A high standard of office equipment
UPDATE
The reality proven over the long haul is that they make superb printers. It works very well and completes very nice prints. And it is of great design.
Old review (two stars)
My mother and I chose a printer when at Currys and which turned out to be an HP, the item boxed and taken from underneath the display-shelf, but when home saw there was a mark on the top.
Having taken it back, we ordered an updated model online via Currys and once again a marked item.
Deciding to shop with HP, directly, we ordered yet another of the same model (a 7306 ink-tank) and there was a mark inside the printer with some blemishes on the outside.
Sending it back, we ordered a replacement and there was a damaged reel (curled up at the edge).
Sending that one back, we received a third item which had a white streak going across the grey back.
I then gave up on HP.
When having explained the above to HP Store, I was told by them that they think the problem stems from one of their factories in China.
I was told later by a person in a superstore that HP uses many refurbished parts and that their equipment generally breaks often. I took the damaged goods as providential because the person informing me of this was also a graphic designer, like myself, and when walking out the store he shouted out that he was currently mending an HP radio and which he held up to prove it.
The reason I have given them more than one star is because they did not make the returns process difficult, they did return my money without issue and they are also probably right about the problem stemming from China and so to some degree the bad experience in trying to order pristine products from them is not their fault. Evidently, a factory is using refurbished parts. However, this does equate to the fact that those overseeing the company need to run a tighter ship.