Ideal World Reviews 

104,768
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 5,030 reviews, reviewers had a great experience with this company. Customers frequently mention how easy it is to place orders through the website or by phone, enjoying a smooth and pleasant shopping journey. Shoppers also appreciate the wide selection of reasonably priced products, describing the great value and impressive quality of their purchases. Furthermore, consumers consistently praise the fast delivery service, noting that packages arrive promptly and in good condition. Some reviewers were not happy with faulty items that developed defects or completely stopped working shortly after arrival. A few other people also felt that handling returns was frustrating, mentioning unexpected postage costs and delays with replacements.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items arrive promptly and in perfect... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the fast shipping times and... See more

Quality

People report positive experiences with quality, noting that items are very well made and match descriptions.... See more

Order

Users describe positive interactions with order, highlighting how simple the purchasing process is both... See more

Price

Reviewers mention positive feedback about price, frequently highlighting great deals and reasonable costs on... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Cus... See more

Company replied

Rated 4 out of 5 stars

If you watch at he right time there are some great bargains. Especially with beauty. The Elizabeth Grant range is excellent. Still waiting for invoice statements to show flexi-pay dates!!!!?

Company replied

Rated 5 out of 5 stars

I am very happy to deal with Ideal World as I have purchased many items from them over a long period of time and have found them a very good shopping channel to deal with .Its easy to order ,items del... See more

Company replied

Rated 5 out of 5 stars

I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or an... See more

Company replied


Company details

  1. Online Marketplace

About Ideal World

Written by the company

Shop Fashion Shop Beauty & Fragrance Shop Accessoreies Shop Home, Leisure, Garden & More Follow Us on Facebook Contact Customer Care
Ideal World is one of the largest E-Commerce businesses with a TV home shopping channel in the UK. Ideal World delivers a dynamic and entertaining shopping experience, backed up by a website offering all the deals you see on TV and lots more! With leading brands and great deals, Ideal World offers quality items for you, your home and everything in between!

Ideal World TV - Delivering a dynamic and entertaining shopping experience.

Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube

Share A Meal

Written by the company

With every purchase we donate one meal to a hungry child in India and the UK

Contact info

4.1

Great

TrustScore 4 out of 5

105K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(104,768)

4,820 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Arrived very quickly and fits lovely…

Arrived very quickly and fits lovely very well pleased

10 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Bought a Bliss and Beyond vibration…

Bought a Bliss and Beyond vibration plate which developed a fault within 6 months (cut out and completely failed to operate). Contacted Ideal World who said to return for repair, which I did. Was asked on 3 separate occasions what the fault was despite giving them all the information from the start to then be advised there was nothing wrong with it and it was being returned. Asked them to check again as the machine was not working at all and had the same response. Refused to replace or refund. Machine was sent back to me and surprise, surprise- it still does not work. Video evidence has been sent in to show this and now no-one is responding to me at all.
Issue was initially reported in June and still has not been resolved despite the fact that legally if a fault develops within 6 months they should repair or replace.
Save yourself a lot of hassle and buy your goods elsewhere.

28 June 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Sarah,

We have investigated your query and would like to assure you that we are fully committed to supporting our customers when they experience an issue with a faulty item. Upon receiving your item, we arranged for it to be checked, and at the time of inspection, the machine was found to be working correctly.

However, as you have advised us that the machine is still not working, we would like to investigate this further and ensure the matter is properly addressed. We therefore kindly request that you return the item to us for another assessment. We have arranged a prepaid returns label, which will be delivered to you shortly.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Quick delivery apart from royal mail…

Quick delivery apart from royal mail leaving in the middle of door step for everyone to see lucky we was only down the road &was still there when we got back

10 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

When people have problems with ideal…

When people have problems with ideal world the wont take responsibility the investigation is all never their fault can't own there own mistake and take responsibility the complete joke of a company and I'm personally issue county court procedure against them so that tells you full story about this company bad customer practices ill do my talking in county court ideal world when I take you there

17 August 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Dave,

Thank you for taking the time to share your feedback.

We are sorry to hear about your experience and appreciate you bringing this matter to our attention. We are currently investigating your query with the relevant team to ensure we fully understand what has happened.

Once our investigation is complete, we will contact you directly with an update and the outcome. We appreciate your patience while we look into this for you.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Fantastic thank you very much

Fantastic thank you very much

10 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

The service you are given even when for…

The service you are given even when for whatever reason is not right the customer service is first class,also the presenters they are so down to earth and that makes your experience better and you feel quite happy about ordering again with yourselves.
Your presenters are so funny,keep it up

4 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 3 out of 5 stars

Pleased with the product but not with the rep!

Pleased with the product, but like previous order, not happy with representative. Made me feel rushed, and had to slow him down to ensure he had correct address, which as previous, was not changed! The parcel went to my old address. Fortunately I could contact the person and picked it up. Has made me reluctant to order again.

10 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We’re truly sorry to hear about your experience, and we sincerely apologies for the inconvenience and frustration caused.

We’re pleased to hear that you’re happy with the product, but we understand how disappointing it must have been to feel rushed and then have your parcel sent to your old address, especially after experiencing a similar issue previously.

Please be assured that we have taken the required steps internally to address this feedback. Moving forward, we will do everything we can to ensure you do not have to experience a situation like this again.

We have also completely removed your old address from your account to help prevent this from happening in the future.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Great prices and good customer service…

Great prices and good customer service easy to order online although sometimes it gets very busy and the ideal world website stops

10 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I have purchased a few items from the…

I have purchased a few items from the new ideal world at fantastic prices and will continue to shop at ideal world.

5 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I'm so pleased with my purchase value…

I'm so pleased with my purchase value for money excellent quality products thank you and I had a problem so I contacted customer services I had an answer in minutes and the problem has been resolved excellent customer service thank you again

9 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Reasonable delivery time

Reasonable delivery time. Easy ordering and payment.

9 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 2 out of 5 stars

Don’t how to put it together

Don’t how to put it together, the instructions aren’t very clear for a pensioner

3 August 2026
Ideal World logo

Reply from Ideal World

Dear Gwen,

We’re sorry to hear that you found the instructions difficult to follow.

We have looked into your query and, as discussed with you, we understand that you were able to get the chainsaw assembled with the help of your nephew.

If you need any further help, please get in touch with our Customer Service team on 0800 151 2345 (option 2) or email us at customercare@idealworld.tv, and we’ll be happy to assist you.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Nice clock

Very nice clock i love that you can see the workings as the clock keeps perfect time. Looks lovely when up on wall

9 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 2 out of 5 stars

On delivery i found a damaged 15…germicidal UV-C+Lamp

On delivery i found a damaged 15 germicidal UV-C+lamp when I contacted the supplier ideal world after calling them three times they said they wanted the complete item returned which i found ridiculous for the sack of sending me the part which I could have fitted myself i strongly feel if as company you are selling goods you should at least be able to supply parts for said product that you sell to the public and have people on your phone that can answer questions about the product and be able to make decisions so i wouldn’t have to make three phone to get that decision so now I have returned both items and awaiting my refund

9 August 2026
Ideal World logo

Reply from Ideal World

Dear James,

We have investigated your query and can see that you purchased two Jade Air Purifier units and reported that one of the units had arrived damaged. As we do not currently sell spare parts for this product, you were asked to return the item so that we could arrange a replacement.

We are fully committed to supporting our customers with replacements where required. We also arranged home collections for both units to make the return process as convenient as possible, as we take full ownership of providing end-to-end support in situations like this.

We have also checked the return tracking and can see that the items are currently in transit back to us. As soon as we receive the items, we will process the return and refund in line with your preference.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

My first order of a bum bag was very…

My first order of a bum bag was very well made and I was impressed with the quality. I thank you for your response to my request and look forward to oshopping with you as I am housebound with a spinal cord injury. . Regards Lyn.

9 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Excellent efficient service

Excellent efficient service. So easy to place order's on the phone.

8 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Amazing quality cast iron post set at a…

Amazing quality cast iron post set at a bargain price!

5 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

PILLOWS

Easy to order great product and not to wait for delivery

9 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars
Ideal World logo

Reply from Ideal World

Dear Dian,

We’re sorry for the delay and completely understand your frustration regarding the delivery of your order.

We have investigated your query and can see that the item was dispatched on 6th August and was marked as delivered on 16th August. As discussed with you, we understand that you have now received the item.

We appreciate your patience and apologise that the delivery took longer than expected. We have also passed your feedback to the relevant team internally so that the delay can be reviewed.

Regards,
Ansh
Ideal World Customer Care

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look