Altogether a well organised operation and we enjoyed our holiday. Staff were great and responsive. Only disappointment was the quality of the hotel...it was still very pleasant but a little tired not... See more
Company replied
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Review summary
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Reviews shaping this summary
Ordered two sofas , spoke to customer services about placing an order which promptly sorted out the problem. The sofas arrived on the scheduled date and time. A quick delivery within days.pleased with... See more
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Easy to use website, easy to filter different options to narrow search to individual requirements. One thing i would add the ability to do is being able to toggle hold luggage for 1 or both passenger... See more
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Nice hotel in Sorrento, bit out on a limb and a shuttle bus needed to get into the town itself. Lots of food but luke warm which is not the nicest when it's pizza and cold. Pool a little green on the... See more
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Company details
Written by the company
We’re First Choice – the holiday company that helps you pick the trip you really want. Using our years of experience, we bring together all the options you could want in a holiday. Sun, sea and sand, or adventure, culture and nature. Wildlife or nightlife, plane or train, laidback breaks or active escapes – we’ve got you covered. You can pick from almost 200 destinations in over 60 countries across Europe, the Middle East, Africa, South-East Asia and Central America. Of course, it’s not just about where you go but what you do. We’ve looked for the best accommodation, activities and experiences from beachfront to mountain-top and everything in between, to make sure you can see the best of what every place has to offer. With only great choices to hand, it’s time for you to get picky.
Contact info
United Kingdom
- www.firstchoice.co.uk
4.1
Great
2K reviews
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I booked through your website
I booked through your website , yet I have to go to another website to book space on the plane and seats to get to where I have paid you, and they wanted to charge me again for luggage...poor
11 May 2026
Reply from First Choice
Thanks for taking the time to leave a review.
We appreciate you bringing this to our attention and we're sorry you had difficulty booking your space and seats after booking on our website and that you were asked to pay again for luggage. If you can contact us we can look into this further for you
What I Booked Was Not Such a Good Deal After All
When I chose a holiday that looked to be a good price, I proceeded with my booking. When I pressed the "Continue" button the price shot up not by a little but by at least £20 per person. Then I had to download the Ryanair app to complete my booking. Personally, I didn't want another app on my phone doing what apps do best (generally, in my opinion, invading my privacy). Be aware, Ryanair's baggage charges are higher than TUI's. So what looked like a real bargain, turned out not to be such a good deal after all.
6 May 2026
Unprompted review
Reply from First Choice
Thank you for your review. We're sorry the price increased during booking and you needed to download the Ryanair app. Where bookings involve partner airlines, certain services such as check-in and baggage are managed directly by the airline, which is why their app is required. Prices and baggage costs can also vary between airlines, which may affect the overall total compared to the initial price shown. That said, we are sorry that this wasn’t as clear as it could have been at the time of booking and that it led to a disappointing experience. Your feedback is really valuable.
Rip Off seat charges
Booking reference 25165348
We paid an additional £840 to book and choose our 6 extra space seats for both outbound and inbound flights however, when we got to the airport all of our chosen seats had been changed for the outbound flights and the seats for our return flights had been removed altogether!
We called first choice via the airport staff and were told there had been an aircraft change and as the plane would be slightly smaller they didn’t have 6 seats together they had 3 extra space seats next to a row of 3 standard sized seats which we had to accept, we needed at least one set of extra space seats as one passenger is 6’7 and would really struggle in standard seats. We were told we would be refunded the £210 paid for the seats which we would no longer have on the return flight however we were only refunded £150 and on the return flight we didn’t get any extra space seats just 3 extra legroom and 3 standard!
So, we paid for 6 extra space seats each way and we got 3 in total, 6 extra legroom and 3 standard!
We would not choose or recommend first choice following this experience.
10 April 2026
Unprompted review
Reply from First Choice
Thank you so much for taking the time to share your feedback, and please accept my sincere apologies for the experience you had. I completely understand how upsetting and frustrating it can be when changes affect something you’ve been looking forward to, especially a holiday that’s meant to be an enjoyable and relaxing time.
As you have now returned from your holiday, I would kindly ask that you contact us using the link below and provide as much detail as possible. Our dedicated After Travel team will take the time to carefully look into this for you and ensure your concerns are fully reviewed:
https://www.firstchoice.co.uk/holiday/contact-us/after-travel
Once again, I am truly sorry for the disappointment caused. I do hope that, despite these issues, you were still able to enjoy your holiday once you arrived.
Cancelled flight
We booked our holiday 18 months ago and have had several changes to our booking. Today we received an email saying that our flight had been cancelled and moved to the next day on a much later arrival time. I have booked via First choice and Tui every year for over a decade. Never again.
21 April 2026
Unprompted review
Reply from First Choice
We appreciate you taking the time to share your experience. I’m really sorry for the inconvenience this has caused, especially after being with us for so many years.
As First Choice plan holidays so far in advance, on occasions they do have to change or cancel flights due to operational changes. We do try and keep these disruptions to a minimum, however this isn’t always possible and as per our terms and conditions, all flights are subject to change.
I understand this is disappointing news, particularly after the other changes you’ve already had to deal with and I apologise for the inconvenience.
Reply from First Choice
Thanks for your 5* review, we're happy to hear that you found our website easy to use and got a great deal on your holiday!
Excellent value for money
Excellent value for money, and efficient service
8 April 2026
Unprompted review
Reply from First Choice
Thank you for such lovely feedback, have a great holiday!
Booking nice and easy.
8 April 2026
Reply from First Choice
We're glad you found booking easy. Thank you for your positive feedback; we appreciate it a lot.
Very good outstanding customer service…
Very good outstanding customer service I received to change my holiday thank you
14 April 2026
Reply from First Choice
We're happy to hear that you received outstanding customer service while changing your holiday plans. Thank you for your positive feedback!
We had a really disappointing…
We had a really disappointing experience. Our flights were changed to 2 days earlier, which completely disrupted our plans.
On top of that, we were then informed there would be building works at our hotel. We were told we could change the hotel, but at no point were we given a clear deadline to make that decision.
I later found out that the building works are quite disruptive, so I asked to change hotels — only to be told I had “left it too late” due to a 10-day deadline. This was never clearly communicated and only ever mentioned in relation to the flight change, not the hotel.
I made it clear during calls that I was focusing on sorting the flights first and would decide on the hotel after, and nobody advised me that I needed to decide immediately or risk losing the option.
Very frustrating experience and poor communication throughout. I would like this resolved.
Booking reference: 31024446
14 April 2026
Unprompted review
Reply from First Choice
Hi Hayley
I'm really sorry to hear about the frustration you've experienced with your flight changes being moved forward by 2 days and the confusion around the hotel building works. I can completely understand how disruptive this has been for your plans, especially when the communication around deadlines wasn't as clear as it should have been.
I can see you've already been in contact with our complaints team via email, and they'll be responding to you directly to look into everything you've raised.
^Sandra
My first choice in booking a holiday
Second time booking a holiday with First Choice. Great prices for all budgets. Even cheaper than other travel package providers.
Really helpful staff too when you need help. I would recommend.
1 April 2026
Reply from First Choice
Thanks so much for choosing to book with First Choice again, we really appreciate your business! Have a fantastic holiday, and we look forward to helping you find your next!
Reply from First Choice
Thanks for your 5* review, we are glad you found our website easy to use, have a great holiday!
Reply from First Choice
Thank you for your lovely feedback, enjoy your holiday!
Reply from First Choice
We really appreciate your lovely feedback, and it is great to hear that you found a holiday with us at a great price! Have an amazing time on your upcoming holiday!
The ease of booking and the price
25 March 2026
Reply from First Choice
Thank you so much for your lovely feedback, enjoy your holiday with us!
Can’t even give a five day grace period…
Can’t even give a five day grace period past the deadline for payment in a £2500 holiday, didn’t even ask why … stick with TUI they have always been supportive If I ever needed an extension , five days extra wouldn’t hurt surely
23 March 2026
Unprompted review
Reply from First Choice
Thank you so much for taking the time to provide your details. We genuinely appreciate all feedback, and we’re truly sorry that we weren’t able to honour your request on this occasion.
I’ve looked into this carefully, and I can see that our agents tried their very best to assist you. Unfortunately, as the balance due date is already the latest we’re able to offer, we aren’t able to extend this any further. This means the balance will need to be paid by the date originally agreed to when your holiday was confirmed.
We’re sincerely sorry for any disappointment this may cause. We never want to let our customers down, and we understand how frustrating this must be. Despite this, we really hope you’re still able to enjoy a wonderful holiday.
It was easy to find a holiday
It was easy to find a holiday, and easy to book. What more do you need? Excellent experience all round
19 March 2026
Unprompted review
Reply from First Choice
Thank you for such lovely feedback! It is amazing to hear how you found your booking experience with us. Have a fab holiday.
First booking with First Choice .
Easy to use website and competitive pricing made us book with First Choice for the first time. Our short break was booked and confirmed efficiently. We are looking forward to the trip.
11 March 2026
Reply from First Choice
We're happy to hear that you found our website easy to use and our pricing competitive. We're glad your booking was confirmed efficiently, and we hope you enjoy your trip!
Scan Alert
We wanted to change our holiday, and there some fees of about £450 to change the destination. I found a price online and I could choose the exact same holiday, and get to the payment and the price difference of what I paid and the changing fees was still £400. The person making booking change couldn't explain the difference. So this is a scam and I warn people to find another way of booking. So £450 for change fee, plus £400 mystery fees, £950 to make a booking change.
4 March 2026
Unprompted review
Reply from First Choice
Thank you for taking the time to share your review, we genuinely appreciate all feedback and always aim to assist with any issues as best we can.
We have attempted to contact you for further details but unfortunately have not yet received a response. If you would like us to look into your query further, please feel free to reach out to our team on 0203 451 2690. We will be more than happy to investigate this for you.
Great so far 😎
3 March 2026
Reply from First Choice
Thanks so much for booking with First Choice, have a brilliant holiday!
Reply from First Choice
Thank you for taking the time to leave a 5* review, it's very much appreciated.
We do hope you have a wonderful holiday!
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