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Ford Insure Reviews 

1,830
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Evaluating 146 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful staff and smooth service, noting that advisors always go above and beyond to provide clear guidance and professional support during every interaction. Many consumers also appreciate the competitive pricing options and the straightforward, hassle-free online application process that makes managing policies very easy. However, some customers also noted unexpected price increases upon annual policy renewal and experienced inconsistent communication from support agents when asking important questions. A few reviewers felt that these rising costs and occasional difficulties reaching knowledgeable representatives slightly impacted their overall satisfaction with the service.

What people talk about most

Staff

Consumers find staff to be positive, highlighting advisors who go above and beyond to help with insurance... See more

Service

Users describe positive interactions with service, praising the helpful and professional staff. Consumers... See more

Customer service

Customers had positive experiences with customer service, noting that representatives were very patient,... See more

Price

Customers consistently note positive experiences with price, highlighting competitive quotes and overall... See more

User experience

Reviewers highlight positive aspects of user experience, noting that the online process is quick,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy to get a Defacto 4* car insurance. Website is very clear and smooth to get through various steps. Online account access for documents is straightforward. While most big companies annoyingly... See more

Rated 5 out of 5 stars

Great service been aloyal customer for a few years , and can not fault the service sales great and all ways comes with wonderful help and advice. Fords a great company along with there cars, sales s... See more

Rated 5 out of 5 stars

I’ve recently been having car troubles and sorting things out with insurance companies are usually such a hassle, but over the last week I’ve had such a good experience with Ford Insure, every advis... See more

Rated 5 out of 5 stars

Had a total loss on my car recently, everything was dealt with very professionally, from the aftermath of the accident to the collection of my vehicle, any residual payment due back and the policy cha... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Insurance Agency

Written by the company

Great cover to get you on the road. Our cars feature many advanced systems and components, all built with pride, passion and expertise. The same applies to the expert care and cover that comes with Ford Insure comprehensive car insurance.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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4.6

All reviews

(1,830)

136 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 1 out of 5 stars

Absolutely no customer loyalty

Absolutely no customer loyalty, the best offer they could give me was an extra £50 per month on my policy, their excuse was repair costs go up, despite me being the one who pays for the repairs, so it literally makes no sense.

18 May 2026
Unprompted review
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Reply from Ford Insure

Hello Laura.
I’m really sorry to hear the renewal premium has not proved competitive for you this year. I can understand how frustrating that must feel.

We do our utmost to ensure that our rates are fair and reasonable for all customers. Our assessment of the rate to charge for any customer is based on our experience of claims for comparable policyholders, there are over 40 different factors that are taken into consideration when calculating your renewal premium.

That said, we understand how important it is to feel valued as a customer, and we appreciate you taking the time to share your feedback. We’ll be sure to pass your comments on to the relevant team to review.

If you’d like any further assistance with your policy, please send your full name, policy number, best contact number and query to FordFeedbackSupport@admiralgroup.co.uk and we'll arrange a call back from the relevant team. - Courtney

Rated 4 out of 5 stars

Ford/Admiral - a good team for Ford car insurance..

Easy enough website to use. And I'm 82!! Occasional glitch when I had to retrace my steps but end result ok. Fair price (for this country!!) When I insure my second Ford in a few weeks time it should be better again.
There are cheaper companies but I'm a Ford man and some relatively unknown insurers left me a little bit suspicious of what I would be getting for the lower price if it came to a claim( which luckily I've never had to do!!)

13 May 2026
Rated 5 out of 5 stars

BEST PRICE FOR ME

SOLD MY DEISEL AUDI Q7 AND BOUGHT A FORD EXPLORER ELECTRIC CAR. THOUGHT I WOULD HAVE TO PAY THROUGH THE NOSE FOR ELECTRIC CAR INSURANCE BUT SAVED OVER £1000 ON LAST YEARS PRICE

12 May 2026
Rated 5 out of 5 stars

Early days

Early days. Only just become insured with Ford Insure but so far so good and Policy offers the cover I want at a price I'm happy with. Whether it's a coincidence or not I just got a Ford car & that is why I needed insurance!

9 May 2026
Rated 5 out of 5 stars

Buying a new car

I have to say I did not have a great experience last time When I brought my car but this time around. Daniel helped me all the way through and did not mind how many questions I asked, and when I collected the car he didn’t just give me the keys and say here you go he explained all the things that the car can do. Can’t fault him at all.

4 May 2026

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