It’s an okay insurance company. I have had home insurance with this company and car insurance. They are perhaps very much a ‘hands off’ company as far as customer care is concerned, also with dire... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very helpful on resolving my issue with renewing car insurance ,could not fault operator who took my call But would have preferred best quote first without having to phone
Company replied
After telephoning saying could get cover cheaper was offered it at better price which i accepted just thought could have done this price in first instance
Company replied
Searched saw what I liked eventually and settled on this insurer, as it seemed so easy to organise; the price and policy I chose was ideal for my needs as well
Company replied
Company details
- Insurance Company
- Auto Insurance Agency
- Home Insurance Agency
- Pet Insurance Company
- Travel Insurance Company
Written by the company
Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.
Direct Line
Written by the company
- Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.
Contact info
United Kingdom
- www.directline.com
4.3
Excellent
32K reviews
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Fairly competitive price in today’s…
Fairly competitive price in today’s market. Let’s hope I will not have to test it.
14 May 2026
Unprompted review
Reply from Direct Line
We appreciate your feedback on our pricing. We hope our product meets your expectations should you need to use it. Nathan
2 claims
Have made 2 claims and both sorted out with 1 phone call. Both times had the car picked up by the garage and a courtesy provided.
19 May 2026
Unprompted review
Reply from Direct Line
We're so glad to hear we could assist you efficiently with your claims and provide a courtesy car. Thank you for your positive feedback! Nathan
Reply from Direct Line
Hi Chris. We're so glad you found setting up your deal easy and hassle-free. Thanks for the great review! Nathan
The price was very good
The price was very good. Very easy to complete through there website.
14 May 2026
Reply from Direct Line
We are delighted you found our pricing excellent and our website easy to use. We appreciate your feedback. Nathan
Tricky renewal but fair resolution.
Edit: Nathan/Paddy of their messenger support did a very good job to rectify the issue and restore my premium as rectify any other complaints. My perception of direct line support and level of service as been restored.
Companies are getting worse to deal with. I tried to edit my policy to add my minor motoring offence and added all details before the renewal date. I also rang them to inform . And yet it renewed without these details added .
Now when I go to check why ita been billed without the slight increase if now what's to add on another £60 to the premium .
They made it difficult to make these changes through the app and then didn't add on the details I requested. And then after the renewal date want to drastically increased
19 May 2026
Unprompted review
Reply from Direct Line
Hi Alex. We're concerned to see this. If you would like us to look into this further, please send us a message using the link below. Nathan
m.me/directlineuk
Simple process to follow
Simple process to follow, took a minimum amount of time to complete my purchase
15 May 2026
Reply from Direct Line
We're so glad to hear your purchase was quick and easy! Thank you for your kind words. Nathan
Final quotation was acceptable
Final quotation was acceptable.
Direct line staff were very pleasant and accommodating
18 May 2026
Reply from Direct Line
We are so pleased to hear our quotation was acceptable and our staff were pleasant. Thank you for your kind words! Nathan
Straightforward
Straightforward to work through & a price that was almost half of my renewal quote
14 May 2026
Reply from Direct Line
Hi Paul. We're so glad our process was straightforward and saved you money! Thank you for your kind words. Nathan
Very professional and helpful claims…
Very professional and helpful claims team.
4 May 2026
Unprompted review
Reply from Direct Line
We are so glad our claims team was professional and helpful. Thank you for the five-star review. Nathan
Reply from Direct Line
We're glad to hear your renewal was quick and easy! We appreciate your positive feedback. Nathan
Why do I have to make a phone call…
Why do I have to make a phone call every year?.My automatic renewal price from yourselves was £130 more expensive than an online quote from yourselves- I have been a customer for 10+ years,can you not quote me the best rate at the start
9 May 2026
Unprompted review
Reply from Direct Line
We appreciate you sharing your concerns regarding your renewal premium. We understand your frustration. At times we can review our renewal quotes to remain competitive. You can contact us via social media or webchat if you prefer not to call. Nathan
Reply from Direct Line
Hi Helen. We're delighted you found our service easy, fast, and efficient. Thank you for your positive feedback. Nathan
Quick and easy to operate
18 May 2026
Reply from Direct Line
We're so glad you found it easy to use! Thank you for your positive feedback. Nathan
Trouble actually with the last steps…
Trouble actually with the last steps could not find code to log on.kept loosing site and had to start afresh.Not good at at finding code and keeping site active.
15 May 2026
Reply from Direct Line
We appreciate your feedback regarding the login process. We understand your frustration with losing your session and difficulty finding the code. If you still need help, please contact us using the link below. Nathan
m.me/directlineuk
Easy to get a quote and purchase
Easy to get a quote and purchase, time will tell in terms of customer service ongoing, hopefully I'll never need to use it.
Good price im comparison to my renewal with hastings and other providers
11 May 2026
Unprompted review
Reply from Direct Line
We're happy to hear that getting a quote was easy and that our pricing was competitive. Though we hope you never need to claim, we'll be sure to provide a five-star service. Nathan
I was able to get car insurance quickly…
I was able to get car insurance quickly so that I could drive my car that day
5 May 2026
Unprompted review
Reply from Direct Line
Hi Martine. We are so glad we could help you get on the road quickly! Thank you for your kind words. Nathan
Quick and easy
It always so easy to use the website and get a quote quickly. Quotes are generally cheaper and I usually go to Direct Line to insure most things.
11 May 2026
Reply from Direct Line
Hi Sarah. We're so glad you find our website easy to use and our quotes competitive. Thank you for trusting us with your insurance needs! Nathan
Reply from Direct Line
We're so glad you found everything clear, smooth, and easy. Thank you for your feedback! Paddy
Reply from Direct Line
We're happy to see you found our system easy to use. We appreciate your positive feedback. Paddy
It was easy and straight forward
8 May 2026
Reply from Direct Line
We're happy to see that! We appreciate your positive feedback. Paddy
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