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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. Auction House
  2. Auto Auction
  3. Car Dealer
  4. Collectibles Store
  5. Online Auction Service
  6. Used Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

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Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 1 out of 5 stars

Sold a car at auction

Sold a car at auction, and then told owner wanted a refund despite having taken delivery, registered it in his name. Claimed gearbox was broken which was not the case just a simple £20.00 fix of a clutch cylinder rod. Was informed no refund would be made until I had it back and inspected it. Upon collecting it the transport guys had to replace soft top and hoop cage despite claims it had not been driven. When I advised the problem today was told the buyer had already been refunded so they lied through the process. Vehicle still registered to the buyer so as a seller the buyers clause not worth paper it’s written on. Time to engage lawyers. To add insult to injury had an arse covering tx telling me to remove post because they had to tow it into position but still described it as best they had ever seen. No issue ever advised either on arrival or delivery and registered 6 days after arrival at new buyer. All very suspicious
The response below confirms no contact made whatsoever or contradicts my claim

17 December 2025
Unprompted review
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Reply from Iconic Auctioneers

We apologise for the issues regarding this vehicle. The problem with the vehicle was reported to us by the transport company when it was delivered late on Thursday evening but unfortunately a breakdown in internal communication meant this was not dealt with.

Rated 5 out of 5 stars

The process was quite easy really

The process was quite easy really. They called me just before the ute was going through and kept me informed of every bid. I won the auction for less than the estimated price. They then negotiated on my behalf and we ended up agreeing and winning.
Good company to do business with.
Cheers Glen... (holden maloo ute)

8 November 2025
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Reply from Iconic Auctioneers

Thank you, Glen. We’re glad the process was smooth and that the team kept you well informed throughout. Great to hear we could help you secure the ute — a pleasure doing business with you.

Rated 5 out of 5 stars

My very first experience to bid the…

My very first experience to bid the live auction in UK. They are very systematic and their services are brilliant. Staff are very helpful.

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your kind feedback. We’re delighted your first UK live auction experience went smoothly and that our team could assist you.

Rated 5 out of 5 stars

Easy process

Easy process, good communications.

19 November 2025
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Reply from Iconic Auctioneers

Thank you for the review and 5 stars!

Rated 5 out of 5 stars

Recent classic car auction sale at NEC November 2025

The team at Iconic Auctioneers, provided an excellent service from first contact to presenting car for sale, photography, editorial, through to documentation completion after the successful sale.
Would have no hesitation in recommending Iconic Auctioneers

8 November 2025
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Reply from Iconic Auctioneers

Thank you for your wonderful feedback. We’re delighted you had a great experience from start to finish, and we truly appreciate your recommendation.

Rated 5 out of 5 stars

A very efficient and friendly company…

A very efficient and friendly company to work with, have used them several times and always been very impressed

8 November 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted to hear you’ve had consistently great experiences with us.

Rated 4 out of 5 stars

Cheap Velocette

Mark phoned me up and offered me a second dibs on a Velocette I didn't win. Had to drive an hour each way to go and get the thing but it was an OK machine and should turn a tidy profit when I sell it.

13 November 2025
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Reply from Iconic Auctioneers

Thank you for your review.

Rated 5 out of 5 stars

I have been buying and selling with…

I have been buying and selling with Iconics ( previously Silverstones) for many years...
Nick and his team are a delight to deal with.
In particular Arwel has a great depth of knowledge on cars and is clearly passionate about his work..
Recently Iconics sold a car for me for charity and not only did they they donate all the commissions to charity, they went the extra mile in making sure they got the nest figure for the car...
10/10..

3 December 2025
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Reply from Iconic Auctioneers

Thank you for your long-standing support. We’re delighted to hear your positive experiences with Nick, Arwel, and the team, and we’re glad the charity sale went so well. Your kind words mean a great deal to us.

Rated 5 out of 5 stars

Excellent communication and service…

Excellent communication and service throughout the whole process. Professional and friendly.

7 November 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad you were happy with the communication and service throughout.

Rated 5 out of 5 stars

The communication from the team was…

The communication from the team was excellent and on the day the organisation was great. Payment was quick with no problems.

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your review. We’re pleased to hear the communication, organisation, and payment process all went smoothly.

Rated 5 out of 5 stars

NEC Auction 2025

Easy and fast registration on a saturday, the day of the auction. Exciting live auction experience on the phone with a test call a few minutes before the car came up. Great customer service for the practical stuff after the bidding was successful. Also very helpful transport company working with IA to get the car out and into storage. Now waiting to see the car so I can not confirm the details of the car compared to the advert and the pictures yet. All in all a great first auction experience for a childhood dreamcar!!

8 November 2025
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Reply from Iconic Auctioneers

Thank you for your detailed feedback. We’re glad your first auction experience was smooth and enjoyable, from registration to the live bidding and after-sale support.

Rated 5 out of 5 stars

Richard Greenhalgh is my contact. I have never dealt with a more friendly, helpful, efficient and knowledgeable auction consultant.

Richard Greenhalgh was my point of contact. I have never had the pleasure of dealing with a more friendly, helpful, efficient and knowledgeable auction consultant in the last 40 plus years. He is an asset to this top class auction house. Thank you Richard.

28 November 2025
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Reply from Iconic Auctioneers

Thank you so much for your kind words. We’re delighted to hear that Richard provided such exceptional service — he truly is an asset to our team. We appreciate you taking the time to share your experience and look forward to assisting you again in the future.

Rated 4 out of 5 stars

Good Service

Bif on a bike. Won auction Quick turn around of invoice. Paid and collected next day. Very Happy

11 November 2025
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Reply from Iconic Auctioneers

Thank you for your positive review.

Rated 3 out of 5 stars

Recently purchased a vehicle at the NEC…

Recently purchased a vehicle at the NEC iconic auction,paid for it for it to be released to take it home and checked the paper work to find out it didn’t have a registration book.enquired and was told they would apply for one.Sadly not been able to use the vehicle as not able to road tax it , nothing was mentioned at time of sale . Very annoying ,still waiting.

10 November 2025
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Reply from Iconic Auctioneers

We are sorry for the inconvenience caused, whilst processing the V5C into your name, the DVLA system did not accept the document reference number as this wasn’t the most update V5C. Because of this, we have completed the necessary paperwork with the DVLA to register the car in your name. This is a most unfortunate situation for you, but hope you can enjoy driving your purchase asap.

Rated 5 out of 5 stars

I bought a Bentley from iconic

I bought a Bentley from iconic, it was the easiest car purchase I have ever made. The collection from NEC was a breeze,so well organised. The whole experience was a pleasure and I would fully recommend Iconic to anyone thinking of buying from an auction.

2 November 2025
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Reply from Iconic Auctioneers

Thank you for your wonderful feedback. We’re delighted to hear that your Bentley purchase and collection at the NEC went smoothly and that the process was so enjoyable. We truly appreciate your recommendation and hope to assist you again in the future.

Rated 5 out of 5 stars

A very well organised auction,great…

A very well organised auction,great people to deal with.couldn’t have asked for more.sold both vehicles ,no problem

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your feedback. We’re glad the auction ran smoothly for you and that both vehicles sold without issue. Appreciated!

Rated 5 out of 5 stars

Stacey made the whole experience an…

Stacey made the whole experience an absolute pleasure. from initial enquiry, through pictures, auction drop off and the sale it was first class.

Wouldn't hesitate to work with Iconic again

9 November 2025
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Reply from Iconic Auctioneers

Thank you for your kind words. We’re delighted Stacey made the process so smooth, and we look forward to working with you again.

Rated 3 out of 5 stars

Email Difficulties

On 28 10 25 I received a confusing email about delivery instructions to the NEC. As a seller I had to telephone to determine that I was not affected because my vehicle was being delivered by a transport company.

On 9 11 25 I sent an email about a previous email I had received and two phone calls which I had made dealing with a possible commission allowance. I did not receive a reply.

On 18 11 25 I received an inappropriate email about being registered as a bidder when I had registered as a seller. It took a phone call to determine that I was in fact registered as a seller.


8 November 2025

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