Phase Eight Reviews 

8,616
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 1,479 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly friendly, attentive staff who offer honest advice and make the entire shopping journey truly enjoyable. Shoppers also highlight the wide selection of good quality clothing and beautiful outfits perfectly suited for special events. People note that store assistants go above and beyond to help find the right sizes and styles without being pushy. Some reviewers were not happy with online customer service, reporting long wait times, unhelpful responses, and frustrating communication. A few other people also felt that managing returns and dealing with the online shopping process were quite challenging.

What people talk about most

Customer service

People report ambiguous experiences with customer service, as many consumers praise helpful staff who provide... See more

Service

Consumers find service to be positive, highlighting polite, knowledgeable, and attentive staff who go above... See more

User experience

Users describe positive interactions with user experience, highlighting how helpful, attentive, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited the Gretna Phase Eight store to look for a dress for an upcoming event Was assisted by Sally Sally was patient & attentive & really helped me understand what colours & styles wer... See more

Company replied

Rated 5 out of 5 stars

A really great shopping experience! The staff were so friendly, helpful and professional. Almost everyone we spoke to was welcoming, kind and happy to help. Their attitude and personal approach made u... See more

Company replied

Rated 5 out of 5 stars

I had an excellent experience at the Phase Eight store at Cheshire Oaks. The staff were incredibly helpful in finding the right sizes, colours and styles to suit me. I’m so grateful for their pat... See more

Company replied

Rated 5 out of 5 stars

Visited the Leeds store on Saturday with my daughters & my daughter’s future mother in law looking dresses to wear to my daughters forthcoming wedding. The Lady and gentleman instore (sorry did... See more

Company replied


Company details

  1. Shopping & Fashion

Information provided by various external sources

Established in London, in 1979, with a single boutique store, Phase Eight today is an incredible success story, with over 500 points of sale globally. Since launching internationally in 2012, the brand has rapidly expanded to include 200 stores and concessions across 22 countries in Europe, Asia, the Middle East and the Americas. When it launched, Phase Eight’s philosophy was to create an original, design-led brand offering a premium shopping experience for women who are looking for modern, stylish and considered day, work and occasion wardrobes. These are core values that are still passionately upheld today, and have played a key role in driving the worldwide success of Phase Eight.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 83% of negative reviews

Typically replies within 48 hours

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4.4

All reviews

(8,616)

1,379 reviews in the last 12 months

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Rated 3 out of 5 stars

I dislike that there is a short return…

I dislike that there is a short return refund on occasion wear.I bought a dress. Jacket and evening jumpsuit for my daughter wedding in April next year . Only to see all my purchases had been reduced by about £200 a few weeks later, I’m out of the return time I know. It was impotent to me to wear appropriate style and I buy from phase eight. Just bought the shoe n bag for the outfit a few days ago from the George street store. I’m not bitter but most disappointed not to have got a bargain.

19 September 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Annemarie,

Thank you for reaching out and sharing your concerns. We are truly sorry for the inconvenience and disappointment caused by the short return window on occasion wear and the recent price reductions after your purchase. We completely understand how upsetting it can be, especially when preparing for such a special event as your daughter's wedding.

Please know that we value your loyalty to Phase Eight, and it’s important to us that you feel confident and happy with your purchases. If there's anything we can do to assist or support you further, please do let us know. We're here to help.

Warm regards,

Rated 1 out of 5 stars

Extremely Poor Customer Service – Order Cancelled Without My Agreement and No Response, Even from the CEO

This is the first time I am reviewing Phase Eight and I have given Phase Eight one star because it's been seven days and I have still not received my item or a response to my emails.

I am extremely disappointed with Phase Eight and its complete lack of customer service and accountability.

I placed Order No. 19605759 for a Rochelle Jacket in Camel, Size 14, which I paid for in good faith, fully expecting to receive my purchase.

On 6 October 2026, I unexpectedly received an email advising that my order had been cancelled and a refund initiated, despite never requesting or authorising its cancellation.

Since then, I have sent numerous emails requesting an explanation and asking whether the cancellation notification was issued in error.

I have even escalated my complaint directly to Justin Hampshire, CEO of Phase Eight, yet I have received absolutely no response.

Where is the jacket I paid for?

Why was my order cancelled?

And why is nobody at Phase Eight prepared to respond to my legitimate concerns even Kaisa at Customer Services has ignored me and failed to respond?

I made considerable efforts to secure this particular jacket. I did not place an order simply to have it cancelled without explanation. I purchased it because I wanted the item, not a refund.

What I find particularly unacceptable is the apparent disregard for a paying customer. Even correspondence addressed to the CEO has gone unanswered, which raises serious concerns about Phase Eight's commitment to customer satisfaction, transparency and accountability.

It is now 12 October, and I am still awaiting a meaningful response.

I would strongly question how a reputable retailer can take a customer's payment, cancel the order without a satisfactory explanation, and then repeatedly ignore their correspondence.

I am posting this review in the hope that someone senior at Phase Eight will finally take responsibility, investigate what has happened and arrange for my original order to be fulfilled.

Phase Eight, where is my jacket, and when can I expect a proper response?

An extremely disappointing experience from a retailer I expected far better from.

Also, I have noted on Trust Pilot that Phase Eight have also done this to other customers, so I must remind you Phase Eight that without your customers there is no Phase Eight.

5 October 2026
Unprompted review
Rated 5 out of 5 stars

I had a great service at the Birmingham…

I had a great service at the Birmingham store on Saturday. All sales assistants were incredibly helpful and friendly.

10 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Hi Mrs Gyles,

Thank you so much for your wonderful feedback. We're delighted to hear that you had such a positive experience in our store and that our team made you feel welcome and well looked after.

It's especially lovely to know that you found clothing you love and that the quality and fit exceeded your expectations. Your kind words mean a great deal to us, and we can't wait to welcome you back for your next visit.

Thank you for choosing Phase Eight. We look forward to assisting you again in the future.

Rated 1 out of 5 stars

Where is my order ?5days

Hello, will update review with response

I tried sending my second email via the online page, but I got a token invalid notice so I’m writing here what I sent to you guys. Please respond.—

Hello, I have emailed about this already once before not received a response and I tried to get in touch customer service as well on Friday. I was told to wait until it’s been five days but it has been five days that I ordered almost £300 of items and nothing has shipped.

In the meantime, everything has gone on sale and now the sale is ending.
The things that I ordered, I still see are in stock.

I would really like the things sent to me so I can pick them up from the store as I requested. And I would expect phase 8 to honour the price as well of the sale because it wishes a few days after I ordered and if the order is cancelled, I really expect you to honour the sale price that’s just been going on as well, because it still says it’s currently in stock.
This is because the sale is still going on right now and I could order the items, but I’m still waiting to hear back from you guys….

Order number
19607190

6 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Customer,

Thank you for taking the time to share your experience with us. We are sincerely sorry to hear about the delay in shipping your nearly £300 order and the difficulties you encountered trying to reach our customer service. This is not the level of service we strive to provide.

Please note that I have contacted you via email with a resolution. If you have not received the email in your inbox, please check your junk or spam folder.

Please also note that it can take up to 2 hours for you to receive the email from us.

We appreciate you bringing this to our attention and look forward to assisting you.

Rated 5 out of 5 stars

Both the staff were very accommodating…

Both the staff were very accommodating and helped me find a dress for my granddaughters wedding in November which is just what I wanted. I asked if I could check with her that my dress wouldn’t class with my daughter in law and asked if they could keep the dress for me until she confirmed. Everything was fine and I was able to collect the dress a few days later. The staff were very kind and it was a pleasant experience as opposed to some stores you go in where the staff look down on you. I will definitely be returning again to this store.
Many thanks to your great staff x
Although I recently retired from a customer facing role, I would love a part time job working alongside the staff in Skipton Phase 8. Thank you very much x

9 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Jeannette Siddall,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.
Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 3 out of 5 stars

WiFi signal rubbish delaying payment

Staff were helpful enough but the WiFi when it came to paying let the whole store down. Payment would not go through for at least 20 minutes, with the manager asking us to check our bank account and walk out the store and round the corner to get a better signal on our phones. One member of staff said the WiFi is very temperamental and although the manager apologjsed, it was extremely frustrating as we had somewhere to be and could
Not leave the store with the purchase until the payment had been confirmed. However, they did call soon after we left to say they had managed to print a receipt which they duly sent by message

8 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Maxene Gallop,

I am truly sorry that you had to go around the corner to get a better signal due to the WiFi issues during your payment. I completely understand how frustrating and inconvenient this must have been, especially when you had somewhere to be. We appreciate your patience and feedback, and we're working to improve the in-store experience to avoid this happening again.

Thank you for sharing your experience with us.

Kind regards,

Rated 5 out of 5 stars

Absolutely stunning dress

Absolutely stunning dress, luxury shopping experience. Loved it from the moment I walked into the store until I walked out with a stunning dress.

7 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Hi Grace

Thank you so much for your wonderful feedback. We're delighted to hear that you had such a positive experience in our store and that our team made you feel welcome and well looked after.

It's especially lovely to know that you found clothing you love and that the quality and fit exceeded your expectations. Your kind words mean a great deal to us, and we can't wait to welcome you back for your next visit.

Thank you for choosing Phase Eight. We look forward to assisting you again in the future.

Rated 3 out of 5 stars

I pacific tell the saleswoman don’t…

I pacific tell the saleswoman don’t forget take off security tags because I am not living in the UK, guess what!?! She didn’t take off the tag so it’s very hassle for me now.

7 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Annie,

Thank you for taking the time to share your experience with us. We are sincerely sorry to hear that the security tags were not removed from your purchase, causing you inconvenience. This is not the level of service we strive to provide.

So that we can investigate this further and work towards a resolution, please contact our Customer Care team via the link below, including your order number and email address to:

webenquiries@phase-eight.co.uk

We appreciate you bringing this to our attention and look forward to assisting you.

Rated 5 out of 5 stars

Staff at Worcester store extremely…

Staff at Worcester store extremely helpful and friendly.
They steamed a dress for me which I had bought on line but wasn’t quite happy with how it hang, it still wasn’t hanging correctly so they reordered it for me so that I didn’t lose out on the original discount. Many thanks to them.

5 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Mrs Gill Brookes,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 5 out of 5 stars

Staff at phase eight in Cardiff( St…

Staff at phase eight in Cardiff( St David ) are very professional and helpful
Thank you so much for you help

6 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Raiea Yousif,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 5 out of 5 stars

The ladies were all so helpful as I was…

The ladies were all so helpful as I was able to get my dress for my daughters wedding in November ❤️

5 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Deborah,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 4 out of 5 stars

The store was easy to find

The store was easy to find. At a glance, I could identify the outfits thanks to the great organisation.
I was also helped in my store experience by a lovely team, especially Madhavi, who patiently advised me on the best fit and colours for my body type.

I recommend this store.

5 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Anne,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support.

We look forward to assisting you again in the future.

Rated 5 out of 5 stars

Excellent service from Lynn

Excellent service from Lynn (I think that’s her name) at Bluewater! What a helpful lady. I was looking for a wedding outfit and she kindly assisted and gave me her opinion on a dress and some ideas for shoes and accessories. I actually told her in store she was the most helpful person I had encountered throughout Bluewater. Lovely lady (and wearing a nail varnish I admired and have sine bought). Many thanks ☺️

4 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Mrs S,

Thank you so much for your wonderful feedback! We're delighted to hear that Lynn at our Bluewater store provided you with excellent service and helpful advice while you were shopping for your wedding outfit. We'll be sure to pass on your kind words to her – she’ll be thrilled to know she made such a positive impression.

We appreciate you taking the time to share your experience and hope you feel amazing in your outfit on the special day!

Rated 5 out of 5 stars

Evening wear shopping

Going to a charity ball and was looking for an appropriate evening dress, had already been in every shop in another shopping location without even trying one dress on, came to Braehead and Phase Eight was the first shop I walked into. The shop floor is beautifully laid out, the colleagues in store were very attentive, listened to what I was looking for and directed me to more than one option. I picked the Abbie dress and when trying on I thought the fitting rooms were so stylish and elegant, plenty of room to get into your dress comfortably and fabulous lighting and full length mirrors. Picked the first dress I had tried on and didn’t even go to any other shop. My dress was delicately wrapped in tissue paper carefully and this small touch made me feel that my special occasion dress was even more special. I loved my shopping experience and can’t wait to go back. The team in store have super customer service skills and a lovely way of helping you with whatever you are looking for.

3 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Mrs Lynn Fraser,

Thank you so much for taking the time to share your lovely experience at our Phase Eight store in Braehead. We are thrilled to hear that, after searching extensively elsewhere, our store was the first place where you found both a warm welcome and the perfect evening dress for your upcoming charity ball. It is wonderful to know that our colleagues were attentive, listened carefully to your needs, and offered you a selection of options to choose from.

We’re also pleased you enjoyed the stylish and elegant fitting rooms, as creating a comfortable and enjoyable shopping experience is very important to us. Your kind comments truly mean a lot, and we will be sure to pass your feedback on to the team.

Thank you again for your kind words, and we look forward to welcoming you back to Phase Eight in the future.

Rated 5 out of 5 stars

Excellent Service

Popped inyo George Street , Edinburgh Branch on Saturday 3 October 2026 with my daughter in law on the off chance I could pick up something to wear for my Brother's Wedding. Staff were all amazing but both myself and my Daughter In law were served by Vera and I have to say that it was the most enjoyable experience I have ever had. Vera was exceptional with both myself and my Daughter in law. I will definitely be back. We both got very lovely outfits. Thank you Vera

3 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Ann- Marie,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

Rated 4 out of 5 stars

Lovely clean and tidy shop

Lovely clean and tidy shop, staff very helpful, overall I’m a very happy customer

3 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Ann,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

Rated 5 out of 5 stars

Friendly staff

Friendly staff, willing to help, advise, find sizes and generally made me feel very welcome in store. It was a lovely experience and I look forward to visiting again.

30 September 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Mrs G Cobban,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

Rated 5 out of 5 stars

Very friendly & helpful staff

Very friendly & helpful staff
Lovely shop & a wonderful shopping experience

2 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Patriicia,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

Rated 1 out of 5 stars

Holes 😭

Holes developed in the fabric of an ALICE TOP after 2 gentle washes, about 6 wears and having been ironed once in the first month after delivery.
Customer service have been nice but unswerving in their offer of a 50% refund for the faulty item (undecided whether to accept or take further. )
Not durable or fit for purpose. Unacceptable.
Credit where it's due -I bought two lovely tops in the same order that are beautiful on and are not work wear so will last much longer.
I bought an fourth top with was way off on sizing and was returned and the full delivery postage was returned, promptly.
All order deliveries have taken a little longer than stated.
I'll probably have to suck this one up and vote with my wallet (assuming they're not all owned by the same company, Hobbs and Boden sales have provided some good alternatives.)

1 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Karen,

Thank you for taking the time to share your experience with us. We are sincerely sorry to hear that the garment has not met our standards. This is not the level of service we strive to provide.

So that we can investigate this further and work towards a resolution, please contact our Customer Care team via the link below, including your order number and email address to:

https://www.phase-eight.com/here-to-help/contact-us.html

We appreciate you bringing this to our attention and look forward to assisting you.

Rated 5 out of 5 stars

Absolutely amazing personal service

Absolutely amazing personal service. Yvonne from Market Harborough stayed late to sort out my mother of the groom outfit. Also didn’t fob me off with shoes that didn’t work - found me some on line that did. Fantastic service

1 October 2026
Unprompted review
Phase Eight logo

Reply from Phase Eight

Dear Jill,

Thank you for taking the time to share your feedback with us. We truly appreciate your kind words.

We are delighted to hear that our staff were able to help you and provide you with a satisfactory experience.

Your feedback is valuable to us and serves as great encouragement for our team to continue delivering excellent customer service.

Thank you once again for your support. We look forward to assisting you again in the future.

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