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Company details

  1. Online Casino or Bookmaker
  2. Off-Track Betting Shop
  3. Online Sports Betting Vendor

Written by the company

Ken Howells is a family-owned, fully regulated UK bookmaker established in 1963. Built on trust, service and integrity, we combine traditional values with a modern betting experience. Our online Ken Howells platform, offers a fully featured sportsbook and premium casino experience, covering a wide range of sports and gaming options, supported by knowledgeable staff and a customer-first approach. While continuing our roots with a traditional betting shop in Ammanford and on-course presence at major race meetings, Ken Howells has grown into one of the UK’s most respected independent bookmakers, known for reliability, service and reputation.


Contact info

3.0

Average

TrustScore 3 out of 5

6 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 50% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Haha this site is absolute dogshit

Haha this site is absolute dogshit. Play at your peril

10 April 2026
Unprompted review
KenHowells.com logo

Reply from KenHowells.com

Hello,

We’re sorry to hear that you feel this way about your experience.

While we’re unable to comment on any account-specific details in a public forum, we take all feedback seriously and are always working to improve our services.

If gambling is no longer enjoyable, we would strongly encourage the use of the safer gambling tools available within your account, such as deposit limits, time-outs, and self-exclusion. In addition, there are a number of independent organisations that can provide free, confidential support and advice:
• GamCare – www.gamcare.org.uk | Helpline: 0808 8020 133
• BeGambleAware – www.begambleaware.org
• Gamblers Anonymous – www.gamblersanonymous.org.uk
• GAMSTOP – www.gamstop.co.uk (UK self-exclusion scheme)

If you would like us to review your experience further, please feel free to contact our Customer Support team directly so we can assist you in more detail.

Kind regards,
Ken Howells Team

Rated 5 out of 5 stars

Excellent site to use.

Bookmaker who has improved all aspects of their site and betting experience. Now rivals any other site for what is offered.

5 April 2026
Unprompted review
Rated 1 out of 5 stars

No stars if possible

No stars if possible. Absolute thieves

2 April 2026
Unprompted review
KenHowells.com logo

Reply from KenHowells.com

Hello,

We’re sorry to hear that you feel this way about your experience. We take all feedback seriously and aim to provide a fair and transparent service to all of our customers.

We can see that your account is no longer active; however, if you would like us to review any concerns or provide further clarification, please feel free to contact our Customer Support team, who will be happy to assist.

Your feedback is important to us, and we will continue to use it to improve our service.

Kind regards,
KH

Rated 5 out of 5 stars

Had an account for 3 weeks so far

Had an account for 3 weeks so far. Getting used to the layout etc and cant fault it so far. Withdrawals pretty quick to debit card within minutes, settling fast, everything works. Even had an issue with a bet that they settled positively as a gesture of goodwill and was a nice surprise.Support are not 24x7 but then doesn't need to be does it? Prompt response the following day. The KYC side will take place soon, but thats all bookies now in UK. I just bet on horses, football and a little roullette. To be honest, never heard of them before but really glad I found them and so far they seem pretty straight and uncomplicated. Thanks very much gang.

4 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor odds rubbish casino returns


I've been using Ken Howells for around a month now and overall I'm pretty disappointed. Here's my honest breakdown:

**Sports Betting & Odds**
The odds across the board are poor, particularly in-play where they are well below what you'd find at the major bookmakers. I compared them regularly and the only area where they hold up competitively is horse racing — but let's be honest, that's the same with pretty much every bookmaker these days. Football odds are by far the worst I've seen, I'd strongly recommend shopping around elsewhere if football is your main betting market.

**Casino**
This is where it gets really bad. In over 1,000 spins across a month of use, I can count my wins on one hand — I think I won twice. The return rate on the casino games is the worst I have ever come across. Avoid if you're a slots player.

**Promotions**
The promotions look appealing on the surface but don't be fooled. They are few and far between, and when you dig into the small print the terms and conditions are so restrictive that they are almost worthless in practice.

**Summary**
There are far better bookmakers out there offering better odds, fairer casino returns and more genuine promotions.

6 February 2026
Unprompted review

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