We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We found a car and was able to purchase it, however the time that it took to process everything and also feeling pressured into finance when we had cash was not a great experience. The guy we dealt wi... See more
Company replied
Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more
Company replied
Ewan Cartwright our sales associate was fantastic both at our initial viewing last week and today and pick up. He was very personable and professional, explaining everything we needed to know and not... See more
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Company details
Written by the company
FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.
FOW - Fords of Winsford
Written by the company
- Reserve any car for FREE up to 24 hours
- Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
- Enjoy an Award Winning Online Experience
- Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
- FREE Transfers Between our 2 Locations
- Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
- No Hidden Costs or Admin Fees
- Simply the price you see is the price you pay.
- Enjoy a Personalised Video of Your New Car
- Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
- Buy Online - Click & Collect - Home Delivery
- At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
- Multipoint Inspection
- Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
- HPI Check
- Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
- Finance to Match all Budgets
- PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
- Over 60 Years of Trust
- Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
- Part Exchange or Sell Your Old Car
- Quickly and easily part exchange or sell your old car with FOW today.
Great Service Time and Time Again
Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.
Contact info
Fords of Winsford Ltd Wharton Retail Park Weaver Valley Road Winsford, Cheshire, CW7 3AL, Winsford, United Kingdom
- 01606 866 199
- hello@fow.co.uk
- www.fow.co.uk
4.3
Excellent
12K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 1 week
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Wish I’d gone here sooner
Wish I’d gone here sooner. After having terrible experiences with other garages I wouldn’t hesitate to recommend FOW Trafford. All the staff have been great and have been quick to resolve anything needed (car needed to go in the garage for something which was no hassle).
26 May 2026
Reply from FOW Winsford
Thanks so much for the awesome review! We're thrilled to hear you had a great experience with us at FOW Winsford. We appreciate the recommendation and look forward to helping you again in the future!
Many Thanks,
FOW Customer Service Team
The people were very helpful
The people were very helpful took me through every stage in buying my car very good experience
29 June 2026
Unprompted review
Reply from FOW Winsford
Thanks for the awesome review! We're glad our team could help you through the car buying process. Enjoy your new ride!
Many Thanks,
FOW Customer Service Team
Great place with amazing variety to…
Great place with amazing variety to choose from. Nothing too push but once you decide you being looked after very well. From the start to finish great experience. If you choose the one in Cheshire go to Ashley Tomlinson you will be looked after very well . Highly recommend.
27 June 2026
Reply from FOW Winsford
Thanks for the awesome review! We're so glad you had a great experience with us and enjoyed the variety. Ashley will be thrilled to hear your kind words! Hope to see you again soon!
Many Thanks,
FOW Customer Service Team
This was the worst experience I
This was the worst experience I have ever had buying a car. I would not recommend to my worst enemy. Putting in a formal complaint.
23 June 2026
Unprompted review
Reply from FOW Winsford
Thank you for your feedback. We're sorry to hear about your experience and appreciate you bringing this to our attention.
Many Thanks,
FOW Customer Service Team
Reply from FOW Winsford
Thanks so much for the awesome review! We're glad Neil could help you out. Come back anytime!
Many Thanks,
FOW Customer Service Team
It's our 4th car we've got from FOW.
It's our 4th car we've got from FOW.
The sales team are all very friendly. Good at there jobs. The keep you informed all the way through the buying process. When you pick your car up. The explain all the working of the car.
27 June 2026
Reply from FOW Winsford
Thanks so much for the awesome review! We're thrilled to hear you keep coming back to FOW Winsford for your cars. Our team loves making the buying process smooth and enjoyable for you. Enjoy your new ride! 🚗✨
Many Thanks,
FOW Customer Service Team
Amazing place
You’re made to feel welcomed and any questions you have they will find the answer you get stuff explained in detail if you don’t understand and the staff are extremely nice and professional
19 June 2026
Reply from FOW Winsford
Thanks so much for the awesome review! We're thrilled you felt welcomed and got all your questions answered. Our team loves helping out!
Many Thanks,
FOW Customer Service Team
Reply from FOW Winsford
Thanks so much for the kind words! We're thrilled to hear you had a great experience with our staff. Hope to see you again soon!
Many Thanks,
FOW Customer Service Team
Reply from FOW Winsford
Thanks for your feedback! We're glad to hear the process was easy for you. Sorry about the wait time to see your salesperson—we'll work on improving that. We appreciate you sharing your experience!
Many Thanks,
FOW Customer Service Team
The knowledge and helpfulness of Liam…
The knowledge and helpfulness of Liam our salesperson was second to none, he was so informative and attentive, best salesperson I have ever come across. Follow up service was great too, really good communication from him at all times. Well recommended, thank you
27 June 2026
Unprompted review
Reply from FOW Winsford
Thanks so much for the awesome review! We're thrilled to hear Liam made such a great impression. We'll be sure to pass on your kind words. Your recommendation means a lot to us!
Many Thanks,
FOW Customer Service Team
When we arrived to collect the vehicle…
When we arrived to collect the vehicle there was a problem with taxing the vehicle. Mike Brown our contact went above and beyond to alleviate the problem taking me to the post office twice to sort it out. He was friendly and courteous and concerned about our long wait in the extreme heat.
26 June 2026
Reply from FOW Winsford
Thanks for the awesome review! We're so glad Mike could help you out and make the experience better, even in the heat. Your feedback means a lot to us!
Many Thanks,
FOW Customer Service Team
Wouldcdefinitely use FOW again for any future purchaesThe service was very good and I was…
The service was very good and I was fortunate to find my new vehicle quickly .
The staff were helpful and understanding of my needs. All in all a good experience and I am delighted with my car.
24 June 2026
Reply from FOW Winsford
Thanks for the awesome review! We're so glad you had a great experience and found the perfect car. Enjoy your new ride!
Many Thanks,
FOW Customer Service Team
Reply from FOW Winsford
Thank you for your feedback. We're sorry to hear about your experience and appreciate you bringing this to our attention.
Many Thanks,
FOW Customer Service Team
Fords of Winsford were great
Fords of Winsford were great from start to finish. Carla and Ryan were both fantastic- friendly, approachable and really helpful throughout the whole process of looking for a first car for my son, Sion. They made buying the car so easy and stress free, and Sion is really pleased with his first car purchase. The vehicle was in immaculate condition. I would recommend Fords of Winsford to anyone looking for excellent customer service and a great, relaxed car buying experience. Thanks again Carla and Ryan.
26 June 2026
Unprompted review
Reply from FOW Winsford
Thanks so much for the awesome review! We're thrilled to hear that Carla and Ryan made the car buying experience so smooth for Sion. Enjoy the new ride! 🚗🎉
Many Thanks,
FOW Customer Service Team
Just bought my dream car!!
Just bought my dream car!!
Excellent service from Ella and all members of staff. Had a wide selection of cars for absolutely everyone. Would definitely recommend.
24 June 2026
Reply from FOW Winsford
Thanks so much for the awesome review! So happy to hear you found your dream car with us. Ella and the team appreciate your kind words and recommendation! Enjoy your new ride! 🚗✨
Many Thanks,
FOW Customer Service Team
Meet and greet was very friendly …
Meet and greet was very friendly and everything was explained clearly by Ibrahim. Test drive and Pickup was great and I am really pleased with my chosen car so far!
25 June 2026
Reply from FOW Winsford
Thanks for the awesome review! We're so glad you had a great experience with Ibrahim and are loving your new car. Enjoy the ride!
Many Thanks,
FOW Customer Service Team
Ewan was great
Ewan was great. Really straightforward- delivery on time and car is great. Big thanks to the team
25 June 2026
Reply from FOW Winsford
Thanks, Madds! We're thrilled you had a great experience with us. Enjoy your car! 🚗✨
Many Thanks,
FOW Customer Service Team
Excellent service thank you
Excellent service and staff friendly Phoebe you are a star and thank you the only down side I would add is the valeting needs to be better as not perfect in any way, the sales people are brilliant though thank you again
25 June 2026
Reply from FOW Winsford
Thanks for the awesome review, Helen! We're thrilled you enjoyed the service and found our staff friendly. Your feedback on the valeting is noted, and we'll work on it. We appreciate your support!
Many Thanks,
FOW Customer Service Team
Very good customer service
Rowan was very pleasant and friendly and helped the process to run smoothly
22 June 2026
Reply from FOW Winsford
Thanks, Tinny! We're so glad you had a great experience. We appreciate your feedback!
Many Thanks,
FOW Customer Service Team
5 stars says it all
5 stars says it all, good customer service and very helpful, Callum deserves a medal for his patience in dealing with a none tech customer, very grateful.
24 June 2026
Reply from FOW Winsford
Thanks for the awesome review! We're thrilled to hear you had a great experience with Callum. He really is a star! 😊
Many Thanks,
FOW Customer Service Team
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