Great experience from meeting Hannah at the door using the machine to assist finding the right type of mattress. Hannah was extremely helpful and manage to find a mattress with a saving of £900 due t... See more
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Warm welcome when entering the store. Knowledgeable staff, good selection of products. The mattress test was very useful. Good quality products. Store was busy but not rushed. Impressed by management... See more
I was greeted by John who was friendly, professional and extremely helpful. He explained the sleep match system and offered me a pillow. He then showed me several mattress that best suited my need and... See more
The member of your staff that we dealt with Gerry went above and beyond with help, nothing was too much for her, we are very pleased with the treatment we were given
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 6 Solartron Retail Park, GU14 7QJ, Farnborough, United Kingdom
- 01252 372225
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The sleepmaster machine is a game changer
With the sleepmaster bed machine and data the purchase was made simple by giving us 5 possible options.
Having tried all 5 we made a straightforward considered purchase. The tempur pillows are also essential
Staffs are very helpful and supportive.
Staffs are very helpful, kind and professional. We had really amazing and proactive support from all the staff. We definitely recommend Dreams to our relatives and friends in future. Thank you so much.
Flaxby Masters Guild 4450 Pillow Top Mattress
My first and only shop when buying a new mattress. I was there for 2 hours and showed a variety of suitable mattresses by a wonderful assistant who answered all of my concerns . Two coffees later I bought the mattress
Best sleep we've had in years.
Best sleep we've had in years.
New mattress is perfect
May use AI-assist with repliesRead more
WePoor quality mattress, misleading sales advice, and very poor customer service ordered a Regency Kew Super King…
We ordered a Regency Kew Super King mattress, base, and headboard from Dreams and the entire experience has been extremely disappointing.
The mattress we received is not the same firmness as the one we tried in the showroom. Comfort was the main reason for our purchase, and it simply does not match what was demonstrated in-store.
At no point during the sale were we told about any potential size or delivery issues. Nothing was mentioned about stair access or that delivery could be a problem. When the mattress arrived, the delivery driver immediately said it would not go up the stairs, before even properly entering the house. He claimed he was not allowed to bend the mattress more than 5 degrees, which I have since found out is not true. His attitude made it clear he didn’t want to try.
When we returned to the store, we were told our only option was to pay extra for the same mattress as two singles zipped together. We were given no real choice and had to agree as we urgently needed a mattress.
Unfortunately, the zipped mattress is even worse. The edges curve over, meaning you lose around two inches on each side, and the zip creates a very noticeable dip down the middle of the bed, reducing the usable sleeping space even further. The quality is extremely poor.
Overall, this has been a combination of misleading sales advice, poor delivery handling, lack of options, and an unsatisfactory product. I would not recommend Dreams based on this experience.

Reply from Dreams - Farnborough
Good service
sales department were most helpful and the delivery team were excellent
Great service all round
Great service from when we walked into the shop in Farnborough right through to when guys delivered. Will be going back in January for a new mattress in guest room. Highly recommend Dreams
Great store
Great store, friendly knowledgeable staff, competitive prices. Excellent choice in the store. No long wait for delivery.
Really pleased with our experience at…
Really pleased with our experience at Dreams. From start to finish the team were incredibly helpful while choosing our new bed. Hannah was brilliant—friendly, clear, and made everything really straightforward.
We’re really happy with the service so far and looking forward to delivery. Would definitely recommend!
Very good quality mattress
Very good quality mattress. Took a few weeks to ‘bed in’ but now it’s super comfortable.
Satisfied Customer
Really good communication throughout purchase and delivery process. Bed was delivered on time and assembled perfectly. Very polite staff
Great
Very helpful staff, made to feel welcom. Used the Sleep Match Tech, were shown suitable mattresses and left to try them out in our own time. Offered tea/coffee several times.
The bed I received from Dreams is very…
The bed I received from Dreams is very comfortable, but it wasn’t the one I was looking at in the store at Farnborough. Looking back to when I bought my bed, I don’t think the salesman was actually listening to what I was saying. Personally I think he was more concerned with trying to make me laugh, but not really taking into account what it was that I was saying. I wanted a bed with no headboard because the headboard wouldn’t fit along the wall in my room, we even discussed it with him and looked at smaller detachable headboards. The bed that I actually received had a built in headboard with the bed frame, which is not what I wanted. I’ve managed to make arrangements at home so I can keep the bed rather than have the hassle of changing the bed and having to wait another 3 weeks for another one. Also I noticed he wasn’t asking for details, like what colour I wanted the bed frame, and I had to check with him. Also the printer wasn’t working in store so I needed to have my invoice emailed to me, which is fine but he didn’t even ask me for my email address until I had pointed it out that he hadn’t. I wrote it down for him but he didn’t put in down in the system as I didn’t receive my invoice, I had to ring customer service to get it sent to me. Customer services were friendly and helpful, as were the delivery men. So part of Dreams services were great but the salesman was quite disappointing.

Reply from Dreams - Farnborough
Dream Team Gold Knighton 5700 Pocket Wool Mattresses
The mattresses is not as comfortable as I thought and for the money we paid for it. Got a reply back from the customer support saying - "We do understand however that everyone's idea of comfort is different and for that reason we offer several different types and comfort grades of mattresses. It may be that one of the other products is more suitable for you". The mattresses was chosen after sleeping on their mattresses machine at the store. So their machine must be fault or it's a total waste of time to use their machine and choose a mattresses it recommended the robot. Unfortunately,I can't no longer Dream.

Reply from Dreams - Farnborough
Great Experience
Great instore service, easy delivery, fabulous matress that has lead to a better nights sleep
A good product with excellent service.
Helpful in-store advisors, plenty of communication around delivery and a two hour window offered the day before. Delivery men were polite, helpful and efficient. The bed and mattresses were as expected. Excellent service all round.
The Staff offered excellent service
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