct and Evri partner together, charge £8 for next day delivery when they appear to be incapable successfully completing that service. I'd have accepted delivery the day after next day but now it's just getting stupid.

I have never ordered from Sports Direct before because I was aware of their reputation, and Evri should just be renamed bloody Nevri because despite their CEO appearing in national news a few months ago, what exactly has improved.

It's literally like a match made in absolute hell and trading standards really need to take some action. In fact, if I don't receive my items by the end of this week, I will be reporting to them and any other body that looks into shocking and lying services from these joke companies.

20 August 2026
Unprompted review
Rated 1 out of 5 stars

Do not order online

Do not order online - just received my parcel this afternoon and they sent 3 tops that were nothing like what I ordered- cannot speak to anyone- it says quickest way to contact them is Web chat - what a waste of space , it’s automated, give it a 1star rating and it puts you through to a human lol - it started off at 355 in the queue before me with 2-3 hr wait then after an hour 2-3 mins then 1-3 hrs then 2 mins then 3-5 hrs and so on - they expect you to sit looking at your phone for hrs on the chance someone will respond to you and I’ve never seen a queue where the queue increases while your waiting what kind of queue is that. I sent an email through a option under the web chat box - it states up to 3 working days for a response, I had to attach a photo to prove they sent the wrong items , the least they could have done is send me an email saying they have received my refund request
I will never use the online service to buy anything ever again and I will never use this shop and I’ve spent hundreds if not thousands in this store
What a joke

Never buy online as they have no accountability or easy way of returning and refunding even if they sent the wrong item or faulty item etc

25 August 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shit company sent back…

Absolutely shit company sent back football boots size 8 over £100 more like a size 6 payed £7.99 delivery and £4.99 returned never got any refund back so lost £13 ordering shit of this company 🖕🖕🖕

20 August 2026
Unprompted review

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