Bought alot a various things from procook, anything we need for the kitchen procook we go, Fab knife to join my kitchen collection
Location
Switch locationUnit 9a Fleetwood Outlet Village, Anchorage Road, FY7 6AE Fleetwood, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Staff very helpful. Pans heavy but seemed good quality. First use followed instructions to the letter. Pan marked on the bottom inside only boiling pasta. Not a good for the price.....
First time visiting Affinity what a lovely little place. Visited on Saturday 25th July in the morning. Spotted what I wanted in the window went inside was greeted with a friendly hello as we walked in... See more
This lady sold us s set of knives, she was so knowledgeable about keeping them sharp, not putting in dishwasher! Showed us a demonstration on fruit! Wasnt gonna to bother as these were made in China... See more
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company

- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit 9a Fleetwood Outlet Village, Anchorage Road, FY7 6AE, Fleetwood, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Sales assistant was very helpful and…
Sales assistant was very helpful and items bought. Very satisfied.
May use AI-assist with repliesRead more
From my terrible description of what I…
From my terrible description of what I needed, the staff totally understood what I was alluding too in the shop. They found it immediately. To make my experience even more pleasurable, I was informed that there was an additional discount on the product. Fantastic!

Reply from ProCook - Fleetwood
The staff were very friendly and…
The staff were very friendly and helpful. We received brilliant service and the staff member had an amazing knowledge of pans so we could choose the best pans for our needs.. Highly recommended.

Reply from ProCook - Fleetwood
Great knowledge with product info and…
Great knowledge with product info and friendly, lovely clean store, a nice shopping experience
Good and helpful advice from store…
Good and helpful advice from store staff on the product.

Reply from ProCook - Fleetwood
Shopping and in ProCook is easy
Shopping and in ProCook is easy, and I love browsing. The shelving is set out so you can see products clearly too.
Excellent quality
I bought a set of pans and baking / roasting trays - all excellent quality and wash well
Oslo crockery
Sharon was really helpful whilst we we choosing our new crockery. We needed more plates than she had in stock but when the new stock came in a few days later, she had put the items on one side for us to collect. The shop was beautifully laid out and we will definitely call there next time we need something for the kitchen. Thank you. Karen
This lady sold us s set of knives
This lady sold us s set of knives, she was so knowledgeable about keeping them sharp, not putting in dishwasher!
Showed us a demonstration on fruit!
Wasnt gonna to bother as these were made in China not Uk, but was very impressed and bought, so happy with my set!
Knowledgeable and patient staff
Knowledgeable and patient staff, opportunity to test pilot tge items being purchased for weight and ergonomics, which you don't get online and us crucial for tools like kitchen knives particularly if you suffer from arthritis in thd hands and wrists like I do. This retail experience made the best informed choice of quality, suitability and value. I am very pleased and glad I made the effort to attend in person and shall certainly be returning for future business.

Reply from ProCook - Fleetwood
Helpful staff
Without such good staff helping me I would have walked out empty handed
Will be ba k…
Very friendly & efficient staff made you most welcome & no pressure to buy.
Well stocked shop
Well stocked shop, lots to browse and buy!
Staff were helpful, so all good.
Great friendly staff every visit
The main thing is everytime we go in the staff are always so helpful and friendly, we take our little dog in, and she's always welcome, products are quality as well.
Fleetwood store had exactly what I was…
Fleetwood store had exactly what I was looking for helpful staff always pop in to the store when I’m at the Affinity outlet.
Good veriety of products always well stocked.
The staff at the Fleetwood store were…
The staff at the Fleetwood store were very friendly, helpful and approachable. Will definitely buy from there again
Great customer service
Great customer service, great products and they let us leave our purchases in the shop until we had finished the rest of our purchases. Totally recommend.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







