Iceland Reviews 

Bagless delivery's are a joke... the food is getting more expensive yet the quality seems to be staying the exact same. The meat products are questionable. More gristle and fat than actual meat, my dogs food seems to have more meat content so I can't even say its more suited for animals

Updated to 1 star due to my child's pack lunch stuff being unavailable and them saying it's been refunding.. which will take 5 working days to reach me which leaves my son without food for school. When purchasing it says same day refunds which is not true when it takes basically a week to get the money back which leaves you unable to replace the missing items

Mums might go to Iceland, but let’s be honest — it’s not for the cuisine. The food is a tragic comedy of fat, gristle and mystery bits, worth even less than the bargain‑basement prices they slap on it. It’s anti‑food: it pretends to be a meal, but darling, it’s about as fit for human consumption as a handbag from a dodgy market stall. We need to get back to basics — real ingredients, real cooking, real care. Yes, it takes planning, but our families deserve better than ultra‑processed sludge masquerading as dinner. If we want a future where our kids know what actual food tastes like, Iceland’s freezer aisle is the last place we should be looking.

New bagless delivery is not fit for purpose, especially for those with mobility issues/elderly. A text is meant to be sent 30 minutes prior to delivery but on two occasions that simply hasn’t happened. When queried with the driver told with a shrug that sometimes they do send them and sometimes they don’t. Not good enough - poor level of customer service.

I have shopped with Iceland for years and always will. The only thing I disagree with is the drivers having to unpack the food. It holds them up and makes the job harder. Other wise I have no complaints. An excellent service

Avoid like a plague.

Sent me out of date chicken one week, the next they can't even fulfil any of my order and cancel it just hours before it's due. Then tell me a refund will take 10 days. They took the payment just 2 hours before. Ot came out instantly, it can go back in.

Third delivery from Iceland and they only delivered the frozen items and none of the groceries I ordered.
Driver was not interested in resolving just told me to call the depot and no contact number on delivery confirmation was given so couldn't call.
Guess they failed the me testing them for reliability.

1st i would like to point out the incompetence of someone within iceland (NEWRY BRANCH) I've ordered ice cream this past 2 occasions and other frozen items , the BLOCKS of ice cream were like milk in a carton , its getting ridiculous that in this day and age a company claiming frozen foods directly to you. When it should be frozen foods delivered to you, but we'll thaw them for you . My most recent order consisted of over £80 worth of groceries mainly frozen items , the 2 blocks of ice cream I AND THE DELIVERY DRIVER COULD BOTH SEE THESE 2 ITEMS HAD MELTED so badly that they looked like milk in the delivery tray brought to my door , surely in this time and age of 2026 the freezer compartments in their vans should be DOUBLE DOORED where the freezer door closes automatically once the delivery person has removed a person's order , rather than the freezers door left wide open while they drop the items off to the customers home , who really knows how my other frozen items were
since I rushed to put them into my freezer as fast as possible JUST INCASE ,
Eventually someone will come down with food poisoning because the frozen items have thawed yet unsuspecting customers will re-freeze their orders unaware of the danger .
Obviously the driver only has 2 hands and closing the freezers doors while their hands are full is a no no , which would make it more than ideal for the vans to be equipped with some kind of automatically closing doors once the delivery person has removed customers orders .
2yrs ago I bought 8lb of sugar which I've never bought since because some idiot put the bags of sugar among the frozen items , moisture doesn't work with sugar it turns the bags of sugar into solid blocks of wasted sugar , because they then become harder than bricks

Iceland start catching yourselves on , because its only going to be a matter of time before you'll need to PAY CUSTOMERS to shop from you .
It's costing the customers with the on going issues , not you or your staff , but down the line customers WILL SWITCH OVER TO MORE RELIABLE DELIVERY SERVICES FROM. SAINSBURY.. ASDA. TESCO , which will be revenue lost to your incompetence to rectify the issue with customers orders being delivered ALREADY DEFROSTED.

PERSONALLY speaking for myself im seriously considering switching from buying from iceland and moving over to TESCO. OR ASDA this way my orders will be delivered as they should be and not as they are being delivered by you.
THAWED....
6 YEAR CUSTOMER FROM ICELAND and unhappy .

ADDED NOTE
THE DELIVERY GUY WHO DELIVERED MY ITEMS THE DAY OF MY POST ON TRUST PILOT , he delivered 2 new solid blocks of ice-cream because he knew he would be in my area , so a big thanks to him for going outta his way.

Completely unacceptable account management process.

There is no clear option to close an online account and no detailed information on the website explaining what customers are actually required to do. The process is effectively hidden, and only after contacting the Data Protection team do you receive an automated reply explaining which personal details must be provided.

This wastes customers' time and turns a simple account closure into an unnecessarily complicated process. Very poor transparency and customer experience.

Absolutely terrible they tell you lies

Disgusting service. Places my order 6th July to be delivered 8th July. They took over £100 of my money and never delivered my shopping. No message to say it wouldn’t be coming. The following morning 9th July 30 minutes on hold waiting for customer services to answer, then advised they would contact the store and call me back once again no contact. I then receive an email to say my order was on its way! I checked the online account to find that my order had been marked as delivered! Another 40 minutes on hold to customer services for them to tell me that my order was not coming and they would refund the payment in around 5 days!!!
So it means that i now have to wait over a week from when the order was placed to get any money back.
Customer service is shocking they couldn’t care less.
I definitely won’t be shopping at Iceland again

Bagless delivery is a disaster. We live right on the road with cars, vans, buses, lorries going past whilst scrabbling to put items into our own bags from the trays plonked by our door. Our home fills with traffic fumes and the whole thing is demeaning and thoroughly unpleasant. Read the other reviews about bagless delivery, Iceland. Change or lose your customers ! For every poor review about bagless, how many more customers are you quietly losing because they just shop elsewhere?

Lost a long term customer because of lies!!

Yesterday I ordered online totally £86, booked my two our slot and paid. Money was taken immediately which I always find bizarre as the likes of Tesco.com don't do this until after items are dispatched but fine.

Today arrived my time slot between 10am - 12pm comes and goes, check my email and telephone for emails, texts etc. Nothing.

Called to speak to customer services, after 25 mins on hold I get through, they take details and call through to store, queue another 10 mins on hold. The agent comes back to me say all delivery vans are broken but the stores have sent out notifications. This is where I lose it because I hate lies!! I asked when my order would be delivered. Oh it won't, OK so will I get my refund back today? No I will have to wait 3-5 working days. People rely on Iceland to feed their children when they are on a budget so if they cannot refund in a timely manner, its no wonder some children go to bed at night with an empty stomach.
I don't want compensation, I just want my own money back so I can spend it somewhere more deserving of it.

I visited the Iceland store at Phoenix park way Corby. They had a special buy one get one free offer on the shelf but when I went to the checkout I was charged full price for both items. Also an announcement in the store saying over 65s just show proof off age on Tuesday to get 10% discount but it turns out that's not true either you need a card and maybe an app as well but my card was cancelled by them years ago with no explanation ever given. The email address for customer service doesn't work and the phone number for the store doesn't work and I waited 16 minutes for an answer on the main number only to be asked a barrage of questions and then they hung up on me. Disgusting service and a disgrace to the brand.

Well we’re do I start orderd a food order 4 days ago dident get half my shopping about 60.00 pounds worth been on phone for a couple of days now still no refund no shopping been deleverd iceland u should be ashamed ripping people off I will never buy from your food store again to my food bill was 125.00 a lot for someone who can’t work due to caring for my son so now I had to spend more money as u not refunded me disgusting service disgusting customer service and kept my items 😳😳😳😡

Another order marked as delivered that never arrived. Trustpilot needs an option for zero stars..

Shocking experience and customer service
On 24th June placed a order with Rushden branch for 107.60
Same day delivery
In that order included hovis best of both bread
Within one day of receiving it my daughter who is autistic found and ate some and the next day was poorly
Apon checking the loaf was mouldy
Due to her condition she struggles with certain things but never in this world. Did we expect mouldy bread to be delivered
Reported to Iceland customer service they said they would investigate only after all this time to receive a message from them on the 8th of July denying all responsibility and telling me to contact hovis
No empathy no apology no customer service I brought the bread directly from Iceland they should own the problem
Please avoid Iceland their customer service and products are zero quality!!!!!!!!!!!!!!!!!!!!

I have ordered on line for two and more years now .
Buy two get one free on Cornflakes it says.
I think this company is deliberately defrauding the customer. Buy 2 get one free. I press buy two. When I received my order there was no third packet I rang local shop. No help whatsoever. I rang head office. Exactly same “oh No you should press Buy Three and then the third is discounted at Till” they said No. It says Buy Two and then get one free I said. I asked to speak to a Director. She didn’t know what a Director was !!! All Managers in a Meeting !!! I asked for a Manager to ring me. 12 hours later I am still waiting

I have been a regular customer with Iceland since we went into lockdown when I could not get a delivery elsewhere.
I have over that time been pretty satisfied with the service I received and the groceries have been fine particulaly their frozen fish and frozen fruit produce. So I had no thoughts of going elsewhere despite a few hiccups here and there which will happen with any provider.
However the last week the service has been very very poor. I was told that my order could not be delivered on the date and time chosen (no real eason given) and I needed to go back online and rebook another delivery time for a later date. Which I did. The store confirmed they had received the updated order but from then on I heard nothing. I tried ringing the store but no one picked up. I tried customer services number and waiting 15 minutes but no joy. I looked online and my order was there waiting but no delivery had been confirmed. All very confusing. It was coming up to the scheduled delivery time I had booked, but still no confirmation received. Finally I went online one more time and found miraculously that my order delivery had been confirmed and would be with me in about 5 minutes. Madness!
The whole thing was very confusing and disappointing. And to top it all off this driver who I have only seen once before, was bordering on the rude and just stood back with a scowl on his face and watched me try to unpack all the crates of groceries without any help. When I questioned why he hadn't emailed me ahead of the delivery time which all the previous drivers had done and why I had not received any confirmation at all that the order was on its way he just dismissed my queries out of hand. I was dismayed as all the other drivers I had met had been extremely pleasant and helpful. But this one certainly was not.
I am now considering whether I should stay with Iceland as I could do without the stress. I will miss their frozen fish though particularly the Sea Bass which is divine.

Hi, my name is yaz. I went to iceland today on farnham, road.
Slough. I myself is going through cancer.
Recovery now, but still can't move about that much very hard to get starved. So I went into Iceland Anna saw a young boy, I think he was doing home delivery. Items and I said, could you help me? I need some Coke cans, but of great of 2 and 2 greats of water, but I have can't push a trolley. And they can't lift them up myself. Would you help me with no hesitation? He said yes and helped me take the. He took it to the tills, but there was a cure and helped me there and helped me to take it to my car. You don't find many people like that anymore. Who will just drop everything, what they were doing and help someone like myself? You didn't even know I had a hidden disability
He just helped such a nice guy. Honestly, I can't explain how happy I was. His name was Rahul. Not just him and the manager Simon we're brilliant with me
Honestly, I can't explain. It was so helpful that I went away. Feeling so happy. Thank you, 4 Iceland in Slough will help you me. I'm making life easy for me. As well.

My order was cancelled the same day by the store. Still waiting for a refund, it's a 40 minute wait on their customer service line!