Publisher Collective isn't great to work with. I have worked with them for around 9 years when it was called Snigel. When Snigel merged with Publisher Collective, the payments stopped coming, and the... See more

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After a number of years with Publisher Collective, we were unceremoniously dropped from their group, with two weeks' notice. This broke their own contract (three-month terms on both sides), and when... See more
Company replied
Navigating the requirements for joining your program felt a bit like trying to catch a connecting flight without a gate number. Initially, I read online it was $50 a day, which seemed straightforward... See more
Snigel took on my small site, even though my traffic was relatively low, and gave me a dedicated account manager who made me feel like my business really mattered. They provided swift solutions when f... See more
Company replied
Company details
Written by the company
We connect brands to audiences and publishers to revenue. We're your advertising partner that connects premium content, real audiences, and curated communities through a new approach to media. We work across both sides of the digital advertising ecosystem - with deep category expertise and audience understanding, providing our partners with the actionable insights that they crave, resulting in performance without compromise. It’s advertising rethought. Built on intelligence, made for relevance, and designed
Contact info
Circus Mews House, BA1 2PW, Bath, United Kingdom
- marketing@publisher-collective.com
- www.publisher-collective.com
Replied to 33% of negative reviews
Typically replies within 24 hours
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Publisher Collective isn't great to…
Publisher Collective isn't great to work with. I have worked with them for around 9 years when it was called Snigel. When Snigel merged with Publisher Collective, the payments stopped coming, and the people's behaviour altogether changed, maybe because of the change in upper management.
Felt very misled and they terminated our agreement after 5 years with little notice.
I was with Publisher Collective and Network N for almost 5 years. Before I joined, they showed me complex spreadsheets showing how much more money I would make with them compared to Adsense. Sure, when I joined, the revenue was higher than Adsense but not by much. Nowhere near the levels of what they suggested so ever since then, I felt pretty misled by them but stayed with them out of laziness really. I did say at the start that traffic to my website ebbs and flows depending on what movie is coming out.
In January 2026, I received an email telling me that they were ending our partnership, claiming that traffic had fallen in the last few months. Sure, but that's to be expected since our traffic is dependent on whether a new film in our series is coming out. When I queried it, all I got was a robotic reply repeating what I'd just said. It's funny, in my original contract, it says that either party would have had to give 3 months' notice to terminate the agreement. They just gave me 10 days to clear off.
It's somewhat bittersweet. I am glad to be gone, really. This is a company that doesn't seem to care and is quite happy to break its own contracts.
Broken contract
After a number of years with Publisher Collective, we were unceremoniously dropped from their group, with two weeks' notice. This broke their own contract (three-month terms on both sides), and when this was questioned, we were told there was nothing they could do.
However, after this was set to go through, we were then offered an opportunity to stay with the group. I will continue to update this rating based on our ongoing experience in rebuilding our working relationship.

Reply from Publisher Collective
Best ad partner I worked with
Hi had a great experience with Snigel. They were able to meet to help me get my money monetized on time. I had tried other providers before and was let down but Snigel supported me really well.
Because of this I've been able to quit my day job due to the revenue increase
Switching to Snigel exceeded our expectations
In our quest to improve our programmatic revenues (after a slow year 2023) we contacted a couple of monetization companies, in February 2024. However, we did not initially select Snigel, we proceeded with another company. I don't remember why.
That other company generated more money than what we did before, so we were not looking to switch again. However, Snigel was gracious to keep in touch with us and to invite us to give their technology a try, no strings attached. They were very confident to outperform our current provider, and I was impressed by their level of confidence. We agreed to run a test. That was May 2024.
The setup process was very smooth and pleasant. I enjoyed the welcoming zoom meeting. The conversation was super friendly and we could discuss right away the technicalities of the onboarding process.
From the day one, when the Snigel tags went live on our website, we were tremendously impressed by the immediate improvement in performance, on all levels. In terms of revenues, they immediately jumped up over 20%, but it is not what impressed us the most. Their tags are light and load super fast. The ads appear on the page quicker. The quality of the ads is noticeably cleaner. There are no weird ads at all. Our Core Web Vitals improved.
The setup of the Snigel tags was very easy. Snigel suggested the ad placements at the top of the pages, we agreed, and their ad engine takes care of the lower ad placements automatically. There is something very peculiar and refreshing (pun) about the ad placements, and about the way that the Snigel server loads ads. These ads grab attention but they don't bother our users!
The Snigel personnel is very friendly and knowledgeable, from technical to accounting. They all know what they do. It's a pleasure! :) Considering that their team is located across the ocean, they respond very timely, and the communication is flawless. The payments arrived quicker than expected.
Overall, after 10 weeks of great performance, we are confident to report that Snigel offers a very significant improvement from the previous companies that we worked with.
No reply from Snigel
No reply from Snigel
I try to speak to Snigel but I don't get any reply

Reply from Publisher Collective
Excellent Ad Partner with Impressive Results
I started collaborating with Snigel as an alternative to Google AdSense, and it has been a fantastic choice. Since making the change, my website's revenue has increased by about 20-30%. One of the highlights has been their video ads, which now generate more than 35% of my total revenue.
What really stands out is how easy it is to work with Snigel. Their support team is always responsive and knowledgeable, ready to help with any questions or issues that come up.
Overall, my experience with Snigel has been great. They provide effective ad solutions and reliable support, making them a top choice for anyone looking to boost their website revenue. Highly recommend!

Reply from Publisher Collective
Great company and support
After working with various ad management companies, I can confidently say that Snigel stands out as the most impressive I've had the pleasure of working with.
My account manager, Germán, has been incredibly supportive, assisting me with numerous tasks beyond just ad setup, including help with bureaucratic documents I required.
Without a doubt, Snigel is one of the best ad networks for publishers.

Reply from Publisher Collective
Navigating the requirements for joining…
Navigating the requirements for joining your program felt a bit like trying to catch a connecting flight without a gate number. Initially, I read online it was $50 a day, which seemed straightforward enough. But then, the plot thickened – the first email bumped it up to $75, and just when I thought I had it figured out, another email threw a curveball with $100 a day. It's a bit like packing for all seasons on a weekend getaway!
They just care
After working with various monetization services on a challenging website, I ended up very frustrated by either the performance or the, usually automated, service that made the operation unsustainable.
The Snigel team went out of their way to troubleshoot all issues and brought back great performance to the site where all others had given up. With Snigel, you are really dealing with extremely responsive and professional people who listen and care.
Plus, their tech is extremely streamlined and easy to integrate.
I highly recommend them.

Reply from Publisher Collective
Happy Snigel Publisher
I have been working with Snigel from last 4 months and had a very good experience so far.
Joao and Mati, Snigel account managers, have been very responsive and provided great support from day 1.
I have tested lot of ad networks over the years, and snigel has excelled in all criteria. Snigel helped me with significant increase in revenue while maintaining good ad experience.
I recommend Snigel to all those publishers who are looking for reliable ad network and quality services.

Reply from Publisher Collective
highest revenue with personalized service
we have tested many monetization providers, Snigel excelled!
The revenue is up significantly wiring e with snigel!
They have a very knowledgeable monetization specialists that were very approachable helping us with our strategic decisions.
Loved that they could also help us with Google core wenn vitals .
There was nothing negative about the experience the only thing we would appreciate is a more modern dashboard.

Reply from Publisher Collective
Great alternative to mainstream players
Great alternative to mainstream players. Snigel delivers consistently CPMs which match and exceed much larger rivals. Their support is pretty good, you can always meet and get your questions answered quickly by helpful human beings.

Reply from Publisher Collective
Reliable Team and Excellent Customer Service at Snigel
I recently had the pleasure of working with Snigel, and I must say, they have a reliable team that delivers excellent customer service. Carlos, our account manager, provided great support and demonstrated impressive responsiveness.
Snigel's team is knowledgeable and approachable, always willing to address our questions and concerns. They offer a wide range of tailored solutions that can benefit other companies seeking their services.
Overall, I recommend Snigel for their reliable team, excellent customer service, and valuable solutions.

Reply from Publisher Collective
Super happy Snigel publisher
Very friendly people with superb knowledge on monetization and optimization tips for revenue improvements. High quality ads, no lock-in period. Switching over to Snigel I saw an over 30% revenue increase compared to my previous monetization partner.
I've been working with Snigel since…
I've been working with Snigel since early 2022 and am very happy with their website monetization. Revenue took a significant leap, ads are easy to implement and they design their solution around Core Web Vitals so website performance hardly suffers.
What I also really enjoy are the account managers who are constantly on the lookout for improvements and will reach out proactively about those. I haven't experienced that with any other monetization solutions.
The most knowledgeable company
The most knowledgeable company. I could list particular individuals, but a company that can bring in that kind of human level, deserves all the praise.
Outstanding service and results
Snigel took on my small site, even though my traffic was relatively low, and gave me a dedicated account manager who made me feel like my business really mattered. They provided swift solutions when faced with styling and display problems, and delivered more ads and more revenue than AdSense.

Reply from Publisher Collective
5 years of good performance
Been working with Snigel to maximize ad revenue for the past 5 years. Very happy with their technical expertise, one-v-one access and results.

Reply from Publisher Collective
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