I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larg... See more
Company replied
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I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larg... See more
Company replied
The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... See more
Found out about Lilja the Label through an instagram ad and ordered the Olivia Classic Onepiece. I used the ´Calculate My Size´ option on their website and worked just fine to fit my body. The color i... See more
Company replied
I like that all products are sustainably made, the customer support was super nice and the products are very beautiful and feel high quality. Unfortunally the bikini top didn’t fit. The cup size was t... See more
Company replied
Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.
Fredrikinkatu 25, 00120, Helsinki, Finland
Replied to 83% of negative reviews
Typically replies within 48 hours
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Delivery was fast and the products arrived neatly packaged. However, my experience with customer service afterward was extremely poor.
Before placing my order, I specifically checked the return policy. The website clearly states that prepaid return labels are available for orders from the Netherlands. However, when I initiated a return (I only returned one bikini set because it was not true to size), there was no option to generate a return label. I was forced to arrange and pay for the return myself, which resulted in very high costs.
Customer service later claimed this was because my order was shipped from a warehouse in Germany. This was never communicated to me beforehand. Despite this, I was required to return the package to Finland, increasing the costs even further. This directly contradicts the information on the website.
After multiple attempts to resolve this, customer service refused to offer any form of compensation and stated that I should have contacted them in advance—despite the fact that I had no way of knowing my order would be shipped from Germany.
Overall, this is a very disappointing experience and not what you would expect from a modern webshop with premium pricing. The return information on the website is clearly misleading, and that is a serious issue that should not be allowed.

Reply from Lilja the Label
I bought a swimsuit and a bikini here and checked the website beforehand to see if they were suitable for larger busts. The website did not clearly indicate that the fit is not flattering for larger breasts.
After trying on the bikini top, I realized I didn’t need to try on the bottoms because the sizing wasn’t right. To my surprise, after returning the items I received a message saying there was a stain on the bottoms, even though I hadn’t even taken them out of the packaging.
Because of this service and the poor fit for larger busts, I would not recommend ordering here.

Reply from Lilja the Label
High quality bikinis and swimsuit. The only swimsuit brand I trust!

Reply from Lilja the Label
Great quality of swimwear and amazing customer service!! I have several pieces of swimwear from this brand, and I love it
The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards the seams started coming loose in several places.
Only after that did I notice on the website that the bikini should be washed by hand only. While this was my mistake, I do think it would be much better if clear care instructions were included in the package or attached to the bikini itself. That would have helped avoid this issue.
Especially for such a delicate item, clear washing instructions are very important. It’s a shame, because otherwise I really liked the bikini.
I cannot recommend buying from this brand. Poor fit if you have a larger bust and terrible customer service. I bought a bikini and a swimsuit and while neither had a good fit I really needed some swimwear on that date so chose to keep the bikini and send the swimsuit back. Because of a small white mark from trying a swimsuit on at home (with underwear) I was charged 30% of the price when I returned. The little mark was so tiny I didn’t even see it myself. Had I noticed it before sending it back I could have easily removed it with a damp cloth in two seconds. Why do I have to pay so much for this small effort from their side? It is not like they are throwing it out. When buying a quite expensive product I expect some level of service and even from cheap brands I have never experienced something like this. I feel ripped off!
I got a bad vibe even before this happened when I was registering the return. I was “begged” to buy something else, by being offered extra money back if I chose store credits. But I will never buy from this shop again, that is for sure!

Reply from Lilja the Label
Service an products are just great! Quality is very good and shipping was fast. I can only recommend it!

Reply from Lilja the Label
After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The quality and fit of the bikinis are truly great, and in my opinion, you can really feel the difference compared to fast fashion brands.
What impressed me the most, though, was the exceptionally kind customer service. There was an issue with the first shipment (which wasn’t Lilja’s fault), but it was handled very quickly and professionally. Later, when I reached out again because I needed a few items in a different size, I was once more treated with friendly and caring support. I especially appreciated having the same contact person, Mimosa, throughout the process. It made communication much easier and more personal.
Overall, I’m truly satisfied, both with the products and the service and highly recommend Lilja the Label!
I have received my drawstring bikini and am extremely satisfied. Service and communication are top notch and the bikini fits perfectly and is really good quality🙏🏻🙏🏻

Reply from Lilja the Label
I’ve experienced extremely good customer service from Lilja the Label. They were quick to reply and eager to help. I was ordering to Denmark. Furthermore the products were beautiful and comfortable <3

Reply from Lilja the Label
Cute bikini, but very disappointing customer experience
The bikini itself is cute, but the overall experience was frustrating—especially in Germany. I had to walk a long way just to pick up the parcel, and I had to pay for the return shipping myself. To make matters worse, I will never get a full refund because of a tiny stain on one of the returned items. For such an expensive brand, I expected much better service. Unfortunately, I won’t be buying from them again.

Reply from Lilja the Label
I love it! you pay a little more for these bikinis but its worth it! the quality is amazing, good and soft, stretches good around the butt and bust. the design and colours varies- would be very happy if all your designs can be ordered in all your colours.
I have a small waist and bigger boobs - this is a rare shop where I have found swimwear that fits soft and true to size and looks very pretty!

Reply from Lilja the Label
Found out about Lilja the Label through an instagram ad and ordered the Olivia Classic Onepiece. I used the ´Calculate My Size´ option on their website and worked just fine to fit my body. The color is a little brighter than the photos but I still like it :) and I think it was a good price for a beautiful sustainable swimsuit.

Reply from Lilja the Label
Beautiful swimsuit, true to size and pictures. Smooth delivery and well packed in a small package. No extra trash in packaging.

Reply from Lilja the Label
In my opinion products arent true to size, altough the swimwear is very beautiful and big plus for sustainability

Reply from Lilja the Label
The delivery was quick, and i loved that the product was also good for the enviroment.
Lovely, well-made product. Arrived super fast. Customer service replied promptly to enquiries and were friendly and helpful.
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