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See what reviewers are saying

Rated 1 out of 5 stars

This is an absolute scam. They said that we can cancel the package online on their website. After canceling the first time, they disabled the cancellation option on my page.

Rated 2 out of 5 stars

Their welcome packet is much better than the monthly packets that they send afterwards which costs around 300 kr. It’s really not worth it. Also I felt that they sre very fast in deducting the money f... See more

Company replied

Rated 1 out of 5 stars

Scam! The welcome package says it's free of cost and we just need to pay for the shipping but once the free package is ordered (not even confirmed in my case), we got subscribed for monthly packages... See more

Rated 5 out of 5 stars

We love reading time! The books are amazing quality, great colours and my little girl 4,5m loves reading them with me and alone(soft books)! Highly recommended, worth every cent!

Company details

  1. Childrens Book Store
  2. Book Publisher

Written by the company

Goboken är en bokklubb för bebisar och barn. Sedan 1989 har vi gjort det enkelt att skapa läsglädje från första stund, genom böcker, vägledning och inspiration. Vår vision är att fler föräldrar ska läsa mer för sina barn. Alla våra böcker är anpassade efter barnets ålder och utveckling, från födseln till skolstart.


Contact info

1.9

Poor

TrustScore 2 out of 5

885 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 75% of negative reviews

Typically takes over 1 month to reply

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Rated 1 out of 5 stars

Scam

This is an absolute scam. They said that we can cancel the package online on their website. After canceling the first time, they disabled the cancellation option on my page.

9 April 2026
Unprompted review
Rated 1 out of 5 stars

Scam

Please read before ordering "gratis välkomspaket". You will be signed for aboniment and receiving packets every month for ~300kr.

24 February 2026
Unprompted review
Goboken logo

Reply from Goboken

Hej!

När man skickar efter sitt gratis bokpaket från Goboken framgår det på flera ställen att det är ett abonnemang. Det finns däremot inga som helst köpkrav, vilket vi tycker gör oss unika i förhållande till andra abonnemang. Vi vill under de här första 6 månaderna få en chans att visa upp våra fina böcker och vårt sortiment. Efter 6 månader kan man gå ur bokklubben, utan att ha behövt köpa något.
Du kan enkelt avbeställa de kommande paketen helt kostnadsfritt.

Hälsningar från Goboken

Rated 2 out of 5 stars

Their welcome packet is much better…

Their welcome packet is much better than the monthly packets that they send afterwards which costs around 300 kr. It’s really not worth it. Also I felt that they sre very fast in deducting the money from your account even though they hadn’t sent the book yet. When I asked them to cancel it, they refused and just canceled my subscription. Now I have to pay for the return fee as well and also the delivery fee is around 60 kr. It’s really very bad service.

12 December 2024
Unprompted review
Goboken logo

Reply from Goboken

Hi, thank you for your feedback. The welcome package is for you to get to know our products, after that there are about 2 books sent out per month. But you can always cancel those that are not of interest. If you have entered your card number, the amount will be deducted from the day the package is invoiced and packed. Best regards Goboken

Rated 1 out of 5 stars

Beware of clicking on their so called…

Beware of clicking on their so called 'Gratis' promotions! The process lacks transparency, with hidden information and no clear consent. It comes across as though Goboken is acting out of desperations.

25 November 2024
Unprompted review
Goboken logo

Reply from Goboken

Hi, thank you for your feedback, there is no hidden information, everything you need to know about our club is written on our webpage at registration, it's important to read everything before you sign up. Best regards Goboken

Rated 1 out of 5 stars

Very big scam they offer free package…

Very big scam they offer free package and then start forced subscription of very expensive books .

23 September 2024
Unprompted review
Goboken logo

Reply from Goboken

Tack för din återkoppling.
Det stämmer att det är 6 månaders bindningstid i Goboken – utan köptvång.
Detta framgår tydligt på vår webbplats vid registrering. Vid medlemskap i Goboken godkänner man följande villkor: 'Du har alltid möjlighet att tacka nej. Avbeställ innan tidsfristen löper ut, så stoppar vi leveransen och du behöver inte betala något. Det föreligger ingen köptvång i Goboken. Det enda du förbinder dig till är ett medlemskap i 6 månader, så att vi får möjlighet att visa vad vi kan erbjuda dig och ditt barn.'
Vi skickar alltid ut information om nästa leverans i god tid innan paketet skickas från vårt lager, vilket ger våra kunder gott om tid att fatta ett beslut och avbeställa om de så önskar.
Vänliga hälsningar, Goboken.

Rated 1 out of 5 stars

It's a scam

It's a scam they force you into a 6 month subscription with a first free package and without possibility to cancel and a high fee almost 300 kr for two small items not worth the price.

26 June 2024
Unprompted review
Goboken logo

Reply from Goboken

Takk for din tilbakemelding. Det stemmer at det er 6 måneders bindingstid i Goboken - uten kjøpeplikt. Dette kommer klart frem på vår nettside når en melder seg inn i Goboken. En godkänner disse prenumerationsvillkoren, når en melder seg inn i Goboken "Du kan alltid tacka nej. Avbeställ innan tidsfristen går ut, så stoppar vi leveransen till dig och du betalar ingenting.
Det är absolut ingen köpplikt i Goboken. Det enda du förbinder dig till är att vara med i 6 månader, så att vi kan visa dig vad vi kan erbjuda dig och ditt barn." Vi sender info om neste pakke i god tid før vi sender den fra lageret, så kundene har god tid til å bestemme seg og avbestille hvis de ikke vil ha pakken. Mvh Goboken

Rated 1 out of 5 stars

Company forces you into subscription

Company tries to scam you into a subscription. It promotes a free package for expecting mums and then throws you into a compulsory sign up for a 6 month package.

I even saw that they were trying to sign me up for this 6 months package and I stopped writing more information yet they still pushed it to me and forced the subscription as active.

Its seriously disturbing how they do this and waste your money. To be honest I just gave up and decide I will cancel after 6 months.

I wouldn't be so pissed if the products was any good. But they are really not worth almost 300kr every month for just 2 items in it. I'm sure I could find cheaper and better items than what they give.

And imagine the number of people they have scammed or forced into the subscription and just don't fight to cancel the subscription (like me). They are earning money targeting new mums who just wanted to find something for their new little one.

21 March 2024
Unprompted review
Rated 2 out of 5 stars

Total scam company.

Same here, I registered for a free baby package and chosen not to receive the 1488kr 6month subscribe option upon my signup. But I was still signed up for this package and my credit card was charged for two months.

I first receive the free package as promised and then I was busy with the baby. And now after I have received a second book and I finally check my credit card and found out that it was regularly charged every month for around 300kr.

I just call customer service and they say they would cancel my subscription and claims that this is a compulsory sign up for choosing to receive the free package, that I missed the terms and condition upon sign up.

I did read through everything and I google translated everything and I have not signed up for the package(it was optional on the sign up page) nor allow them to use my credit card other than postage, it was not a mistake of mine.

I argued and they agreed to cancel my subscription and I have return the latest package I received and later received a refund.

I still have bad impression of them. First they advertise their "buy 1500kr get 200kr free package" as one of the free babypakker that many other companies offer without condition. Second they targeted a vulnerable group, mothers that're expecting their baby or just had their baby.

I heard from my friend that there are babypackages to collect and I registered most of them while I was expecting the baby and forget about them.

Although in the end I was able to cancel this 1500kr package that comes with the "free baby package", I still wasted 380 kr (one month book which I didn't need/order and could return anymore, plus return shipping) and my nerves and time.

I think the reviews here made an impact on their decision to cancel my "1500kr sign up contract" and refund the last order. Thanks for raising your voice.

5 February 2024
Unprompted review
Rated 1 out of 5 stars

Scam!

Scam!
The welcome package says it's free of cost and we just need to pay for the shipping but once the free package is ordered (not even confirmed in my case), we got subscribed for monthly packages of 6 months involuntarily. We even called them and asked to cancel the order but they said it's impossible to cancel immediately. We need to repost the package once it's shipped and delivered and then call them back to cancel.

6 September 2023
Unprompted review
Rated 1 out of 5 stars

a very bad opinion

a very bad opinion, in the first phase it was good, they said that everything was free and that I only had to pay postage, after that, from month to month, invoices started coming to me and I didn't pay them because they said like everything I send, I call for free and at the moment they had a recovery company send me the bill and I paid it so I wouldn't get to others, speechless people, don't subscribe

26 July 2023
Unprompted review
Rated 4 out of 5 stars

We do not speak Swedish

We do not speak Swedish, so it would be great if you have English version of some books. Because translation of Swedish kid songs or stories is not easy.

13 January 2020
Unprompted review
Rated 5 out of 5 stars

best monthly present

I am super happy with the membership. My daughter loves the books and toys. I think they are extremely age appropriate.

13 January 2020
Unprompted review
Rated 1 out of 5 stars

They are liar

They are liar.
The first time they gimme freebox and gimme an account. When i logged in with my account they gave. Automaticaly they sent me a box everymonth with hight invoice. I dont know how to turn off and delete my account. Anybody can help me. ? Huhu

18 October 2019
Unprompted review
Goboken logo

Reply from Goboken

Hi! It is correct that our first box is free, and by accepting it you sign up to a subscribtion book club where the packages after the first one is around kr 210 + porto kr 49. If you have problems logging into Min side to stop your subsription, we can help you :) please send us an email to kundeservice@goboken.no where you write that you want to end subscription and by adding customer number / what email you signed up with.

Regards,
Maiken

Rated 5 out of 5 stars

Foreign parent raising a child in…

Foreign parent raising a child in Sweden.
My Swedish language skills are quite modest (and that's being generous). Even so I signed up for a subscription with Goboken!
I myself find the books easy to read to my child and right now they're at the age where it's more about describing and feeling the pages than about the meaning of the text. The books are awesome! Each time (month) we had a favourite book and it lasted for months and months, rediscovering new details and new things of interests as they developed.
I usually read the text beforehand and then use it as a guide to explain the page/pictures to them.
I'm very happy with this service and would definitely recommend it to (first time) parents that don't have the time or the knowledge to look for age appropriate children's books.

6 March 2019
Unprompted review
Goboken logo

Reply from Goboken

What a loving feedback, thank you so much! I'm really glad our books can be helpful. Kind regards, Maiken.

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