Diamonds Factory Reviews 

7,030
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 741 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning quality of the jewelry, noting that items are beautifully crafted, durable, and sparkle wonderfully. People appreciate the helpful and knowledgeable staff who guide buyers through every step, making the journey feel easy. Furthermore, consumers highlight clear updates during production and express immense delight with their final custom pieces. However, some customers also noted frustration with communication, mentioning that support teams were difficult to reach and slow. A few reviewers experienced disappointing service and received little assistance when trying to resolve ongoing product questions.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, often describing their jewelry as gorgeous, sparkly,... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpful, patient, and... See more

Quality

Consumers find quality to be positive, regularly expressing satisfaction with the stunning and sparkly... See more

Service

Reviewers mention positive feedback about service, highlighting a relaxed, professional, and genuinely... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a wide split in reviewer opinions.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful diamond ring at a fantastic price. Very quick turnaround from order to dispatch. Lost one star due to delivery which was meant to be next day guaranteed but instead took 3 days.

Rated 5 out of 5 stars

So much choice from the diamond factory. I ordered a half eternity ring for my 25th wedding anniversary. It arrived sooner than expected, I was updated regularly throughout the process and the ring is... See more

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7K reviews

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Asks customers to review

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Replied to 86% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,030)

739 reviews in the last 12 months

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Rated 3 out of 5 stars

Beautiful product - let down by service…

The range and selection to personalize is great.

What lets it down is:
Customer service - no responses from the service email account after multiple emails sent.

Receipt of product: the box was sub standard (minor issue) but the chain was so tangled on receipt I was really upset as it looked a mess. It took my husband a good 45 minutes to untangle without breaking the chain. Just glad it wasn’t a gift for someone else as would have been mortified.

Now awaiting a VAT refund which given lack of correspondence to date I’m not very hopeful on given i was told it would be taken off at checkout. This was not the case and I have now paid VAT and GST on the product. Hopefully this is refunded promptly to rectify some of the issues.

A beautiful product but sadly let down by the above.

17 August 2026
Rated 5 out of 5 stars

I had a fantastic experience with…

I had a fantastic experience with Diamond Factory and would highly recommend them to anyone looking for a ring.

From the very beginning, the customer service was excellent. A special thank you to Carina Vatne at the Oslo office, who was incredibly kind, supportive, and helpful throughout the entire process. She gave me plenty of time to think things through, offered honest advice, and was always available when I had questions.

What I appreciated most was that I never felt pressured to make a purchase. It didn’t feel like I was being “sold” something, it genuinely felt like Carina cared about helping me find the right ring and making sure I was comfortable with my decision.

The ring itself was beautiful, and everything went perfectly. I’m extremely happy with both the product and the whole experience.

I highly recommend Diamond Factory, especially for their excellent customer service and the personal attention they provide. And a big thank you again to Carina at the Oslo office for making the whole process so easy and enjoyable!

1 June 2026
Unprompted review
Rated 5 out of 5 stars

The best customer service!

I was nervous and unsure as buying an engagement ring is a big deal, Kerry Glasgow argyle) was the best help I could’ve asked for, walked me through the diamond shapes, sizes, metal of the band etc, and agreed on one that day! She was super helpful and calmed me down.. hopefully I won’t be back🤣 first I’ve said that in a 5/5 review lol.
She listened, explained and gave me time to evaluate my options so I didn’t rush anything

10 August 2026
Rated 5 out of 5 stars

Very professional

Very professional. I did like my ring when it came and DF had no issues with my returning and refunding my money

6 August 2026
Rated 1 out of 5 stars

I've tried to reach out a few times via…

I've tried to reach out a few times via your website and email for a resizing but I am getting no response

7 August 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave your feedback. We are sorry to hear that you've been unable to get a response regarding your resizing request despite contact with us. As resizing is one of our frequently asked questions, all info and instructions concerning this can be found as per our website:

https://www.diamondsfactory.co.uk/customer-care/free-resizing?_gl=1*on3zpq*_up*MQ..&gclid=EAIaIQobChMIl-GekOy4iQMVWuUWBR1HjwySEAAYAiAAEgK_TvD_BwE

We appreciate you bringing this to our attention and apologise for the difficulty you've experienced contacting our team.

Thank you again,

The Diamonds Factory Team

Rated 2 out of 5 stars

Hopefully soon I'll know if I got scammed

I made an order about a month ago. Received few automated emails about progress in making jewellery.
Then I received emails from DHL about incoming shipment. The jewellery was seized by customs and rejected because the jewellery was lacking authenticity certification. Diamonds Factory got the rejected goods back. I have been trying to contact the company continuously to find out what is going on with my order. Never got any reply.
One time I managed to get someone on the phone, but the man told me he won't help because I made the order online and customer support will deal with it.
Well, customer support is obviously not dealing with it and I don't have the jewelry. Crickets...
My wife will be very dissappointed when I show up on our wedding anniversary empty handed.
From my experience, this company is not trustworthy to provide agreed quality goods, provide them on time, or to communicate about problems.

14 August 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave such detailed feedback. We are sorry to hear about the issues surrounding your shipment and experience with communication.

We have sent you a request for some further details. Could you respond so that we can resolve this for you as quickly as possible? 

Thank you again,

The Diamonds Factory Team

Rated 1 out of 5 stars

Just overall disappointment

Just overall disappointment. Photos are deceiving and don't match what they actually look like. Estimated delivery is inaccurate and WEEKS off the actual delivery day. Communication is even worse - didn't hear back from them despite chasing up on multiple occasions.

19 September 2025
Diamonds Factory logo

Reply from Diamonds Factory

Hello Yas,

Thank you for taking the time to leave your feedback. We're sorry to hear that the product did not meet your expectations along with your experience with delivery and communication.

We appreciate you sharing your experience as we review this.

Thank you again,

The Diamonds Factory Team

Rated 3 out of 5 stars

It was perfect when I first went into…

It was perfect when I first went into the shop, excellent service. I was told I would receive an e mail when the ring was ready. I received an e mail to say the diamonds were ready to be set. I then received an e mail advising that I had not collected the ring and it was now nearing 90 days. I complained that I only ordered it 2 weeks ago. I received a verbal apology that an incorrect letter had been sent. I now have my ring and it’s beautiful. The lady that served me with the finished ring was great and I received an excellent service

4 August 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave your feedback. We are delighted to hear that you had such a positive experience in store and that you're so pleased with your beautiful ring.

However we are sorry for the confusion caused by the incorrect email received concerning your collection timeframe, but we're glad this was clarified and that the team were able to provide you with excellent service when you collected your ring.

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.


Thank you again,

The Diamonds Factory Team

Rated 5 out of 5 stars

So much choice from the diamond…

So much choice from the diamond factory. I ordered a half eternity ring for my 25th wedding anniversary. It arrived sooner than expected, I was updated regularly throughout the process and the ring is beautiful. Clearly a well made solid, sparkly work of art. Very happy with my purchase and overall experience.

29 July 2026
Rated 1 out of 5 stars

Snapped Engagement Ring Within 18 Months

An engagement ring purchased from Diamonds Factory just 18 months ago has completely snapped during normal, everyday wear.

The 9k white gold band remains perfectly circular but has suffered a clean fracture. Given that 9k gold is highly rigid, a sudden, clean break like this strongly points to a manufacturing defect—specifically metal porosity—rather than accidental impact or wear and tear. We haven't even had the wedding yet, and now my partner won't even be able to enjoy her hen do in October with her engagement ring on.

As Diamonds Factory advertises a Lifetime Manufacturing Guarantee, I expect the company to stand behind the structural integrity of their jewellery and look forward to a prompt response to resolve this issue. I have my full online order details and Order ID ready.

11 August 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Alistair,

Thank you for taking the time to share your experience. We are very sorry to hear that your engagement ring has broken, particularly with your wedding and hen approaching.

We can see member of out team have been in contact concerning this with the next steps at this time. We would be happy to have the ring inspected so that our team can assess this and provide feedback and resolution with resolving this.

Thank you again,

The Diamonds Factory Team

Rated 4 out of 5 stars

My earrings are beautiful

My earrings are beautiful, and I absolutely love them. However, it was quite a long wait before I received them — about six weeks. I understand that this is probably normal for a made-to-order item, though.

I really appreciated the emails keeping me updated on the different stages of the process. The only thing I would have liked was more frequent updates. I received just a couple of updates during those six weeks, and I didn’t receive a final notification to let me know that my earrings were ready. So, when I received the delivery notification, I wasn’t even sure what it was!

Overall, I’m very happy with my earrings and the service.

4 July 2026
Rated 5 out of 5 stars

Very good customer experience

Harmanjot at the Hatton Garden store was extremely helpful. We didn’t have an appointment with my friend, we were just in the area and thought we’d pop in to have a look and Harmanjot took the time and effort to provide us with excellent customer experience.

9 August 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely delighted with my eternity…

Absolutely delighted with my eternity ring from Diamonds Factory. It’s even more beautiful in person, the diamonds sparkle beautifully and the quality is fantastic. It sits perfectly alongside my other ring and I couldn’t be happier with it. The whole experience was excellent from start to finish and I wouldn’t hesitate to recommend Diamonds Factory. A gorgeous ring that I’ll treasure forever.

25 July 2026
Rated 2 out of 5 stars

Leeds - not recommended

Leeds :
Ruby Earrings
Delivery was late, I was not kept up to date.
I had to keep chasing up my order.
Staff seemed very unconcerned.
It absolutely ruined my special day. I was so disappointed.
It took a month for any sort of an apology which was inadequate.
Would never go there again

3 May 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Jenny,

Thank you for taking the time to leave your feedback. We apologise for the delay to your ruby earrings and the lack of updates affecting the occasion.

We appreciate you sharing your experience and will take your comments regarding communication and service seriously.

Kindest Regards,,

The Diamonds Factory Team

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