We have purchased at least 6 cars through Norman Motors over the years and our latest purchase reflects our previous positive experiences. The only car dealership we will deal with, as the cars are a... See more
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Review summary
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What people talk about most
Reviews shaping this summary
From start to finish, Norman Motors have been first class. Buying my Ford Mustang Mach E was the finest of purchase experiences; no pressure, patience and professional knowledge of the vehicle. Th... See more
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I would highly recommend Norman Motors. I went to the Wallisdown Branch yesterday where they had a great range of quality used cars. The service i received was outstanding. Very knowledgeable, no pr... See more
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Excellent service from start to finish When we test drove it the car for the second time, Louis stayed open for us another 45 mins and no pressure to buy. We collected the car today, Clyde ensured a... See more
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Company details
Written by the company
Norman Motors – Trusted by Dorset Drivers Since 1953 As Dorset’s oldest family-run used car dealership, Norman Motors has proudly served the community for over 70 years. Built on honesty, integrity, and genuine customer care, we’re committed to building long-term relationships through trust and outstanding service. High-Quality Used Cars, Expertly Prepared With nearly 200 hand-picked vehicles across our Bournemouth and Poole sites, we offer something for everyone — from family SUVs to sporty coupes. Every car undergoes a thorough inspection by our expert technicians and is immaculately prepared by our in-house valeting team. A Friendly, Pressure-Free Experience At Norman Motors, you’ll never face pushy sales tactics. Our team is here to offer honest advice, helping you find the right car at your pace — for a relaxed and enjoyable experience from start to finish. Support That Goes the Extra Mile Your experience doesn’t end at handover. We offer industry-leading warranty packages — Optimum and Optimum Plus — for complete peace of mind, with extended coverage options tailored to your needs. On-Site Service Centre Our modern Service Centre features the latest diagnostic equipment and skilled technicians to keep your car performing at its best — long after you drive away. Flexible Finance Solutions In partnership with MotoNovo Finance, we provide flexible finance options from just 9.9% APR. Apply online for quick approval or speak to our team for personalised guidance. Why Choose Norman Motors? ✅ Trusted, family-run business for over 70 years ✅ Nearly 200 premium used cars in stock ✅ Expertly prepared and fully inspected vehicles ✅ No-pressure, customer-first approach ✅ Market-leading warranties and aftercare ✅ Competitive finance options Whether you’re buying your first car or your next, discover the Norman Motors difference — where quality, trust, and genuine care come as standard.
Established in 1953
Written by the company
- Rated 5* on Autotrader
- "I was very pleased with the service I received from Norman Motors.From my initial enquiry, every call was answered efficiently, often by different team members but each equally proficient and professional. When I visited the garage, the sales person was very welcoming, and was totally up to speed with the specification of the car and its history. There was no pressure, and the warranty and finance packages were fully and clearly explained. It is reassuring to know that privately owned garages such as Norman Motors still exist and maintain good old fashioned service. I would not hesitate to use Norman Motors for my future motoring needs." John C
Norman Motors Warranty
Comprehensive cover with our Norman Motors warranty
When you purchase a quality used car from Norman Motors you will receive either the existing manufacturer’s warranty or our 3 months Norman Motors Optimum/Optimum Plus warranty backed by Driver First, Europe's leading warranty provider. For added peace of mind we do recommend that you extend your warranty period at the time of purchase and save money with our competitively priced cover.
An extended Norman Motors Optimum warranty / Optimum Plus+ warranty will cover you for many eventualities. Our comprehensive warranties come with unlimited mileage and the maximum claim limit to the value of your car at the point of purchasing the policy.
Contact info
214-222 Wallisdown Road, BH10 4HZ, Bournemouth, United Kingdom
- 01202 513818
- webenquiries@normanmotors.co.uk
- www.normanmotors.co.uk
4.9
Excellent
1K reviews
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The company was very polite,non…
The company was very polite,non pressurising,very helpful and all their cars were reasonably priced and of the highest standard.Would definitely buy from them again.
10 May 2026
Unprompted review
Reply from Norman Motors
Dear Darren,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're really pleased to hear you found the team helpful and non-pressurising, and that the quality and value of our vehicles stood out to you. Providing a relaxed and professional buying experience is something we work hard to achieve.
It’s great to know you would buy from us again in the future.
Thank you again for choosing Norman Motors and we look forward to seeing you again.
Best wishes,
David Norman
Top guys.
After looking at many car sales sites I knew I was going to buy a car from norman motors as soon as I walked in. The staff were friendly, helpful and relaxed. I'm sure all staff are of a similar attitude but I dealt with Ben and Neil at the ringwood road branch and they made my purchase as smooth as can be. The communication was excellent and they contacted me to check I was happy and enjoying my newish car. Norman motors provided a better service than I got at a main dealer showroom. From a mini to a Bentley you will get the same excellent service. I will only deal with these guys in future.
13 May 2026
Unprompted review
Reply from Norman Motors
Dear Emma,
Thank you for such a fantastic review, we really appreciate you taking the time to share your experience.
We're really pleased to hear you felt comfortable with us from the moment you walked in and that Ben and Neil helped make the whole process smooth and straightforward. Providing a relaxed, friendly and professional experience for every customer is exactly what we aim for, regardless of the vehicle.
It’s also great to know the communication and follow-up after collection stood out to you, and we truly appreciate your comments comparing us to a main dealer experience.
Your support and future loyalty genuinely mean a lot to us. Thank you again for choosing Norman Motors and we look forward to helping you again in the future.
Best wishes,
David Norman
A good experience and seamless transaction.
When looking to purchase a new car it can often be stressful and time consuming. I then found Norman Motors! We stopped to look at a car that my wife said was lovely, unfortunately I didn't have the same feel, however I did see one that was more my kind of car. The young salesman Ben, was very helpful and kindly showed us both cars. As a car is a big expense I wanted time to think about it and Ben was comfortable with that, and not at all pushy, and appeared to give all his customer's excellent service. I returned a day or so later with fingers crossed that the car I liked/preferred hadn't been sold.
I took the car for a test drive and Ben went through all the car details etc with me. I took the plunge, and the sale was processed. It would take a few days for the car to be fully ready for me and as I had my older car with me I decided to have the car delivered. Ben kept in contact at all times and I received the car a few days later. All in all a good experience and a seamless transaction. At my mid seventies it may well be the last car I buy, however if my situation changes I would certainly go back to Norman Motors. Definitely a company to recommend.
25 April 2026
Unprompted review
Reply from Norman Motors
Dear Roy,
Thank you for such a thoughtful review, we really appreciate you taking the time to share your experience.
Buying a car is a big decision, so it’s great to hear Ben helped make the process feel relaxed and comfortable without any pressure. We’re pleased you were given the time and space to make the right choice and that everything from the test drive through to delivery went smoothly.
It’s also wonderful to hear the communication throughout the process helped make everything seamless for you. We’ll be sure to pass your kind comments on to Ben.
Your recommendation genuinely means a lot to us and we’re very grateful you chose Norman Motors for your purchase.
Best wishes,
David Norman
Great company and easy process
Great company and easy process, Stuart was very helpful and will recommend to friends and family.
14 May 2026
Unprompted review
Reply from Norman Motors
Dear Lee,
Thank you for your fantastic review, we really appreciate your feedback.
We're pleased to hear you found the whole process easy and straightforward, and that Stuart was so helpful throughout. We’ll be sure to pass your kind comments on to him.
Thank you as well for your recommendation to friends and family, it really means a lot to us.
Best wishes,
David Norman
Long time since I changed a car..
Long time since I changed a car and Norman Motors made the process a pleasure. I went to 3 sites as they had different offerings. All 3 were polite, helpful and not pushy. Test drive was straightforward to arrange and the purchase and part exchange was OK. Not the cheapest but great service overall.
30 April 2026
Unprompted review
Reply from Norman Motors
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We’re really pleased to hear the process felt enjoyable and straightforward, especially after such a long time since changing your car. It’s great to know you received the same helpful and relaxed experience across all three of our sites.
We always aim to provide quality vehicles alongside a professional and non-pushy approach, so your comments mean a lot to us.
Thank you again for choosing Norman Motors and we hope you enjoy your new car.
Best wishes,
David Norman
Nice experience and Ben was very…
Nice experience and Ben was very helpful with dealing with car and relevant paperwork.
Many thanks.
1 May 2026
Unprompted review
Reply from Norman Motors
Dear Irene,
Thank you for your fantastic review, we really appreciate your feedback.
We're pleased to hear you had a positive experience and that Ben was so helpful throughout the process, including sorting everything with the car and paperwork. We’ll be sure to pass your kind comments on to him.
Thank you again for choosing Norman Motors and we hope you enjoy your new car.
Best wishes,
David Norman
I recently purchased a car from Neil at…
I recently purchased a car from Neil at Norman Motors after seeing it online. Neil was very helpful and I was not at all pressured into purchasing there and then. I went home and later phoned to purchase the car.
Excellent company and excellent service I would happily recommend them to anyone.
30 April 2026
Unprompted review
Reply from Norman Motors
Dear, Julian,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're pleased to hear Neil was so helpful throughout the process and that you felt comfortable taking the time to make the right decision without any pressure. That’s exactly the kind of experience we aim to provide for all our customers.
We’ll be sure to pass your kind comments on to Neil. Thank you as well for your recommendation, it really means a lot to us.
Best wishes,
David Norman
Excellent from start to finish
Excellent from start to finish. Very pleased with the service provided and Stuart very helpful throughout.
8 May 2026
Unprompted review
Reply from Norman Motors
Thank you for your fantastic review, we really appreciate your feedback.
We're pleased to hear you were happy with the service from start to finish and that Stuart was so helpful throughout the process. We’ll be sure to pass your kind comments on to him.
Best wishes,
David Norman
A Great Car Buying Experience
The showroom was clean and well organised, housing a large selection of quality vehicles.
The staff were friendly, polite and professional with good product knowledge.
The whole process of buying a car was seamless. Being able to go on an unaccompanied test drive was refreshing.
3 May 2026
Unprompted review
Reply from Norman Motors
Dear Sonja,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're delighted to hear you were impressed with both our showroom and the range of vehicles available, and that the team provided a friendly and professional service throughout.
It’s great to know the buying process felt seamless and that the unaccompanied test drive helped make the experience more relaxed and enjoyable.
Thank you again for choosing Norman Motors, and we hope to see you again in the future.
All the best,
David
Customer Trust & Loyalty!
Three years ago I bought a Mercedes from Normans and it’s been fantastic. Like most cars, it’s had a few niggles but Norman’s been great and very transparent about fixing them. The staff are friendly and helpful and I can’t recommend Normans enough.
6 May 2026
Unprompted review
Reply from Norman Motors
Dear Sam,
Thank you for your fantastic review and great to hear that you're so happy with how we looked after you over the three years.
We're delighted to hear you’ve enjoyed your Mercedes and that our team has been able to support you along the way whenever needed. Providing transparent and helpful aftersales service is something we take great pride in, so it’s wonderful to hear that reflected in your experience.
Your recommendation really means a lot to us, and we truly appreciate your trust and loyalty.
Thank you again for choosing Norman Motors, and we look forward to helping you again in the future.
All the best,
David Norman
Cupra Purchase April 2026
We purchased our Cupra from the Wallisdown branch and liaised with Jonathan Stevens who could not have been more helpful.
We are able to test drive the car and there was no pressure to buy. Norman Motors sorted a couple of minor issues with the paintwork and replaced 2 tyres that were close to the limit without prompting.
Jon was very helpful with all the paperwork and we were very impressed with the service, even a courtesy call after a few days to check we were happy.
Great service and a good car at a fair price. I would recommend to others.
27 April 2026
Unprompted review
Reply from Norman Motors
Dear Paul,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're delighted to hear Jonathan looked after you so well and that you felt no pressure throughout the process. It’s great to know the preparation of the car and the follow-up after collection made a positive difference, that’s exactly the level of service we aim to provide.
We’re pleased you’re happy with your Cupra and that you felt it was great value.
Thank you again for choosing Norman Motors and for your recommendation, we hope to see you again in the future.
Best Regards,
David Norman
Excellent buying experience! Recommended.
As I live 160miles away, I relied on the salesman to describe the vehicle truthfully before I visited. He went out of his way to help me and I was not disappointed. The vehicle was as described and I purchased it, but there was no sales pressure. He picked me up from the local station on collection day.
Overall, very happy with my experience.
24 April 2026
Unprompted review
Reply from Norman Motors
Dear Matt,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're delighted to hear everything was as described, especially given the distance you travelled, and that you felt comfortable with no pressure throughout the process. It’s great to know the extra effort on collection day made things easier for you as well.
We’re really pleased you’re happy with your purchase and overall experience.
Thank you again for choosing Norman Motors and for your recommendation, we hope to see you again in the future.
Best Regards,
David Norman
On line car purchase
Found my dream car at norman motors on line but I live 3 hours away, Richard could not have been more helpful, he worked with me to get a deal that we were both happy with, kept in touch with me all along and I know have my perfect car on my drive, I am so happy !!! I can't recommend Norman motors enough and a big thank you to Richard , who really went out of his way to make it happen . Excellent company and excellent service.
1 May 2026
Unprompted review
Reply from Norman Motors
Dear Helen,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're really pleased Richard was able to help make the whole process smooth and straightforward, especially with you being so far away. Keeping customers updated and making things easy from start to finish is very important to us.
It’s great to hear you now have your dream car on the drive and are so happy with it. We’ll make sure your kind comments are passed on to Richard.
Thank you again for choosing Norman Motors and for your recommendation. We hope to see you again in the future.
Best wishes,
David Norman
Norman Motors are professional and honest.
Norman Motors were great throughout the process of purchasing our new family car and their Trust Pilot reviews really helped me to decide to give them my business. I hope my review also helps others when deciding on their next vehicle purchase.
Gus handled my sale and he answered all questions promptly and honestly and made me feel comfortable about the sale. The process of buying a new car can feel daunting but Gus was so professional that I was prepared to travel over 600 miles down from the north of Scotland to purchase from this business.
The car was exactly as described and shown in all photos and videos, and after a week, has been absolutely faultless. However, if a problem does arise during the first few months of ownership, I wouldn’t hesitate to reach out to Norman Motors as I’m sure I would receive comprehensive and fair treatment when finding a resolution.
22 April 2026
Unprompted review
Reply from Norman Motors
Dear Matt,
Thank you for your fantastic review and for travelling such a long distance to purchase your new family car from us. We really appreciate you putting your trust in Norman Motors.
It’s great to hear Gus made you feel comfortable and well informed throughout the process. Buying a car from so far away is a big decision, so we’re pleased the vehicle lived up to your expectations and was exactly as described. We’ll make sure your kind comments are passed on to him.
We’re also very grateful that our reviews helped give you the confidence to choose us, and we truly appreciate you taking the time to share your own experience to help others.
Thank you again for choosing Norman Motors. We hope you and your family enjoy the new car for many years to come.
Kind Regards,
David
10/10 Service!
I recently purchased a car from Gus at Norman motors. I had an excellent experience and could not fault the service. Gus was extremely helpful and attentive to all questions and queries. He was also very accommodating with a quick turn around in getting the car prepped for collection. I truly appreciated the professionalism; I felt supported, not pressured. Thank you Gus and the rest of the Norman Motors team!
30 April 2026
Unprompted review
Reply from Norman Motors
Dear Katherine,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
It’s great to hear Gus looked after you so well throughout the process and was able to answer all your questions while keeping everything moving quickly for collection. We’re pleased you felt supported and comfortable throughout, as that’s exactly the experience we want every customer to have.
We’ll make sure your kind comments are passed on to Gus and the team.
Thank you again for choosing Norman Motors and we hope you enjoy your new car.
All the best,
David Norman
Good service and professional attitude
30 April 2026
Unprompted review
Reply from Norman Motors
Dear Peter,
Thank you for your review, we really appreciate your feedback.
We're pleased to hear you were happy with the service you received and found the team professional throughout your experience with us.
Thank you again for choosing Norman Motors and we hope to see you again in the future.
Kind Regards,
David Norman
Great customer service
Gus was friendly and helpful. Took time to explain everything. Smashing customer service.
30 April 2026
Unprompted review
Reply from Norman Motors
Thank you for your fantastic review, we really appreciate your feedback.
We're pleased to hear Gus provided such friendly and helpful service and took the time to explain everything clearly throughout the process. We’ll be sure to pass your kind comments on to him.
Thank you again for choosing Norman Motors and we hope you enjoy your new car.
Best wishes,
David Norman
First class
We received excellent service from Jonathan at Norman Motors. We were kept up to date with delivery etc and love the car we purchased. We will definitely use this garage again in the future.
22 April 2026
Unprompted review
Reply from Norman Motors
Dear Gavin,
Thank you for your fantastic review, we really appreciate you taking the time to share your experience.
We're really pleased to hear Jonathan provided excellent service throughout and kept you updated every step of the way. It’s great to know you’re loving your new car and that the whole experience left such a positive impression.
We’ll be sure to pass your kind comments on to Jonathan.
Thank you again for choosing Norman Motors and we look forward to helping you again in the future.
Kind Regards,
David Norman
Excellent service from start to finish
Excellent service from start to finish. Great car.
25 April 2026
Unprompted review
Reply from Norman Motors
Dear Dewi,
Thank you for your fantastic review, we really appreciate your feedback.
We're pleased to hear you had an excellent experience from start to finish and that you're happy with your new car.
Thank you again for choosing Norman Motors and we hope to see you again in the future.
Kind Regards,
David Norman
The best car buying and selling experience we have ever had.
My wife and I are retired professionals who have been buying and selling our own privately owned cars for over 50 years.
We went down to Norman Motors Ltd at Brighton (a 3 hour return trip) to view a car which had been advertised and which we thought we wanted.
Our first impressions were that all of the cars on the forecourt looked such a high quality, well presented and good value.
Our second impressions were how professional, welcoming, but relaxed everyone was from directors to sales executives.
We were allowed to wander around the forecourt uninterrupted and took our time window shopping and looking admiringly at cars we couldn't afford and other ones that also took our fancy and which we could.
Within about 10 mins we'd seen a car we liked (even better than the one we'd come to see) and asked if we could have a test drive.
That went really well and we were so impressed we agreed to buy it.
We were given a part exchange value for our existing car that was fair and we agreed to sell and buy.
We went home delighted with both the new car and the entire experience.
Within a few days the car had been MOT'd and given a (180+ points) check over and was then driven up to us and our own car collected.
Richard dealt with us from start to finish. He was courteous, friendly, informative, efficient and helpful throughout and dealt with all of the admin and finance effortlessly and easily.
If you are looking for an easy, hassle-free buying and/or selling experience with people who are honest, trustworthy and genuinely a pleasure to deal with look no further.
This was simply the best car buying and selling experience on every level we've ever had.
We can confidently and wholeheartedly recommend Norman Motors.
GB & BH Thompson
Wiltshire
13 April 2026
Unprompted review
Reply from Norman Motors
Dear Gareth,
Thank you for such an incredible review. Reading feedback like this genuinely means a great deal to us, especially from customers with so many years of experience buying and selling cars.
We’re really pleased that your visit to Norman Motors stood out from the very beginning, from the presentation of the vehicles through to the relaxed and welcoming atmosphere you experienced with the team. Creating an environment where customers can take their time and feel comfortable is something we care strongly about, so it’s wonderful to hear that came across so clearly.
It’s also fantastic to know you found a car that exceeded your expectations and that the whole process, including the part exchange, preparation and delivery, was smooth and hassle-free throughout.
Richard will be especially pleased to read your comments. We’ll make sure your kind words are passed on to him, as he always works hard to provide exactly the sort of honest and professional service you’ve described.
Your recommendation and support truly mean a lot to all of us. Thank you again for choosing Norman Motors and for travelling such a distance to visit us. We hope you both enjoy the new car for many years to come.
All the very best,
David Norman
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