Proactive UK LTD Reviews 

2,573
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 133 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the exceptional service, mentioning that orders arrive extremely fast and packages are securely handled with great care. People also appreciate the very competitive prices across a wide range of products and find the team to be extremely knowledgeable, friendly, and always ready to assist. However, some customers also noted occasional issues with delayed deliveries or courier problems, leaving them waiting longer than expected for their gear. A few reviewers experienced specific problems such as missing accessories in their parcels, damaged items upon arrival, or difficulties navigating the website.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, consistently praising the exceptionally fast... See more

Product

Consumers find product quality and availability to be exceptional, expressing immense satisfaction with their... See more

Service

Reviewers mention positive feedback about service, expressing deep satisfaction with the helpful,... See more

Price

Users describe satisfaction regarding the prices, often highlighting competitive costs and great deals... See more

Order

People report high satisfaction with the order process, highlighting prompt deliveries and secure packaging.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more

Rated 5 out of 5 stars

I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice h... See more

Rated 5 out of 5 stars

I required a SWIT LB-PD065C equivalent for Panasonic battery for my Panasonic HC-X1 4K Professional ENG camcorder, and, as far as I'm aware, PROAV was the only place where I could purchase it from... See more

Rated 5 out of 5 stars

I required a replacement battery for my Panasonic HC-X1 4K professional ENG camcorder, by SWIT. PROAV were the first place I would know stock the item that I needed, and at a really great price.... See more



Company details

  1. Photo Shop
  2. Camera Store
  3. Cinema Equipment Supplier

About Proactive UK LTD

Written by the company

Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.

Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.

We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.

Special Offers

Used / Ex-Demo Equipment

ProAV TV

Contact Us

Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 75% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(2,573)

130 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Speed and price

Speed and price are the fundamentals of a good business that understands its customers. Proactive uk ltd are a specialist photographic and video company that understands its market.

22 April 2025
Rated 5 out of 5 stars

Click & collect

Click & collect - a warm welcome, an impromptu tour of the showroom and fantastic studio/edit suite facilities, and some expert advice. A fantastic service for photography and video professionals.

7 April 2025
Rated 5 out of 5 stars

Libec LANC Zoom Demand

My product arrived in reasonable time, considering I ordered just before the weekend, it was as described and it worked. What more can I ask? I'm as happy as I always have been with the service from ProAV and will continue to use them.

7 April 2025
Rated 5 out of 5 stars

Very prompt delivery

Very prompt delivery, item was exactly what I needed. The only issue was that DPD delivered to the wrong house number - not ProAv's fault, the correct number was shown on the address label. Fortunately the homeowner brought the package round to me so no harm done.

1 April 2025
Rated 5 out of 5 stars

Outstanding all round service!

Competitive price, safely packaged lighting item ensured no damage in transit, item exactly as described in all respects, prompt delivery. Excellent in all respects.

26 March 2025
Rated 5 out of 5 stars

A Nice Review For Once!

It's VERY odd for me to do a review on anything that is positive, and I think that should speak louder than anything I could possibly say here. Jordan and the team at ProAV were so, so helpful and understanding of urgency and did the best to accommodate our situation.

Thank you so much!

24 March 2025
Unprompted review
Rated 5 out of 5 stars

Helpful nature of the staff

Iv ordered the wrong adapter and the next day they changed the order to the right one without any issues , Even tho iv had to wait 2-3 weeks it was disclosed to me beforehand , and iv agreed to it . Iv got regular updates on the progress of the shipment . Iv asked if it arrives by the time I need to shoot with it and they ensured that it will. It did arrive. Can’t say anything bad about my experience.

20 March 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look