Iceland Car Rental Reviews 

256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely helpful and efficient, ensuring that the vehicle collection and drop-off processes remain completely straightforward and stress-free. People note that the online booking platform is very easy to navigate, making the entire reservation journey simple, fast, and reliable. However, some customers also noted occasional issues with vehicle condition, mentioning visible body damages, worn-out parts, or unexpected mechanical problems upon arrival. A few people also experienced equipment troubles such as missing charging cables, malfunctioning features, or minor faults during their road trips.

What people talk about most

Service

Consumers find service to be positive, highlighting quick, easy, and seamless pick-up and drop-off... See more

Product

People report ambiguous experiences with product. Many reviewers highlight that their vehicles were brand... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless booking, check-in, and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers report that vehicles are... See more

Staff

Customers had positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We rented a Dacia Bigster for 11 days in august, the car was new and worked really well, even in the F-roads. Unfortunately a piece of gravel hit the windshield and opened a little crack, but with... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

256 reviews

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4.7

All reviews

(256)

124 reviews in the last 12 months

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Rated 5 out of 5 stars

Great service! Would rent again

We had a great experience with Iceland Car Rental! There was a slight hiccup with our rental, as it hadn’t been fully charged for pick-up, but the team was super helpful and gave us one of their newest additions to the fleet. As a consequence, we had the nicest car I have ever driven and I was very sad to return it on the last day. I would definitely rent with them again!

4 June 2025
Unprompted review
Rated 5 out of 5 stars

Great experience

We rented a 7 seat car with full coverage for 1 week to travel around Iceland and everything was great. The company was very helpful and we had no issues with the car.

10 May 2025
Unprompted review
Rated 5 out of 5 stars

Wonderful Experience

My daughter and I rented a Toyota 4-Runner and drove all the way around The Ring Road. The car rental experience was seamless from beginning to end! Highly recommended!!

12 June 2025
Unprompted review
Rated 5 out of 5 stars

Recommended!

I looked at many companies before booking, and Iceland Car Rental had the by far best prices. Big selection of cars for every need and good, promptly information before and during booking.

13 June 2025
Unprompted review
Rated 5 out of 5 stars

Easy to travel with car in Iceland

It was all super easy from the beginning. We just booked the car that we thought would adjust to us in this trip, we chose an automatic Kia Stonic and it worked wonderful and with enough space for us 3 and our luggage.

The day they would give us the car they made it super easy and confortable for us, clear explanations and answers to our doubts. It was also super helpful that they let us giving back the car even later than the time that we initially booked, which was absolutely useful so we didn't need to get too stressed to go back on time (thinking of getting lost in the way or having problems with the traffic).
I found also really nice that they indicate which fuel the car needs, not only they tell you, but it is also displayed on the small door for the tank. We got also a discount card for the gas station which made a huge difference in the price.
About the contact for emergency and rules for circulation in Iceland was all clear and easy to understand and we had also the QR code in the car to check anytime we needed.

16 July 2025
Unprompted review
Rated 5 out of 5 stars

Very fast

Very fast, comfortable and automatic car pick-up takes 2 minutes (: When using "platinum" insurance (which I recommend at F-Roads), returning the vehicle is just as fast. The car - in our case, the new Dacia Bigster 4x4 - surprised us very pleasantly, both in its size and quality (we even "presented" the car to many people we met on our trip through Iceland).

5 July 2025
Unprompted review
Rated 5 out of 5 stars

Easy pick up and drop off

Easy pick up and drop off, would recommend just getting the insurance for a stress free and no worry experience while exploring beautiful Iceland

5 June 2025
Unprompted review
Rated 5 out of 5 stars

Meets expectations and flexible

We booked online for a 9-day rental in downtown Reykjavik. We had trouble finding the building, but that was the only negative. The welcome was warm, the explanations clear, and the car was exactly as booked. We particularly appreciated the team's flexibility when we requested an extension to the rental period and return location. Perfect, I highly recommend it.

3 May 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding Experience with Blue Car Rental – Highly Recommended!

I had an absolutely fantastic experience renting from Blue Car Rental during my recent trip to Iceland. From start to finish, everything went smoothly and exceeded my expectations.

First of all, their full insurance coverage is incredibly comprehensive and gave me total peace of mind throughout the entire journey. Driving in Iceland can be unpredictable with gravel roads, sudden weather changes, and wind — but knowing I was fully covered made a huge difference and let me enjoy the trip without unnecessary stress.

The staff were professional, helpful, and genuinely kind. They took the time to explain the rental process clearly, offered tips for driving in Iceland, and answered all my questions patiently. You can really tell they care about their customers’ safety and experience.

As for the car itself — it was in excellent condition, clean, well-maintained, and a joy to drive. The vehicle handled Iceland’s diverse terrains effortlessly, from smooth highways to rugged gravel paths. It was fuel-efficient and felt safe and reliable the entire time.

Overall, I couldn’t have asked for a better car rental experience. Blue Car Rental truly stands out for their quality service, well-kept vehicles, and top-notch insurance options. I would absolutely rent from them again and highly recommend them to anyone traveling in Iceland.

Thank you, Blue Car Rental, for being a part of such a memorable trip!

1 July 2025
Unprompted review
Rated 4 out of 5 stars

Easy to order

Easy to order, fast and fluent car pickup and return.
The car was reliable but...
All the time there was request on dashboard for service of tire pressure system (not for faulty tire pressure)!
Chemical bottle for tire puncture repair was empty!

18 June 2025
Unprompted review

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