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LV=Reviews 

85,599
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 6,067 reviews, reviewers overwhelmingly had a great experience with this company, often highlighting the competitive pricing and straightforward processes for obtaining policies. Customers frequently commend the ease of use of the website and the overall smooth, professional, and hassle-free experience from start to finish. Many also appreciate the excellent service, especially when dealing with claims, noting the helpfulness, politeness, and understanding of the staff. However, some customers experienced issues with customer service, citing difficulties in communication, slow responses, or representatives being hard to understand. There were also instances where renewal quotes were significantly higher than those found on comparison sites, leading to frustration among loyal customers.

What people talk about most

Price

Consumers find price to be positive, with many reviewers praising competitive pricing for car and home... See more

Service

Reviewers mention positive feedback about service, consistently highlighting its efficiency and proactive... See more

User experience

Clients share positive opinions on user experience, frequently highlighting the ease of use and... See more

Website

People report positive experiences with the website, finding it easy to use, clear, and straightforward for... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising helpful, polite,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more

Company replied

Rated 5 out of 5 stars

After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more

Company replied

Rated 5 out of 5 stars

I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only ha... See more

Company replied

Rated 5 out of 5 stars

I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compare... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

86K reviews

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1-star

Asks customers to review

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4.5

All reviews

(85,599)

5,518 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Spot on

Just a great company with very competative prices, Been with them for 4 years and am going to purchase home insurance and travell insurance now, Hope they do both, Well pleased

26 June 2026
Unprompted review
LV= logo

Reply from LV=

That's great! Thanks for your comment Philip we want to do all we can to help our customers. Many thanks, David .

Rated 3 out of 5 stars

Car insurance new customer

Well the purchase was failry smooth however when logged into the LV account the detailes were incorrect by means that the main drier was my wife insteam of myself , all detailes were correct on the actual car policy bit not on the LV onlince account, it took several phones calls , waitied a very long time, tried the chat , eventually had a reply on the phone to be told there were notthing they could do , it was a online web site issue.

18 June 2026
LV= logo

Reply from LV=

Hi, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. Many thanks, David.

Rated 5 out of 5 stars

LV do exactly what they’re there to do

Really efficient and proactive. A good experience given the unfortunate circumstances. LV do exactly what they’re there to do.

25 June 2026
LV= logo

Reply from LV=

Thanks for your feedback Chris, we're happy to hear that went well for you :) Many thanks, David.

Rated 5 out of 5 stars

After someone drove into my car…

After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired before their estimated time and did a fantastic job. Hire car was organised quickly. Overall so far a fantastic claim experience.

25 June 2026
LV= logo

Reply from LV=

Thanks for your feedback Michelle, we're so pleased we could help :) ^James

Rated 5 out of 5 stars

Excellent service and the price was not…

Excellent service and the price was not bad for my new car insurance. The website was easy to use, and filling out the form was quick and straightforward.

18 June 2026
LV= logo

Reply from LV=

That's great! Thanks for your comment Peter, it's good to hear we were competitive for you and glad to hear the website was easy to use! Many thanks, David.

Rated 5 out of 5 stars

Great experience

Website was particularly easy to use, clear and concise. Base rates for car insurance were most reasonable with extras also very competitive.

18 June 2026
LV= logo

Reply from LV=

Glad to hear you found our website easy to use :) ^James

Rated 5 out of 5 stars

On the basis of buying a multi car…

On the basis of buying a multi car insurance policy with them.
Straight forward application process and considerably cheaper than my former insurer.

25 June 2026
LV= logo

Reply from LV=

That's great feedback and good to hear! Thanks :) ^James

Rated 1 out of 5 stars

I had pet insurance with LV

I had pet insurance with LV - I took my dog to the vet to remove a lump from under his eye (nothing serious) in April of this year. The insurance was taken out on 1st October 25 and because at the routine vaccinations appointment on 10th October and I mentioned it to the vet that my dog had a mark under his eye (it was not checked as my dog is anxious at the vets) this is now classed as an illness within the 14-day exclusion window. My claim was rejected. I only found out it was rejected today when I called to check the status. I just feel blindsided by something very innocent, and the lack of explanation is very poor. All I did was mention something to my vet and LV have used that as an illness that was not of concern to myself until 7 months later. Any excuse not to pay out, I am sure those working on claims probably get a bonus for finding a reason not to support customers. Poor service all round.

25 June 2026
Unprompted review
LV= logo

Reply from LV=

We’re sorry to hear you’re unhappy with the experience you’ve had with us. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^James

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