Rough Guides Reviews 365

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and positive attitudes, making every interaction pleasant and productive. Many people highlight the seamless organization of their holidays, noting that everything from accommodations to transportation ran smoothly and efficiently. The service provided is frequently described as excellent, with consumers appreciating the personalized approach and the ease of their overall experience. Reviewers are particularly impressed with the well-planned itineraries and the quality of the locations chosen. However, some customers also noted occasional issues, such as difficulties with flight coordination leading to long layovers, or hotels not meeting expected star ratings due to issues like unpleasant smells or lack of basic services. A few other people also felt that communication regarding travel information was sometimes delayed, and that the English proficiency of some guides was not always sufficient, impacting their experience.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, knowledge, and... See more

Holidays

Customers consistently note positive experiences with holidays, often describing them as "fantastic,"... See more

Service

Users describe positive interactions with service, highlighting the helpfulness and efficiency of staff. Many... See more

Location

Consumers find location to be positive, highlighting well-selected accommodations in various places like the... See more

User experience

People report positive experiences with user experience, highlighting seamless and effortless processes. Many... See more

Based on these reviews

Rated 5 out of 5 stars

I used Rough Guides to plan a once in a lifetime trip for my husbands 50th to Brazil. Angela planned the whole trip and we chatted to understand everything we wanted to see. Communication was amazing... See more

Rated 5 out of 5 stars

We had the best holiday ever in Cambodia! Rough Guides organised a fantastic trip - couldn’t fault anything. We were so well looked after - everything was seamless. The two guides we had, Saran and Su... See more

Rated 5 out of 5 stars

We booked our Galápagos trip with Rough Guides and were in the very safe hands of Jef initially and then Benjamin in Quito nothing was too much trouble and our itinerary ticked all the boxes, from lan... See more

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Rated 5 out of 5 stars

Our trip to Greece (Naxos, Santorini, and Crete) exceeded our expectations! Our local travel expert Julia from Somewhere We Know was wonderful. She was super responsive, helped us plan a wonderful tr... See more

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Rated 2 out of 5 stars

We were told that we would be met at the airport by by-lingual drivers. Upon arrival we could not locate our driver, who gave us a specific location. When we finally met up with him after... See more

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Rated 2 out of 5 stars

My friend and I used Rough Guides (RG) to plan a multi-country trip through Chile, Bolivia, and Peru this past September. While our trip overall was memorable, our experience with Rough Gu... See more

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Rated 5 out of 5 stars

Response and support were quick and consistent through planning, paying, travel prep, during the trip and even after we were home. Connection to a local expert was fast and then they handled all of my... See more

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Rated 5 out of 5 stars

Julia with Somewhere We Know, planned an amazing 12 day Greek vacation for my family and I. We saw amazing historical sites, stayed on beautiful islands and traveled with ease thanks to her setting up... See more

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Rated 5 out of 5 stars

Our trip to Croatia was splendid. Each day was different and thoughtfully planned. We enjoyed varied experiences and the local guides and drivers selected by Mario were especially suited to our exp... See more

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Rated 5 out of 5 stars

Vaseem was wonderful in planning our trip to Paris. We had a party of 9 arriving and leaving at different times. He conducted a video chat to understand our needs. We hit all the big things... See more

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Rated 5 out of 5 stars

Our family trip to Colombia was top-notch. Our English-speaking guides were not only knowledgeable but also had excellent personalities. Our drivers were prompt & the vehicles were definitely 5-sta... See more

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Rated 5 out of 5 stars

Roberto, our travel guide, did an amazing job customizing a trip to our needs and interests. Whenever there was an issue, like weather impacts, communication was clear and prompt. Rough Guides helpe... See more

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Rated 5 out of 5 stars

Our experience with Mohammed at Tilila travel was outstanding. He took the time to plan a custom itinerary for us exactly as we wanted it, and made changes patiently as necessary. The trip itself wa... See more

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Rated 5 out of 5 stars

Used the Rough Guides local tour company to arrange a 9 night trip to Normandy and Paris. Very interesting time in Normandy especially - WWII museum, battle sites and cemetery, Mont St. Michel, Honfle... See more

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Rated 5 out of 5 stars

Overall the trip was a very enjoyable one We had a very good driver in Tawfik who was very well informed and helpful. As a driver he was very calm and easy going In Fes and in Rabat and on the w... See more

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Rated 5 out of 5 stars

I am thrilled that I decided to book a tour with Rough Guides. I found the option for private, customized tours through a simple Google search. I was connected with Mia who was responsive, helpful a... See more

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Rated 5 out of 5 stars

We had a really great time in Kerala over Christmas and New Year. We can't praise Julie from Indian Stories highly enough for all her help in making the trip such a success. Our driver was endlessly h... See more

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Rated 5 out of 5 stars

I had a great tour of Rio Roosevelt including a stay with the Cinta Larga tribe. I would like to thank my translator Rebecca, driver and guide Izaias Gomes, Jeff the local team coordinator and Eric f... See more

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Rated 5 out of 5 stars

We booked a trip to Istanbul and Cappadocia which was brilliant. Everything went very smoothly, taxis turned up on time, hotels were comfortable and welcoming and any questions we had both before the... See more

Rated 5 out of 5 stars

We had a fantastic experience from planning through the end of the tour. Mohamed is an expert and he worked with us to learn about our preferences and expectations, then he prepared the itinerary. H... See more

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Rated 4 out of 5 stars

Madagascar trip - Our driver and guide at times was really amazing as he really navigated us through all the bad roads and traffic. He was also gave us valuable insight to his country. Driving to ge... See more

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Rated 4 out of 5 stars

The itinerary covered all the places we wanted to visit and it was great to have the internal flights, transport and logistics organised for us. The arrangements put in place worked very well and sa... See more

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Rated 4 out of 5 stars

Our trip was well planned and the hotel locations were great. The local guides were friendly and accommodating, especially our guide Yuji in Osaka. The reason I didn't give the rating 5 stars is even... See more

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Rated 4 out of 5 stars

The 3 weeks' Indian tour was exciting, interesting, memorable with challenging moments along the journey. The logistic side of arrangements was very smooth. Our main driver Mr. Lucky was very polite,... See more

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Rated 4 out of 5 stars

The tour advisor was extremely helpful and helped us to build a bespoke tour. However, what actually happened was not exactly what we thought we had booked. We had booked a 5 day 4 night trip to the P... See more

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Rated 4 out of 5 stars

Vaseem was helpful and knowledgeable about the area I was proposing to visit. He listened to what I had to say and didn’t interrupt me. He also provided some helpful suggestions and alternative places... See more

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Rated 4 out of 5 stars

We just returned from an incredible 10-day trip to Morocco, and it truly exceeded our expectations! Traveling all the way from the USA, we weren’t sure what to expect, especially since we fo... See more

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Rated 4 out of 5 stars

The setting up process was painful. I felt like I did much of the work and that was the entire point of going through this travel assist was to not go through that. That being said, the effort paid o... See more

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Rated 5 out of 5 stars

Rough Guides does an amazing job with developing the itinerary because they ask what your interests are, what are you interested in learning, seeing and experiencing. From there they develop an itine... See more

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Rated 5 out of 5 stars

We had a great trip. The communication was clear and well organised. Walid was a great driver and guide and the other local guides organised for us were excellent and made the trip richer and fun. We... See more

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Rated 5 out of 5 stars

Vietnam was everything we imagined exotic, vibrant, fascinatingly beautiful. Also a bit overwhelming and having full support of a truly local guide allowed us enjoy it so much more. The guides helped... See more

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Rated 5 out of 5 stars

The team at MacDermott put together an amazing agenda for Argentina & Chile. They were very hands-on and made sure that everything went smoothly. The hotels, guides and experiences they booked for us... See more

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Rated 5 out of 5 stars

We began planning our trip to Croatia 8 months in advance. We were fortunate to have Mario assigned as our in country agent. In those 8 months Mario gave us feedback on all of our ideas on where... See more

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Rated 5 out of 5 stars

My Travel Ladies (6 in total, all over 70) and I spent 10 days with Joel throughout Portugal, and we all felt it was simply excellent. I started working with Joel in August and nailed down our trip. W... See more

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Rated 5 out of 5 stars

An amazing family trip to Peru! What a whirlwind trip, best holiday so far. The organisation was seemless, I thought it may be too good to be true but it was so effortless on our part. Everything was... See more

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Rated 5 out of 5 stars

We used rough guides to plan a multi-generation trip (seniors, young kids, and parents) to Indonesia. We wanted to visit parts of Java, Komodo and a beach destination. The trip planner Jessica w... See more

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Rated 5 out of 5 stars

My friend and I booked a tailored trip to Peru—our first time doing something like this—and it exceeded all expectations. Maria, who handles trips in Peru, Ecuador, and Colombia, was outstanding... See more

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Rated 5 out of 5 stars

From the begging (planning and suggestions) until the end we always had a support from their local agent (Moonika). No matter what questions my husband or me had, she answered rapidly. All transport,... See more

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Rated 5 out of 5 stars

Yassin helped make our trip and experience in Morocco so enjoyable. From his knowledge about each area we visited and culture to providing seamless transport experiences from place to place. We had su... See more

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Rated 5 out of 5 stars

Few months ago, I was looking for a Rough guide book over Ghana. I landed on a site that had a much better experience for me: Nuru-Deen, the amazing leader of TripAfrica Tours. He helped me design a... See more

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Rated 5 out of 5 stars

Brilliant trip to Argentina and Patagonia. Well organised with hotels and transfers booked but majority of days left free to plan ourselves once we were there.

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Rated 5 out of 5 stars

Julia from Somewhere We Know planned a truly amazing graduation trip for our family. She was thoughtful, friendly, and organized. She gave great insights, provided really exceptional lodging options,... See more

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Rated 5 out of 5 stars

My travel planner, Roberto, was amazing. He was patient with me when I made changes and made our trip to Costa Rica a seamless and stress-free trip. From the time we arrived to the airport and the man... See more

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Rated 5 out of 5 stars

To be honest, I was very nervous about this trip to Costa Rica. I knew very little about the country before I booked my flight. As I began researching my trip to this amazing country I realized how li... See more

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Rated 5 out of 5 stars

We were connected up with Iceland Offbeat by Rough Guides, as I wanted to have an itinerary and accommodation booked for a week in Iceland and was finding it hard to plan. Eric our travel planner... See more

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Rated 5 out of 5 stars

Tamer did an excellent job organizing my last-minute trip to Peru. My mum was originally meant to join me but had to cancel due to a sudden injury. Although the tour was non-refundable, Taner w... See more

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Rated 5 out of 5 stars

Unbelievably amazing Galápagos Islands, Ecuador experience! Majo Jaramillo through Rough Guides tailored a remarkable & thoughtful 12 day itinerary for our family, such that there were only adventures... See more

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Rated 5 out of 5 stars

This is the second time we have used Rough Guides. Last year a trip to Madagascar was brilliant in all aspects so we decided to used them again for a long trip to Malaysia and Thailand totalling over... See more

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Rated 5 out of 5 stars

Somewhere We Know helped me plan the perfect vacation for Greece. The hotel recommendations were all excellent and unique with exceptional customer service accommodating every request, whil... See more

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Rated 5 out of 5 stars

My husband and I enjoyed our trip! He kept remarking that I did a good job planning it and I said I couldnt take all the credit! Everyone I was in contact with (especially Marianne) were very easy to... See more

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Company details

  1. Tour Agency

Written by the company

Tailor-made trips by local experts to bring you off the beaten path, effortlessly


Contact info

4.8

Excellent

TrustScore 5 out of 5

365 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Incredible Cambodia Vietnam Adventure

We just returned from an incredible Cambodia and Vietnam trip arranged through Rough Guide (Odynovo), and the entire experience from planning to travel was smooth and well organized.

This trip was especially meaningful because it was planned around my 43rd birthday, and it was shared with close friends. There were four couples traveling together, and coordinating a group like that could have been complicated, but Odynovo made it feel effortless.

From the start, Odynovo was very easy to work with. I explained what was important to me, what I wanted to see, and the overall pace we were hoping for. They provided a thoughtful itinerary and were completely flexible as we refined it. I added and removed activities, cut one country entirely, shortened the trip by a full week, and even reversed the direction of travel. The original plan had us starting in Hanoi and ending in Siem Reap, but we flipped it to begin in Cambodia and finish in Vietnam because flights were more affordable. Odynovo handled every change without issue.

Throughout the trip, logistics were seamless. Airport pickups and drop-offs were arranged in every city, which made traveling as a group stress free. The private guides and drivers were consistently professional, knowledgeable, and friendly, and they added real depth to each destination.

In Cambodia, Phnom Penh provided important historical context, and the river journey to Siem Reap along the Mekong and Tonle Sap was a highlight. It was a relaxing way to travel and offered a glimpse into daily life along the river. Siem Reap and the Angkor temples exceeded expectations. Visiting Angkor Wat, Angkor Thom, Bayon, Ta Prohm, and nearby villages made Cambodia’s history feel tangible and unforgettable.

Vietnam offered a great balance of history, culture, and everyday life. Ho Chi Minh City tours of the Cu Chi Tunnels, War Remnants Museum, and Independence Palace were informative and well guided. The Mekong Delta day trip stood out, with village walks, coconut workshops, and a homemade lunch that felt personal and authentic. Hoi An was charming and slower paced, with highlights including the cooking class, basket boat ride in the coconut forest, and evenings wandering the lantern lit streets. Hanoi was lively and engaging, and the overnight Ha Long Bay cruise was truly spectacular and a perfect way to end the trip.

The pacing throughout felt right, accommodations were comfortable and well located, and having everything arranged in advance allowed us to relax and enjoy the experience. Most importantly, everyone in our group had a great time celebrating together.

If you are looking for a customizable, well run trip with strong local support, I highly recommend Rough Guide (Odynovo). They made a complex, multi country itinerary feel easy and delivered a trip we will remember for a long time.

14 December 2025
Unprompted review
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Reply from Rough Guides

Hi Loren,

Thank you so much for this incredible and detailed review. It was a pleasure to read and a privilege to help you plan such a meaningful journey.

Coordinating a group of friends across two countries is no small feat, and we’re thrilled to hear how smoothly everything went thanks to the thoughtful work from our partner experts. From birthday celebrations to seamless travel logistics, it sounds like your itinerary was truly tailored to perfection.

We loved hearing how each destination left a mark, from the powerful history in Phnom Penh and the magic of Angkor Wat, to the hands-on Mekong Delta experiences and the peaceful charm of Hoi An. And to end it all with a Ha Long Bay cruise? That’s the dream!

We're so happy to have helped make your celebration unforgettable, and we’d be honored to assist with your next adventure, whenever and wherever that may be.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Galápagos - Once in a lifetime

Unbelievably amazing Galápagos Islands, Ecuador experience! Majo Jaramillo through Rough Guides tailored a remarkable & thoughtful 12 day itinerary for our family, such that there were only adventures & memories to enjoy! From the early planning to the flight back home, Majo was graciously available; whether it be for me to send a thank you for a great adventure set up or to check on a driver pick up. The international flights were not included & Majo worked with the frequent flight updates! Domestic flights were included & looking forward to having Rough Guides include the international fights as well. Very thoughtful gifts around! Majo listened, is experienced, kind, thought & idea generating, clear, communicative, well English versed & created a streamlined once in a lifetime experience for our family! Sea lions, penguins, blue footed boobies, iguanas, sea turtles, rays, dolphins, hawks, land tortoises, sharks, & an inspiring ECO LIFE!!! Majo, Thank you again :D

25 December 2025
Unprompted review
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Reply from Rough Guides

Hi Amber,

Thank you so much for this fantastic feedback! We’re absolutely delighted to hear that your Galápagos adventure was such an unforgettable success!

Majo is a true star, and it’s wonderful to know she was able to support you so personally and attentively throughout your journey, from thoughtful touches to seamless logistics, even with flight changes and last-minute questions. That’s exactly the kind of care we aim for.

The Galápagos is such a remarkable destination, and it sounds like your family experienced the very best of its wildlife, nature, and eco-magic. Thank you again for choosing Rough Guides to bring it all together. We’d love to help craft another adventure whenever you're ready to explore again. With local experts in over 100 countries worldwide, we're happy to connect you with the "next Majo" for your next adventure :)

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

100% Recommend

The experience was great, with perfect communication and planning throughout. Well received from the moment we touched down in Morocco until the moment we left. Abdel was great and very attentive to our needs and likes. Overall great experience.

26 December 2025
Unprompted review
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Reply from Rough Guides

Hi Gabriel,

Thank you for your kind words, we’re so pleased to hear your trip to Morocco was such a smooth and enjoyable experience.

From the moment you landed to the moment you departed, it sounds like everything came together just as it should and that’s exactly what we aim for. We’re especially glad to hear Abdel took such good care of you and tuned in to your preferences throughout.

We’d love to help craft another great adventure for you in the future: our local experts are ready to welcome you in over 100 destinations worldwide.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Trip of a lifetime in Morocco

We had a fantastic experience from planning through the end of the tour. Mohamed is an expert and he worked with us to learn about our preferences and expectations, then he prepared the itinerary. He checked in with us during the journey and we felt that he was truly looking after us. Our driver, Abdel, was kind and friendly. He was flexible and able to make adjustments based on our (ever changing) interests. Abdel was a great guide and support. The local guides in Fez and Marrakech were very knowledgeable and great communicators. We felt very well taken care of. This was a family holiday (including two college age boys), and we all were very happy. This holiday exceeded expectations and it would not have been possible without Tilila Travel.

26 December 2025
Unprompted review
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Reply from Rough Guides

Hi Tim,

Thank you so much for your thoughtful review, we’re delighted to hear your Morocco holiday exceeded expectations!

It’s great to know that Mohamed took the time to truly understand your preferences and followed through with attentive support throughout your journey. We’ll be sure to pass on your kind words to Abdel as well, it sounds like his flexibility and warmth made a real impact on your experience. And we’re so pleased that the local guides in Fez and Marrakech helped bring the destination to life.

It’s always a special compliment when a whole family (college-age sons included!) walks away feeling happy and inspired by their travels. We’d be honored to help plan your next adventure whenever the time comes.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Enticing Thailand Indeed

I am thrilled that I decided to book a tour with Rough Guides. I found the option for private, customized tours through a simple Google search. I was connected with Mia who was responsive, helpful and patient. She worked and reworked the tour according to my preferences for myself and my two college aged sons. I asked for a blend of cultural, active and historical at a reasonable price. She called it Enticing Thailand.

The tour more than exceeded our expectations. The guides were fantastic. Everything worked out exactly how it was expected and I had several communications with Rough Guides representatives to ensure all was going smoothly. I highly recommend booking a tour through Rough Guides.

28 December 2025
Unprompted review
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Reply from Rough Guides

Hi Stacy,

Thank you so much for this glowing feedback, it truly means a lot to us!

We’re thrilled to hear that your “Enticing Thailand” tour exceeded expectations and that Mia could bring your vision to life with the perfect balance of culture, activity, and history. It’s wonderful to know that your sons enjoyed the journey too, and that everything ran smoothly from start to finish. Our entire team and network, from the local guides to our in-house customer support, is passionate about creating seamless, unforgettable experiences, so hearing this is incredibly rewarding.

We’d love to help plan your next adventure when the time comes. We work with local experts like Mia in over 100 destinations worldwide, ready to whisk you away whenever you are.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Outstanding!

We spent 12 days in Morocco. Mohamed coordinated our trip and Moustafa was our driver. The entire experience was outstanding due to exceptional hospitality, great planning and consummate planning. Well done and thank you!!

20 December 2025
Unprompted review
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Reply from Rough Guides

Hi traveler,

Thank you so much for your kind words and for choosing to travel with Rough Guides.

We’re thrilled to hear your 12-day journey through Morocco was such a standout experience. Mohamed and Moustafa will be delighted to know that their planning and hospitality helped make your trip so memorable. Creating seamless, enriching, and stress-free travel is exactly what we strive for.

We’d love to help you discover your next destination: with over 100 countries to choose from and trusted local experts at your fingertips, we’re always ready when you are.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

We had a really great time in Kerala…

We had a really great time in Kerala over Christmas and New Year. We can't praise Julie from Indian Stories highly enough for all her help in making the trip such a success. Our driver was endlessly helpful, courteous and efficient; his vehicle was super comfortable. All the accommodation and outings organised were varied and delightful. The tour guides were always punctual and informative. Thank you very much indeed for arranging such a wonderful itinerary for our family.

20 December 2025
Unprompted review
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Reply from Rough Guides

Hi Lucy,

Thank you for sharing your wonderful experience, it’s always extra special to hear about holiday trips over Christmas and New Year, and we’re delighted to know it was such a success.

Julie will be so pleased to hear your kind words. From your description, it’s clear she and the team took great care in ensuring your journey through Kerala was as smooth and memorable as possible. We're especially happy to hear your driver, accommodation, and guides all added to your family's enjoyment. That kind of seamless coordination is exactly what we aim for.

We’d love to help you plan your next adventure, wherever it may be. We work with trusted local experts like Julie in over 100 destinations and would be thrilled to welcome you back.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

A very Sri Lankan welcome

We had one week to see and do as much as we could and also have a bit of relaxation and keep within our budget. Our travel advisor Hashini and our driver/guide Rajitha delivered this and more. Our flight was delayed so our itinerary had to be altered a little but we still got to do all that was on the list. Rajitha also gave us different options that suited as alternatives. We especially enjoyed the National park jeep safari to see the elephants and the village experiences with cookery class. The local authentic food that Rajintha brought us to enjoy was fabulous. Ending our week with a relaxing stay at Buckingham Place in Tangelle was perfect. The staff there were just so helful and friendly and the accommodation was great. Actually all our accommodation on this teip was very good. Even after the country suffered from severe floods and lindslides following the storm in late November, the Sri Lankan welcome and courtesy was in abundance everywhere we went. We saw some of the devastation and take our hats off to the tourist industry who still managed to maintain their high standards. I would use Rough Guides and definitely recommend them for a tailored experience.

11 December 2025
Unprompted review
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Reply from Rough Guides

Hi Paulena,

Thank you so much for your detailed and generous review. We’re thrilled to hear that Hashini and Rajitha delivered an experience that met, and even exceeded, your expectations, especially given the added challenges of flight delays and the aftermath of the floods.

Your highlights, from the jeep safari and cookery class to the incredible local food and the warm welcome at Buckingham Place, paint such a vivid picture of your time in Sri Lanka. We're especially happy to hear that even with adjustments, your itinerary remained full and fulfilling, thanks to the flexibility and care of our local team.

It means a lot to us that you’d recommend Rough Guides for a tailored experience, and we’d love to support your future adventures. We work with trusted local experts in over 100 destinations worldwide and have a loyalty program ready for returning travelers as well as for recommending your friends and family.

See you soon on your next journey,

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Vietnam was everything we imagined but a little overwhelming

Vietnam was everything we imagined exotic, vibrant, fascinatingly beautiful. Also a bit overwhelming and having full support of a truly local guide allowed us enjoy it so much more. The guides helped us avoid tourist traps, find some wonderful restaurants and see things we would never have seen without them. Friendly and relaxed but super efficient and genuinely just wanted us to have the best time. Whether selecting a tiny place for a particular dish in Hanoi, or hiking in the hills around Sapa or getting us on the night train we felt very comfortable knowing someone was gently watching over us and making sure we had the best time. Wonderful experience cannot recommend Rough Guides enough

16 November 2025
Unprompted review
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Reply from Rough Guides

Hi Doug,

Thank you so much for this wonderful review! We’re thrilled to hear Vietnam lived up to your expectations and even more so that our local team could help make the experience stress-free and full of discovery.

It’s great to know the guides were not only helpful and efficient, but also felt like a friendly presence in the background, giving you the confidence to explore and enjoy everything from the night train to tucked-away eateries. That’s exactly the kind of travel experience we love to make possible.

Wishing you many more unforgettable adventures, and we’d love to help plan the next one whenever you're ready.

Franziska
Head of Travel – Rough Guides

Rated 4 out of 5 stars

Exciting and memorable Indian trip

The 3 weeks' Indian tour was exciting, interesting, memorable with challenging moments along the journey. The logistic side of arrangements was very smooth. Our main driver Mr. Lucky was very polite, smartly presented and a very safe driver. Most of the guides were knowledgeable. Mr. Amit from Yolo was prompt to answer our questions and try his best to address our concerns about trains and hotels. Before the trip started, Yolo provided a list of hotels and if I was to do this trip again, I would check the general ratings of the hotels and request to change hotels if the ratings were low. Along the journey, a few hotels supposedly 3 stars were very basic. When we had a very poor experience in one hotel, we checked the hotels for the remaining trip and raised concerns about one hotel. Mr. Amit kindly upgraded our hotel so that we had a wonderful memory at the end of our trip. Of course one has to be conscious about challenges in India such as chaotic traffic, pollution and rubbish problem and be prepared for it. Overall it was a great experience.

17 November 2025
Unprompted review
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Reply from Rough Guides

Hi Mam MH,

Thank you for your thoughtful review. It’s great to hear that your journey through India was both memorable and well-organized, and that you felt supported by Amit and the team throughout. We’re especially glad to know that Mr. Lucky made such a positive impression and that the itinerary ran smoothly overall.

Your reflections on the accommodation experience are noted, thank you for highlighting where things could have been stronger. It’s helpful feedback and we’re glad Amit was able to make adjustments during the trip to end things on a high note. India is a country full of contrasts, and your advice about being prepared is spot on.

Wishing you many more inspiring travels ahead, wherever they take you. If it's with Rough Guides - there's over 100 destinations with expert support waiting for you.

Franziska
Head of Travel – Rough Guides

Rated 1 out of 5 stars

Don't buy digital guides

I bought an digital guide under the impression that the content would the same as the physical version, unfortunately this is not the case, without proper formatting the text is very difficult to read and impossible to enjoy

25 November 2025
Unprompted review
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Reply from Rough Guides

Dear Jesús,

Thank you once again for sharing your feedback. We're sorry that the formatting of the digital edition did not meet your expectations.

As discussed in our recent email exchange, the content of our digital and physical guides is indeed the same. However, the digital version uses a reflowable format designed to adapt to various devices, font sizes, and reading preferences, which can affect the presentation.

We’re pleased that we were able to find a resolution, and we hope you're now enjoying the paperback editions we sent you. While we understand that digital formats may not suit everyone, we always strive to support our readers and respond to concerns promptly and personally.

We sincerely hope you'll continue to enjoy discovering the world with Rough Guides, in whatever format works best for you.

Warm regards,
Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Responsive and took care of details

Response and support were quick and consistent through planning, paying, travel prep, during the trip and even after we were home. Connection to a local expert was fast and then they handled all of my questions in prompt message replies and even a real-time call. Love how they took care of bookings, tickets, transfers/transportation and even acknowledged our son's birthday. All tour guides, drivers and local contacts were friendly, knowledgeable and helpful. It all went so smoothly - a great vacation!

25 November 2025
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Reply from Rough Guides

Hi Tammy,

Thank you so much for this glowing review! We’re thrilled to hear how well everything came together, from the seamless planning to the thoughtful touches during your trip. It's always wonderful to know that our local experts, guides, and support team made your experience stress-free and memorable, especially for such a special occasion like your son's birthday.

We’d love to welcome you back in the future. With over 100 destinations and expert support at your fingertips, there’s always another adventure waiting for you.

Franziska
Head of Travel – Rough Guides

Rated 5 out of 5 stars

Memorable customized tour of Morocco

I used to live in Morocco many years ago and wanted to revisit memorable places and old friends. I was excited to see that Rough Guides partners with local companies to provide customized trips. Mohamed from Tilila Travel was happy to discuss our needs and preferences. We settled on a package only about 5 weeks before our departure, which meant that he could not secure all of the hotels that we preferred, but most of the ones he booked were “good” to “excellent”. We spent 16 nights touring the country with our wonderful driver, Ibrahim, who was especially careful, prompt and helpful. We couldn’t have asked for a better chaperone, who was happy to share his knowledge of Moroccan culture, great restaurants and side trips. The trip was well organized; we especially enjoyed the knowledgeable guides in the cities as well as the Merzouga desert experience (when my husband did not enjoy the camel ride, we were offered a 4X4 for the return trip, which was really fun). Mohamed checked in regularly by phone to make sure all was going well. Morocco is a gorgeous country with a very solid tourist infrastructure, and the hospitality that I experienced many years ago is still alive and well.

18 October 2025
Unprompted review
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Reply from Rough Guides

Hi Erin,

Thank you so much for sharing such a thoughtful review of your return to Morocco.

We’re delighted to hear that the trip allowed you to reconnect with places and memories that clearly mean a great deal to you. It’s wonderful to know that Mohamed was able to tailor the journey to your preferences on a relatively short planning timeline, and we appreciate your understanding around hotel availability given the late booking.

Ibrahim will be especially pleased to hear your kind words. Having a careful, knowledgeable, and attentive driver can make a long journey truly special, and it’s great to know he added so much value to your experience. We’re also glad the city guides and the Merzouga desert experience stood out, and that flexibility on the ground helped ensure everyone was comfortable and enjoying themselves.

Thank you again for choosing to travel with Rough Guides and our local partners. We’re thrilled that Morocco’s warmth and hospitality left such a lasting impression, once again.

Best wishes,
Franziska
Head of Travel - Rough Guides

Rated 5 out of 5 stars

Peru experience

Tamer did an excellent job organizing my last-minute trip to Peru. My mum was originally meant to join me but had to cancel due to a sudden injury. Although the tour was non-refundable, Taner was very understanding and helped with adjustments to the LATAM flights, which I really appreciated.

The overall itinerary was well planned, and everything ran smoothly. Tamer stayed in touch throughout the trip and was always available when needed. The Sacred Valley hotel and local guides were wonderful, and the whole experience was memorable.

The only downside was the hotel in Cusco, which I wouldn’t recommend due to poor service and noise, but that was the only weak point in an otherwise great trip.

Tamer is patient, professional, and genuinely cares about his clients’ experience. I’d definitely recommend him and would be happy to book through him again in the future.

28 October 2025
Unprompted review
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Reply from Rough Guides

Hi Maisy,

Thank you so much for sharing your experience ,we’re so pleased to hear your last-minute trip to Peru turned into a smooth and memorable adventure, despite the unexpected change in plans. Tamer will be thrilled to know that his patience, flexibility, and constant support made such a difference to your journey.

We’re also grateful for your honest feedback regarding the hotel in Cusco. While we’re glad the Sacred Valley and guiding team delivered, we’ve noted your comments and will follow up to ensure future travelers have the best experience possible across all touch points.

We’d love to help you plan your next trip, hopefully with your mum joining you next time!

All the best,
Franziska

Rated 2 out of 5 stars

My friend and I used Rough Guides (RG)…

My friend and I used Rough Guides (RG) to plan a multi-country trip through Chile, Bolivia, and Peru this past September. While our trip overall was memorable, our experience with Rough Guides and its affiliates highlighted several issues travelers should be aware of when arranging a complex itinerary through a “travel marketplace” service such as RG.

First, it’s important to note that Rough Guides was not the actual tour operator. Our planning was handed off to Responsible Travel (RT) in Ecuador, which then subcontracted additional local operators in each country. This multilayered setup created confusion, made it harder to make changes, and likely increased the total cost.

One major issue was that RT booked all of our domestic flights without consulting us, which resulted in long layovers, unnecessarily early departures, and indirect routes when better options were available. Changing these flights later would have required additional fees so we were stuck with them. We also received incorrect information about Bolivian visa requirements and had to sort out the visa at the border ourselves.

Another was RT's slowness when handling some of the changes we requested. When we told them that we wanted to stay two days in Cusco and two in Ollantaytambo, (instead of 4 in Cusco) they took forever to address it and in the end we made the changes ourselves.

My friend added a few other grievances. 1) For example, there was some antagonism and denial from RT when asked to explain their logistics in making some of decisions, claiming that we had approved them when in fact we hadn't. 2) RT’s sustained refusal to provide the requested and necessary information to process reimbursement to a third party, giving the impression that they were being secretive about their transactions, and having to rely on RG to assist. 3) Consistently providing travel and transfer information late, even after requesting them repeatedly. 4) The strain with RT reached the point where I no longer wanted to interact with them, using instead RG as an intermediary. 5) Would strongly suggest RG be more involved with the 2nd and 3rd parties they subcontract to organize these types of travel. As in this case, the chosen agency, RT, was not in a position to fulfill the mission satisfactorily. It is our assertion that it even cost us additional money. RG’s position they are just the a ‘marketplace,’ therefore ‘blameless’, does not fly.

To summarize, we had a wonderful time in South America thanks largely to the professionalism of the smaller local operators. However, based on our experience, I would not use Rough Guides or similar marketplace-style services for a complex, multi-country trip. For future trips, I’d handle flights and hotel bookings myself and only outsource transfers and selected excursions.

I hope this review helps others avoid some of the pitfalls we encountered and make more informed travel planning decisions.

19 October 2025
Unprompted review
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Reply from Rough Guides

Hi Juan,

Thank you for taking the time to share such detailed feedback about your multi-country trip through Chile, Bolivia, and Peru.

We’re pleased to hear that the trip itself was memorable and that the on-the-ground services were delivered successfully, including accommodations, transfers, flights, and local experiences across all three countries. Despite the complexity of coordinating a multi-country itinerary, all services were provided as booked, and last-minute changes, including those requested after departure and those caused by an airline cancellation, were handled and implemented successfully.

We’d also like to clarify that the expert shared Whatsapp screenshots with us showing that flight routes and timings were shared prior to payment, and itinerary adjustments requested during the planning phase and during travel were accommodated. When communication with the local expert became strained, our team stepped in directly to ensure information was shared, questions were answered, and the trip continued smoothly. Supporting travelers in these moments is exactly the role we take seriously.

Following your review, we reached out personally to better understand your concerns and to discuss them directly, but you indicated that you did not wish to pursue the conversation further. We respect that decision.

We take feedback seriously and continuously review how we work with local partners, especially on complex, multi-country itineraries. At the same time, we believe it’s important to reflect the full outcome of a trip, particularly when all services were delivered, disruptions were resolved, and additional support was provided where needed.

We appreciate you traveling with Rough Guides and wish you all the best in your future journeys.

Kind regards,
Franziska
Head of Travel - Rough Guides

Rated 4 out of 5 stars

Not entirely what we had booked

The tour advisor was extremely helpful and helped us to build a bespoke tour. However, what actually happened was not exactly what we thought we had booked. We had booked a 5 day 4 night trip to the Peruvian Amazon Jungle and were expecting to have all 4 nights in one place, we had to transfer to a second lodge in the final night in order to do one of the excursions that we had booked, we only found out about this when we arrived in the first lodge. We had also booked a trip to a chocolate plantation to see the whole process from growing the cacao beans to producing a chocolate bar. Our lodge did not seem to know that we had done this and had us booked for a fishing expedition. We did neither in the end, but the (trainee) tour guide arranged for us to have a chocolate preparation/cooking session in stead at the lodge. Not what we had booked. The level of English for the tour guide was also very poor, which did not help our overall experience. Having said that, we did have a good time in the trip.

29 October 2025
Unprompted review
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Reply from Rough Guides

Hi Gary,

Thank you so much for your thoughtful review and for highlighting both the positives and the areas where we fell short. We're glad to hear you had a good time in the Amazon overall, but we also understand your frustration about the late notice regarding the lodge change and the chocolate plantation visit.

While your expert Maria Jose followed up to clarify what happened on the ground, we take full responsibility for ensuring that what was booked matches what’s delivered, clearly and proactively. We'll be reviewing this with Maria Jose as the expert but also their lodge partners to make sure these kinds of communication gaps don't happen again.

We really appreciate your feedback, it helps us improve for the future. Thank you again for traveling with us, we hope your next adventure is even better and 5 Star worthy.

Warm regards,
Franziska

Rated 5 out of 5 stars

Dream trip to Croatia

We began planning our trip to Croatia 8 months in advance. We were fortunate to have Mario assigned as our in country agent. In those 8 months Mario gave us feedback on all of our ideas on where in the country to travel and what would be the best use of our 12 days.
He recommended hotels, restaurants & tours. Then we were able to look over the recommendations and get back to him with detailed questions.
He was diligent in his replies.
Then to arrive in country and have the most wonderful driver, Tino, who spent days with us filled with knowledge and wonderful hospitality.
Next came the exceptional tour guides full of historic knowledge and enthusiasm for their profession.
We returned home knowing we want to return to Croatia one day! The 4 couples traveling together all expressed that this was a 5star experience thanks to Mario and his team.

7 October 2025
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi Rita,

Thank you for this glowing feedback! We're thrilled to hear that your 12-day journey through Croatia was such a memorable and seamless experience. It’s great to know that Mario’s dedication throughout the planning process helped make everything come together and that the in-country hospitality from Tino and your expert guides brought the itinerary to life.

It means a lot to us that all four couples felt this was a 5-star experience. Croatia has a way of making people want to return, and we’d love to help you plan your next adventure when the time comes!

Warm regards,
Franziska

Rated 5 out of 5 stars

11 Days in Moroccan cities

Overall the trip was a very enjoyable one
We had a very good driver in Tawfik who was very well informed and helpful. As a driver he was very calm and easy going
In Fes and in Rabat and on the walk in the Oriya valley our guides were excellent. We particularly enjoyed the food tour with Amal (the “Queen of Fes “) which enabled us to meet many local traders .
There was a miscommunication about the accommodation where the original programme specified Riads which were then changed with letting me know. This was particularly a problem for our days in Rabat
The guide to Marrakesh was also a bit disappointing as they didn’t do the full tour as per the planned itinerary

12 October 2025
Unprompted review
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Reply from Rough Guides

Hi Martin,

Thank you for sharing your experience, we’re very happy to hear that overall you had an enjoyable trip, and that Tawfik and the local guides (especially Amal in Fes!) made a great impression. The “Queen of Fes” really does bring that city’s food scene to life!

We’re sorry, however, that there were issues with the change in accommodation and the guide in Marrakech. That’s not the seamless experience we aim for, and we’ll follow up directly with the local team to make sure itinerary details are communicated more clearly in the future and that the guiding in Marrakech meets expectations.

We appreciate your thoughtful feedback and hope we’ll have the chance to help you travel again.

Warm regards,
Franziska

Rated 5 out of 5 stars

Unique Brazil trip experience for the whole family

Eric was amazing at coordinating our trip to Brazil. Our itinerary was quite complex and customized, with several internal flights and transfers and everything worked perfectly. Hotels were great and guides were always professional. I would have never been able to realistically put this together alone and I highly recommend his services.

11 October 2025
Unprompted review
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Reply from Rough Guides

Hi Alessandro,

Thank you so much for your kind words! 🌎

We’re delighted to hear that Eric was able to bring your vision for Brazil to life, especially with such a complex, multi-stop itinerary. Internal flights, transfers, hotels, and guides all falling into place seamlessly is no small feat, and it’s fantastic to know you felt supported every step of the way.

We’ll be sure to pass your compliments on to Eric, he’ll be thrilled to hear how much you valued his expertise. We'd love to help with your next adventure whenever you're ready!

Warm regards,
Franziska

Rated 5 out of 5 stars

To be honest

To be honest, I was very nervous about this trip to Costa Rica. I knew very little about the country before I booked my flight. As I began researching my trip to this amazing country I realized how little I really knew. I became concerned about how I would get from one place to another. Where would I have my meals. What attractions would I see and visit and how would I get there. Along came Rough Guide to the rescue. They took care of everything. Roberto, our travel agent took care of everything. He arranged all of private transportation from the airport to each of our 3 hotels. He also arranged our excursions from hiking trips through the rainforest to paddling down the river viewing all sorts of wildlife. These tours included very experienced naturalist who guided through the jungle where we were able to see some amazing wildlife. They also made meal and dining recommendations to the local restaurants. Rough Guide takes the worry out of international travel. I wouldn't hesitate recommending them to friends nor would hesitate using them again.

14 October 2025
Unprompted review
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Reply from Rough Guides

Hi Horace,

Thank you so much for sharing your experience, we’re so glad we could take the stress out of planning your Costa Rica adventure!

It’s completely normal to feel a little nervous when stepping into the unknown, but we’re thrilled that Roberto and our local partners were able to turn that into a trip full of discovery, wildlife, and great food. From seamless transportation to expert naturalist guides and local dining tips, that’s exactly the kind of peace of mind we aim to provide.

Your kind words about recommending us mean a lot, and we’d love to help you again whenever your next adventure calls. And remember - you have a referral program that allows you to gift your friends free travel credit for their first trip with us. You can find all about it on your Loyalty page.

Warm regards,
Franziska

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