Optically.co.nz Reviews 

283
•
TrustScore 4 out of 5

4.0

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Rated 4 out of 5 stars

Purchased glasses at the end of covid lockdown for mum. They did take alot longer (nearly 2 months rather than 2 weeks as advertised) to arrive due to them being complex lenses which had to come from... See more

Rated 5 out of 5 stars

Professionalism at its best. Customer service took the time to ensure my prescription was correct. The communication was quick and informative. Thoroughly recommended. Glasses are great quality and I... See more

Rated 4 out of 5 stars

Really happy with the entire process and end product. The only downside was that the order came from Australia, and I’d specifically checked through your website to see where delivery was from. Nowher... See more

Rated 1 out of 5 stars

DO NOT USE THIS COMPANY. As others have said, I'm wondering if this company is actually a scam. Terms and conditions on the website say glasses will be delivered within 28 days, I'm now at 31 days and... See more

Company details

  1. Glasses Store
  2. also in
  3. Clothing Store

Written by the company

Optically - Australia’s leading and most popular website for eyewear online is now available in New Zealand! Optically.co.nz offers thousands of glasses and sunglasses in modern, retro and appealing styles. Whether you’re looking for full-rimmed, semi-rimmed or rimless pairs, our universally flattering styles are sure to leave you impressed. Select from a stunning range of men’s prescription sunglasses and glasses. Nerd, hipster, professional, quirky or sporty whichever look you intend to pull off - we have a pair of eyewear for you. Our thoughtfully hand picked assortment of women’s glasses are an absolute hit. Whether you like to play the girl next door or a glamourous diva, you will find eyewear to suit your every mood. Take a pick from a wide range of trend-on aviators, wayfarers, round, rectangular, oversize, titanium and acetate discount eyewear - we know that you will fall in love with them! Optically.co.nz brings you latest and high quality eyewear straight from the international runway. If you heart designer sunglasses & glasses, then Optically.co.nz can be your ultimate eyewear partner. Choose your favourite from choicest premium brands like Marc Jacobs, Guess, Dior, Gucci, Oxydo, Police, Fendi, Benetton, Fossil, Juicy Couture, Max & Co, Bebe, Hugo Boss, Carrera, Gant, Safilo, etc. All this and more at prices that will leave you surprised. So, select a pair from our branded eyewear section to get an expensive high-fashion look for less.


Contact info

4.0

Great

TrustScore 4 out of 5

283 reviews

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No recent history of asking for reviews

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4.0

All reviews

(283)

20 reviews in the last 12 months

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Rated 4 out of 5 stars

The glasses took a little longer to…

The glasses took a little longer to arrive than I expected but came today and they are wonderful. I am so pleased with them I ordered some prescription sunglasses e sunglasses today as well.
Company kept in touch with me and were very helpful.

Thanks a lot

2 September 2025
Unprompted review
Rated 4 out of 5 stars

Such good value

Such good value! I received my old frames I bought in an op-shop for $10 then spent $79 for the lenses. An optometrist was going to charge me $600 so I saved lots.
It took three weeks. Now I can get my other glasses fixed as a back up pair :)

26 August 2025
Unprompted review
Rated 5 out of 5 stars

The communication was exceptional

The communication was exceptional, the product is perfect and the followup service was great.
I had concerns that using this service would result in an average product but I can honestly says these glasses are the best I have ever purchased and the price was brilliant.

17 July 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THEM EVER! The website is just full of false promises

They have made nothing but false promises on their websites, correspondences were ignored despite the promises on the website. Their website says it will be delivered within 10 working days in Auckland, Wellington and Christchurch or an additional 3 days outside of these areas.
Their website also guaranteed AU tracking number within 3 days.
When I placed the order, I specifically stated that I was travelling in 2 weeks and needed the glasses. I had no acknowledgement for 3 days and chased them up. 5 days from the order date I was given an order tracking to see check on the progress of the glasses. It was "processing". I knew I could not wait any longer due to travel time - note that this is for work travel and I needed my glasses for presenting as I broke one pair.
10 days after the original order date, after multiple messages I was told that there was a need to wait another 7-8 days as it was multifocal. I asked to cancel the order as I could not wait. On the same day I was given an AU Post tracking number and told that it was despatched and if I was not happy when it arrived I could get a refund. Note that I live in New Zealand and not Australia. The Australia Post only shows it being picked up in Australia and nothing else. There was no destination either.
So please DO NOT PURCHASE FROM THEM. I should have read reviews about them before purchasing.
It has been over 3 weeks since I placed the order. The items is no where to be found, there is no New Zealand tracking number. It does not say where the parcel is going. I paid for designer glasses so I can't basically just purchase another pair of glasses whilst I wait to return these. I am reporting them to the Consumers Guarantee both in Australia and New Zealand

20 June 2025
Unprompted review
Rated 5 out of 5 stars

Good re-glazing service for fraction of price normally charged when visitin local shop

First time ever I used re-glazing services since living in New Zealand. I received great service. Yes, it took approximately 2 months, since posting it till receiving it, but it is for fraction of price as if it was done with local glasses shop such as Specsavers. In essence most of them are not even interested in re-glazing and every time you are forced to buy new frames. The email communication was efficient, I received replies within few hours each time I interacted with company rep.

26 May 2025
Unprompted review
Rated 1 out of 5 stars

They will try to milk you for more money …

Went through the order process then they contacted me saying I needed an upgrade due to my prescription which I agreed to (more money) then they came back again asking for more money and I refused so they sent me glasses with the wrong prescription in one lens! Do not recommend

18 January 2024
Unprompted review
Rated 4 out of 5 stars

Good customer service & frames, poor wait time.

I had lenses put in existing frames and they were perfect on return.

The largest issues is the company looks Kiwi but they ship everything to Aussie, so time-frames are waaaay off. My frames took 6 weeks, not what was advertised. They should be honest on the website.

Regardless, for about $100 I have a good set of prescription sunglasses and they are far more expensive in NZ so it was worth the wait.

Shout out to Eva, she is a star. She assisted me and was patient and helpful. I know people emailing for updates and worrying about their order is frustrating. She handled it very well.

20 December 2024
Unprompted review
Rated 1 out of 5 stars

Do not buy from this company unless you…

Do not buy from this company unless you are happy to give your money away with no guarantee of a product that will last. Bought frames from them which broke after 9 months , took out of case and fell apart in my hands. Company said no warranty as per website from receipt of delivery it’s no longer their issue . They don’t care about consumer guarantees act , they don’t care about their customers. Only solution offer was a different frame or nose piece at my own expense including paying for my own shipping . This company sells defective products and does not care one ounce about the customer. Buyer beware For those who see the canned reply from the company below please be aware I have sent multiple emails , photos & requests for a resolution , all I have been offered is a replacement nose bridge at my own cost & I have to pay postage, what’s worse is they offered that and don’t even know if they have one in stock . Honestly simply have zero care for their customers,

18 September 2024
Unprompted review
Optically.co.nz logo

Reply from Optically.co.nz

Dear Customer,

I’m truly sorry to hear about your experience and the frustration it has caused you. We take customer feedback seriously, and I apologize for any inconvenience you've faced with your frames.

To assist you further, could you please provide your order details? This will help us look into your situation more closely and explore possible solutions.

Thank you for bringing this to our attention, and I appreciate your patience as we work to resolve the issue.

Best regards,
Team Optically.

Rated 1 out of 5 stars

DO NOT ORDER

Placed order and paid - order was broken during manufacturing, requested refund and was confirmed. Two months later no refund, multiple emails to and from Optically - genuinely believe they are a NZ based SCAM company

30 July 2024
Unprompted review
Optically.co.nz logo

Reply from Optically.co.nz

Hi Porter Viliamu,

Thank you for bringing this to our attention. We’re sorry to hear about your experience. Unfortunately, we’re unable to locate an order under your name in our system. Could you please provide us with your order details so we can investigate this further and resolve the issue as quickly as possible?

We take these matters very seriously and want to ensure that your concerns are addressed properly.

Looking forward to hearing from you soon.

Best regards,
Team Optically

Rated 1 out of 5 stars

Don't waste your money.

Waiting a month and a half. They sent a tracking number which shows no traction. Have been asking what's happening and keep getting empty promises that it's on it way and will be delivered end of each week. Wish I had read the reviews first as this service is appalling. Have asked for a refund and get told to wait 2-3 days for them to check status of my glasses. Which they have been checking for the past 3 weeks of me asking so doubt there is something new to tell.
Don't use this company unless you are happy to give your money away for free.

20 August 2024
Unprompted review
Rated 1 out of 5 stars

Avoid !

Avoid !!
this is not a good company. I have been scammed. I paid over $140 for new glasses and nothing has arrived. they contacted me on the 6th August after my previous review and promised to get it sorted and refunded me the postage cost. But since then nothing. I will be contacting my bank to see if i can get the money reversed.

20 August 2024
Unprompted review
Rated 1 out of 5 stars

Avoid avoid avoid

At this point in time it has been a month and no email updates or contact about my order. Email to 'customer service' bounced back as an invalid email. Contact number is a random whatsapp account - emailed today with a request for a full refund but little to no hope of that arriving.

10 August 2024
Unprompted review
Optically.co.nz logo

Reply from Optically.co.nz

Dear Jen,

Thank you for your feedback.

I sincerely apologise for the frustration and inconvenience you’ve experienced with your order.

I’m pleased to inform you that your glasses were dispatched on 05th August from our lab in Sydney and are currently in transit to you. Per the tracking, you should expect to receive them within the next 1-2 working days. I see that we have also sent you an email with an update on your order along with the tracking details so you can monitor its progress. As you state you have not received any updates, I have resent the same, please check your spam/junk folder if you don't find this email in your inbox.

I’m also sorry about the issues with the bounced email. This is an intermittent issue and we’re working to resolve this to prevent future concerns.

Thank you for your patience and understanding.

Regards
Team Optically.

Rated 3 out of 5 stars

Not great, but they regained some credit

I initially wrote a pretty scathing review after getting what seemed like a cookie-cutter response when my glasses didn't ship (damaged at the lab, no more in stock). I came on this site looking to see if the site was a scam and saw people were having my exact experience. Same responses, same excuses. I didn't hold high hopes for getting my refund (other peoples reviews said they were still waiting for their refunds).

I say all this to give context to the partial retraction of my initial review.

To Optically's credit, they did get back to me and I did receive my refund. Their service still leaves a lot to be desired. Their customer service is pretty patchy and the 72 hour guarantee doesn't appear to mean anything.

Some friendly advice for Optically (as I know their staff are reading this) would be that using robot voiced out of hours responses (especially at times that are within their advertised business hours?) and using whatsapp as a means of communication gives off a very "scammy" vibe.

I do appreciate that Optically made the effort to resolve my issues and if they improve their service I would probably try them again in the future.

25 July 2024
Unprompted review
Rated 4 out of 5 stars

Excellent reglaze, just takes way longer than expected

I used the Optically reglaze service for some frames purchased overseas.
The glasses were excellent when received back from Optically. They took ages but the finished product is very good.
Optically NZ were responsive to emails asking for ETA updates but need to probably set more realistic expectations for how long the service might take. This might avoid some of the negativity in other reviews. The website indicates reglazing 10-12 working days from receipt of frames. My frames were received by Optically NZ on 26 April and the finished glasses were received back today 25 June. Their confirmation email indicated it would take 14-28 business days from when they received them. It was therefore closer to 42 days. I was not in a hurry fortunately. Next time I would like to try the new frames as they appear to have a good selection and much cheaper than retail stores in NZ.

25 June 2024
Unprompted review
Rated 1 out of 5 stars

Absolute fraudulent company.

Absolute fraudulent company and should be wiped off the internet. Had the exact same dealings as another person where Optically claimed the frames “broke” in the lab, they were the “last ones” and I should chose another frame. Hideous.
The “online chat” goes directly to a WhatsApp cellphone number..

17 June 2024
Unprompted review

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