Great customer service and couldn't have asked for more. I had a missing item and the team helped narrow down the location. Ended up in my blue bin after receiving helpful photo (of my order in the wa... See more
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I ordered a few packets of Modeling Packs to try. Having spent around 60% more on another brand I was worried they would not be as good- but they are fantastic!! The ordering process was smooth an... See more
Company replied
Great customer service and selection of products on offer. Help provided when needed and pleasant store to shop in as staff are not pushy, provide assistance when asked and also leave you alone if yo... See more
I went in not really knowing what I needed, but the staff was so helpful.They walked me through a few different options and explained the ingredients, and helped me find products that actually work fo... See more
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Company details
Written by the company
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contact info
70 Charing Cross Rd, London , WC2H 0BJ, London, United Kingdom
- team@pureseoul.co.uk
- www.pureseoul.co.uk
4.5
Excellent
12K reviews
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I bought eye liner Kajal
I bought eye liner Kajal. It is really very good. Long lasting
21 August 2026
Great products and a fun shop
24 August 2026
A lot of selections that you don’t need…
A lot of selections that you don’t need to visit Korea for.
21 August 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
The products were shipped out really…
The products were shipped out really quickly and packaged really well! They even included a couple of freebies which is greatly appreciated! I’m also really looking forward to ordering more products from them, as I’m very happy with the products that I ordered.
24 August 2026
Reply from PURESEOUL
Thank you for your positive review! We’re pleased to hear that you were happy with your products and that your order arrived quickly. We’re also glad you enjoyed the complimentary goodies! We truly appreciate your support and look forward to welcoming you back for your next order.
I'm still waiting for my parcel
I'm still waiting for my parcel. And there was no communication.
24 August 2026
Reply from PURESEOUL
We’re sorry to hear you’re still waiting for your parcel. Please contact our Customer Care team at team@pureseoul.co.uk with your order details, and we’ll be happy to investigate this further and help get things resolved for you.
The staff was very helpful and the…
The staff was very helpful and the product is great. If you have more wider range of beauty makeup to choose from, it would be even better.
23 August 2026
the products are marvelous
It was a discover... i never try Korean products before.. They are very good; I’ve had a great experience using them, and it seems like my skin is steadily improving—I am very satisfied.
23 August 2026
FANTASTIC
I absolutely love pureseoul as the staff AND the products are amazing this store needs to get more people coming they really deserve more customers not only the products are fantastic but the staff are soo nice and helpful also your allowed to try a sample!!!!EVERYTHING IS GREAT IN THIS STORE.Definitely worth the price and I definitely recommend
23 August 2026
Reply from PURESEOUL
Thank you so much for your amazing review! We’re happy to hear how much you love our products and have had such a positive experience with our team. Your feedback and recommendation mean a lot to us, and we truly appreciate your support.
Lovely shop shop
Lovely shop shop
Staff where help full and nice to get my Korean creams not to far from me , rather than having to send away from them
22 August 2026
Brilliant customer service and gorgeous…
Brilliant customer service and gorgeous products as always
19 August 2026
Products in bath puresoul is not…
Products in bath puresoul is not complete. Will try online.
19 August 2026
The sales girl new exactly what every…
The sales girl new exactly what every product does so helpful I'm 69 girls 18 and 16 boy 15 she new what we needed so polite
22 August 2026
Staff are not engaging had to try…
Staff are not engaging had to try several times you ask about product. Too busy talking about everything in groups. Basically ignored.z In the end just picked it up and brought . Plus some stock not in store, again tried overall several months ago staff not able to help. Nice store lay out.
21 August 2026
Reply from PURESEOUL
Thank you for sharing your feedback. We’re sorry to hear that you found it difficult to get assistance during your visit. We appreciate you highlighting this and will take your comments on board as we continue to improve the customer experience in store.
Amazing staff member
Amazing staff member, she helped me pick out a present for my niece.
22 August 2026
The products are working well on my…
The products are working well on my skin. The staff are very friendly and helpful, they take time to guide you through on how to use the products
18 August 2026
Reply from PURESEOUL
We’re sorry to hear that your experience at the till wasn’t as positive as you’d hoped. Thank you for taking the time to share your feedback, and we’ll use it to help improve our service going forward.
Usually buy this in store when I’m in…
Usually buy this in store when I’m in London this time I ordered it on line, quick prompt service.
19 August 2026
Easy to order on line
Easy to order on line, kept informed of confirmation of goods ordered and advanced notification of delivery
18 August 2026
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