Lilja the Label Reviews 46

TrustScore 3.5 out of 5

3.6

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Rated 1 out of 5 stars

I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larg... See more

Company replied

Rated 4 out of 5 stars

The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... See more

Rated 5 out of 5 stars

Found out about Lilja the Label through an instagram ad and ordered the Olivia Classic Onepiece. I used the ´Calculate My Size´ option on their website and worked just fine to fit my body. The color i... See more

Company replied

Rated 4 out of 5 stars

I like that all products are sustainably made, the customer support was super nice and the products are very beautiful and feel high quality. Unfortunally the bikini top didn’t fit. The cup size was t... See more

Company replied

Company details

  1. Swimwear Store

Written by the company

Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.


Contact info

3.6

Average

TrustScore 3.5 out of 5

46 reviews

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Replied to 83% of negative reviews

Typically replies within 48 hours

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Rated 2 out of 5 stars

Misleading Return Policy and Extremely Poor Customer Service

Delivery was fast and the products arrived neatly packaged. However, my experience with customer service afterward was extremely poor.

Before placing my order, I specifically checked the return policy. The website clearly states that prepaid return labels are available for orders from the Netherlands. However, when I initiated a return (I only returned one bikini set because it was not true to size), there was no option to generate a return label. I was forced to arrange and pay for the return myself, which resulted in very high costs.

Customer service later claimed this was because my order was shipped from a warehouse in Germany. This was never communicated to me beforehand. Despite this, I was required to return the package to Finland, increasing the costs even further. This directly contradicts the information on the website.

After multiple attempts to resolve this, customer service refused to offer any form of compensation and stated that I should have contacted them in advance—despite the fact that I had no way of knowing my order would be shipped from Germany.

Overall, this is a very disappointing experience and not what you would expect from a modern webshop with premium pricing. The return information on the website is clearly misleading, and that is a serious issue that should not be allowed.

21 April 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi Chantal,

Thank you for leaving a review!

We are very sorry to hear that the experience was not great with the return. Unfortunately, there has been some issues on the way with your return, and normally it is of course not meant to take this long or feel complicated. We are so sorry for the inconvenience this has caused.

We have contacted you personally by email, and hopefully we found a solution that works. :) We will make sure to note down what went wrong in this process, to avoid it in the future.

Again, we apologize for the inconvenience, and if there is anything more we can help you with, or do to make you feel appreciated as a customer, please let us know. 💙

Best regards,
Wilma from Lilja the Label

Rated 1 out of 5 stars

Not suitable for larger busts

I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larger breasts.

After trying on the bikini top, I realized I didn’t need to try on the bottoms because the sizing wasn’t right. To my surprise, after returning the items I received a message saying there was a stain on the bottoms, even though I hadn’t even taken them out of the packaging.

Because of this service and the poor fit for larger busts, I would not recommend ordering here.

22 April 2026
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi Suzanne,

Thank you for your review and your feedback! We are sorry to hear that your experience with the fit was not as expected.

We have contacted you personally by email to resolve the situation with the return. We hope that we have found a solution that works for both parties.

Let us know if there is anything else we can help you with. If you would like to try another size or model of our products, we would love to help you with finding exactly what you're looking for!

Again, we apologize for the inconvenience of the situation, hopefully we are able to find a suitable solution together. 💙

Best regards,
Wilma from Lilja the Label

Rated 5 out of 5 stars

The only swimsuit brand I trust

High quality bikinis and swimsuit. The only swimsuit brand I trust!

28 October 2025
Lilja the Label logo

Reply from Lilja the Label

Hi Ronja,

Thank you so much for your kind words! 💛 We’re so happy to hear that we are your trusted swimwear brand. :) It truly means the world to us. Enjoy your swimsuit, and we can’t wait to have you back again!

Hope you have a great summer!

Kind regards,
Wilma from Lilja the Label

Rated 4 out of 5 stars

Beautiful Bikini, Care Instructions Could Be Clearer

The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards the seams started coming loose in several places.

Only after that did I notice on the website that the bikini should be washed by hand only. While this was my mistake, I do think it would be much better if clear care instructions were included in the package or attached to the bikini itself. That would have helped avoid this issue.

Especially for such a delicate item, clear washing instructions are very important. It’s a shame, because otherwise I really liked the bikini.

2 February 2026
Unprompted review
Rated 1 out of 5 stars

I cannot recommend buying from this…

I cannot recommend buying from this brand. Poor fit if you have a larger bust and terrible customer service. I bought a bikini and a swimsuit and while neither had a good fit I really needed some swimwear on that date so chose to keep the bikini and send the swimsuit back. Because of a small white mark from trying a swimsuit on at home (with underwear) I was charged 30% of the price when I returned. The little mark was so tiny I didn’t even see it myself. Had I noticed it before sending it back I could have easily removed it with a damp cloth in two seconds. Why do I have to pay so much for this small effort from their side? It is not like they are throwing it out. When buying a quite expensive product I expect some level of service and even from cheap brands I have never experienced something like this. I feel ripped off!
I got a bad vibe even before this happened when I was registering the return. I was “begged” to buy something else, by being offered extra money back if I chose store credits. But I will never buy from this shop again, that is for sure!

17 December 2025
Unprompted review
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Reply from Lilja the Label

Hi!
Thank you for taking the time to share your experience, we really appreciate it, and are so sorry to hear you haven't had the best experience :( 💙

I understand how frustrating it is when fit wasn't right for you, especially if you needed the swimwear for a specific occasion.

As swimwear is a hygiene-sensitive item, all returned items must be in fully resalable condition. Unfortunately, if a returned item shows any marks, we’re unable to resell it as new - that wouldn't be fair for our other customers. In these cases, our policy allows for a partial refund, or alternatively, getting the item shipped back to you.

Regarding the store credit - this is always offered as an optional alternative, as many customers prefer it for an exchange, added value or a future purchase. There is absolutely no obligation to choose it, and we always also offer a monetary refund back to your original payment method.:) We are grateful for your feedback and will re-think the display of the different options so it doesn't cause any uncertainty.

I'm so sorry that this experience has overall left you feeling disappointed. We do take your feedback to heart and continuously work to be as transparent as fair as possible. If you feel there is something we can do to make it all better for you, we would love to - feel free to get in contact. 💙

Laura
Founder / Lilja the Label

Rated 5 out of 5 stars

Everything perfect

Service an products are just great! Quality is very good and shipping was fast. I can only recommend it!

10 November 2025
Lilja the Label logo

Reply from Lilja the Label

Thank you so much for your feedback and taking the time to share your experience, it really means a lot! 💙

Rated 5 out of 5 stars

exceeded my expectations in every way

After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The quality and fit of the bikinis are truly great, and in my opinion, you can really feel the difference compared to fast fashion brands.

What impressed me the most, though, was the exceptionally kind customer service. There was an issue with the first shipment (which wasn’t Lilja’s fault), but it was handled very quickly and professionally. Later, when I reached out again because I needed a few items in a different size, I was once more treated with friendly and caring support. I especially appreciated having the same contact person, Mimosa, throughout the process. It made communication much easier and more personal.

Overall, I’m truly satisfied, both with the products and the service and highly recommend Lilja the Label!

29 October 2025
Unprompted review
Rated 5 out of 5 stars

I have received my drawstring bikini…

I have received my drawstring bikini and am extremely satisfied. Service and communication are top notch and the bikini fits perfectly and is really good quality🙏🏻🙏🏻

14 June 2025
Unprompted review
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Reply from Lilja the Label

Thank you so much for taking the time to leave this review - it really means a lot! 💙🥹

Rated 5 out of 5 stars

I’ve experienced extremely good…

I’ve experienced extremely good customer service from Lilja the Label. They were quick to reply and eager to help. I was ordering to Denmark. Furthermore the products were beautiful and comfortable <3

14 April 2025
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Thank you so much for taking the time to review us! This made our day 🥹 So happy to hear you loved both our customer service and the swimwear :) Laura

Rated 3 out of 5 stars

Cute bikini - awful service

Cute bikini, but very disappointing customer experience
The bikini itself is cute, but the overall experience was frustrating—especially in Germany. I had to walk a long way just to pick up the parcel, and I had to pay for the return shipping myself. To make matters worse, I will never get a full refund because of a tiny stain on one of the returned items. For such an expensive brand, I expected much better service. Unfortunately, I won’t be buying from them again.

2 June 2025
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Hi Lara,
Thank you so much for your review, and apologies in getting back to it so late on this channel. 💙

Unfortunately as a small brand, we aren't able to offer completely free returns. However, we do offer free exchanges in case a customer wishes to change sizes, or even the style completely. This is communicated on our website, but I do understand how frustrating it is when something doesn't fit perfectly when shopping online - and therefore, we still offer the free exchange of size/style as an option :)

When it comes to swimwear, we need to be very strict about the condition of returned items, as it's a hygiene product. I'm so sorry to hear you didn't have the best experience with our service, and if there is ever something I could do to make your experience better, I'd be more than happy to! If you feel there is sill something open with your order, I'm here for you at info@liljathelabel.com.

Kindly,
Laura

Rated 5 out of 5 stars

perfect quality and lovely , nice design

I love it! you pay a little more for these bikinis but its worth it! the quality is amazing, good and soft, stretches good around the butt and bust. the design and colours varies- would be very happy if all your designs can be ordered in all your colours.
I have a small waist and bigger boobs - this is a rare shop where I have found swimwear that fits soft and true to size and looks very pretty!

23 July 2023
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Thank you so much for taking the time to leave such a thoughtful and helpful review! 💙 This really made our day!

Laura

Rated 5 out of 5 stars

Everything was good

Found out about Lilja the Label through an instagram ad and ordered the Olivia Classic Onepiece. I used the ´Calculate My Size´ option on their website and worked just fine to fit my body. The color is a little brighter than the photos but I still like it :) and I think it was a good price for a beautiful sustainable swimsuit.

19 February 2023
Unprompted review
Lilja the Label logo

Reply from Lilja the Label

Thank you for such a lovely review, Cristina! This really means a lot to us :)

Rated 5 out of 5 stars

Beautiful set of bikinis

Beautiful swimsuit, true to size and pictures. Smooth delivery and well packed in a small package. No extra trash in packaging.

24 January 2023
Lilja the Label logo

Reply from Lilja the Label

Thank you so much for such a lovely review, really means a lot to us! x

Rated 4 out of 5 stars

Size chart

In my opinion products arent true to size, altough the swimwear is very beautiful and big plus for sustainability

25 January 2023
Lilja the Label logo

Reply from Lilja the Label

Thank you for such a helpful review, really means a lot to us and helps us develop our sizing and product information! 💙

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