EAST MIDLANDS WATER COMPANY LIMITED Reviews 

765
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 69 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the products, highlighting how well the water filters and softeners improve water cleanliness. People consistently appreciate the fast delivery service and the extremely helpful staff who provide prompt, polite guidance during every purchase. However, some customers also noted minor product or component issues, such as occasional leaks or damaged replacement parts. Others mentioned experiencing delivery carrier problems or incorrect parts being sent, which required extra persistence and patience to resolve. Despite these occasional setbacks, consumers remain largely satisfied with the overall support and long-lasting equipment provided.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that the water filters and softeners... See more

Service

Users describe positive interactions with service, praising the polite, efficient, and helpful staff.... See more

Staff

People report positive experiences with staff, describing them as professional, knowledgeable, and... See more

Delivery service

Clients share positive opinions on delivery service, noting prompt dispatch and consistently on-time... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that support staff are prompt,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Speedy delivery Only arrived today so havnt had it fitted yet. But customer advice was excellent, very helpful and gave me a good deal. Cant wait to get it fitted. Plus I also have the reverse osmos... See more

Company replied

Rated 5 out of 5 stars

Great advise in the planning of what we needed for our 4 bed house. fitted filter and softener at mains incomer so all water is treated. had it running a couple of weeks, the cleanliness of the water... See more

Company replied

Rated 5 out of 5 stars

I believed that the transformer module for my water softener (originally purchased in 2018), had failed and called EMWC on Monday AM. I spoke to Emma and we talked through the problem and she confi... See more

Company replied

Rated 5 out of 5 stars

I bought a water filter and tap many years ago. It needs to be replaced every three years. This company is invariably easy to deal with. Every order is delivered promptly, any queries are dealt with... See more

Company replied


Company details

  1. Water Treatment Supplier

Information provided by various external sources

EMWC East Midlands Water Company - Supplying water softeners, a wide range of water filters, UV water treatment, Reverse Osmosis, water purifiers, limescale prevention and water ionisers. Bespoke systems or off the shelf. Treating domestic and commercial water for more than 32 years. Proud to be based in the UK


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

765 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(765)

70 reviews in the last 12 months

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Rated 1 out of 5 stars

Unethical sales team

I attended the Ideal Home show in London and EMWC had a sales stand. After a long conversation with one of the team of two men I was given a price for a water softener but was hesitant as it was pricier than most of their rivals. Sensing my hesitation the salesman said we had nothing to lose as he would send a message to the office stating a full refund if we change our minds. A couple of days later we did have a change of mind and I called the office but had to leave a voice mail. Nobody responded to this, so I also sent an email, again no reply until I chased. A couple of weeks later I was eventually given a refund but 5% (£65) was kept back. I queried this and waited another 10 days for a response again after chasing them. They are refusing to refund me the £65 stating it's in their T&C's and refusing to believe their salesman had said this to me at the Ideal Home. Steer well clear of this company.

25 March 2025
Unprompted review
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Mr Bishop, you placed your order of your own volition. When you had your change of mind just two days later, we tried to contact you on numerous occasions by phone. I can see that we did acknowledge your email and explained that we had been trying to contact you (including leaving a voicemail on your telephone) and at that point explained that your request for your refund would be processed. We took great care about the information we gave you regarding this and kept you fully informed by email so there was no ambiguity. We are within our rights to raise a charge to cover our direct losses (credit card processing charges) for an abortive order. This is supported by Trading Standards and the Competition and Markets Authority. We are sorry that you decided not to go ahead with your purchase but it sounds like you have now sourced a softener from elsewhere. Kind regards, EMWC

Rated 5 out of 5 stars

Thanks to Emma for her help and advice…

Thanks to Emma for her help and advice sorting out replacement parts for the installation kit even before she'd had her morning coffee

23 April 2025
Unprompted review
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Tony, glad we were able to quickly organise the right parts for your installation. Emma is a great asset to us with lots of knowledge about our products and the industry in general. Kind regards, EMWC

Rated 5 out of 5 stars

As an existing customer from years ago…

As an existing customer from years ago I contacted East Midlands Water Company for technical advice with regard to a problem I was experiencing with my old (2006) water softener. Realising the age & condition of said softener I ordered a new Harvey non electric softener. The lady I spoke to was extremely helpful & even supplied a new drain & overflow hose free of charge. The unit arrived promptly & well packaged.

4 April 2025
Unprompted review
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Robin, thank you for your great review. We are delighted to hear that our team have been able to assist with the replacement of your softener. Kind regards EMWC

Rated 5 out of 5 stars

Polite and efficient

Polite and efficient

31 March 2025
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Thank you Mr Dean for your positive feedback. We are very proud of our team. Best wishes EMWC

Rated 5 out of 5 stars

After paying the full money for the…

After paying the full money for the Unit, it was delivered the next day and I have had it installed 1 day after.
I am waiting to set it up and see how it works.
Hopefully no too complicated.

31 March 2025
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Sunil, thank you for the payment balance and great review. You have purchased one of the best UK water softeners available and one that will bring you many years of lovely soft water. If you have any issues with setting up, please call us and one of our technicians will be pleased to assist. Kind regards East Midlands Water

Rated 5 out of 5 stars

Easy to install

Easy to install. Quick to arrive.

9 March 2025
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Thank you Marcy. It's always great to hear when customers find installation easy. (Marcy purchased our three year under sink water filter - three years of filter water, on tap!) best wishes EMWC

Rated 3 out of 5 stars

acceptable

The water softener was delivered promptly and well packaged.
It is best to read the instructions thoroughly to ensure you have a complete understanding of the way forward.
Having unwrapped and checked all the parts are there then proceed.
The front dial fixture was a bit vague but all in all it went together well.
Having commissioned it I was surprised that instead of a clock (as my previous softener) it included a water meter usage which highlights when it will regenerate next - 4** for this
I have had the water softener a week now and it carried out the regeneration to plan.
Have had soft water all week .
I would recommend this softener

27 February 2025
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Dear Customer, we are delighted to hear that you are pleased with your new purchase and that it is doing what it is designed to do. You have chosen an excellent model! kind regards East Midlands Water

Rated 1 out of 5 stars

**Do not order from East Midlands Water** Fraudulent Company

The sales team at East Midlands Water Company were helpful and knowledgeable.

This is how they draw you in. After a 15-minute conversation, I placed an order for £2,500, provided my credit card details, and thought nothing of it.

Shortly after, I received a call from their Finance team asking for a screenshot of my online bank account to verify my ID because I had requested delivery to a different address (a site address). This is a huge red flag and not a legitimate financial security check. I refused and immediately asked for my order to be cancelled.

One month later, I checked my credit card statement and found that the company had taken the £2,500 despite my cancellation request. They are now refusing to refund me unless I initiate a chargeback through my bank. My bank has advised that this situation appears to be fraudulent, and I have had to raise an official investigation.

I have emailed the company five times and spoken to multiple people, yet they refuse to acknowledge the issue. Their insistence on a bank screenshot as proof of identity is not standard financial practice. It is unacceptable and raises serious concerns.

At this point, I have reported the company to the police, the Financial Conduct Authority, Visa, and my bank. I now have to clear my credit card balance while waiting for the investigation to be completed.

I fully expect them to respond with a long-winded explanation about their "standard procedures"—but let me be clear: asking for a bank screenshot is NOT a legitimate way to check ID.

Update
Expected response below. They still haven't refunded the £2500 which is now significantly over the 14 days in their own refund policy.
I have had a response from Citizen Advise explaining East Midlands Water is in the wrong and have no right to hold on the refund. I have been advised to write a letter and give them 14 days to respond before taking further legal action. All whilst the bank and other bodies do their investigations.

I've gone to a lot of trouble to highlight their bad practices if I had found the card on the street, and I certainly wouldn't be asking for a refund.
Read Google reviews it's not just me this has happened too!

**update**
East Midlands Water Company after the threat of legal action, and an investigation from the credit card company, Police fraud etc.. have finally refunded me. No apology though.

7 March 2025
Unprompted review
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Ben,
We do not ‘draw anyone in’. We do not make cold calls in any circumstances. We wait for customers to contact us, as they have for the last 35 years. We are a small business that offer good, sound advice based on a customers personal needs.
You did indeed place a high value order for which we were grateful. However, as we explained to you, there was an anomaly with the details that you provided. This was flagged on our payment system automatically. We wanted to make sure that fraud was not being committed and as such we asked you for a very small thing; proof that you had indeed made the transaction – and that you were not someone who might have picked up a credit card in the street and was trying to use it!. You were unable to fulfil this request stating that you were unable to log into your banking app. We have a duty of care to ensure that we protect both our customers and ourselves from potential fraud. In your case Ben, this is all we were doing, applying due diligence. The fact that you were unable to comply with our request was a further alarm for us. We have been in communication with you over this matter and unfortunately your use of profanity and abuse, in writing, has been upsetting for a number of our team. We are respectful and courteous at all times and we expect our customers to treat us in the same way.
We have recommended a course of action in order to resolve this issue but for some reason you have chosen to ignore it. Again this raises the question of whose credit card has been used. You have threatened us with many things including exposure on social media. We will not be making any further comment on this case but look forward to dialogue, if appropriate, with your bank.
East Midlands Water

Rated 4 out of 5 stars

It wasn’t “great”er

It wasn’t “great”. It was what I asked for: deliver my paid-for salt blocks. mot exactly rocket surgery. If they’d have left a cupcake I might have giver a higher

27 February 2025
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Thank you Mr Sherwood for your honest review. However we only sell water treatment products. Kind regards, East Midlands Water

Rated 5 out of 5 stars

Excellent service

The lady I spoke with was very helpful and knowledgeable.
The water softener was delivered the next day and I was kept informed of the delivery schedule.
Excellent service

27 February 2025
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Cindy, that's great to hear. All of our team have been with us for many years and are extremely knowledgeable. Thank you for your custom.

Rated 1 out of 5 stars

Avoid the "supply-only" water filters

I purchased your water filtration system based on a trusted recommendation, intending to improve my family’s drinking water quality. However, I was not informed of the significant installation challenges before purchase. After consulting multiple plumbers, I learned that installation would require either replacing my current tap—which is positioned awkwardly, limiting my options for a 3-way tap—or drilling an additional hole into my hard-marble kitchen surface. Given these constraints, I had no viable option but to return the product.

While this system worked for my friend, she was renovating her house and could tailor the setup accordingly. In my case, I believe the sales process should have provided a clearer explanation to allow for a more informed decision. Instead, I was merely given vague assurances that plumbers would be able to "sort things out," without any specifics about potential installation difficulties.

I contacted your customer service number within 14 days to request a return and refund and was advised to send an email, with no mention of urgency or a strict timeline. Despite following this advice, I was later informed that I was only eligible for store credit rather than a monetary refund, as I had not emailed within 14 days. The explanation provided was that the 14-day return policy is "within the allowance of the law" and comparable to retailers such as John Lewis. However, unlike general retail products, water treatment systems require professional installation, making it unrealistic for customers to assess feasibility within such a short timeframe without a plumber readily available.

The return process has been significantly more complicated than the purchasing process, which I find concerning. It took me considerable effort—consulting multiple plumbers and visiting a kitchen and bathroom supplier—to fully understand the challenges involved. Clearer pre-purchase information and a more transparent return policy would help ensure a better customer experience. Additionally, I had to spend £4.99 on a wrapping bag and £18.55 to return the product via the "recommended" registered post service, adding to the overall cost and inconvenience.

If you are a regular consumer without plumbing expertise or a plumber in your immediate family, I would strongly advise against purchasing from this "supply-only" company. There are plenty of alternative water treatment systems that include installation support, making the process far more straightforward for customers.

14 February 2025
Unprompted review
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Hui Yu, I am afraid we must object to your review. Firstly you did not request to return the filter within 14 days. It was sometime after the 14 day window. We advised you that we were unable to accept your item for a refund however we did offer you a credit on account as a gesture of goodwill and went out of our way to assist you. The returns process is straightforward and detailed in our terms and conditions, which you clearly did not bother to read. After having already shipped the item to you, I am unsure why you think it is then appropriate for us to arrange a collection of your unwanted item at further cost to ourselves? We cannot 'recover' the cost of an item that has been shipped out and then rejected by a customer, for whatever reason. It becomes a cost to our small family run business. We do not have a 'recommended postal service' - that is your choice to make, based on time and reliability.
We offer our help, advice and support freely to anyone who contacts us for assistance. You are correct in saying there are other businesses who can offer water treatment systems who will include installation but this is a service you will pay for. We are sorry you have been disappointed, but we have tried very hard to assist you. We have many thousands of happy customers who would disagree with you. As the saying goes, you cannot please everyone all the time. We wish you well, kind regards EMWC

Rated 1 out of 5 stars

This company is a fraudulent company

This company is a fraudulent company. I was "sweet-talked" to buy the water softener. They agreed to pay for the plumber and extended guarantee, but later denied everything once they got the payment is full. They delivered the product and even today, I have not received the money back. They are cheats.

17 February 2025
Unprompted review
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello again Mr Mukherjee. We are not a 'fraudulent company' nor were you 'sweet talked' into a purchase. You called us for advice which we gave and you subsequently made a purchase. As we are a supply only business we are quite shocked by your accusation that we offered to pay for a plumber for your installation as this is simply not a service that we offer or have ever offered. We have always maintained that you spoke to another water softener supplier who do offer installation as part of their package and for which you would pay twice the price that you paid us for your supply only unit. We believe you have confused us with this other company. Moving on, you omit to mention that you threatened to destroy the goods that were delivered in good faith and then placed a chargeback with your credit card. You also omit to mention that your card company found in our favour and that you had made a false claim. We have been trying to close this matter for a number of weeks but you steadfastly refuse to assist. As always, there are two sides to every story and our many happy customers and their reviews support that we are a good company that likes to look after its customers. Kind regards, EMWC

Rated 5 out of 5 stars

EMS10 Eco Premier Water Softener

We bought a water softener last year and we have been delighted with it. The service we had from the company was really good - happy to recommend them.

11 February 2025
Unprompted review
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Karen and Richard, thank you for your kind review. Your choice of water softener is an excellent one and you will be delighted with the many years of service that you will get from it. Kind regards, EMWC

Rated 2 out of 5 stars

Rang up the company for advice in order…

Rang up the company for advice in order to replace an old unit.
The one I bought was much smaller than the old unit - so much neater.
It's only been in a day but it seems to be good.
Delivery was prompt too.

** The first unit developed a hairline crack and leaked, but did not real damage. The company sent out another unit and advised a shock arrestor to be fitted.

Another visit by the plumber - the second unit leaked, the result is that we now need a new kitchen floor.
We have had the whole thing taken out and more new piping to get it back to it's original state.
I'm very disappointed indeed, I would not recommend and it's certainly put me off under the sink filters.

31 January 2025
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Mrs Cross, that's good to hear. Certainly some products have changed in the last 35 years since we started designing and selling water treatment solutions. Let's hope this one gives many years of satisfactory service. Best wishes EMWC

Rated 1 out of 5 stars

Bad customer service

I have RO filter from this company and, recently I bought the filter replacements that didn’t fit the original fitting, they never replied to my email, but then I used live chat to explain situation, and instead off to come up with solutions how to sort this out, they told me stories about sick staff, short of staff, they never came back to me with suggestions. Anyway they lost me as a customer and my recommendations

8 January 2025
Unprompted review
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello Greta, I can see that you placed this order without assistance from our team and it could be that you have ordered the wrong replacement filters. For the record, we did have a difficult January to due staff illness and being a small family run business, we were short staffed. However, if you want to get back in touch we will try and assist. Kind regards, EMWC

Rated 5 out of 5 stars

Great service

Quick & efficient service. Ordered one day & received it the next day.

31 January 2025
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Excellent choice of product Marika! Thank you for your custom. Kind regards, EMWC

Rated 1 out of 5 stars

Poor post service sales - avoid this company

Poor post service sales . Plumber found a leak in the system and was rectified by him with parts from the company.

Then I realised there are another leak. Spoke to the company and asked sort this out with parts and labour .

They sent me a 4 way valve and that’s it . Refused to pay for labour or take the system back . My experience is with them awful .

I wrote to customer service but no reply. They are claiming that I am rude with them . I wasted my £400 on the product. Please avoid this company and the product is no way near DIY . So think about my experience before buying this product.

31 January 2025
Unprompted review
EAST MIDLANDS WATER COMPANY LIMITED logo

Reply from EAST MIDLANDS WATER COMPANY LIMITED

Hello kb ss, our technicians remember your case as they spent some time with you on the phone. We are a supply only company and as such it is up to the customer to arrange their own installation, which in most cases is a straightforward DIY installation. However, we do recognise that some customers prefer to use a professional, especially with more complicated installations/pipework. When you complained that the four way valve we had sent you (free of charge) was leaking, we offered - as the quickest and most simple way to get your unit up and running - another four way valve. You then responded with a request for us to send someone to refit the (simple) valve or for you to hire a plumber and for us to pay for it. Unfortunately this is not something we are able to do. We did respond to you through our technicians. We also offered to have the unit back and check the set up for you, to which you did not respond. We are sorry that you feel that your experience was awful when we were trying to assist you. Kind regards EMWC

Rated 5 out of 5 stars

Quick delivery

Quick delivery
Well packaged
No issues

2 January 2025
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Great news! Soft water is so much kinder to the skin. Best wishes EMWC

Rated 5 out of 5 stars

Beautiful Water and easy to install

Easy to install with good instructions and the best water I have tasted despite coming from Glacier watered Norway

1 October 2024
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Reply from EAST MIDLANDS WATER COMPANY LIMITED

Thank you Tom! That's great to hear Best wishes EMWC

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