Iceland Car Rental Reviews 

256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely helpful and efficient, ensuring that the vehicle collection and drop-off processes remain completely straightforward and stress-free. People note that the online booking platform is very easy to navigate, making the entire reservation journey simple, fast, and reliable. However, some customers also noted occasional issues with vehicle condition, mentioning visible body damages, worn-out parts, or unexpected mechanical problems upon arrival. A few people also experienced equipment troubles such as missing charging cables, malfunctioning features, or minor faults during their road trips.

What people talk about most

Service

Consumers find service to be positive, highlighting quick, easy, and seamless pick-up and drop-off... See more

Product

People report ambiguous experiences with product. Many reviewers highlight that their vehicles were brand... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless booking, check-in, and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers report that vehicles are... See more

Staff

Customers had positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We rented a Dacia Bigster for 11 days in august, the car was new and worked really well, even in the F-roads. Unfortunately a piece of gravel hit the windshield and opened a little crack, but with... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

256 reviews

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No recent history of asking for reviews

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4.7

All reviews

(256)

124 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor service

Poor experience: the car was delivered to the Keflavik Airport branch with a roof box that was already damaged and (poorly) repaired. The offices were already closed and it was impossible to request a replacement. Two days later, the box was damaged beyond repair due to strong winds, and despite being 150 km from Keflavik, there was no way we could get a new box from the nearest rental agency. We had to drive all the way back to Keflavik, thus losing a non-refundable portion of our stay. Upon arrival, the staff didn't apologize for providing damaged equipment, but they even "complimented" us (ironically) for how we managed to patch up the box for the trip! I should also note that, despite providing us with a PHEV vehicle, they didn't provide a charging cable, as the employee said it was "not necessary," when in fact it is essential for this type of vehicle.

24 December 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Roadtrip with the company's new car

The fast no contact pick-up and drop off is probably one the company's strong points. Our flight arrived midnight and we were able to get to the office at around 1am. There was a key pick up box where the car keys are, we digit the code given us via email and that's it. We were on our way to our hotel and our icelandic adventure. The car was new and efficient. We had no issues whatsoever. We returned the car afterwards hassle free and easier than the pick up. Will surely recommend this company to friends and if we will be coming back to Iceland, then we surely know where to rent.

12 December 2025
Unprompted review
Rated 5 out of 5 stars

Fast, Smooth, and Excellent Car Condition

I had a great experience with this car rental service. The whole process was quick and hassle-free, from pickup to return. The car was in excellent condition—clean, well-maintained, and exactly as promised.

Everything went smoothly, and the staff was efficient and professional. I’d definitely rent from them again and highly recommend it to anyone looking for a reliable and stress-free car rental.

22 December 2025
Unprompted review
Rated 5 out of 5 stars

100% Recommend

My rental was ready on time with the one add on I ordered. Every staff member I encountered was friendly and helpful.

4 October 2025
Unprompted review
Rated 1 out of 5 stars

Poor communication

Poor communication, they are just a reseller for blue car rental. I would just go to one on the major companies like Hertz. They say they will pay the tolls when you go through tunnels and then don't then you get fined double so almost 40.00 every time you got through the tunnel near Akurei.

18 October 2025
Unprompted review
Iceland Car Rental logo

Reply from Iceland Car Rental

Hello Sam,
Thank you for your review. We’re sorry to hear that your experience did not meet expectations.

We would like to clarify that we do not state anywhere on our website that we cover toll or tunnel charges on behalf of customers. To help us understand where this information may have come from, we would appreciate it if you could let us know where you saw this or contact us directly at info@icelandcarrental.is with further details.

We aim to be transparent about all charges. Your feedback is important to us, and we would welcome the opportunity to review this matter further.

Rated 1 out of 5 stars

Car was not good

Car was not good
Handbrake not working
Rear screen wiper not good
And boots lock was stuck and would not open

13 October 2025
Unprompted review
Iceland Car Rental logo

Reply from Iceland Car Rental

Hello Ahmed,
Thank you for your feedback. We’re sorry to hear about the issues you experienced with the vehicle, including the handbrake, rear wiper, and boot lock. This is certainly not the level of service we aim to provide.

To help us investigate this fully and resolve the matter, we would appreciate it if you could contact us directly with more details at info@icelandcarrental.is .

We take all feedback seriously and look forward to hearing from you.

Rated 5 out of 5 stars

Great Car Rental Experience!

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees. We picked up the car late at night, and everything was fine. Returning the car took just a few seconds, and everything was handled efficiently. We can definitely recommend this company!

Thank you.

25 September 2025
Unprompted review
Rated 4 out of 5 stars

Overall I had a good experience with…

Overall I had a good experience with this rental car. The car I received was a bit banged up, but everything was accounted for so I didn't have to worry about that. It was very clean. There was a problem with the gas tank not opening easy when it was time to refill. The price was good and the service was polite. Also pickup and drop-off were quick and easy.

4 October 2025
Unprompted review
Rated 5 out of 5 stars

Everything worked fine for us

Everything worked fine for us, except the wifi device we signed up for was not in the vehicle so i needed to go back in and get it. But when i did, the folks were super friendly and helpful and there was no waiting.

29 September 2025
Unprompted review
Rated 5 out of 5 stars

Loved the worry free experience

Loved the worry free experience. Price with all the insurances was better than the competition, the cars were recent, clean and drove well. If you can, select a Hybrid! Gas is expensive in Iceland!

14 October 2025
Unprompted review
Rated 5 out of 5 stars

Super smooth and hassle-free

Super smooth and hassle-free. No need to talk to anyone to pick it up, no surprises. Just a quick 3-minute chat when you drop off the car, and that’s it. Honestly, all services should work like this.

26 September 2025
Unprompted review
Rated 5 out of 5 stars

Excellent company to use when visiting Iceland

First time visiting Iceland and definitely recommend using Iceland Car Rental. It was a bit confusing that you pick the car up at the airport from Blue, but the pick up from the locker was very straightforward and drop off was very quick and smooth too. They were also really helpful when we needed to change the return time due to a mix up in accommodation.

14 September 2025
Unprompted review

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