Lightfoot Reviews 

1,322
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 178 reviews, reviewers had a great experience with this company. Customers truly love the mobile application because it successfully encourages safer driving habits and offers fun weekly competitions with exciting prizes. Many users also appreciate the incredibly helpful support team, noting the remarkable ease of setting up their accounts and getting started quickly. Some reviewers were not happy with the device sensitivity, specifically mentioning that it triggers false alarms when accelerating on motorways or climbing steep hills. A few consumers also noted that the loud audio alerts can be quite distracting, and that the platform does not always provide clear explanations regarding score reductions.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, finding the platform simple to use and great for... See more

Product

People report ambiguous experiences with product, as opinions are heavily divided on its performance. While... See more

Application

Users describe positive interactions with the app, noting that it helps improve driving skills and... See more

Staff

Customers consistently note positive experiences with staff, praising the excellent customer service and fast... See more

Competition

Consumers find competition to be a positive experience that encourages better driving habits and offers great... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good App, makes you drive safer naturally, the odd small prize is a great incentive My only gripe, is you can't see how and why youve scored what you've scored, that would be beneficial to to see... See more

Company replied

Rated 5 out of 5 stars

After having a mid route change of van, I was awarded five penalties on my original vehicle. I contacted Lightfoot to explain that a change of vehicle had occurred and the penalty points were at a t... See more

Company replied

Rated 5 out of 5 stars

Expectations set, managed and surpassed! Great customer service, realistic pricing and an outstanding result. genuinely a lovely guy to deal with and deserves to be very successful! We'll use Colin a... See more

Company replied

Rated 5 out of 5 stars

I've driven for over 40 years and can honestly say that lightfoot has taught me to be a better driver in the last few years. Even when you drive a vehicle without Lightfoot, it becomes apparent that y... See more

Company replied


Company details

  1. Telematics Service
  2. Business to Business Service
  3. Electronics Company
  4. Electronics Manufacturer
  5. GPS Supplier
  6. Software Company

Written by the company

Lightfoot has been specifically designed to help businesses run safer and more efficient fleets.​ Unlike traditional big-brother black boxes, Lightfoot is all about the driver, the human-in-the-machine, and the person with the power to make the difference. ​ Lightfoot empowers those in the driving seat to drive change by adapting their driving style through visual and audible prompts from our unique in-cab device. ​ When drivers adapt to Lightfoot's smoother driving style, they become 'Elite Drivers' (scoring 85% or above). For some drivers that’s a big change, for others a small change, for some it’s no change at all.​ ‘Elite Drivers’ receive benefits and rewards via the Lightfoot app, which includes features such as The Drivers Lottery where 1 in 10 ‘Elite Drivers’ win cash prizes every week - we are the world’s first technology to reward better driving.​ When a fleet as a whole achieves Elite status, this can result in reductions in fuel consumption and emissions of up to 15%, reductions accidents by up to 40% and wear and tear costs reduced by up to 45%. ​ Lightfoot is the only Insurer-endorsed driver safety technology thanks to validated accident reduction results seen over millions of miles of driving data. ​ Lightfoot is installed in 30k+ vehicles and is used by 50k+ drivers from more than 200 companies who are committed to safer, greener and more efficient motoring.​ If you are a business customer already using Lightfoot and require support, please contact your Account Manager or support@lightfoot.co.uk ​ ​ If you’re a Lightfoot driver – our Engagement Team would love to hear about your experience through driverrewards@Lightfoot.co.uk - the Engagement team are here exclusively to help you the drivers, not your employers. ​ We understand that changing years of driving habits can be challenging and even irritating at first. Remember, you don’t need to be perfect, the target is 85% not 100%, which gives you plenty of scope to drive in the amber and red when required and still achieve ‘Elite Driver’ status.​ We created our industry-first driver engagement platform – real cash, real rewards, real prizes, real winners – to ensure drivers are rewarded for challenge and inconvenience of adapting to Lightfoot. One in ten ‘Elite Drivers’ win cash prizes every week through The Drivers’ Lottery. ​ As a driver, you are one of more than 50,000 using Lightfoot. The vast majority of drivers are happy with the experience, but a tiny proportion (0.1%) have used this forum to express their displeasure. We hope that your experience has been a positive one and that you’re here just having a look around, but if you are frustrated and here to vent your rage then please instead contact our Engagement team via driverperks@Lightfoot.co.uk - the Engagement team are here exclusively to help you.. ​


Contact info

4.2

Great

TrustScore 4 out of 5

1K reviews

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Asks customers to review

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Replied to 100% of negative reviews

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4.2

All reviews

(1,322)

179 reviews in the last 12 months

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Rated 5 out of 5 stars

Abbeyfeale drivers…

I think you should be rewarded more if you have a consistent high score

6 February 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Kieran, thank you for your feedback. I will pass it on to the team.

Rated 1 out of 5 stars

Worst device ever

Worst device ever. Never consistent, I passed my driving test 32 years ago and do not need a stupid device highlighting how I should drive

10 February 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello, we are sorry to hear that you are not currently enjoying the Lightfoot driving experience, but please remember it is not telling you how to drive, as you are at all times in control of the vehicle. It is merely guiding you on becoming a more efficient, careful driver. Over time, most of our drivers learn to treat the device as a useful advisor to help them become more sustainable, where possible - I hope you will find this starts to happen for you too!

Rated 5 out of 5 stars

What's not to dislike when you are…

What's not to dislike when you are rewarded for what you do naturally. Rewards for doing your job safely and efficiently

4 February 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello, this is what we like to hear, and it is completely true - you are being rewarded extra for just doing your job well!

Rated 5 out of 5 stars

I have great experience with lightfoot…

I have great experience with lightfoot because it keep track driving skills, and it also help you drive safely.

2 February 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Amar, this is so great to hear. Thank you for taking the time to leave a fantastic review.

Rated 2 out of 5 stars

System man be OK in towns and cities…

System may be OK in towns and cities but poor on rural roads collecting nudges overtaking cyclists safely and penalties when overtaking tractors and trailers safely. Unable to accelerate to speed limit when leaving a village if on a downward slope.

22 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Roy, thank you for taking the time to review Lightfoot. We are not looking for a perfect 100% score; we are only looking at 85% to be an elite driver, to take into account varied road conditions. 85% is also the score that gets you entered into the great competitions we hold for drivers.

Rated 4 out of 5 stars

Need to sort out with iceland as I was…

Need to sort out with iceland as I was getting other drivers scores and missing out on winning stuff.

12 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Andrew, unfortunately, as you say, you will need to speak to your fleet managers at Iceland if they are sending us incorrect journeys in your name, as we can only score the data they send.

Rated 2 out of 5 stars

In my opinion NOT a very good product

In my opinion not a very good product. Have had to endure this device in a work van for around 5 months now, and I agree with all the other drivers in the business we work for - it is just not fit for purpose. The sensitivity is so erratic in all the pool vans. Maybe on the flats of East Anglia it could just about work, but here in Devon where we have hills (and you guys should know being based here), it is not only impractical and annoying not being able to use the correct revs but bordering dangerous having to change up gear before the vehicle is ready with enough revs, so stalling is a frequent event trying appease this green box ticking device. Nowadays we just have to ignore it for safety reasons, its safer to drive properly and at the correct revs than cause an accident. Getting on slipways to main roads is just nudge-nudge constantly. It encourages dangerous driving from other road users wondering why this van in front of them is driving at 30-40mph joining a main road. We did have an automatic van in our pool which of course changes gears when the engine revs and gearbox are ready (and naturally does not over rev the engine), yet with this device it was pinging, nudging, and giving out penalties all day long. This must tell you something about how you have just got the balance and sensitivity so wrong. You have the basis and right foundations for a device that could give a lot of benefit, however the way you have configured this is just not fit for purpose. It was quite distracting looking at the device in the corner of the windscreen, now we just cover it with a towel or rag so we don't have yet another distraction and annoying beeps and nudges at around 1800rpm. I'm sure it ticks some green boxes for the company to get their ISO accreditations and so on. You have been trading as a business long enough now to have made something a lot more robust and practical to a wide range of different vehicles and weight loads - however, you are just not there in my opinion and many others I discuss this product with. It was a toss up between a rating of one and two stars - I chose two for having the right idea but, can't give it anything better than this for all the reasons above, and unfortunately I could go on and on about the flaws in this product. To finish, please don't bother sending me a reply trying to justify it with the ridiculous rubbish you have spouted to other bad reviews. I suspect if you didn't buy good reviews by doing cash prizes and other stuff like that then Lightfoot's rating would almost certainly be down around 2-3 stars.

20 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

"Hello, Adrian, and thank you for the feedback. I won't repeat things we often say to reviews like this, but I will point out a couple of things.

We give away cash and other prizes all the time - tens of thousands of pounds per month. That's a key part of what we do, not a way to buy good feedback! Our belief is that by rewarding and motivating the person behind the wheel, it will lead to improved efficiency and safety. That's borne out by the results our customers get in reducing emissions, fuel consumption, vehicle wear and tear, and accidents.

The other thing is that we don't expect anyone to drive at 100% efficiency all the time. It's just not realistic. That's why the Elite Driver score (that you need to qualify for prize draws) is 85% - it allows for the reality of the road, where you will sometimes have to accelerate or brake quickly. Your device is there to advise you on how to drive most sustainably, and will warn you before giving you a penalty - but you should only follow its advice when it's safe to do so.

We regularly look at calibrating device sensitivity for different vehicles. If you feel yours is really off, let us know the details of your vehicle at support@lightfoot.co.uk, and we can look into it, as we do make every effort to get Lightfoot to work for your specific driving setup. You can also speak to your manager about your fleet/vehicle settings.

Rated 5 out of 5 stars

Lighthoot app is such a great app…

Lighthoot app is such a great app because this app teaching lots of learning driving safety,No polution, lots benefit every week& months, I Love to use in my work place so I'm always focus on my driving score and safety.

20 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello, this is really great to hear. Thank you so much for taking the time to leave this fantastic review.

Rated 5 out of 5 stars

I accidentally deleted the app on my…very happy

I accidentally deleted the app on my phone and have been trying to get it reset but could not do it ..then your team contact me and now I am back...

16 January 2026
Lightfoot logo

Reply from Lightfoot

Hi Malcolm, thank you for this fantastic feedback. We will make sure it gets back to the team who helped you.

Rated 3 out of 5 stars

Height and width restrictions through…

Height and width restrictions through bollards and bridge overpasses, they are not specific to ths size of vehicle that i am driving.
Impossible to achieve 100% driving score on any journey, moreover, speed score is affected when travelling on motorways even though my vehicle is restricted to 68mph.

10 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hi Brandon, thank you for taking the time to review Lightfoot. We are not looking for a perfect 100% score; we are only looking at 85% to be an elite driver, to take into account varied road conditions. 85% is also the score that gets you entered into the great competitions we hold for drivers.

Rated 1 out of 5 stars

Utter garbage

Utter garbage, completely unfit for purpose and uses incorrect information. Can’t differentiate between a loaded and unloaded vehicle. Has no consideration for temperature and drivers personal health and wellbeing. Issues idling penalties at outside temperatures of -9°C.

9 January 2026
Unprompted review
Lightfoot logo

Reply from Lightfoot

Hello, thanks for the feedback. Lightfoot is there to guide you towards a more efficient driving style - it is not telling you how to drive, just how to drive more economically. Over time, driving in this way becomes second nature as you get used to accelerating more gently or changing gear in good time, for example. As this happens, you'll hear the audio prompts less and less as your driving will naturally land you in the green more often.

Idling penalties are optional and are chosen by the fleet if they feel it's necessary to remind drivers not to leave the engine running unnecessarily. If you believe these are not applicable to your journeys, please speak to your management team to let them know.

We hope this helps, but please email support@lightfoot.co.uk if you require any further assistance. Thank you.

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