Missguided Reviews 

51,423
TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 224 reviews, most reviewers were let down by their experience overall. Buyers frequently complained about the extremely poor quality of the items, describing them as cheap, badly cut, and drastically different from website pictures. People also experienced incredibly frustrating issues with the complicated returns process, expensive return shipping costs, and missing refunds after months of waiting. Though some customers noted that certain pieces were actually well made, fitted nicely, and arrived in neat condition. A few shoppers additionally mentioned successfully receiving full financial refunds or store credit after persistence regarding their unsuitable orders. Customers also advised others to avoid ordering completely to prevent unnecessary stress and hassle.

What people talk about most

Return policy

People report negative experiences with return policy, describing the process as a nightmare and extremely... See more

Product

Customers consistently note negative experiences with product quality, describing items as cheaply made and... See more

Order

Reviewers highlight negative aspects of placing an order, reporting that items take several weeks to arrive,... See more

Refund

Users describe negative interactions with refund requests, highlighting weeks or months of waiting without... See more

Quality

Customers consistently express deep disappointment and frustration with product quality. Reviewers report... See more

Reviews shaping this summary

Rated 1 out of 5 stars

This site is fraudulent! I needed to return an item and the website would not except my details it kept crashing, after trying and trying when It finally started to work again it was too late to retur... See more

Rated 1 out of 5 stars

Would not give 1 star if there was this option. Absolutely dreadful customer service. DO NOT ORDER FROM THIS COMPANY! I sent a return nearly 2 months ago and still chasing it up. Emails back and forth... See more

Rated 1 out of 5 stars

Never had such a complicated return policy EVER. Considering these were Shein items, how is it so complicated to return items? Shein told me my Missguided items had been delivered returning Shein ite... See more

Rated 1 out of 5 stars

I did not receive my item. I have been waiting since 11th August and have tried to contact customer service via email and Facebook - with absolutely no response. I would like a full refund. Absolutely... See more


Company details

  1. Women's Clothing Store

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(51,423)

213 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Disgusting!

Firstly, the website barley works and I wasn’t aware they had been taken over by Shein, none of the products matched the description/images, were all awful and horrid material and the refund process is a joke! It is disgusting I have to pay out of my own pocket to send clothes back made from underpaid staff! Never buy from here.

22 October 2025
Unprompted review
Rated 1 out of 5 stars

Clothes are badly made

These clothes are not true to the website pictures, bad quality and fitting, they won't even give free returns. Never will I buy from them again.

20 October 2025
Unprompted review
Rated 1 out of 5 stars

If I could give 0 stars I would

If I could give 0 stars I would. This company are the worst company I have ever dealt with. The item I received was faulty, I reported this, they asked for photos of the fault that I sent them, they then asked for phots of the label, that I sent them. They then asked for photos of the full item, that I sent them. I kept asking them for a label to send back but even though the item is faulty I have to pay for the label. I will never deal with this company again.

14 October 2025
Unprompted review
Rated 1 out of 5 stars

If I could give zero stars I would.

If I could give zero stars I would.
I've been battling since August for a refund. I didnt know misguided was took over by shein, id never have ordered otherwise as their clothes are terrible.
They lied and lied saying they'd tried refunding but my bank wouldn't accept until I said I was involving the ombudsman. Low and behold got my refund but for less than I paid.

Joke of a company that i will never shop from again. Their attitudes are as crap as their clothes

18 August 2025
Unprompted review
Rated 1 out of 5 stars

Please avoid!!!

Please avoid!!!!
Terrible customer service service!
terrible communication
Terrible costly returns process
Still waiting for £ to be refunded after a long period of time
SHEIN clothes. Not the usual misguided
Never using them again

15 September 2025
Unprompted review
Rated 1 out of 5 stars

This isn’t like the old misguided - It’s SHEIN

This isn’t like the old misguided. Which was similar to PLT etc. This is SHEIN clothing. Low quality. Nothing fit well, and the returns process is insane. I had to send images of all the clothes I needed to return. (They were made with such low quality). The returns process was accepted. They give you a return address and YOU have to organise and return it yourself!! My return was delivered the day after and I do not have my refund. They have said ‘once the warehouse receives it’ they will confirm if it’s eligible for a refund!? It has been delivered and I’ve already had acceptance of the refund. Please don’t bother to order from MISSGUIDED. It’s NOT like the original, and don’t forget it’s all from SHEIN.

1 September 2025
Unprompted review
Rated 1 out of 5 stars

Ordered 4 items which took weeks to…

Ordered 4 items which took weeks to arrive. Which I now realise is because items now come from Shein/China after doing some research. Quality is terrible, cheap and one of the dresses I had ordered came stitched the wrong way. When I finally got hold of someone I was told to make my own returns label that cost me £7.60! Also was told to return to a random warehouse.
Awful. Avoid.

5 September 2025
Unprompted review
Rated 1 out of 5 stars

They don’t allow you to return!

In the returns policy they say drop them an email to return but they do not respond. I tried social media too and they ignored it all! You should have the right to return something you’ve bought online

1 August 2025
Unprompted review
Rated 1 out of 5 stars

Nearly £7 to return 2 items and they…

Nearly £7 to return 2 items and they can't even give you a label so had to find a printer as I was sent the address by email!!! absolute joke, contact options are shocking, returns portal doesnt recognise your order. No issues accepting the sale though.
Will never order from them again they need to stay in liquidation absolute s*** show

28 September 2025
Unprompted review
Rated 1 out of 5 stars

Cheap, tacky, clothing

I use to love misguided and then a new owner took over it. Off course had to be the same one as shein. Misguided has gone right down hill. Crap and cheap material like shein. Wrong sizes and smaller than original sizes would have been or make you look extra swamped instead - since the new owner took over misguided needs to just give in. You’re cheap, tacky and distorted. I use to love shopping with misguided and now I’ll never buy from the brand again. Oh and also if you buy from shein you get free returns but if you buy from the site you have to pay to send items back and before a return you have to contact them specifically for them to give you an address. The company is whack and unprofessional and I’m surprised it’s still in business considering the amount of reviews to their brand. Not worth the money anymore. Just cheap, tacky, fast fashion. I wish the previous owner hadn’t of gone bust they was great for their customers. Trust me don’t buy from here it’s not worth it.

9 September 2025
Unprompted review
Rated 1 out of 5 stars

I wouldn’t even give this 1 star…

I wouldn’t even give this 1 star their customer service is shocking! My items were sent back on the 12th July and i still have not been refunded. Numerous emails and proof of return sent multiple times but no one ever gets back to you it’s just basically a generic email that says they will be in touch. I will never use this site again and will now go through my bank to hopefully claw the money back that they owe me.

12 July 2025
Unprompted review
Rated 1 out of 5 stars

Do not use this company!

Missguided is now Shein. The clothes are really bad quality, mis-sized, take so long to arrive and returns are shocking! I sent my items back 2 weeks ago, followed up today regarding my refund and they asked from proof of return. I've sent it and now have to wait on them confirming they've received it. Which they did, 2 days after I sent it, as I've checked the proof of delivery! Avoid!

23 September 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous!!!

Horrendous since it’s been taken over by SHEIN. Terrible quality items. You have to pay tracking to return and they still haven’t given me my refund which was promised a few months ago. I have now taken this up with my bank to get my money back. Absolute scam!

18 July 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience. The item I bought was a play suit which was actually from SHEIN and not miss guided which wasn’t clear when I purchased. It arrived faulty, sent back at my own cost and they wouldn’t refunded the original delivery cost even though the 2015 consumer rights say that you should not pay delivery costs for faulty item. Still waiting for a refund even after many many emails. Will never purchase poor quality items online from here again

21 September 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look