Dreams Reviews 

115,767
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 13,724 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally welcoming, knowledgeable, and helpful during their in-store visits. Many visitors also appreciate the relaxed environment and the useful guidance provided when selecting new beds. Shoppers enjoy trying out different options without feeling rushed, making the entire purchasing process smooth. However, some people mentioned frustrating experiences regarding unexpected delivery delays and changes to their scheduled arrival dates. A few reviewers were deeply unhappy with these scheduling problems and poor communication from the logistics team. These individuals noted that waiting longer than expected caused significant inconvenience when preparing their homes.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and friendly service without any... See more

Product

Consumers find product to be positive, highlighting great overall quality and comfort. Reviewers frequently... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting prompt arrivals... See more

Service

Clients share positive opinions on service, highlighting helpful, friendly staff who provide knowledgeable... See more

Quality

People report positive experiences with quality, highlighting that the mattresses are very comfortable and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went in to the Llandudno store today not really knowing more than the fact we needed a new king mattress. We received great service from the floor assistant (Conor) and his manager (Aled). Both made t... See more

Rated 5 out of 5 stars

As we entered the store, the staff were very welcoming, offering support and an ear to bend to help with us to find our future bed. We were shown the Bed Match which gave us an array of beds to choo... See more

Rated 5 out of 5 stars

Solihull branch - I was greeted straight away when I entered the store by Lynne, who helped me thoroughly. Lynne was really knowledgeable about what I needed, made some excellent recommendations and o... See more

Rated 5 out of 5 stars

When we entered Dreams, we were unsure of what we needed and felt stuck for choice. One of the workers called Oliver from the Blackburn store was super helpful and really made us feel welcome and comf... See more


Company details

  1. Bed Shop
  2. Bedding Store
  3. Bedroom Furniture Store
  4. Mattress Store

Written by the company

For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.

Written by the company

We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
Further Information
In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

116K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(115,767)

13,060 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Staff were so helpful

The sales lady was so so helpful. She was extremely knowlegdeable about the mattresses which was invaluable as I have suffered with back issues for a number of years. She wasn't pushy which was great, but was there for any questions and was very patient. It's a 10/10 from me

31 August 2026
Rated 5 out of 5 stars

From the moment we entered the store in…

From the moment we entered the store in Grimsby on bank holiday Sunday, the Staff could not have been more helpful...No pushy sale rep....In fact quiet the contrary, after listening to our requirements, my husband and myself where shown mattress's relating to our needs, given a cushion to aid the choosing process, it was like a home from home experience. We were offered drinks, and also told to take our time, over and over again...We did purchase two mattress's, and came out of the store feeling rested not stressed...

31 August 2026
Rated 5 out of 5 stars

Staff very helpful

Staff very helpful, engaging and knowledgeable but not pushy or rushing us into a decision. Listened to our requirements, offered relevant advice and respected our wish for time to reflect on this significant purchase. Even though a small site we had plenty of opportunity to view and try out several different options.

29 August 2026
Rated 3 out of 5 stars

Discount Rollercoaster

Show room experience was good, but the inconsistent discounts and "manager discretion" was frustrating. Needing to wait for 4 months for another sale discount to get back to where it was is also not exactly endearing.

31 August 2026
Rated 1 out of 5 stars

I would not recommend this company

I would not recommend this company. They are quick to take your money but hopeless when it comes to getting it ordered and delivered. They blame their 'new' system - in since June - nothing to do with actual human error of course. DREAMS IT get your act together and sort it out! You've just lost a customer as I am asking for my money back and going elsewhere.

1 September 2026
Unprompted review
Rated 5 out of 5 stars

We went to the Mansfield store looking…

We went to the Mansfield store looking for a new bed and mattress. Dan was very helpful with matching us with our perfect mattress and eventually our bedframe. There was no pressure and just by having a conversation about my past Dan also got me a nice discount. He was only young but very knowledgeable friendly and an all round nice guy. Thank you.

31 August 2026
Unprompted review
Rated 5 out of 5 stars

Purchase of mattress and base

We arrived at the store to purchase a mattress and base for a double bed. We were met by a very helpful salesman. He was very polite and friendly with no pressure to buy. He explained about the different mattresses and gave us good advice. We did order both mattress and base with a delivery in a few weeks so cannot comment on delivery.

30 August 2026
Rated 5 out of 5 stars

I went to Dreams Beds at Beckton…

I went to Dreams Beds at Beckton London.
They have lots of beds and mattresses to choose from no matter your budget.
The lady there was so patient and helpful. Finally I made a choice.

31 August 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look