Mobile Phones Direct Ltd Reviews 

91,037
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,593 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently highlight the exceptional service, noting that placing new phone contracts is extremely straightforward, quick, and entirely hassle-free. Buyers frequently express deep satisfaction with the speedy delivery, often receiving their new mobile devices within twenty-four hours. However, some customers also noted occasional issues with delivery tracking updates, delayed shipments, or missing courier information. A few other people also felt that customer communication regarding stock availability could be improved, as some experienced unexpected waiting times. Additionally, a small number of reviewers reported receiving insufficient updates when orders were postponed or handled incorrectly.

What people talk about most

Service

Users describe positive interactions with service, highlighting outstanding support, quick delivery, and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting super fast... See more

Product

Reviewers highlight ambiguous aspects of product, with many expressing satisfaction over competitive pricing,... See more

Order

People report ambiguous experiences with order, as opinions and outcomes vary widely among consumers. While... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While many reviewers praise the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fast ordering , good deals and exactly what I was looking for. Website easy to navigate only down side is when you give them a number to keep you updated they dont use that one for delivery, unable t... See more

Company replied

Rated 4 out of 5 stars

Phone arrived & all well. I had to spend quite a while on phone to O2 to get number transferred - I had existing contract with them. Your order form could do with an option to cover this as I was chan... See more

Company replied

Rated 4 out of 5 stars

There was no communication between the seller and the customer. The order was supposed to be delivered the next day, but it didn't arrive until four days later.

Company replied

Rated 5 out of 5 stars

I upgraded 2 phones through Mobile phones direct as they gave better offers than going direct to O2 (£20 less a month & a shorter term contract!). The process of upgrading was simple. The security... See more

Company replied


Company details

  1. Cell Phone Store

Written by the company

We’ve been helping over 1.5 million customers get the best deal on their dream phone since 1992. As one of the leading online-only mobile phone retailers in the UK, we work with three of the largest networks to find you a great price on big names like Apple, Samsung, Huawei and Sony. Not to brag, but we’ve also won What Mobile’s “Best Online Retailer” for seven years running, and Mobile News Awards’ “Online Retailer of the Year” for six, so you know you’re in good hands. Interested? Head over to https://www.mobilephonesdirect.co.uk and see what all the fuss is about.

Mobile Phones Direct

Written by the company


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

91K reviews

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4.3

All reviews

(91,037)

1,578 reviews in the last 12 months

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Rated 5 out of 5 stars

Professional as always

Professional as always. Easy to real with. Highly recommend.

3 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning Justin

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

I upgraded 2 phones through Mobile…

I upgraded 2 phones through Mobile phones direct as they gave better offers than going direct to O2 (£20 less a month & a shorter term contract!).
The process of upgrading was simple. The security checks were processed quickly and phones delivered a day later.
I will definitely use them again to upgrade.

17 July 2026
Unprompted review
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good morning Lauren,

What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.

5 stars is a pretty big deal. Our team works diligently to provide the best deals available at all times, so we’re really proud that our service delivered that for you.

I hope you’re enjoying your handset! Have a great day!

Best Regards,
Casey

Rated 4 out of 5 stars

happy with the experience

good experience, quick turnaround from order to delivery.

9 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good morning Purnima,

Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.

Your satisfaction is our priority, and we always strive to provide the best possible experience for our customers. We would love to hear more from you about what we can do better in order to reach that 5-star level so please don't hesitate to share your ideas with us.

Once again, thank you for choosing us and for your valuable feedback. We look forward to serving you even better in the future.

Best regards,
Casey

Rated 1 out of 5 stars

⭐ Very disappointing

⭐ Very disappointing – misleading availability and delivery promises

I’m extremely disappointed with my experience with Mobile Phones Direct.

I ordered a phone from their website because it was advertised at a good price and, importantly, with next-day delivery. I placed the order and paid for it, only to be told a day or two later that the phone was actually out of stock.

I was then offered an alternative phone in “as good as new” condition, which I reluctantly accepted. I specifically explained that I was going on holiday on Tuesday 11th and that nobody would be at home for several weeks afterwards. I was told the phone should hopefully arrive by Saturday or Monday, so I agreed to the alternative.

Unfortunately, after contacting them again today, I have now been told that the alternative phone is also unavailable and that I simply have to wait until more stock arrives.

My biggest issue is this: if you don’t have a phone in stock, why are you advertising it as available to buy and offering next-day delivery? Customers should be able to trust that if a product is advertised as available, it can actually be supplied.

What makes this even more frustrating is that this isn’t the first time this has happened with Mobile Phones Direct. I previously ordered a phone for my wife, paid for it upfront, and then a couple of days later was told that it was out of stock.

I understand that stock problems can happen, but this happening repeatedly is extremely frustrating. In my opinion, Mobile Phones Direct needs to improve its stock information and stop advertising products with next-day delivery if they cannot actually fulfil those orders.

Unfortunately, based on my recent experiences, I would think twice before ordering from Mobile Phones Direct again.

10 August 2026
Unprompted review
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good afternoon Giglinho,

Thank you for taking your time to leave this review!

I am truly sorry to see your negative response today. We have requested for you to provide us with your order details so that we may locate your account and assist you further.
May I kindly ask that you provide us with this information so that we can assist you further with your experience and ensure we have offered everything within our service to help resolve this matter!
You will have 3 days to provide this information, and if you fail to do so we will require you to contact us directly on 0345 470 4000, or email us through webshop@mobilephonesdirect.co.uk for further review and assistance with this matter.

I hope you have a great day!

Thanks,
Casey

Rated 5 out of 5 stars

Bought a phone from here previously and…

Bought a phone from here previously and had to wait weeks for it even though it said it was in stock. Thought I would give them another chance as they always have good deals. This time was totally different everything sorted quickly and got the phone the next day. Massive improvement.

4 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

So simple and easy of use

So simple and easy of use. Couldn't ask for more

9 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

Very helpful and pleasant operative

Very helpful and pleasant operative

1 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Andrew,

Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.

We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.

We look forward to serving you again in the future!

Best regards,

Aby

Rated 5 out of 5 stars

It was easy to select the phone I…

It was easy to select the phone I wanted. Ordering and paying was straightforward and I received the phone in the post the following day.

31 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Linda,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

It was so easy

It was so easy

31 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon Shahid

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

Absolutely brilliant

Absolutely brilliant. Seamless upgrade on my phone and delivered in less than 24 hours. I would highly recommend.

5 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Alex,

Thanks so much for taking the time to leave us a review. We're delighted that you had a positive experience with us and that your order was delivered to you fast.

At Mobile Phones Direct, we understand the importance of timely delivery, especially when it comes to mobile phones, and we make it a priority to ensure prompt shipping.

Happy customers are our ultimate goal, so we appreciate your trust in us. Should you need any further assistance or have any questions, please don't hesitate to get in touch.

Thank you again for choosing Mobile Phones Direct. We look forward to serving you in the future.

Best regards,

Aby

Rated 5 out of 5 stars

Excellent service easy to choose

Excellent service easy to choose

30 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, David,

Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.

We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.

We look forward to serving you again in the future!

Best regards,

Aby

Rated 5 out of 5 stars

Never had any problems always made…

Never had any problems always made simple

6 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Wayne,

Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.

We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.

If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.

Best regards,

Aby

Rated 5 out of 5 stars

New iPhone

Enzo who I dealt with communication and timeframes was very good.Although at the time the phone I selected was temporarily out of stock. I was kept in the loop until it was packaged up and posted .

Very pleased with the service and quality.

30 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Gavin

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 1 out of 5 stars

Cancelling within 14 days

A straight forward purchase but a nightmare afterwards.
Phone arrived ok in a sealed Samsung box which was undamaged, however when opened the screen had two fractures. I was suspicious of where the phone came from and suspect it was for the India home market by the document inside the box.

Cancelling the network contract has been a real uphill battle with conflicting advice from Mobile Phones Direct. Completely wrong information regarding pac codes and the 14 day cooling off period procedure.

Got there in the end but unlikely to use again.

13 July 2026
Unprompted review
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Adrian ,

Thank you for taking your time to leave this review!

I am truly sorry to see your negative response today. We have requested for you to provide us with your order details so that we may locate your account and assist you further.
May I kindly ask that you provide us with this information so that we can assist you further with your experience and ensure we have offered everything within our service to help resolve this matter!
You will have 3 days to provide this information, and if you fail to do so we will require you to contact us directly on 0345 470 4000, or email us through webshop@mobilephonesdirect.co.uk for further review and assistance with this matter.

I hope you have a great day!

Thanks,
Josh

Rated 5 out of 5 stars

Pleasant and helpful service.

Pleasant and helpful service.

29 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon,

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

Great service helpful staff 👍🏻

Great service helpful staff 👍🏻

5 August 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Morning, Carl

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 5 out of 5 stars

The customer support was friendly and…

The customer support was friendly and informative about potential mobile phone tariffs. My personal needs were accurately defined, being a monthly budget and preference of service provider. It was a pleasure to liaise with Mobile Phone Direct and the arrival of new phone was to a promised date.

27 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Mary

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

Rated 4 out of 5 stars

There was no communication between the…

There was no communication between the seller and the customer. The order was supposed to be delivered the next day, but it didn't arrive until four days later.

29 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon Michal

Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.

Your satisfaction is our priority, and we always strive to provide the best possible experience for our customers. We would love to hear more from you about what we can do better in order to reach that 5-star level so please don't hesitate to share your ideas with us.

Once again, thank you for choosing us and for your valuable feedback. We look forward to serving you even better in the future.

Best regards,
Josh

Rated 5 out of 5 stars

FANTASTIC DEALS AND PRICES

My last phone was with O2 and was out of contract so I was on a month to month charge of £19.32 for calls, texts and 5Gb of data.
I wanted an I phone 16e and to renew with O2 was around £42.00 per month for 3 years with 20Gb of data.
I phoned Mobile Phones Direct and got an I phone 16e with 200Gb of data, unlimited calls and texts for £25.00 a month for 2 years.
This is a saving of over £900 and I'm still using my same number and still with O2.
Can't understand how this works but well done Mobile Phones Direct!!

20 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon Murray,

Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.

We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.

We look forward to serving you again in the future!

Best regards,
Josh

Rated 5 out of 5 stars

Such an easy and efficient company to…

Such an easy and efficient company to deal with

28 July 2026
Mobile Phones Direct Ltd logo

Reply from Mobile Phones Direct Ltd

Good Afternoon, Megan

We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.

Thank you for your time, we look forward to hearing more great reviews in the future!

Thanks,
Josh

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