Very happy with all purchases from SmartBuyGlasses. My experience with Customer services support is very positive and found them to be friendly, supportive and have good responding times when checking... See more
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Company details
- Contact Lenses Supplier
- also in
- Eye Care Center
- Fashion Accessories Store
- Glasses Store
- Optician
- Sunglasses Store
Written by the company
SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.
Smartbuyglasses UK Support
Written by the company

- 180+ designer brands for less
- The largest selection of designer eyewear online.
- 100-days returns
- Shop with confidence! With our 100-day return policy, you can find your perfect pair.
- Expert optical advice
- Get professional optical advice from our in-house opticians and Optical Centre.
- Unbeatable customer service
- When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
- 24-month warranty
- Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
- Help us envision a better world
- We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.
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Would really recommend this company I…
Would really recommend this company I got my order very fast and 100% top quality.
The service was 10/10 and i received…
The service was 10/10 and i received two glasses within 5 working days.
May use AI-assist with repliesRead more
Faulty Product
Sent me a faulty product that wasn't assembled properly and then proceeded to ignore two emails I sent and furthermore, when i was finally in contact with an agent, they didn't acknowledge me and closed the chat.
-UPDATE-
Since posting this review they got in contact with me and told me to send the item back which I did. I got a full refund shortly after.

Reply from SmartBuyGlasses
Responsive customer service answering queries promptly. Good quality at competitive price
Responsive customer service.
Order and Payment taken but glasses were out of stock
Ordered a pair of Ray-Ban sunglasses that were shown as in stock on the website. I received an order confirmation and payment was taken, but a few hours later I was emailed to say the sunglasses were actually out of stock and asked whether I would like to wait 3-4 weeks 'to see' if they come into stock or pay an additional £51.90 for an alternative pair.....
I declined, as I simply wanted the sunglasses I had originally ordered. What concerns me is that the item continued to show as in stock on the website even after I was told it was unavailable.
After reading other reviews, I noticed several customers reporting similar experiences, which raises questions about the accuracy of the company's stock information.
Fortunately, I paid via PayPal, so obtaining a refund should not be difficult if required. Based on my experience, I would not use they company and recommend paying through a payment method that offers buyer protection and exercising caution before ordering.

Reply from SmartBuyGlasses
Listed as in stock. Wasn't. Still waiting. Avoid.
Listed as in stock. Wasn't. Still waiting. Avoid.
Ordered Oakley sunglasses that were clearly shown as in stock at the point of purchase. Only after completing checkout did it become apparent the order was being fulfilled directly by a third-party supplier — something that is never disclosed upfront. That's deceptive, plain and simple.
Weeks passed with no update. When I chased, I was given vague reassurances and told to wait 24-48 hours for a callback that didn't really resolve anything. The estimated ship date then came and went with the item still not arrived.
When I pushed for a firm delivery date, the response was to offer me three completely different glasses as alternatives — none of which matched the style I'd ordered. No clear timeline, no accountability, just a copy-paste customer service runaround.
I've now had to request a full refund because there is still no confirmed delivery date. An order that should have been simple — non-prescription sunglasses, supposedly in stock — has dragged on for weeks with zero resolution.
SmartBuyGlasses, sort out your stock labelling. If an item isn't actually in your warehouse, don't list it as in stock. Basic stuff.EN0830982422G

Reply from SmartBuyGlasses
Excellent service and amazing designs
Excellent service and amazing designs! Highly recommended.
Apologies guys for not responding…
Apologies guys for not responding sooner. I haven’t been well however since purchasing the glasses I received lots of positive comments and have made them aware of your site for them to look at what’s available. Thank you.
Designer frames at affordable prices!
Designer frames at affordable prices—I love SmartBuyGlasses UK! Although my very first order was cancelled, every order since has been seamless. Their customer service is incredibly responsive and solution-driven. The only downside is to my pocket, as my eyewear collection is growing rapidly!
they are fine
I am changing this review because I keep being badgered by the company to do so. You could call it good customer service to follow up on an "unhappy customer" but I'm not particularly unhappy. Whilst I am happy with the vision in my glasses (it's not as good as my others and the lenses are slightly loose though - as I've discovered SINCE I wrote the review so I'm adding this in), I'm not 100% certain these frames are genuinely the brand. The logo is not clear. However, the company has repeatedly assured me that they are the genuine article. hard to prove either way so we can give them the benefit of the doubt. I'll make it three stars rather than two so hopefully they'll leave me alone.

Reply from SmartBuyGlasses
Tried three other retailers before i…
Tried three other retailers before i found SmartBuyGlassesTM for the Smith sunglasses I wanted. Fantastic service. Quick reply’s to emails and delivery.
Amazing service
Shocking company
Shocking company. Messed my order up twice. I returned the item and asked for a refund. They keep telling me someone will get to me within 24 hours then 12 hours. That was three days ago. No refund no confirmation of refund. Can't get through by phone. The number on the website doesn't work. The other phone number for customer service asks you to press option 1 or 2, it doesn't matter which you press it just keeps asking the same question. I want a refund within 24 hours or I am seeking legal action.

Reply from SmartBuyGlasses
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