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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting the excellent fit and comfort of items like bib shorts, jerseys, and aero socks. Many appreciate the thoughtful design focused on aerodynamic performance and superior fabrics. The delivery service is frequently highlighted as fast and efficient, with many people receiving their orders promptly. Reviewers also commend the exceptional service and communication from the team. However, some customers experienced issues with their orders, including receiving incorrect items or styles. A few people also mentioned that the sizing could be inconsistent, suggesting ordering a size up. There were occasional reports of products, such as aero socks, getting damaged or slipping, and some found certain items to be too tight.

What people talk about most

Product

Customers consistently note positive experiences with product quality and fit. Many reviewers praise the... See more

Quality

Customers generally express satisfaction with the quality of products, highlighting excellent comfort, good... See more

Delivery service

People report positive experiences with delivery service. Many customers praise the super quick delivery and... See more

Service

Reviewers highlight positive aspects of service, frequently praising its professionalism, promptness, and... See more

Order

Users describe ambiguous interactions with order. While some customers found the ordering process easy and... See more

Based on these reviews

Rated 4 out of 5 stars

While their products are great I cannot get in contact with customer support. After wearing their neo aero socks twice the socks got damaged while just taking them off carefully. I've tried to... See more

Company replied

Rated 4 out of 5 stars

Great product, does what it says on the tin. Size chart is a little off, I'd order a size up from what you regularly order. It could be improved by a wider elastic to distribute the pressure over... See more

Rated 4 out of 5 stars

It’s all good, confortable, great to wear, they don’t fall like full aero ones. Just one thing is the packaging can be improved to avoid destroying them just by separate them off…

Rated 4 out of 5 stars

I was sent the wrong style of Tri Suit twice so they lose a Star for that, but the customer service and communication to resolve the issue was impressive and all sorted within 24hours. Also the qualit... See more


Company details

  1. Sportswear Store

Written by the company

Cutting Edge Aerodynamic Cycling Apparel


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

104 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 83% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 1 out of 5 stars

Poor customer experience

I was really excited about the kit and the brand, but have been really let down by a shoddy customer experience.

I wanted to order some bib shorts in size S, so I put some in my basket but as I was going through checkout I couldn't get the 10% promotion currently on their site to apply to my total.

I reached out to customer support via email but after 24hrs+ of no response (it's now about 2 weeks on and still no reply), I decided to just open an incognito browser and begin the order again (this time mistakenly selected XS as that's the default selection when "shopping the silhouette").

I'd not noticed the mistake - that's on me - and when the order came I removed the tags - also on me - but I'm absolutely certain had my email about my original basket been answered, I would not have ended in this predicament.

I decided to send another email to enquire about whether an exchange might be possible, not really expecting anything.

I then decided to get in touch via the chat - given my previous email had been ignored, I decided I wasn't going to wait around for a response to a second email that might well go unanswered based on previous experience.

From the point of getting in touch via chat, the experience lasted over 2hrs and was a very negative one. I explained the situation, explained that I didn't really have any expectations around an exchange but wanted to explore it just in case. No luck there - hygiene reasons, fair enough.

But when I explained that I was a bit miffed with the experience I'd had - ignored emails, waiting an hour on chat for a response, I was told they're a "small team".

Given no expectations had been set going into the chat around SLA (i.e. how long to expect a response in), I was a bit shocked to see this excuse after waiting around originally on an email response that never came (and would have prevented the original issue), and then a further hour on the chat - with absolutely zero goodwill offer for the inconvenience.

In my opinion, having a small team should not be the customer's problem - if you're struggling with volumes of customer complaints, that is your business problem to solve and shouldn't be something the customer is expected to absorb.

Eventually, after 2hrs of my time spent on the text chat waiting around on poor excuses, I was offered a discount which I had to decline out of principle. The discount was for 30% which admittedly was generous but presented at completely the wrong stage of the complaint, as by this stage the team had let the case drag on for a good chunk of my day, and given that nothing had changed, nor anything new about the case had come to light, left me confused as to why this had been offered so late. If this offer was always relevant to my case, then it should have been offered at the beginning instead of after a rather painful 2hr+ process.

It's crazy how excited I was about this brand after discovering, but now it's beginning to feel like one of those scammy, low quality, Instagram brands that prioritise marketing investment above all else. I have other items from them so time will tell if the quality holds up or if the company truly sinks their entire budget on influencer/athlete networking and PR trips to Girona. So much of my time wasted and a situation that could have been entirely avoided if there had been a response to my initial contact within a reasonable timeframe.

I'm not expecting a reply on here since looking through the negative reviews, I can see they only respond to reviewers if they have some sort of "gotcha" in their pocket. The vibe seems to be non-existent customer service, and I can't imagine how much of a nightmare it would be dealing with them as a customer outside of the UK.

I'll be sticking with Spatz - they're also a UK-based small team but my experience with their customer service has been nothing short of stellar.

1 April 2026
Unprompted review
Rule 28 logo

Reply from Rule 28

Hi Joe,

Thanks for taking the time to leave such a detailed review. We’ve read it carefully, and while there are a couple of points we need to clarify, we do genuinely appreciate the frustration behind your experience.

First, you’re absolutely right on a few things — the incorrect size selection and removal of tags meant we weren’t able to process a return. As cycling bib shorts are classed as underwear, this is a hygiene policy we have to apply consistently to all customers once items have been worn or tags removed. We understand that’s not the outcome you were hoping for, but it’s not something we can make exceptions on.

Where we fell short — and where your frustration is justified — is around communication.

You initially reached out regarding a promotion and didn’t receive a reply in a reasonable timeframe. That shouldn’t happen, and we’re sorry for that. It’s also clear the delay then had a knock-on effect on your order, which we recognise.

On the live chat experience, we agree that waiting extended periods without clear expectations is frustrating. While we are a small team, that shouldn’t feel like the customer’s burden — and your feedback on that point is fair.

In terms of the goodwill gesture, the 30% discount was offered as a genuine attempt to resolve the situation despite the item not being eligible for return. We appreciate your point that, from your perspective, it came too late in the process. That’s useful feedback, and we’ll take it on board in how we handle similar situations going forward.

We do want to be clear on one thing: there was no intention to avoid helping or to “drag out” the process. The outcome (no return possible) remained consistent throughout, but we should have communicated more clearly and more efficiently.

We’re sorry that your first experience with us didn’t match the expectations you had of the brand. That’s not the standard we aim for.

If you’re open to it, we’d still be happy to help find a way forward for you — whether that’s sizing guidance for future orders or making sure you get full use out of the kit you have.

— The Rule Team

Rated 5 out of 5 stars

so soft to the touch…

These socks are so soft to the touch and fit well. Slightly longer length is perfect. Unfortunately most other ‘top’ brands tend to overuse polyester materials which feel awful on the skin. So aeroish + comfort is a great compromise. Have used twice and can’t wait to get them on and ride again..

30 March 2026
Unprompted review
Rated 5 out of 5 stars

After 2 rides on the indoor trainer…..

After 2 rides on the indoor trainer, I knew I needed to order a second pair of Obsidian bibs. Excellent comfort, nice compression on the legs and for me, perfect leg length that ends just before the knee. 185cm male / athletic build / size small is spot on.

26 February 2026
Unprompted review
Rated 1 out of 5 stars

Terrible custumer service and…

Terrible custumer service and communication! Ordered for the first time. The gravelsuit was not on stock in the eu distribution center apparently. So what does rule28 do,…yeah they send it directly from the uk to the Netherlands. And yeah that’s €65 import tax extra+ 70 euro BTW= 135 euro! I don’t want to pay that extra cost because nobody communicated this with me and normally you don’t have this cost from the eu center. Now the package is still with custom . Then I contact Kate from rule28 . Pfff, no sorry and not giving any answer on my questions how to cancel and return the order, no answer on my suggestion that rule28 pays the import duty so i can get my package. So beware ! If something Goes wrong,..rule28 won’t be helpfull.

20 February 2026
Unprompted review
Rule 28 logo

Reply from Rule 28

Hi there,

Thanks for your review — and we’re genuinely sorry for the experience you had here. This one is on us.

Your order should have been fulfilled from our EU distribution centre, and it wasn’t. As a result, it was shipped from the UK, which led to unexpected import duties and VAT on your side. That’s not the experience we want anyone to have, and we fully understand your frustration — especially as this wasn’t clearly communicated upfront.

To correct this, we arranged for the order to be returned and issued a full refund. While that resolves the financial side, we recognise it doesn’t make up for the inconvenience or the time you spent dealing with customs and chasing updates.

On the communication side, we also fell short. You should have received clear, timely answers to your questions — particularly around cancellation and next steps — and we’re sorry that wasn’t your experience.

We’ve since reviewed this internally to make sure orders are fulfilled from the correct warehouse and to prevent this situation happening again.

We appreciate you calling this out, and again, we’re sorry for the frustration caused.

— The Rule 28 Team

Rated 1 out of 5 stars

Great clothing let down by abysmal…

Great clothing let down by abysmal customer service. Trying to deal with return via website, email, Facebook messenger and telephone with no response.
And on it goes…..

20 December 2025
Unprompted review
Rule 28 logo

Reply from Rule 28

Hi Paul, this had already been processed. Payments do take a few days to clear with your card issuer which can appear like a delay. Of this hasn’t appeared back in your account please contact your payment provider.

Kind regards,
Kate

Rated 3 out of 5 stars

Got the wrong size

Got the wrong size. The sock start slipping, once I started riding. Went with my shoe size not calf size. Even tried some saliva on the grippers. Still slipped out.

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Great jersey

Great jersey. Iam 1.86 mtr 75 kg, chest 100 cm and L fits like Maapm where i also have size L.

22 December 2025
Unprompted review
Rated 2 out of 5 stars

Communication not great

Returned an item and the return was only processed once I chased it. After that I had to chase multiple times over email and live chat for the shipping of the exchanged item

12 December 2025
Unprompted review
Rated 5 out of 5 stars

Suit is great

Suit is great, comfy and aero. It's actually become my daily and I've ordered another one! Service to Australia was quick and efficient too which is huge plus as usually it takes an eternity to get anything shipped here.

7 December 2025
Unprompted review

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