SmartBuyGlasses Reviews 

17,253
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 858 reviews, reviewers overwhelmingly had a great experience with this company, often mentioning how completely thrilled and pleased they are with their new purchases. Consumers frequently praise the wide range of stylish designer frames, highly affordable prices, and the exceptional overall quality of the prescription lenses. Customers also highlight the fast shipping service, the extremely easy navigation on the website, and the helpful communication received throughout. However, some customers also noted that delivery times occasionally took significantly longer than expected or faced minor unexpected shipping delays. A few other people also felt that dealing with product returns, refund requests, or occasional order discrepancies could sometimes become quite frustrating.

What people talk about most

Product

Reviewers express immense satisfaction with the quality and design of their glasses, highlighting excellent... See more

Quality

People report positive experiences with quality, highlighting that lenses are of a premium standard and... See more

Delivery service

Reviewers highlight positive aspects of delivery service, frequently praising quick shipping times and items... See more

Service

Clients share positive opinions on service, highlighting excellent communication and trustworthy support... See more

Order

Customers consistently note ambiguous experiences with order, highlighting both satisfaction and frustration.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very happy with all purchases from SmartBuyGlasses. My experience with Customer services support is very positive and found them to be friendly, supportive and have good responding times when checking... See more

Rated 5 out of 5 stars

This was David Beckham (DB 7105 - 086), dark Havana. Frame arrived as described. Reasonably well packaged. Fast free shipping for a bargain price. Bargain price at £57.00 for an acetate frame at this... See more

Rated 5 out of 5 stars

I've just received my fourth order from Smartbuy Glasses and I'm once again thrilled with my purchase. Absolute bargain compared to my optician and my go-to when I need a new pair (or 5!) fantastic qu... See more

Rated 5 out of 5 stars

Fantastic value glasses. My friends all comment about how great my glasses are. Some even come with standard lenses included. I have just bought my self another 3 designer pairs. I do love this site... See more


Company details

  1. Contact Lenses Supplier
  2. also in
  3. Eye Care Center
  4. Fashion Accessories Store
  5. Glasses Store
  6. Optician
  7. Sunglasses Store

Written by the company

SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.

Smartbuyglasses UK Support

Written by the company

180+ designer brands for less
The largest selection of designer eyewear online.
100-days returns
Shop with confidence! With our 100-day return policy, you can find your perfect pair.
Expert optical advice
Get professional optical advice from our in-house opticians and Optical Centre.
Unbeatable customer service
When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
24-month warranty
Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
Help us envision a better world
We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

17K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(17,253)

766 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Faulty Product

Sent me a faulty product that wasn't assembled properly and then proceeded to ignore two emails I sent and furthermore, when i was finally in contact with an agent, they didn't acknowledge me and closed the chat.
-UPDATE-
Since posting this review they got in contact with me and told me to send the item back which I did. I got a full refund shortly after.

8 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Kahmir,

Thank you for providing feedback. I am sorry to hear that you are concerned about the item you purchased. I'm here to turn things around and give the service you deserve.

SmartBuyGlasses aims to deliver the best experience for our customers. We highly value your feedback and will promptly contact you to resolve any issues.

Sincerely,
Ronald

Rated 1 out of 5 stars

Order and Payment taken but glasses were out of stock

Ordered a pair of Ray-Ban sunglasses that were shown as in stock on the website. I received an order confirmation and payment was taken, but a few hours later I was emailed to say the sunglasses were actually out of stock and asked whether I would like to wait 3-4 weeks 'to see' if they come into stock or pay an additional £51.90 for an alternative pair.....

I declined, as I simply wanted the sunglasses I had originally ordered. What concerns me is that the item continued to show as in stock on the website even after I was told it was unavailable.

After reading other reviews, I noticed several customers reporting similar experiences, which raises questions about the accuracy of the company's stock information.

Fortunately, I paid via PayPal, so obtaining a refund should not be difficult if required. Based on my experience, I would not use they company and recommend paying through a payment method that offers buyer protection and exercising caution before ordering.

6 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi Julie,

Thank you for your feedback.

I'm sorry for the disappointment caused by your experience. We’re continuously working to improve our stock visibility and overall service, and feedback like yours helps us do better.

I’d appreciate the opportunity to make this right. I'll reach out to you in private so I can assist you further.

Sincerely,
Nicole

-Update-

Hello Julie,

I've sent you an important email about this order. Please check your spam / junk emails if you can't find it in your inbox.

I hope to hear from you soon!

Sincerely,
Kristel

Rated 1 out of 5 stars

Listed as in stock. Wasn't. Still waiting. Avoid.

Listed as in stock. Wasn't. Still waiting. Avoid.
Ordered Oakley sunglasses that were clearly shown as in stock at the point of purchase. Only after completing checkout did it become apparent the order was being fulfilled directly by a third-party supplier — something that is never disclosed upfront. That's deceptive, plain and simple.
Weeks passed with no update. When I chased, I was given vague reassurances and told to wait 24-48 hours for a callback that didn't really resolve anything. The estimated ship date then came and went with the item still not arrived.
When I pushed for a firm delivery date, the response was to offer me three completely different glasses as alternatives — none of which matched the style I'd ordered. No clear timeline, no accountability, just a copy-paste customer service runaround.
I've now had to request a full refund because there is still no confirmed delivery date. An order that should have been simple — non-prescription sunglasses, supposedly in stock — has dragged on for weeks with zero resolution.
SmartBuyGlasses, sort out your stock labelling. If an item isn't actually in your warehouse, don't list it as in stock. Basic stuff.EN0830982422G

5 June 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Thomas,

Thank you for taking the time to share your feedback. We truly value our customers' insights, as they help us continuously improve our products and services and enhance the experience we provide.

I've taken note of your concerns and will be reaching out via email shortly so we can discuss the matter in more detail and work toward a suitable resolution.

I look forward to hearing from you and assisting further.

Warm regards,

Ven

Rated 5 out of 5 stars

Apologies guys for not responding…

Apologies guys for not responding sooner. I haven’t been well however since purchasing the glasses I received lots of positive comments and have made them aware of your site for them to look at what’s available. Thank you.

29 May 2026
Rated 5 out of 5 stars

Designer frames at affordable prices!

Designer frames at affordable prices—I love SmartBuyGlasses UK! Although my very first order was cancelled, every order since has been seamless. Their customer service is incredibly responsive and solution-driven. The only downside is to my pocket, as my eyewear collection is growing rapidly!

25 May 2026
Unprompted review
Rated 3 out of 5 stars

they are fine

I am changing this review because I keep being badgered by the company to do so. You could call it good customer service to follow up on an "unhappy customer" but I'm not particularly unhappy. Whilst I am happy with the vision in my glasses (it's not as good as my others and the lenses are slightly loose though - as I've discovered SINCE I wrote the review so I'm adding this in), I'm not 100% certain these frames are genuinely the brand. The logo is not clear. However, the company has repeatedly assured me that they are the genuine article. hard to prove either way so we can give them the benefit of the doubt. I'll make it three stars rather than two so hopefully they'll leave me alone.

26 May 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hi there,

Thanks for sharing your feedback.

I'm sad to hear about your concerns regarding the authenticity, but I can assure you that all of our items are 100% authentic.
https://www.smartbuyglasses.co.uk/p/authenticity/

We've been in the business for over 15 years now and we take authenticity concerns very seriously.

Could you please share your order details or email address with me so I can assist you further?

Sincerely,
Nicole

----------------------------------------------------------
update 5/30

Hi there,

Thanks for updating your review and I respect your decision not to be bothered.

However, you're welcome to reach out to us anytime whenever you need our assistance!

All the best!

Sincerely

Rated 1 out of 5 stars

Shocking company

Shocking company. Messed my order up twice. I returned the item and asked for a refund. They keep telling me someone will get to me within 24 hours then 12 hours. That was three days ago. No refund no confirmation of refund. Can't get through by phone. The number on the website doesn't work. The other phone number for customer service asks you to press option 1 or 2, it doesn't matter which you press it just keeps asking the same question. I want a refund within 24 hours or I am seeking legal action.

20 May 2026
Unprompted review
SmartBuyGlasses logo

Reply from SmartBuyGlasses

Hello Rachel,

Thank you for providing feedback. I am sorry to hear that you are concerned about the item you received. I'm here to turn things around and provide the service you deserve.

SmartBuyGlasses aims to deliver the best experience for our customers, and we highly value your feedback.

I’d love to assist you further, but I’ll need your order details to get in touch with you via email. Looking forward to your response!

Sincerely,
Gielle

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look